PR 360

Global Results Communications
  • 5.0 (15)
  • MARKETING
  • UPDATED WEEKLY

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

  1. 2D AGO

    Tapping into Cultural Power with Danielle Mileno from M&C Saatchi

    Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies.  Key Takeaways: - F1's appeal to luxury consumers - Cultural power is about shaping what people care about - Current state of PR Episode Timeline: 1:20Introduction to Danielle Mileno and her love of sports 2:40Danielle's work with Manchester United 4:45What's happening these days at M&C Saatchi? 5:45The rise of F1 and its appeal to luxury consumers 8:45Navigating a fragmented media landscape 10:15Building authentic relationships in micro communities 12:35Finding the right influencers for brand authenticity 14:50The amazing appeal of Shaquille O'Neal 17:35Cultural power should be the ultimate KPI 19:35Tying cultural power back to the bottom line 21:30PR is all about relationships 23:00Danielle's thought leadership philosophy This episode’s guest: • Danielle Mileno on LinkedIn • M&C Saatchi Sport & Entertainment North America • M&C Saatchi Sport & Entertainment North America on Instagram Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    26 min

  2. FEB 11

    The Power of Clear Communication in the AEO Era with Kody Gurfein

    Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field.  Key Takeaways: - Mentorship and sponsorship are crucial for young professionals - AI is a tool, but critical thinking remains vital - ForceLabor.ai aims to combat modern slavery in supply chains Episode Timeline: 0:00 Introduction to Kody  2:00 Kody's relationship with Fast Company 4:30 What's happening at Exiger 6:15 How Exiger is bringing transparency to the supply chain 7:15 Exiger's mission 9:15 Exiger's work on identifying slavery in the supply chain 10:15 Supply chain challenges in the current political climate 13:10 The power of clear communication in AEO 15:30 Short vs. flowery texting 18:55 Internal shifts in PR caused by AI 20:00 Mentoring junior PR people in the AI era 23:00 Why critical thinking is more crucial than ever 25:45 Kody's thought leadership philosophy This episode’s guest: • Kody Gurfein on LinkedIn • Exiger on LinkedIn • ForcedLabor.AI Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    30 min

  3. FEB 4

    The 'Relentless Mindset' Approach to Navigating Change with Pete Gosling

    Pete Gosling, Founder of Gosling Media, LLC. is a technology-driven marketing leader with 20 years of experience, specializing in combining strategic vision with hands-on execution. In this conversation, Pete discusses his new book 'Relentless Impact' and the significant changes brought about by AI in the marketing and PR industries. He focuses on the historical context of today's advancements, why everyone is a bit ADHD these days, and why leadership is lacking in the AI era. Key Takeaways: - AI's effect on the comms world - Keeping up at a time of rapid change - Leadership in the age of AI Episode Timeline: 1:45The genesis of 'Relentless Impact' and what it says about change 3:45Navigating change in the modern comms workforce 7:05The role of AI in marketing and PR 10:10Historical periods of change 13:20 AI for online publishing 15:50The "Relentless Impact" mindset explained 18:46Finding signal in the noise 23:12How being diagnosed with ADHD led to his new framework 23:55Leadership in the age of AI 25:10Conclusion and call to action This episode’s guest: • Pete Gosling on LinkedIn • Pick up a copy of 'Relentless Impact' at DesignTech.AI • Follow Gosling Media at GDS.Pro  Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    28 min

  4. JAN 28

    Editorial Commerce, Algorithms, and Consumer Trends with the New York Post's Barret Wertz

    Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing. Key Takeaways: - How a sense of style can help you with personal branding - The current state of the retail economy  - Navigating Google's tricky algorithms Episode Timeline: 0:00Introduction to Barrett Wertz 2:30How can the average guy develop a sense of style? 4:00 How creating a personal style helps your brand 5:30 Creating commerce content at the New York Post 9:00Choosing which products the Post highlights 11:30 Comparing and contrasting different products 12:30 What's the secret to a great gift guide 16:30How to manage a writing team 20:45How to understand Google from an Editorial perspective 23:55 Content used to be based on merit 24:30What does Barret's work tell him about today's economy? This episode’s guest: • Barret Wertz on LinkedIn • The New York Post on Instagram • The New York Post on X Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    29 min

  5. JAN 21

    PR for Startups in the AI Era with Aaron Berger

    Aaron Berger is the Co-Founder and Principal of A/M Partners, a boutique communications consultancy helping companies tell stories that move markets. In this episode, Aaron discusses the evolving landscape for startups in the AI era. He also emphasizes the importance of cohesive messaging, the role of PR in building brand awareness, and the challenges startups face in navigating the media landscape.  Key Takeaways: - Why PR is essential for startups - The key pivot startups need to make - Why personal relationships are important in the AI era  Episode Timeline: 0:00Introduction to A/M Partners 3:00Communicating PR for startups 5:30The importance of cohesive messaging 7:25 How to find the story 9:55Navigating AI's impact on communications 11:00The role of relationships in PR 16:45Why early-stage companies need PR 18:13Challenges in PR and advertising 24:30Thought leadership in PR This episode’s guest: • Aaron Berger on LinkedIn • A/M Partners on LinkedIn • A/M Partners website • Email: Aaron@AM.Partners Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    28 min

  6. JAN 14

    Current Trends in Communications Hiring with Brooke Kruger

    Brooke Kruger, the founder of KC Partners, a leading communications search firm, has a deep grasp on what’s happening in the job market, what skills are in demand, how hiring is evolving, and what both companies and job seekers need to succeed. On this episode, she discusses current communications hiring trends, the impact of AI on the job market, the importance of emotional intelligence, and common interview mistakes. Key Takeaways: - Why comms hiring is back post-COVID - How AI is affecting the comms job market - How to kill it in your next job interview  Episode Timeline: 0:00Introduction to communications hiring trends 3:00The impact of AI on communications hiring 6:10Current trends in communications hiring 8:40How to know if someone is a good fit 10:40 The candidates everyone is looking for 12:15Navigating the job market Post-COVID 15:20Preparing the next generation for the workforce 18:10The importance of emotional intelligence 21:15Thought leadership in communications This episode’s guest: • Brooke Kruger on LinkedIn • KC-Partners.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    26 min

  7. JAN 7

    The Art of Scaling Companies and Clients with Mike Harris

    Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management.  Key Takeaways: - Mike's past work as an NFL field producer - The importance of keeping your great employees - How AEO is changing brand management  Episode Timeline: 2:15 What is the NFL's streaming strategy? 4:45 The NFL's most intense fans 7:00 How did Mike help UPRoar scale to a national agency? 10:30 How does your culture change after 20 employees? 14:00 Mike's four-year strategy to scale his company for sale 17:00 Why AI can only do so much 19:15 How HyperIce grew to a $2 billion company 24:40 How is AI changing brand management  29:00 Does AEO change messaging? 30:30 Mike's thought leadership philosophy This episode’s guest: • Mike Harris on LinkedIn • Uproarpr.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    36 min

  8. 12/17/2025

    Balancing Human and Artificial Intelligence for Value-Driven Results with Tim Gray

    Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership. Key Takeaways: - Balancing human and artificial intelligence in PR - Creating new workflows with AI - Where AI writing comes short  Episode Timeline: 0:00Introduction to Intelligent Relations and Tim Gray 2:48The Role of AI in PR at Intelligent Relations 4:45 How we've rapidly changed our views of ChatGPT 5:59Creating a new workflow around AI 6:45The client experience at Intelligent Relations 7:45How Preston creates AI pitches 10:30How AI affects junior-level PR people 11:30How has Intelligent Relations changed over 7 months? 12:22Balancing human and artificial intelligence 14:00Where AI writing falls short 16:00How to make a story stick 17:45How to get Tod to read your pitch 17:41Tim's thought leadership philosophy This episode’s guest: • Tim Gray on LinkedIn • Intelligentrelations.com Your host: Tod Perry • Follow Tod Perry on LinkedIn • Follow Tod Perry on X • Learn more about Tod Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    22 min
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About

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Global Results Communications
  • Years Active
    2020 - 2026
  • Episodes
    313
  • Rating
    Clean
  • Copyright
    © Global Results Communications 2024
  • Show Website
    PR 360