Branding Momentum with Veronica Di Polo

Veronica Di Polo
  • 4.9 (174)
  • MARKETING
  • UPDATED WEEKLY

Veronica Di Polo | Marketing Strategist & Host of Branding Momentum I've spent nearly two decades helping service-based business owners get chosen faster by fixing the way they talk about what they do. Branding Momentum is a top-rated podcast for busy service pros who want better leads, clearer messaging, and real marketing strategies that actually work. I help service-based business owners get more visible, say what actually matters, and get clients without overthinking every post or strategy. Branding Momentum is where you learn how to promote your business when you're busy, make your words work, and stay consistent without burning out. Each episode gives you smarter ways to speak to potential clients, fix what's not landing, and turn your service into the thing people choose—even if they just met you.

  1. I Could Do This Myself (So Why Hire You?)

    2D AGO

    I Could Do This Myself (So Why Hire You?)

    "I could do this myself." Most people hiring a service are not lost. They're just tired of dragging the same thing around for weeks, reopening it at night, rewriting it, second-guessing it, and letting it steal attention from the work that actually brings money in. This episode is about the real cost of doing it yourself, and why people hire when they technically could do it, they just don't want to keep paying with time, energy, and momentum. I'm Veronica Di Polo, a marketing + messaging consultant based in Moraira, Spain. I help service businesses get chosen faster by fixing the words that make buyers hesitate. 👇 Why Your Leads Show Up Late? People don't hire you when they first notice the problem. They hire you when it's already urgent. This shows you how to shift that, so the right people reach out before it becomes a last-minute decision. Get the Sprint https://veronicadipolo.mykajabi.com/aisprint _______________________ 🎧 Enjoyed the episode?   Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum tiktok.   ✨ Leave a review on Apple Podcast, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)?  https://veronicadipolo.mykajabi.com/vdaily

    9 min
  2. You Might Also Like: The Oprah Podcast

    2D AGO · BONUS

    You Might Also Like: The Oprah Podcast

    Introducing Tayari Jones: “Kin” | Oprah’s Book Club from The Oprah Podcast. Follow the show: The Oprah Podcast We are celebrating the 30th anniversary of Oprah’s Book Club and Oprah’s first pick of 2026 which is her 121st Book Club selection. The novel KIN by international bestselling author Tayari Jones explores the life-long friendship of two motherless daughters in the segregated South. The story explores how their decisions lead them to live vastly different lives causing them to grow apart. From page one to the stunning conclusion Tayari’s emotionally rich and witty novel inspires a soul-searching, introspective conversation about chosen family. Oprah and Tayari Jones talk with an audience of readers in New York City. BUY THE BOOK! https://www.penguinrandomhouse.com/books/635411/kin-by-tayari-jones/ 00:00:00 - Celebrating 30 years of Oprah Book Club 00:03:20 - Oprah introduces ‘Kin’ by Tayari Jones 00:04:13 - Welcome Tayari Jones 00:06:42 - Thando on ‘Kin’ 00:08:30 - Letters as storytelling 00:10:30 - The professor that inspired Tayari 00:12:35 - Tayari on the 8 years between books 00:17:38 - The plot of ‘Kin’ 00:20:40 - Being a girl without a mom 00:22:00 - Belonging and sacrifice 00:23:57 - Tayari’s understanding of her mother 00:28:30 - What can save friendship? 00:30:15 - Honor your friendships 00:37:20 - The feeling of completing a novel 00:42:20 - Tayari on ‘Kin’ 00:43:48 - How Tayari sees the world SUPPORT THE SHOW https://www.tayarijones.com/books/an-american-marriage/ Learn more about your ad choices. Visit megaphone.fm/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. Why "That's Not My Brand" Keeps You Small

    FEB 19

    Why "That's Not My Brand" Keeps You Small

    A lot of service business owners say "that's not my brand" like it's a standard. Sometimes it is. But most of the time it's just a respectable way of saying: I don't want to be seen learning this. This episode is about the cycle smart businesses repeat: rejecting what feels uncomfortable, calling it a brand rule, and then wondering why growth feels slower than it should. In 2026, the cost of waiting is higher because everything normalizes faster. So if you only move once it feels comfortable, you end up doing it when it's harder. I'm Veronica Di Polo, a marketing + messaging consultant based in Moraira, Spain. I help service businesses get chosen faster by fixing the words that make buyers hesitate. 👇 Get the 3-Day "Can They Find You?" Sprint Three quick moves to test if you're findable, write one sentence people can repeat, and publish a simple FAQ that gets you recommended. https://veronicadipolo.mykajabi.com/aisprint _______________________ 🎧 Enjoyed the episode?   Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum tiktok.   ✨ Leave a review on Apple Podcast, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)?  https://veronicadipolo.mykajabi.com/vdaily

    8 min
  4. Why Discovery Calls Stop Converting

    FEB 12

    Why Discovery Calls Stop Converting

    "Can we jump on a quick call?" is becoming the fastest way to lose a good lead. Not because people don't want help, they do. But because a call isn't neutral anymore. It's time, energy, explaining live, and committing to something before they even know if it's a fit. In this episode of the Branding Momentum Podcast, I talk about the anti-call era, why experienced buyers are avoiding discovery calls, and what this changes for service businesses who want faster decisions without pushing. This isn't about removing human connection. It's about removing unnecessary friction, so the right people can decide without feeling like they have to audition. I'm Veronica Di Polo, marketing consultant based in Moraira, Alicante, Spain. I help service-based business owners get chosen faster with words, positioning, and thinking that matches how people decide now. 🎧 Listen on Spotify, Apple Podcasts, or Amazon Music. 📬 V's Emails https://veronicadipolo.mykajabi.com/vdaily _______________________ 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum TikTok. ✨ Leave a review on Apple Podcast — it helps others find the show. Want to read previous strategies? → https://veronicadipolo.substack.com/subscribe

