eCommerce Scaling Strategies by SalesGenomics

Matt Panek
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  • MARKETING

Lessons from scaling multiple eCommerce businesses to 7 and 8 figures. Products, Operations, Fulfilment, Marketing, Exit Strategies and more.

  1. 05/04/2021

    How two elite eCommerce entrepreneurs secretly generated $25mln of dollars using a Market Bully Strategy - supply chain, product sourcing and close-out sales.

    NEW EPISODE  How two elite eCommerce entrepreneurs secretly generated $25mln of dollars using a Market Bully Strategy - supply chain, product sourcing and close-out sales.  Most of us Shopify entrepreneurs focus on building brands or finding winning products. What if I told you that there’s a group of guys who can take any product and scale it better and make more money anyone else?  How? They know how to get this product cheaper at better quality They know how to set up their funnel in a way that gets 5%+ conversion rates They know how to trick Facebook into driving the lowest CPAs by ethically stealing the best customers from other advertisers  In this podcast, The episode with I met with Nick & Nick, founders of Stacked SCM who generated over $25mln from their own own ecommerce stores and created an ecommerce syndicate that together processes about $100 mln USD per year. These guys will teach you: How does the supply chain affect ROAS and scalability, profitability What most eCommerce owner do wrong in their sourcing & fulfilment strategy How they made $25mln using “Market Bully Strategy” Flash Sale Strategy to make 1mln in 10 days Tips for a high converting store Exact Facebook ads strategy for super fast scaling? What is an eCommerce syndicate? And more!

    28 min

  2. 04/27/2021

    How to create high-performing video ads and dominate the competition | Shopify & eCommerce | 2021

    It’s not a secret that in 2021, the quality of creatives and creative strategy is a no.1 element you will need to master if you want to be a few steps ahead of your competitors. This is because what would gain the attention of your target audience in 2018 will in many cases not be so relevant in 2021.  While most dropshippers create their ads by buying stock videos or putting together free stuff found on the Internet, Jon Reyes from eComVids.com found another way. He came up with an idea to provide high-quality, custom videos as a service.  In our latest podcast, you’ll find out what helped him build a thriving company hiring over 30 people in just two years. The topics we covered include: Why it’s key to differentiate yourself from the crowd using video  The No.1 strategy to keep yourself relevant in a dynamically changing market  The most important aspect of the creative process that if you get wrong from the get-go, the rest of your work won’t even matter What sets apart successful, attention-grabbing ad campaigns from those that don’t even stop the scroll  A counterintuitive approach to create high-performing videos even if you don’t have a large budget  Can the creative process be templated?  One of the biggest mistakes made by advertisers when they go for long-form videos  How important timing is when it comes to stopping the scroll  What to look for when hiring specialists and why formal education or degrees aren’t the most important thing to have   The team-building aspect that is crucial to creating an environment where creativity thrives  ….And much more!  Enjoy and share your thoughts below.  ⏩ Would you like to have your store’s performance analysed for free by one of our strategists? Book your free traffic & conversions session here: https://salesgenomics.co.uk/mike/​  ⏩ Need help scaling your eCom store /FB ads ? Get your FREE strategy session with one of our experienced growth strategists: https://salesgenomics.co.uk/mike/​ ⏩ For more eCommerce growth hacks, strategies and discussions, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecomm...​ For more information, visit: https://salesgenomics.co.uk

    47 min

  3. 01/26/2021

    Charlie Bowes-Lyon, Wild - natural deodorant subscription company from 0 to $3.5mln in less than 9 months

