Digital Marketing Made Easy

Odell Dias
  • 0.0 (0)
  • MARKETING
Digital Marketing Made Easy

Digital Marketing Made Easy is a podcast bought to you by Rightly Digital. Your host Odell Dias shares tip & tricks on various digital marketing & advertising topics such as SEO, SEM, Social Media Maketing, Content Writing, Copywriting, Google Ads, Facebook Ads and a lot more.

Episodes

  1. 01/20/2023

    5 Tips to Set Up a Profitable Google Ads Campaign

    Google Ads is a powerful way to attract people to buy your product or service. Due to its search intent capabilities, Google Ad campaigns have become a must if you want to attract high-quality relevant leads.  In fact, research conducted by HubSpot’s Annual State of Marketing report revealed that as of 2022, 63% of internet users have clicked on a Google ad. In this article, I will share with you some tips on how you can set up a profitable Google Ads campaign along with some fantastic tools in the end that will help you get leads that not just visit your website or app, but also take action you want them. Here are 5 tips to help you set up a profitable Google Ad Campaign Set up an Advertising Budget A clear advertising budget will help you structure your ad campaigns and give you the liberty to experiment with different campaign types.  Without knowing how much to spend, you will be flying blind and even lose out on opportunities to find out which type of campaigns work best for your brand.  The idea should be to set a fixed budget, then begin your campaign types with experimentation using a limited budget, and then once you find out which one works best, double down on that campaign with the rest of your adverting credits.  How to calculate your Google Ads Budget?  You will need to check the average cost per click on the keywords you would like to target and while there are several tools such as SEM Rush and SpyFu that gives you the Avg. CPC data, the best tool I recommend to get this information is Google’s Keyword Planner  Google Keyword Planner gives you avg cost estimates of the keywords you would like to target. While the actual cost of the keyword may vary, you will get a fair idea of what your budget should be to reach your audience.  While there are many parameters that should be taken into consideration while setting up your ad budgets, this tool will give you a push in the right direction. Choose the Goal that is Perfect for You Google Ads gives you the option to set your campaigns based on the goals that you want to achieve for your business.  Different businesses have different goals, and choosing the right goal at the start can help you optimize your campaign effectively.  For example, you may want Leads for your education business Sales for your eCommerce business Brand awareness campaigns for your new product. Choosing the right goal will help you set your campaign for success.  High Intent Keywords If you want to reach the perfect target audience, you need to ensure your keyword targeting is precise.  Google Ads works on search intent, and that makes it one o the best places to get quality leads. Find out what your ideal customers type on Google Search to get to your product or service.  Fortunately, one of the best tools that is available right now for keyword targeting is provided by Google itself - It’s the Google Keyword Planner   You can search based on keywords or by adding the link of your website (or your competitor’s website) and it gives you keyword volume, bid amounts along with the avg monthly searches.  Using this data, you can select the high-intent keywords that are relevant to your business and add them as part of your campaign strategy.  Besides this, you can also use other tools like UbberSuggest, SEM Rush, Ahrefs, and Google’s suggestions when you type your query on the search engine.  Use negative keywords Negative keywords are extremely important when running your Google ad campaigns. When you use negative keywords, you end up saving a lot of money and improving the quality of your leads.  But what are negative keywords?  Negative keywords are those keywords that you add to your Google ad campaigns in order to avoid showing up for queries that are not relevant to what you have to offer.  For example, say I want to start a digital marketing course and I want to target people who are looking for ‘digital marketing courses in Mumbai.’

    11 min

  2. 09/25/2022

    10 Copywriting Questions to write Game Changing Copy

    Want to take your copywriting skills to a whole new level? In this podcast, I share the 10 Copywriting Questions that will take your copywriting skills to a whole new level by Jim Edwards

    5 min

  3. 08/03/2022

    Is Social Media Important to get Sales?

    In today's episode I have a special guest, Sakshi Lad, who is a student of St Pauls Institute, Mumbai and a Social Media Marketing enthusiast. We discuss if social media marketing impacts sales and if brands should add it in their marketing mix.

    9 min

  4. 08/01/2022

    Why Digital Marketers, Content Creators and Entrepreneurs should learn Graphic Design

    Graphic Design is a a lucrative skill to learn. There are tons of advantages to learn Graphic Design. In this episode, I will give you 5 Reasons why Digital Marketers, Content Creators and Entrepreneurs should learn Graphic Designing. If you're convinced, you can head to www.digitaleduschool.com and check out their amazing graphic design course

    7 min

  5. 11/07/2021

    Vaibhav Sisinty's Linkedin 5 Day Workshop Review

    In this episode I review Vaibhav Sisinty's Linkedin 5 Day Workshop. If you are planning on enrolling for the course, definitely listen to this indepth review about his Linkedin workshop. You can also read the article here https://www.rightlydigital.com/vaibhav-sisinty-linkedin-5-day-workshop-course-review/

    12 min

  6. 04/09/2021

    How to Spy on your Website Visitors'

    Today I'm going to share a free tool that will help you spy on your website visitors. You will be able to see a recording of what your visitors are doing on your website and the best part is that it's a free tool

    5 min

  7. 01/26/2021

    How to think of Content Ideas for your Blog at Lightning Speed

    In this episode I share 4 simple steps to help you come up with content ideas quickly. Writing articles for your website is difficult but with these steps, you will come up with numerous topics in no time.

    8 min

  8. 01/31/2020

    How to get Digital Marketing Courses with Certifications for Free

    Want to make a career in Digital Marketing and looking for free certification courses? In this episode, you will learn about a few important free digital marketing courses that provide certificates as well. Not only will you learn key marketing skills, but you will also bolster your resume with actual certifications. You can check the article https://www.rightlydigital.com/4-free-online-marketing-courses-with-certificates-to-kick-start-your-digital-marketing-career/ for the links and a detail description of each course with modules.

    8 min
  • 8 Episodes

About

Digital Marketing Made Easy is a podcast bought to you by Rightly Digital. Your host Odell Dias shares tip & tricks on various digital marketing & advertising topics such as SEO, SEM, Social Media Maketing, Content Writing, Copywriting, Google Ads, Facebook Ads and a lot more.

Information

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada