Branding Momentum with Veronica Di Polo

Veronica Di Polo
  • 4.9 (174)
  • Marketing
  • Updated Weekly

Branding Momentum is a marketing and messaging podcast for experienced service business owners and consultants who want more clients and better leads. Marketing consultant Veronica Di Polo looks at why potential clients choose one service provider over another, from pricing, proposals and discovery calls to websites and how people find and judge services today. Short episodes, released weekly.

  1. 5h ago

    Why Do We Put Up With Less as We Get Older?

    Bad service, wasted time, doing things just to be polite... there are things we used to shrug off that we simply don't want to put up with anymore. In this episode of The Flip with KC & V, we get into what we tolerate less as we get older, whether "I don't want to" is finally a good enough reason to say no, and why some things are much harder to let go of than they used to be. Then we flip it: have our standards really gone up, or has our patience gone down? And what if we're the difficult ones now? KC and V have been friends long enough to disagree, call each other out, and occasionally realize they were looking at the same thing completely differently. Meet KC Kenneth Miller is a restaurateur and restaurant consultant with more than ten years of experience. He founded a semi-industrial bakery and sold his share after three years, then moved into college counseling, first in his mother's business and now independently. Outside of work, KC loves travel, great food and wine, time with friends and, above all, his two children. You can find KC at: Instagram: @globaluniversityalliance 📍 I'm Veronica Di Polo, a marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. I help service businesses get more of the right people choosing them. If your leads only show up when things feel urgent, start here: https://veronicadipolo.mykajabi.com/aisprint 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or @brandingmomentum on TikTok. ✨ Leave a review on Apple Podcasts, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)? https://veronicadipolo.mykajabi.com/vdaily

    Why Do We Put Up With Less as We Get Older?

  2. 5h ago ·  Bonus

    You Might Also Like: The Ben Shapiro Show

    Introducing Ep. 2523 - Here’s the Real State of the Senate — Race by Race from The Ben Shapiro Show. Follow the show: The Ben Shapiro Show We keep hearing that a Democratic tsunami will wipe out Republicans in the Senate... but that may be a demoralization op; Vice President Vance cracks down on Microsoft for immigration violations they may not have committed; and actor Sebastian Stan says a rational thing. Also, actor Gary Sinise joins the show to discuss his new book "Graceful Warrior" about his son Mac. Ep. 2523 "Graceful Warrior: The True Story of a Son, a Father, and a Family Who Carried Each Other Through" will be released on November 10th. You can pre-order a copy here: https://a.co/d/0hltTeUg - - - Today's Sponsors: Policygenius - Head to https://policygenius.com/SHAPIRO to compare life insurance quotes from top companies and see how much you could save. Kalshi - Visit https://kalshi.com/shapiro to see live prediction markets and sign up today to trade on the outcomes that matter most to you. Trade 25 win up to 500. Code is SHAPIRO - - - DailyWire: Become a Daily Wire Member and watch all of our content ad-free: https://get.dailywire.com/infidels 40% off annual plans with code FIGHT 🍿 Watch Run Hide Fight: Infidels https://www.dailywire.com/videos/run-hide-fight-infidels 📲 Download the free Daily Wire app today on iPhone, Android, Roku, Apple TV, Samsung, and more. 📰 Follow me on the Daily Wire app or DailyWire.com to read my daily articles and receive my Friday newsletter. 📘 My book "Lions and Scavengers: The True Story of America (and Her Critics)" is available here:  https://dwplus.shop/LionsandScavengers 👕 Get your Ben Shapiro merch here: https://dwplus.shop/BenShapiroMerch - - - Socials: YouTube — https://youtube.com/@BenShapiro Facebook — https://www.facebook.com/officialbenshapiro Instagram — https://www.instagram.com/officialbenshapiro Snapchat — https://www.snapchat.com/officialbenshapiro TikTok — https://www.tiktok.com/@real.benshapiro X — https://twitter.com/benshapiro - - - Privacy Policy: https://www.dailywire.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. Oct 6

    What Does AI Say About Your Business?

