The WedPro Podcast

Katie Lyth - The Wedding Business Hub
  • 3.8 (4)
  • Entrepreneurship
  • Weekly

The straight-talking business podcast for wedding suppliers and vendors who are done winging it. Hosted by Katie Lyth, wedding business strategist, 2 x Amazon #1 bestselling author, founder of WedPro CEO and Wedcon. Every episode tackles the real reasons wedding businesses stay stuck, and, exactly what to do about it. Real conversations and. actual strategy. Nothing you need to unlearn tomorrow. Katie has coached thousands of wedding professionals using her Five Ps framework. New episodes every week. Subscribe for More.

  1. 5d ago

    Ep 207: Pinterest for Wedding Businesses: How to Get Found & Book More Weddings

    Pinterest for Wedding Businesses: How to Get Found & Book More Weddings How can you use Pinterest to market your wedding business and get found by more engaged couples? In this episode of The WedPro Podcast, Katie is joined by Pinterest strategist Guadalupe, founder of Haus of Horizon, to explain how Pinterest for wedding businesses actually works and why wedding photographers, planners, florists, venues, cake makers and other wedding suppliers could be missing a major search and discovery opportunity. You'll learn how to use Pinterest SEO and keywords, what wedding content to Pin, how to appear in local wedding searches, where your Pins should send people and how Pinterest can drive potential couples to your website long after you've published. Most importantly, we look at how to turn Pinterest visibility into website visits, wedding enquiries and bookings without creating another social media platform you have to feed every day. Episode Highlights Is Pinterest worth it for wedding businesses? Pinterest marketing for wedding photographers, planners, florists, venues and other wedding suppliers How engaged couples use Pinterest when planning their weddings Why Pinterest isn't the same as Instagram How Pinterest SEO works for wedding businesses Using Pinterest to get found by couples searching for wedding suppliers How local wedding businesses can target specific locations What wedding content performs well on Pinterest How Pinterest and wedding blogs work together Pinterest wedding trends and how suppliers can use them Common Pinterest mistakes wedding businesses make What to do with an old Pinterest business account Pinterest, AI and the changing way couples search for wedding suppliers About Guadalupe  Guadalupe is a Pinterest strategist and founder of Haus of Horizon, helping businesses use Pinterest to build long-term online visibility and create content that keeps working beyond the lifespan of a traditional social media post. Find Guadalupe and Haus of Horizon at www.hausofhorizon.com  and @housofhorizon on Instagram  If you're a wedding photographer, planner, florist, venue, stylist, cake maker, celebrant or other wedding professional looking for better ways to market your wedding business, this episode will give you a practical starting point for Pinterest. Follow The WedPro Podcast for more wedding business marketing, sales, pricing, visibility and business growth advice - and share this episode with a wedding supplier who's been saying, “I really need to sort out my Pinterest.”

  2. Oct 20

    Ep206: Wedding Business Marketing Isn’t Enough: The 5 Things You Need to Grow

    If you're marketing your wedding business constantly but still not getting the bookings, income or growth you want, more marketing might not be the answer.In this episode, Katie explains why wedding business marketing is only one part of building a sustainable, profitable business and breaks down the five areas that actually work together: Positioning, Pricing, Processes, Promotion and Profit. You'll learn how to identify what's really holding your wedding business back, why more enquiries won't fix the wrong problem, and where to focus if you want more bookings without simply adding more work. Why so much online business advice focuses on marketing - and what it misses Why more visibility and more enquiries don't automatically mean more wedding bookings The 5Ps of a sustainable wedding business: Positioning, Pricing, Processes, Promotion and Profit How weak positioning can look like a marketing problem How poor processes can waste the enquiries your marketing generates How to work out which marketing channels are actually producing bookings A simple 5Ps audit to identify where your wedding business needs attention How to build a profitable wedding business rather than simply a busier one Want to go deeper into the strategy behind building a profitable, sustainable business? Get a physical copy of The Profit Shift completely free at www.theprofitshift.co.uk — you just pay shipping. And if you want Katie's help working out exactly what your wedding business needs next, find @wedproceo on Instagram and DM the word WEDPRO.

  3. Oct 13

    EP:205 More Enquiries Won’t Fix Your Wedding Business

    In this episode, we're tackling the assumption that the answer to a quiet wedding business is always more enquiries.The simple answer is that before you spend more time and money on marketing, you need to understand what is actually stopping your business from growing. Katie breaks down how to identify whether you have a positioning, pricing, process, promotion or profit problem, how to find the biggest constraint in your business, and how to turn that into a focused 12-week strategy instead of another overwhelming to-do list. If you're constantly trying new wedding business marketing tactics but still don't feel like you've got a clear plan, this episode will help you work out what actually needs your attention next. Why “I need more enquiries” isn't a business diagnosis The difference between a lead problem and a strategy problem Why doubling your enquiries won't necessarily double your wedding bookings How to identify where you're losing potential revenue The five areas Katie looks at: Positioning, Pricing, Processes, Promotion and Profit What a quiet inbox can tell you about your wedding marketing Why plenty of enquiries but few bookings points to a completely different problem How attracting the wrong wedding enquiries could be a positioning issue Why being fully booked doesn't necessarily mean you need more weddings How your pricing and average booking value affect the business you have to run Why growth can sometimes mean fewer, better weddings How to identify the biggest bottleneck in your wedding business Why copying another wedding supplier's marketing strategy rarely works How to build a focused 12-week wedding business strategy Why a good strategy should tell you what not to do The questions Katie asks when helping wedding business owners decide what to focus on next If you've listened to this episode and realised that you don't actually know whether you need more enquiries, better conversion, stronger positioning, different pricing or a completely different marketing strategy, that's exactly the work we do inside WedPro CEO. We look at your actual wedding business — your numbers, positioning, pricing, sales, marketing, processes and goals - identify what's holding you back and build a clear strategy around what needs to happen next. No generic 47-point marketing plan. No trying to do everything at once. A strategy built around your business and your goals, with support to actually implement it. Want to find out more? Head to Instagram at @wedproceo and DM me the word WEDPRO. I'll come back to you personally with the details and we can have a chat about whether WedPro CEO is right for where you want to take your business next. If this episode made you think differently about what your wedding business actually needs, follow The WedPro Podcast for more and come and find us on Instagram.  Episode HighlightsWant a strategy for your wedding business?

  4. Oct 6

    Ep204: The SEO Gap Costing Your Wedding Business Bookings

    In this episode, Katie is tackling the gap between couples actively searching for wedding suppliers and the businesses they actually manage to find.The simple answer is that being brilliant at what you do is not enough if your business is invisible when couples are searching.Katie explains why wedding business SEO matters, how local search and AI recommendations are changing discovery, and why the gap between businesses that are easy to understand online and those that are not is likely to get much bigger. You’ll also hear why creating more content is not always the answer, why supplier language often differs from the words couples actually use, and how to start thinking about SEO in a much simpler, more useful way. Why the booking you never knew you lost could be your biggest visibility problem What a broken dishwasher can teach you about how couples search for wedding suppliers Why wedding business SEO is really about helping the right people find the right answer The difference between what suppliers call their services and what couples actually type into search Why local search matters so much for wedding businesses Why not every keyword or search is equally valuable How to think about buyer intent rather than chasing random traffic Why generic AI blogs are unlikely to be the answer How AI search is changing the way couples get supplier recommendations Why traditional SEO and AI visibility now need to work together Why being clear, specific and useful online is becoming more important How the gap between businesses that get this right and those that do not could widen quickly Why engagement season is the wrong time to start becoming findable How WedPro Visibility helps wedding businesses see what local couples are actually searching for and turn that demand into useful content We have just launched a new visibility tool inside WedPro Studio designed to take a lot of the guesswork out of SEO. WedPro Visibility helps you identify what couples in your local market are actually searching for, so you can stop guessing what to write about. Once you find a relevant opportunity, you can send it straight into WedPro Content and turn that search demand into useful content for your website or marketing in minutes. The goal is not to turn wedding suppliers into SEO experts. It is to make it much easier to understand what couples are already looking for, create content around real demand and give your business a stronger chance of being found through search. Explore WedPro Studio here: https://www.wedprostudio.com Engagement season is getting closer, and now is the time to make sure your wedding business is ready before newly engaged couples start searching. The aim is to get your business into the strongest possible position before engagement season rather than trying to fix everything once demand has already arrived. Episode HighlightsWedPro Visibility

  5. Sep 29

    Ep203: Stop Posting Everywhere: Where Your 2027 Wedding Couples Are Actually Looking