    Charlie Bowes-Lyon, co-founder of Wild Deo, natural deodorant subscription company. He took the brand from 0 to $3.5mln in less than 9 months in 2020. In this podcast he shares: ✔️ How to test innovative ideas? ✔️ How to create a market from scratch & educate customers? ✔️ How to choose a business idea & a business model for 8-9 figures business? ✔️ How to price your product? ✔️ How to choose offers for a subscription business? ✔️ How to plan a launch strategy? ✔️ What makes a product social-friendly? ✔️ What marketing channels got them to where they are? ✔️ How their tackling cross-channel attribution? ✔️ What retention & churn reduction strategies do they use? ✔️ Big strategic moves they’re taking to stay on track to 8-figures in 2021? ✔️ Their creative strategy on Facebook ✔️ Favorite book of 2020 Visit his website here: https://www.wearewild.com Connect with him via email here: hello@wearewild.com

    48 min

  4. 12/08/2020

    12 Facebook video editing tricks to improve CV rate of your video

    ⏩ Book FREE strategy session for our help in scaling your eCom bizz/FB ads: https://salesgenomics.co.uk/mike/ ⏩ For more eCommerce growth hacks, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecommercescaling/ You may want to have a look at EVA - [CHEAT SHEET] 50+ SCROLL STOPPERS & HOOKS here: https://docs.google.com/document/d/1iwXTw8Istb8LNMOkgag5cbHHNrh-iHbrtrQjHaBJLUw/edit Creatives play an important role in every ad campaign, and they don’t always have to be images.  Videos are a great option if you’re looking for something more dynamic and eye-catching. If you edit them well, videos can significantly boost your click-through rate and improve conversions.  In this video, Aloizio Soares, Creative Director at SalesGenomics shares his proven tricks to edit videos and make them more attractive for the audience.  He talks about: ✔️ Editing tricks,  ✔️ Examples of videos he has created for various clients,  ✔️ Explanation of why these ads worked,  ✔️ Principles you can use in sales and communication with the video editor,  ✔️ Ways to make effective creatives with limited resources.  Why should you watch this video? Because Aloizio has a lot of experience in his area and shows multiple real-life examples. He shows what works and how to make it. For sure, you’ll find a lot of inspiration here. If you want to approach your creatives in a new, original way, this knowledge is definitely going to help you! ⏩ Would you like to have your store’s performance analysed for free by one of our strategists? Book your free traffic & conversions session here: https://salesgenomics.co.uk/mike/  ⏩ Need help scaling your eCom store /FB ads ? Get your FREE strategy session with one of our experienced growth strategists: https://salesgenomics.co.uk/mike/ ⏩ For more eCommerce growth hacks, strategies and discussions, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecommercescaling/ For more information, visit: https://salesgenomics.co.uk

    22 min

  5. 12/02/2020

    Recart: Scaling Shopify eCommerce with Facebook Messenger

    ➡️Book FREE strategy session for our help in scaling your eCom bizz/FB ads:  https://salesgenomics.co.uk/mike/  ➡️For more eCommerce growth hacks, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecommercescaling/ If you’re an eCommerce owner and you want to unlock insane value of messenger marketing everyone has been raving about, join us for this webinar!  Whether you’ve been a victim to:   👉Rising CPMs   👉Increasing shift to mobile leading to drop in your website conversions   👉GenZ customers not using email or if you’re simply looking to tap into a new high-converting funnel and boost your conversion rates, in this Facebook live webinar, we’ll show you:  ✅What is FB Messenger marketing and why it’s not just another new fad for those with the “shiny object syndrome”.  ✅How to drastically increase the value of your FB ads despite rising CPMs using Click-to-messenger campaigns  ✅How conversational marketing can evolve your brands image and increase conversion rates ✅How 8-figure brands such as Blendjet are using messenger marketing to scale their ads BIG TIME.  Speakers:  Matt Panek, Co-founder of SalesGenomics  Nicholas Romaya, Head of Partnerships at Recart