    A potential client hears your name. Instead of just Googling you, they ask AI what you specialize in, whether you're right for their business, or how you compare with someone else. And AI tries to answer. Research from Semrush found that among B2B professionals already using AI at work, 66% regularly use it to research vendors and solutions, with agencies and service providers the most researched category. So there's a new question worth asking: What conclusion does AI reach about your business from everything it can find? In this episode of Branding Momentum, I look at how AI is becoming part of the way potential clients research service providers, what happens when your website, content, profiles and older information don't quite add up, and a simple way to see what AI understands about your business before a potential client does. 📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. If your leads only show up when things feel urgent, start here: https://veronicadipolo.mykajabi.com/aisprint 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or @brandingmomentum on TikTok. ✨ Leave a review on Apple Podcasts, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)? https://veronicadipolo.mykajabi.com/vdaily

    What Does AI Say About Your Business?

  4. Sep 29

    Before You Ask for More Referrals, Do This

    I recommend people all the time. And I've noticed something strange: plenty of those recommendations never turn into a conversation. That doesn't necessarily mean the referral failed. The person may have asked three other people, already had someone in mind, or started comparing everyone they were given. And that's where this gets interesting. Research from Hinge found that more than half of professional-services buyers had ruled out someone who was referred to them before ever speaking with them. Which raises a much better question than "How do I get more referrals?" What happens after someone recommends you? In this episode of Branding Momentum, I look at the part of referral marketing you can't see, what a potential client finds after hearing your name, what they're comparing it against, and the simple test I'd do before trying to get more people to recommend you. 📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. If your leads only show up when things feel urgent, start here: https://veronicadipolo.mykajabi.com/aisprint 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo (https://www.instagram.com/veronicadipolo) or @brandingmomentum (https://www.instagram.com/brandingmomentum) on IG, or @brandingmomentum on TikTok (https://www.tiktok.com/@brandingmomentum). ✨ Leave a review on Apple Podcasts, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)? https://veronicadipolo.mykajabi.com/vdaily

    Before You Ask for More Referrals, Do This

  5. Sep 23

    NEW SERIES: Why Do Some Friendships Just Work?

    Introducing The Flip with KC & V, a new monthly series inside Branding Momentum. Why do some friendships just work? Veronica Di Polo and Kenneth Miller talk about adult friendships, why some people instantly click, how friendship changes as we get older, staying close when you don't always agree, and the friendships we eventually outgrow. One question, two perspectives... let's see where we end up. Meet KC Kenneth Miller is a successful restaurateur and restaurant consultant with more than ten years of experience. He also started a semi-industrial bakery, selling his interest in the business after three years. Kenneth later began counseling students when his mother needed help with her growing college counseling business, eventually branching out independently. Outside of work, KC loves traveling, great food and wine, spending time with friends, and, most importantly, his two children. You can find KC at: Instagram: @globaluniversityalliance 📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. If your leads only show up when things feel urgent, start here: Start here 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or @brandingmomentum on TikTok. ✨ Leave a review on Apple Podcasts, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)? Get V's Emails

    NEW SERIES: Why Do Some Friendships Just Work?

  6. Sep 22 ·  Video

    NEW SERIES: Why Do Some Friendships Just Work?

    Introducing The Flip with KC & V, a new monthly series inside Branding Momentum. Why do some friendships just work? Veronica Di Polo and Kenneth Miller talk about adult friendships, why some people instantly click, how friendship changes as we get older, staying close when you don't always agree, and the friendships we eventually outgrow. One question, two perspectives... let's see where we end up. Meet KC Kenneth Miller is a successful restaurateur and restaurant consultant with more than ten years of experience. He also started a semi-industrial bakery, selling his interest in the business after three years. Kenneth later began counseling students when his mother needed help with her growing college counseling business, eventually branching out independently. Outside of work, KC loves traveling, great food and wine, spending time with friends, and, most importantly, his two children. You can find KC at: Instagram: @globaluniversityalliance 📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. If your leads only show up when things feel urgent, start here: Start here 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or @brandingmomentum on TikTok. ✨ Leave a review on Apple Podcasts, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)? Get V's Emails

    NEW SERIES: Why Do Some Friendships Just Work?