    In this episode, we're tackling a problem that's exhausting wedding business owners: constantly marketing everywhere without really knowing what's bringing in bookings. The answer isn't to post more.  it's to understand where your best couples actually find you, which channels build trust, and where people are actively searching for a wedding supplier like you. Katie breaks down Google, Instagram, venue relationships, referrals, wedding fairs and changing AI search behaviour, giving you a much simpler visibility strategy to take into engagement season. Episode Highlights Why being active online isn't the same as being visible to potential couples The difference between someone scrolling and someone actively searching for a wedding supplier Why you don't need to market your wedding business everywhere Why Google and SEO but only when you use them in this way Whether wedding fairs still work Why Instagram is still worth doing even if it doesn't generate the enquiry Why reach isn't the same as relevance How AI is changing the way couples search for and discover wedding suppliers What wedding content is becoming increasingly valuable and sought after by Gen Z coples How to stop guessing which marketing is working tomorrow The simple three-part visibility strategy Katie would use heading into engagement season What you may need to stop doing to make your marketing more effective Instead of trying to master every marketing channel, Katie challenges you to identify just three things. Listen to today's episode to figure out exactly what they are. If you're spending hours marketing your wedding business but aren't really sure what's working, this is exactly the kind of problem we're building WedPro Studio to help solve. Studio combines practical wedding business strategy with AI tools built specifically around the jobs wedding professionals actually need to do — from sales and follow-up to content, nurture, business documents and understanding the opportunities inside your business. At the center is your Business Brain, which learns your offers, pricing, ideal clients, voice, goals and business context so the help you get isn't generic. The goal isn't more marketing for the sake of more marketing. It's helping you make smarter decisions, execute them faster and spend your time on the things most likely to grow the business. Explore WedPro Studio: https://www.wedprostudio.com If this episode made you realise you're doing far too much marketing without knowing what's actually producing bookings, follow The WedPro Podcast.

  6. Sep 22

    Ep202: Would You Book Your Own Wedding Business?

    In this episode, we're tackling a question most wedding business owners rarely stop to ask: if you experienced your business exactly as a potential couple does, would you actually book yourself?*  The simple answer is that getting more visibility and enquiries won't necessarily grow your business if the customer journey isn't giving couples enough reason to choose you.  Katie walks through the entire journey from being discovered on Google or Instagram, to comparing you with other wedding suppliers, enquiring, receiving your response and potentially going quiet, so you can spot where bookings might be slipping through the gaps before engagement season begins. Episode Highlights Why your sales process starts long before somebody sends an enquiry The invisible research couples are doing before you even know they exist Why the enquiry isn't the beginning of the sale, it's simply the first time you get to see it What couples actually see when they land on your Instagram or website Why your biggest competitor might not be better than you, just easier to understand The problem with wedding industry phrases like "timeless", "bespoke", "authentic" and "personal" What happens when a couple has five wedding suppliers open in different tabs How positioning helps couples understand why they should choose you Why communicating value matters just as much as showing your price What your enquiry form and first response feel like from the couple's side Why generic enquiry replies can lose otherwise brilliant leads What might really be happening when a couple "ghosts" you How thoughtful follow-up can bring apparently dead enquiries back into conversation The simple mystery-shopping exercise Katie wants every wedding supplier to do this week Why now is the time to fix your customer journey before engagement season Get Your Wedding Business Ready for Engagement Season On 29 September, Katie is hosting a practical masterclass for wedding business owners who want to make sure their business is in the strongest possible position before engagement season. We'll look at your visibility, marketing, customer journey, enquiry process and where potential bookings might currently be getting lost, so you can identify what actually needs fixing before more newly engaged couples start looking. Register here: https://masterclass.wedproceo.com/masterclass-booking-genius WedPro Studio If today's episode has made you realise how much happens between somebody discovering your business and actually booking you, this is exactly the kind of problem *WedPro Studio* has been built to help with. Studio's Business Brain learns your business, offers, pricing, ideal clients and voice, then powers tools designed specifically for wedding businesses, including enquiry responses, ghosted follow-ups, nurture emails, content, business documents and more. The idea isn't to replace the human relationship that gets couples to book you. It's to make the business around that relationship smarter, easier and considerably less time-consuming. Explore WedPro Studio: https://www.wedprostudio.com  If this episode made you look at your own business slightly differently, follow The WedPro Podcast and send it to another wedding supplier who needs to mystery-shop their own customer journey.

  7. Sep 15

    Ep201: The Busy Wedding Business Trap: What you need to know this September to fill 2027 bookings