    45 min

  6. 11/30/2020

    How to increase Jewellery Store Conversion Rate 2020

    ➡️Book FREE strategy session for our help in scaling your eCom bizz/FB ads:   https://salesgenomics.co.uk/mike/    ➡️For more eCommerce growth hacks, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecommercescaling/ In this video Conversion Rate Optimisation experts from SalesGenomics analyse a Jewellery Shopify store and tear down the key conversion mistakes its owner made that are most likely killing their sales.  They walk you through how to increase your Shopify conversion rate so you can get more customers and sales without spending any more money on ads!  In this video we talk about:  - What product categories to showcase on your home page  - Key mistakes jewellery stores make that are killing their conversion rates  - How to increase perception of value of your jewellery store - How to optimise images on your site to make visitors buy more  - How to create shoppable instagram feeds to boost conversions  - How to build credibility and increase trust of your Shopify store - How to optimise product pages for higher conversion rate  - What details to put on product pages to give visitors all information they need before buying  - How to use wishlists to unlock the most natural user journey & an unusual boiling-hot retargeting segment  - How to use payment plans to minimise fear of purchase and increase conversions Apps mentioned:  - Reviews app specialised in showing and requesting image reviews: https://apps.shopify.com/loox - A good app for Shoppable Instagram feed: https://apps.shopify.com/instagram-shop-by-snapppt - A great Wislist app: https://apps.shopify.com/swym-relay

    25 min

  7. 11/28/2020

    How to manage Ecommerce during COVID-19.

    ➡️Book FREE strategy session for our help in scaling your eCom bizz/FB ads:   https://salesgenomics.co.uk/mike/ ➡️For more eCommerce growth hacks, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecommercescaling/  With the sudden outbreak of the Coronavirus the market situation has changed drastically. Everything has been affected, from the shipping and logistics of an eCommerce business to consumer behavior and the cost of advertising. This creates a challenge for eCommerce businesses that need to adapt to the new situation. Depending on the actions taken, some businesses will fall while others will thrive and in the near future they may take over market space freed up by their fallen competitors. How to prevent your business from going bankrupt? How to capitalize on a sudden change in market conditions? Finally, how to ensure you have a contingent long-term plan to increase your market share and company value? We’ve prepared a webinar to answer all of those 3 questions with the Q&A session at the end.

    1h 30m

  8. 06/12/2020

    Tyler Donahue - 8-figure eCommerce customer service - FB Customer Feedback Score

    Most eCommerce entrepreneurs consider customer service as a mere necessity to avoid refunds. However, with the right structure and culture, it can be a powerful revenue-generating part of your business! On top of this, many eCommerce owners and drop shippers struggle with Facebook Customer Feedback score. Low scores can lead to banned ad accounts and lower ROAS. Customer Service, done right, can get your customer feedback score back on track for good! How to do it to make the best out of it? We invited Tyler Donahue to answer this and a few other questions on the live webinar. Tyler Donahue - featured in Foundr, Co-Founder of DIDIN Chat, a customer service agency built to service the needs of fast-growing online stores. Tyler’s agency transforms customer service into a powerful revenue driver that improves customer feedback scores, boosts conversions, and word-of-mouth. We've covered: ✔️Customer service: outsource or keep in house? ✔️What are some common customer support mistakes eCom stores make? ✔️How to fix Facebook Customer Feedback Score (and never get your Facebook ad account banned again) by fixing your customer experience (and how this will increase your ROAS) ✔️How to build lasting customer loyalty & increase lifetime value through customer support. ✔️Creative customer support strategies to boost conversions, AOV, and turn buyers into brand advocates! ✔️How does customer support need to change when transitioning from 5-6 to 7-8 figures? ✔️How to structure the customer support team? ✔️How to train your customer service staff to speak in your brand voice? ✔️Best app for customer support ✔️How to structure FAQs & escalation flowcharts to minimise refunds and create WOW-factor customer experiences You can access all lives by joining the group here: https://www.facebook.com/groups/ecommercescaling/

    46 min
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Lessons from scaling multiple eCommerce businesses to 7 and 8 figures. Products, Operations, Fulfilment, Marketing, Exit Strategies and more.

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