  7. Sep 15

    A New Chapter for Branding Momentum

    Branding Momentum is back. But I'm not interested in returning with exactly the same podcast I left behind. This summer a few things happened that I wasn't expecting. One of them took me back to Venezuela in a way I didn't plan and ended up creating some of the most interesting content I've made in a while. If you want the full story, I documented it on YouTube: Watch my Venezuela story on YouTube But the reason it matters here is what it reminded me about the difference between strategic content and content that just needs to exist. There's also someone new coming to the podcast. Kenneth Miller, or KC depending on which version of him you know, has been one of my closest friends since I was 16. We talk about business, but also food, travel, relationships, friendships, culture, and the things happening in the world that make absolutely no sense to either of us. Some of those conversations belong here. The first one is about friendship. Specifically, why some friendships actually work. And considering we've managed to stay friends for this long, I think we have some evidence. Branding Momentum isn't changing into something else. The marketing, messaging, and service business conversations are still here. But I'm giving it a little more room this season. If you've been here for years, you'll still recognize the show. If this is your first episode, you've arrived at a good time. 📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. _______________________ If your leads only show up when things feel urgent, start here: Start here  🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum tiktok ✨ Leave a review on Apple Podcasts. It helps the right people find the show. 📬 Want V's Emails, the stuff I won't post? Get V's Emails

    A New Chapter for Branding Momentum

  8. Jun 25

    Before September, Do This

    This is my last episode before I take a break for the summer—and every year when I say that, people assume I'm switching off for a few weeks, I'm not. When I stop the podcast it doesn't mean I stop working—some of my most important work happens when things get a little quieter, not client work, not meetings, the kind of work where you finally have enough space to decide things. August has a funny way of exposing what you've been avoiding all year—not because you're suddenly smarter, not because you found the perfect strategy, but because the noise drops just enough that you can't pretend you haven't noticed it anymore. In this episode I'm leaving you with five questions before I go quiet—not a to-do list, not a homework assignment, just a mental check for the weeks ahead so the version of you that comes back in September already has a few things decided, because that version is in a completely different position than the one who comes back and has to figure it all out while everything is already moving again. What are you done tolerating—the client relationship that's gone slightly toxic, the service you've been doing that doesn't feel right anymore? What are you finally starting—the one thing you've been talking about all year but haven't had the space to actually do? What's been annoying you for months—the website, the proposal template, the onboarding email that needs fixing before it bites you in September? What decision needs an answer—hire someone, let someone go, take the project, don't take the project? What are you leaving behind—what are you not carrying with you into the next season? You don't need answers to all five—just notice which one makes you flinch, because that's usually the one that matters most. I'll see you in September. 📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. If your leads only show up when things feel urgent, start here: https://veronicadipolo.mykajabi.com/aisprint 📬 Want V's Emails (the stuff I won't post)? https://veronicadipolo.mykajabi.com/vdaily _______________________   🎧 Enjoyed the episode?  Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum TikTok.   ✨ Leave a review on Apple Podcast — it helps others find the show. Want to read previous strategies? → https://veronicadipolo.substack.com/subscribe

    Before September, Do This
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Branding Momentum is a marketing and messaging podcast for experienced service business owners and consultants who want more clients and better leads. Marketing consultant Veronica Di Polo looks at why potential clients choose one service provider over another, from pricing, proposals and discovery calls to websites and how people find and judge services today. Short episodes, released weekly.

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