That Marketing Podcast

Spotler
  • 0.0 (0)
  • Marketing
  • Updated Monthly

The podcast for marketers by marketers. Exploring strategies, tactics and techniques to grow your B2B business. With special guests and industry experts joining to discuss all manner of marketing topics and chat about new trends, tips, and tactics in the marketing space.

  1. 12/09/2025

    Empathy-Driven Email Marketing: Navigating Sensitive Seasons

    Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the “Email and Beyond” Marketing Podcast. The discussion delves into the intricacies of bringing empathy into email marketing, especially during sensitive seasons like Mother’s Day. Listen in to discover: The Importance of Empathy in Email Marketing: Explore the significance of recognising the human experience behind events and the impact of marketing messages during sensitive times.Segmentation Strategies for Sensitive Seasons: Learn practical approaches to segmenting your audience, offering them choices, and respecting their preferences during emotionally charged periods.Balancing Empathy with Marketing Goals: Understand how brands can balance empathy and achieving their marketing objectives, particularly on occasions like Mother’s Day.Consistency and Value in Campaigns: Uncover the key role of consistency and delivering genuine value to build trust with your audience and ensure your brand remains a reliable and understanding presence.Tune in for valuable insights beyond conventional email marketing practices, providing a roadmap for crafting empathetic and effective campaigns during emotionally nuanced seasons.

    22 min
  2. That Sales Training Episode

    09/30/2022

    That Sales Training Episode

    Mark Colgan shares the big things that have changed (or not) in Sales, and the little things you can do regularly to improve the Sales-Marketing relationship.

    18 min
  3. That Tourism Episode

    08/10/2022

    That Tourism Episode

    What marketing lessons can we learn from one of the industries hardest hit by COVID-19? With Liz Smailes, Head of Business Development, Tourism & Leisure for Visit Yorkshire

    26 min
  4. That Graphics Episode

    06/27/2022

    That Graphics Episode

    Business signs are so common we may not even really think about them. But we should!  Featuring Mark Meadowcroft from Signs Express Northampton

    38 min
  5. That Virtual Assistant Episode

    05/25/2022

    That Virtual Assistant Episode

    What does a virtual assistant do for a business? And how do they market themselves? With Charlotte Doniger of Pink Spaghetti Colchester

    23 min
  6. That Data Episode

    04/19/2022

    That Data Episode

    Cognism CEO James Isilay dives into the details of data management and regulatory compliance

    23 min
  7. That Podcast Episode, Part 2

    03/15/2022

    That Podcast Episode, Part 2

    In the 6 months since Part 1 (in recording time) several trends we discussed came to fruition. So Howard is back to chew them over!

    37 min
  8. That Podcasting Episode, Part 1

    03/01/2022

    That Podcasting Episode, Part 1

    Howard Kosky, founder and CEO of 4DC, lifts the curtain on the tools and challenges of making a podcast.

    32 min
See All (33)

About

The podcast for marketers by marketers. Exploring strategies, tactics and techniques to grow your B2B business. With special guests and industry experts joining to discuss all manner of marketing topics and chat about new trends, tips, and tactics in the marketing space.

Information

  • Creator
    Spotler
  • Years Active
    2020 - 2025
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © 2026 That Marketing Podcast
  • Show Website
    That Marketing Podcast