    Do you actually want more of the business you've already got? In this episode, Katie talks about why "fully booked" has become such a status symbol in the wedding industry, even though it tells us very little about how profitable, stable or enjoyable a business actually is. We look at the difference between turnover and what you're actually left with, why doing fewer weddings can sometimes create a stronger business, and how to use what you've learned during this wedding season to make better decisions about next year. Katie also talks about why enquiry numbers and Instagram followers can give you a false sense of how well your marketing is working. If you've had 30 enquiries, what happened to them? If Instagram disappeared tomorrow, would you still know where your next booking was coming from? And with engagement season getting closer, we talk about why September is such an important time to fix the gaps in your business, rather than waiting until couples are already searching and enquiring. Why being fully booked doesn't necessarily mean you've built a profitable wedding business The hidden cost of taking on more weddings when your pricing or structure isn't working Why fewer, better bookings could be more valuable than a packed diary What this summer's weddings can teach you about the business you want next year Why enquiry numbers don't matter if you're not tracking what happens afterwards The question to ask if Instagram disappeared tomorrow Why September is the time to prepare your wedding business for engagement season How to make sure more enquiries actually lead to more bookings On 29th September, Katie is hosting a free masterclass for wedding business owners who want to get their business into the strongest possible position before engagement season. We'll look at where your bookings are being won and lost, whether your marketing is attracting the right couples, what happens after somebody enquires, and where to focus your attention now so you're not trying to fix everything once engagement season has already started. Register for the masterclass:https://masterclass.wedproceo.com/booking-genius  WedPro Studio has been built specifically for wedding businesses, combining AI with real wedding industry sales, marketing and business strategy. Inside you'll find WedPro Sales, Content, Nurture, email writing, terms and your own Business Brain, which learns about your business, brand, clients and voice so the help you get becomes specific to your business rather than generic. It's there to help you create better marketing, respond to enquiries, follow up couples who've gone quiet, write email sequences and make more confident business decisions without spending hours staring at a blank screen. Take a look at WedPro Studio:https://www.wedprostudio.com If you enjoyed this episode, follow The WedPro Podcast so you don't miss the next one, and send this episode to a wedding business friend who needs to hear it. Episode Highlights Get ready for engagement season Try WedPro Studio

  8. Sep 8

    Ep200: 200 Episodes Later: 10 Things I Know About Business That I Wish I'd Known Then

    Running a wedding business can sometimes feel like everyone else has figured something out that you haven't. The truth is, they probably haven't. For the 200th episode of The WedPro Podcast, Katie is looking back at the biggest business lessons she's learned from years of running businesses and working with hundreds of wedding professionals. From understanding why talent alone won't get you booked, to knowing your numbers, investing in the right help, protecting your reputation and learning when it's time to change direction, this is an honest look at the things Katie wishes she'd understood much sooner. If you're building a wedding business and wondering whether you're making the right decisions, this episode will help you look at what really matters. •⁠  ⁠Why being brilliant at what you do isn't enough to build a successful wedding business •⁠  ⁠The difference between revenue, profit and actually having a healthy business •⁠  ⁠Why free advice can sometimes become incredibly expensive •⁠  ⁠The real cost of trying to figure everything out yourself •⁠  ⁠Why the people around your business matter more than you might realise •⁠  ⁠The importance of systems, checks and knowing what's happening inside your business •⁠  ⁠Why your reputation can be worth more than the quick sale •⁠  ⁠How to build for the business you want, rather than constantly fixing today's problems •⁠  ⁠Why you're allowed to outgrow people, offers and old plans •⁠  ⁠Getting comfortable with people disagreeing with your decisions •⁠  ⁠Why you don't need to know exactly what happens next •⁠  ⁠The biggest lesson from 200 episodes - make the next good decision ## A Special Episode 200 Offer To celebrate 200 episodes, you can get 50% off your next three months of WedPro Studio using code: WED200 WedPro Studio is built specifically for wedding professionals and helps you create better marketing and content, save time and use AI with the context of your own business through your Business Brain. Use code WED200 when you join to claim 50% off your next three months. ## Send Katie Your Business Question Got something going on in your wedding business that you'd love Katie's opinion on? Maybe enquiries have dropped. Maybe people aren't booking after consultations. Maybe you're struggling with pricing, marketing, Instagram, competitors, profitability or simply wondering what you should focus on next. Send in your question for an upcoming listener Q&A episode. It doesn't need to be polished. Just tell Katie what's happening and what you'd like help with. Questions can also be submitted anonymously. Links & Resources Try WedPro Studio: https://wedprostudio.com Use code WED200 for 50% off your next three months. Find out about WEDPro CEO: https://wedproceo.com *Wedding business advice and resources:* https://www.wedproceo.com/blog And finally, thank you for 200 episodes. Whether you've listened to every episode or you've only just found the podcast, thank you for being here. If this episode helped you, follow The WedPro Podcast and share it with another wedding business owner who needs to hear it. Here's to the next 200.

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3.8
out of 5
4 Ratings

About

The straight-talking business podcast for wedding suppliers and vendors who are done winging it. Hosted by Katie Lyth, wedding business strategist, 2 x Amazon #1 bestselling author, founder of WedPro CEO and Wedcon. Every episode tackles the real reasons wedding businesses stay stuck, and, exactly what to do about it. Real conversations and. actual strategy. Nothing you need to unlearn tomorrow. Katie has coached thousands of wedding professionals using her Five Ps framework. New episodes every week. Subscribe for More.

Information

  • Creator
    Katie Lyth - The Wedding Business Hub
  • Years Active
    2020 - 2026
  • Episodes
    210
  • Rating
    Explicit
  • Copyright
    © Katie Lyth - The Wedding Business Hub
  • Show Website
    The WedPro Podcast

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