Welcome to the Redefining Sales podcast where we redefine and reimage sales in the digital age.
We've scoured the globe and found the brightest thought leaders across a range of industries, to get the low down on how they tackle the very thing that keeps businesses ticking... that's it, you guessed it, sales! We'll share their incredible stories, their insights and of course leave you with bite sized chunks which you can execute on each week.
Rebecca Saunders: The Secrets to Video, with the Video Ninja
Get ready to learn from the "Video Ninja" herself, Rebecca Saunders.
Described by her clients as a "Video Ninja", Rebecca is a sought-after video strategist who builds brands with impactful video content and live virtual events. At the age of 22, Rebecca packed a small bag and booked a one-way ticket to Sydney with her laptop and just $500 in her pocket as she boarded the plane. She had a dream of living in Australia and building her own company to sponsor herself to stay here. Fast forward a decade, Rebecca has built a global production company, has a purpose-built film studio in Sydney where she produces live virtual events and education content, and has a selection of online courses including her signature program "The Video Accelerator" to help make our video journey's just that little bit easier.
In this episode with Rebecca, we unpack:
•How video has changed as a sales and marketing tool
•The importance of storytelling and it's power in video
•Why personalization is the key to building and maintaining your client relationships
•The hottest video trend of right now
Where to find Rebecca:
Website - http://rebeccasaunders.com/
Socials - @therebeccasaunders
The Video Accelerator - https://www.rebeccasaunders.com/thevideoaccelerator
Larry Levine: Selling from the Heart
Get ready to learn from the sales master himself, Larry Levine.
Larry Levine is the best-selling author of Selling from the Heart and the co-host of the Selling from the Heart Podcast. With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional.
In this episode with Larry we unpack:
- How selling from the heart came to life
- The fundamental difference between sales reps and sales professionals
- Learning how to fish digitally
- How to use content as a prospecting tool
- The keys to high performance sales
Larry Levine is the best-selling author of Selling from the Heart and the co-host of the Selling from the Heart Podcast.
With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional.
In a post trust sales world, Larry Levine helps sales teams leverage the power of authenticity to grow revenue, grow themselves and enhance the lives of their clients.
Larry has coached sales professionals across the world, from tenured reps to new millennials entering the salesforce. They all appreciate the practical, real, raw, relevant, relatable and "street-savvy" nature of his coaching. Larry is not shy when it comes to delivering his message.
Larry is leading a revolution and a movement of authenticity, integrity, and substance in the sales profession.
Larry believes people would rather do business with a sales professional who sells from the heart as opposed to a sales rep who is an empty suit.
Where to find Larry:
Larry's Book: amzn.to/2Mvdrd1
Julie Masters: Decoding influence in the virtual age
Julie Masters has spent her career decoding influence.
She is the Founder and CEO of Influence Nation. Julie has worked with business leaders and organisations to help them become the voice of authority in their space.
In this episode we will bust the myths on what real influence is and unpack how you can stand out in a noisy world.
We will dig into why it is now the era of the human activation of brands as well as how moving to virtual has impacted influence.
Julie will also delve into why epic story telling is the future and how to tell a grippingly human story.
Getting to know Julie:
Over a 15 year history as a leading authority in the speaking world, she earned a reputation for launching and advising some of the world's most respected thought leaders. Clients include industry leading CEO's, speakers, best-selling authors and media personalities - the voices of which have reached millions of people globally through speaking, publishing and digital channels.
She also hosts the podcast, Inside Influence, that dives into the nuts and bolts of how to own your voice - and then use it to drive a movement, a conversation, an industry or a nation.
Having won numerous communications industry awards across the USA, Australia and Europe, Julie now regularly advises CEOs, entrepreneurs, and executive teams on how to dominate their marketplace by turning their expertise into influence.
You can find out more about Julie here:
Chris Muddell: Lessons from the sales athlete
Chris Muddell is the Sales Athlete. But what does that mean? We hear from the man himself, as he shares with us his journey from his first day in sales to where he is now nine years later - the #1 BDM for Employsure. Chris is openly raw while sharing with us how he built himself up from rock bottom by committing to discipline and keeping on top of goals, no matter what needs to be done. We learn about his four-hour long routine in the morning from 4am (!) that helps set up his day, and what he calls his "critical closing hours". From these different strategies, it's not hard to see why Chris truly is a #1 BDM and Sales Athlete.
Maz Farrelly: Unpacking 8 Billion Views
This episode is jam packed full of gold and we will unpack what is takes to achieve 8 Billion Views. We explore how to move views into engagement and action.
You will also discover:
•One lesson we can all learn from Donald Trump (Yes there really is one)
•Why you should do the opposite of what everyone else is doing
•Find out why more young people voted for Britain's got talent than the general UK election
•Why you need a Dr NO in your life
A little bit about Maz:
If you've watched it, MAZ probably made it - she's a storyteller extraordinaire and has worked on some of the world's biggest TV brands: The X Factor, The Celebrity Apprentice, Q&A, Big Brother AU, Big Brother UK, The AFL Recruit, The NRL Rookie, The Farmer Wants A Wife, The Big Breakfast, Dancing With The Stars, Friday Night Live & My Favourite Book. She's worked for BBC, ITV, Channel4 & Sky in the UK & ABC, Nine, Seven, Ten, Foxtel& BBC Worldwide in Australia.
Her content has been viewed more than 8 billion times.
Her bookshelves are filled with international awards: British BAFTAs, National Television Awards, Royal Television Society Awards, TV Quick Awards, a Bronze Rose de Montreu, an Australian Logie & ASTRA
She started life as a magazine journalist & stylist in London - Absolutely Fabulous was based on her agent - she thinks it's a documentary.
She has since had a variety of smart corner offices as Executive Editor of Format Entertainment at the BBC in London, Director of Television Content, Fremantle Media Australia, Director of the award winning Media Tribe & Mischief Sisters and Creative Strategist at BBCWW.
Maz is the boss lady of Absolutely Farrelly, a company that specializes in corporate training & creative strategy for smart people who want to deliver their amazing stories with the power of a cement fist in a cashmere glove.
Lucy Bingle: LinkedIn Sales and Marketing
This week on The Execution Zone podcast, we were fortunate enough to be joined by the incredible Lucy Bingle. Lucy is a LinkedIn Strategist. She provides expert LinkedIn consulting services and LinkedIn sales & marketing training nationwide. She is passionate about helping companies and individuals build brand awareness and thought leadership.
In this episode we discuss:
•Sales & Marketing opportunities on LinkedIn
•How to make the most of LinkedIn
•Opportunities which have emerged from COVID
•The secret to the LinkedIn algorithm
You can connect with Lucy here: