Branding Momentum with Veronica Di Polo

Veronica Di Polo
  • 4.9 (174)
  • Marketing
  • Weekly

Branding Momentum is a marketing and messaging podcast for experienced service business owners and consultants who want more clients and better leads. Marketing consultant Veronica Di Polo looks at why potential clients choose one service provider over another, from pricing, proposals and discovery calls to websites and how people find and judge services today. Short episodes, released weekly.

  1. 6d ago

    Can You Be Known for More Than One Thing?

    Can you build a personal brand when you own multiple businesses or have experience in different industries? Do you really need to choose one thing to be known for? I've worked in marketing, events, fashion and image consulting, and I'm also involved in a vertical garden business. Depending on when someone met me, they probably know me for something completely different. But here's what personal branding advice often overlooks. Experience in different industries can actually be the reason someone chooses to work with you. In this episode of Branding Momentum with Veronica Di Polo, I'm talking about personal brand positioning, what happens when you've built more than one business, and why your professional experience doesn't have to fit into one neat description. WHAT'S INSIDE THIS EPISODE Why being known for more than one thing doesn't automatically create a personal branding problem. How organizing events and marketing events require two different ways of thinking. What my experience in fashion and image consulting brings to my marketing work today. Why you don't need to explain every business you've owned when someone asks what you do. How your experience across different industries can give someone a specific reason to recommend or hire you. TIMESTAMPS / CHAPTERS 00:00 More Than One Label 00:17 Meet Veronica And The Podcast 01:10 The Multi Career Dilemma 03:01 Events Production Vs Marketing 04:12 Fashion Eye Meets Marketing 06:03 Stop Hiding Your Experience 07:14 Networking Without Oversharing 08:30 Position Your Unique Value 09:15 Bring It All Together 10:27 Final Thoughts And Subscribe WORK WITH ME I'm Veronica Di Polo, a marketing and messaging consultant based in Moraira, Spain. I help experienced service business owners explain what they do, why it matters and why potential clients should choose them. https://www.veronicadipolo.com/private-consulting  GET V'S EMAILS Marketing observations and ideas I don't always share on social media. https://veronicadipolo.mykajabi.com/vdaily LISTEN TO BRANDING MOMENTUM https://www.veronicadipolo.com/podcast QUESTIONS ANSWERED IN THIS EPISODE Can you build a personal brand around multiple businesses? Yes. You can own different businesses and still have a recognizable personal brand. You don't have to promote every business in every conversation. What matters is making the relevant experience useful to the person you're speaking with. How do you position yourself professionally when you have experience in different industries? Lead with the work you're primarily offering today. Bring in your experience from other industries when it helps someone understand why you're particularly suited to their business. Do you need to choose one niche to build a successful personal brand? Not necessarily. Experience across different industries can help you understand problems others might miss. The important thing is showing how that experience relates to the work someone might hire you for.

    Can You Be Known for More Than One Thing?

  2. Oct 20

    Is Your Sales Funnel Working Against You?

    Your sales funnel could be working perfectly and still be making it harder for someone to hire you. If you've been running a service business for years, you've probably added things to your sales process along the way. A booking system, an application, a discovery call, an email sequence. Each one made sense when you added it. But does the whole process still make sense for the services you're selling today? In this episode of Branding Momentum with Veronica Di Polo, I look at why a sales funnel that worked for your business years ago might now be working against you, and why copying a lead funnel designed for a different type of business can create problems you don't even notice. WHAT'S INSIDE THIS EPISODE A real service business where the process of becoming a client had become unnecessarily complicated. Why service providers adopt sales funnels designed for course creators, even when their clients hire them differently. How having too little structure can make potential clients just as frustrated as having too many steps. Why booking a straightforward service and hiring a consultant for a €20,000 project require different sales processes. The question worth asking when your business has evolved but your sales funnel hasn't. TIMESTAMPS / CHAPTERS 00:00 Funnel Too Hard to Buy 01:19 How Complexity Creeps In 02:36 Stop Copying Creator Funnels 04:18 Too Little Process Too 05:25 Match Process to Purchase 06:41 Simpler for Whom 07:06 Update for Today's Business 08:31 Rebuild It From Scratch 09:04 Weekly Marketing Insights WORK WITH ME I'm Veronica Di Polo, a marketing and messaging consultant based in Moraira, Spain. I help experienced service business owners communicate their services so potential clients understand what they offer and why they should hire them. https://www.veronicadipolo.com/ GET V'S EMAILS Marketing observations and ideas I don't always share on social media. https://veronicadipolo.mykajabi.com/vdaily LISTEN TO BRANDING MOMENTUM https://www.veronicadipolo.com/podcast QUESTIONS ANSWERED IN THIS EPISODE Why isn't my sales funnel working? Your forms, emails and booking tools may all work, but the process can still make hiring you unnecessarily complicated. A sales funnel that suited your business years ago may no longer fit your services or clients today. How do you fix a leaky lead funnel? Before adding more follow-up emails or automation, consider whether people are being asked to complete steps they don't need. The problem may be the way the sales process was designed, rather than a missing piece of technology. Do service businesses need complicated sales funnels? Not necessarily. A photographer offering a clearly priced session may only need a straightforward booking process. A consultant considering a €20,000 project may need several conversations and qualification steps. The right sales funnel depends on what is being sold and what both sides need to know before agreeing to work together. Is a simpler sales funnel always better? No. Removing steps can create confusion if potential clients don't understand what happens next. The goal isn't to have the fewest steps. It's to have a process that makes sense for the service and the people hiring you.

    Is Your Sales Funnel Working Against You?

  3. Oct 13 ·  Bonus

    THE FLIP: Why Do We Put Up With Less as We Get Older?

    Bad service, wasted time, doing things just to be polite... there are things we used to shrug off that we simply don't want to put up with anymore. In this episode of The Flip with KC & V, we get into what we tolerate less as we get older, whether "I don't want to" is finally a good enough reason to say no, and why some things are much harder to let go of than they used to be. Then we flip it: have our standards really gone up, or has our patience gone down? And what if we're the difficult ones now? KC and V have been friends long enough to disagree, call each other out, and occasionally realize they were looking at the same thing completely differently. Meet KC Kenneth Miller is a restaurateur and restaurant consultant with more than ten years of experience. He founded a semi-industrial bakery and sold his share after three years, then moved into college counseling, first in his mother's business and now independently. Outside of work, KC loves travel, great food and wine, time with friends and, above all, his two children. You can find KC at: Instagram: @globaluniversityalliance 📍 I'm Veronica Di Polo, a marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. I help service businesses get more of the right people choosing them. If your leads only show up when things feel urgent, start here: https://veronicadipolo.mykajabi.com/aisprint 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or @brandingmomentum on TikTok. ✨ Leave a review on Apple Podcasts, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)? https://veronicadipolo.mykajabi.com/vdaily

    THE FLIP: Why Do We Put Up With Less as We Get Older?

  4. Oct 6

    What Does AI Say About Your Business?

    A potential client hears your name. Instead of just Googling you, they ask AI what you specialize in, whether you're right for their business, or how you compare with someone else. And AI tries to answer. Research from Semrush found that among B2B professionals already using AI at work, 66% regularly use it to research vendors and solutions, with agencies and service providers the most researched category. So there's a new question worth asking: What conclusion does AI reach about your business from everything it can find? In this episode of Branding Momentum, I look at how AI is becoming part of the way potential clients research service providers, what happens when your website, content, profiles and older information don't quite add up, and a simple way to see what AI understands about your business before a potential client does. 📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. If your leads only show up when things feel urgent, start here: https://veronicadipolo.mykajabi.com/aisprint 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or @brandingmomentum on TikTok. ✨ Leave a review on Apple Podcasts, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)? https://veronicadipolo.mykajabi.com/vdaily

    What Does AI Say About Your Business?

  5. Sep 29

    Before You Ask for More Referrals, Do This

    I recommend people all the time. And I've noticed something strange: plenty of those recommendations never turn into a conversation. That doesn't necessarily mean the referral failed. The person may have asked three other people, already had someone in mind, or started comparing everyone they were given. And that's where this gets interesting. Research from Hinge found that more than half of professional-services buyers had ruled out someone who was referred to them before ever speaking with them. Which raises a much better question than "How do I get more referrals?" What happens after someone recommends you? In this episode of Branding Momentum, I look at the part of referral marketing you can't see, what a potential client finds after hearing your name, what they're comparing it against, and the simple test I'd do before trying to get more people to recommend you. 📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. If your leads only show up when things feel urgent, start here: https://veronicadipolo.mykajabi.com/aisprint 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo (https://www.instagram.com/veronicadipolo) or @brandingmomentum (https://www.instagram.com/brandingmomentum) on IG, or @brandingmomentum on TikTok (https://www.tiktok.com/@brandingmomentum). ✨ Leave a review on Apple Podcasts, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)? https://veronicadipolo.mykajabi.com/vdaily

    Before You Ask for More Referrals, Do This

  6. Sep 23 ·  Bonus

    NEW SERIES: THE FLIP - Why Do Some Friendships Just Work?

    Introducing The Flip with KC & V, a new monthly series inside Branding Momentum. Why do some friendships just work? Veronica Di Polo and Kenneth Miller talk about adult friendships, why some people instantly click, how friendship changes as we get older, staying close when you don't always agree, and the friendships we eventually outgrow. One question, two perspectives... let's see where we end up. Meet KC Kenneth Miller is a successful restaurateur and restaurant consultant with more than ten years of experience. He also started a semi-industrial bakery, selling his interest in the business after three years. Kenneth later began counseling students when his mother needed help with her growing college counseling business, eventually branching out independently. Outside of work, KC loves traveling, great food and wine, spending time with friends, and, most importantly, his two children. You can find KC at: Instagram: @globaluniversityalliance 📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. If your leads only show up when things feel urgent, start here: Start here 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or @brandingmomentum on TikTok. ✨ Leave a review on Apple Podcasts, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)? Get V's Emails

    NEW SERIES: THE FLIP - Why Do Some Friendships Just Work?

  7. Sep 22 ·  Video

    NEW SERIES: Why Do Some Friendships Just Work?

    Introducing The Flip with KC & V, a new monthly series inside Branding Momentum. Why do some friendships just work? Veronica Di Polo and Kenneth Miller talk about adult friendships, why some people instantly click, how friendship changes as we get older, staying close when you don't always agree, and the friendships we eventually outgrow. One question, two perspectives... let's see where we end up. Meet KC Kenneth Miller is a successful restaurateur and restaurant consultant with more than ten years of experience. He also started a semi-industrial bakery, selling his interest in the business after three years. Kenneth later began counseling students when his mother needed help with her growing college counseling business, eventually branching out independently. Outside of work, KC loves traveling, great food and wine, spending time with friends, and, most importantly, his two children. You can find KC at: Instagram: @globaluniversityalliance 📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. If your leads only show up when things feel urgent, start here: Start here 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or @brandingmomentum on TikTok. ✨ Leave a review on Apple Podcasts, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)? Get V's Emails

    NEW SERIES: Why Do Some Friendships Just Work?

  8. Sep 15

    A New Chapter for Branding Momentum

    Branding Momentum is back. But I'm not interested in returning with exactly the same podcast I left behind. This summer a few things happened that I wasn't expecting. One of them took me back to Venezuela in a way I didn't plan and ended up creating some of the most interesting content I've made in a while. If you want the full story, I documented it on YouTube: Watch my Venezuela story on YouTube But the reason it matters here is what it reminded me about the difference between strategic content and content that just needs to exist. There's also someone new coming to the podcast. Kenneth Miller, or KC depending on which version of him you know, has been one of my closest friends since I was 16. We talk about business, but also food, travel, relationships, friendships, culture, and the things happening in the world that make absolutely no sense to either of us. Some of those conversations belong here. The first one is about friendship. Specifically, why some friendships actually work. And considering we've managed to stay friends for this long, I think we have some evidence. Branding Momentum isn't changing into something else. The marketing, messaging, and service business conversations are still here. But I'm giving it a little more room this season. If you've been here for years, you'll still recognize the show. If this is your first episode, you've arrived at a good time. 📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. _______________________ If your leads only show up when things feel urgent, start here: Start here  🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum tiktok ✨ Leave a review on Apple Podcasts. It helps the right people find the show. 📬 Want V's Emails, the stuff I won't post? Get V's Emails

    A New Chapter for Branding Momentum
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Branding Momentum is a marketing and messaging podcast for experienced service business owners and consultants who want more clients and better leads. Marketing consultant Veronica Di Polo looks at why potential clients choose one service provider over another, from pricing, proposals and discovery calls to websites and how people find and judge services today. Short episodes, released weekly.

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