    10 min
  5. Stop Selling "Ongoing Support", It's Why People Cancel

    FEB 5

    Stop Selling "Ongoing Support", It's Why People Cancel

    Most service businesses don't lose clients because they're bad at what they do. They lose them because the offer starts sounding like an ongoing charge with unclear value. "Support" sounds nice, until someone is in cancel mode and looking at every monthly expense asking one question: why am I still paying for this? In this episode of the Branding Momentum Podcast, I'm talking about why "ongoing support" is becoming harder to sell in 2026, even when your work is solid, and what makes a service feel like the one thing a client keeps instead of the first thing they cut. This isn't about adding more deliverables or doing more work to prove your value. It's about how your offer is framed, how it's experienced, and whether the client can feel the difference it makes without having to justify it. I'm Veronica Di Polo, marketing consultant based in Moraira, Alicante, Spain. I help experienced service business owners get chosen faster with words, positioning, and thinking that matches how buyers actually decide now. 🎧 Listen on Spotify, Apple Podcasts, or Amazon Music. 📬 V's Emails https://veronicadipolo.mykajabi.com/vdaily _______________________ 🎧 Enjoyed the episode?   Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum tiktok.   ✨ Leave a review on Apple Podcast — it helps others find the show.

    12 min
  6. Why Saying It Straight Works Better for Service Businesses

    JAN 29

    Why Saying It Straight Works Better for Service Businesses

    People aren't ignoring your content because you're bad at marketing. They're ignoring it because it sounds like everyone else. Service businesses are overexplaining, softening their words, and adding context nobody asked for. And in 2026, that's exactly what makes people scroll past. I'm Veronica Di Polo, marketing strategist and host of the Branding Momentum Podcast, based in Moraira, Alicante, Spain. I help service-based business owners get clients by saying the right thing, clearly, without dressing it up. In this episode, I talk about why being direct works better than being polite, why shorter messages land harder than long explanations, and why clarity beats clever every single time when people are deciding who to hire. This is not about being aggressive. It's about being clear. If you sell your brain, your skill, or your time, this episode will feel familiar for a reason. 🎧 Listen on Spotify, Apple Podcasts, or Amazon Music. 💡 Free resource The AI Visibility Sprint 3 days. 3 simple moves to stop being invisible in AI search. https://veronicadipolo.mykajabi.com/aisprint 📬 V's Daily emails https://veronicadipolo.mykajabi.com/vdaily _______________________ 🎧 Enjoyed the episode?   Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum tiktok. ✨ Leave a review on Apple Podcast — it helps others find the show.

    10 min
  7. Doing Everything Right (Why It Still Feels Hard)

    JAN 22

    Doing Everything Right (Why It Still Feels Hard)

    Most service businesses aren't failing. They're exhausted. They're doing the right things. Following the advice. Watching the videos. Reading the posts. And somehow everything still feels hard. In this episode of the Branding Momentum Podcast, I talk about what I've been noticing behind the scenes. Not marketing tactics. Not trends. Human behavior. Why consuming more advice is slowing people down. Why explaining more is making decisions harder. And why in 2026, progress is going to come from editing things out, not stacking more on. If you sell your brain, your skill, or your time, this episode will help you understand why things feel heavy right now and what actually creates movement again. I'm Veronica Di Polo, marketing strategist based in Moraira, Alicante, Spain. I help service based business owners get visible, get chosen, and get out of their own way. 🎧 Listen on Spotify, Apple Podcasts, or wherever you get your podcasts. 📬 Join V's emails https://veronicadipolo.mykajabi.com/vdaily _______________________   🎧 Enjoyed the episode?  Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum TikTok.   ✨ Leave a review on Apple Podcast — it helps others find the show. Want to read previous strategies? → https://veronicadipolo.substack.com/subscribe

    10 min
  8. 4 Predictions for Service-Based Business Owners in 2026

    JAN 15

    4 Predictions for Service-Based Business Owners in 2026

    I've been watching how people choose service businesses lately and something clicked. The biggest changes coming in 2026 aren't really about marketing tactics. They're about how humans make decisions again when everything feels noisy, repetitive, and automated. Everyone keeps repeating the same predictions. AI this. Video that. But if you sell your brain, your skill, or your time, most of that advice doesn't help you. In this episode, I'm sharing four predictions for 2026 that actually matter for service-based business owners. Not trends. Not hacks. Just the shifts I see affecting how clients decide who to trust, who to hire, and who to ignore. This episode is for consultants, creatives, coaches, experts, and service professionals who want to stay relevant, visible, and chosen without turning their business into a content circus. I'm Veronica Di Polo, marketing strategist and host of the Branding Momentum Podcast, based in Moraira, Alicante, Spain, helping service-based business owners get clients with clearer words, stronger positioning, and smarter visibility. 🎧 Listen on Spotify, Apple Podcasts, or Amazon Music. 💡 Free resource AI Visibility Sprint 3 days. 3 focused moves. Stop being skipped when people search. https://veronicadipolo.mykajabi.com/aisprint 📬 Daily strategy emails https://veronicadipolo.mykajabi.com/vdaily 📰 Past insights https://veronicadipolo.substack.com/subscribe _______________________   🎧 Enjoyed the episode?  Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum TikTok.   ✨ Leave a review on Apple Podcast — it helps others find the show.

    16 min
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About

Veronica Di Polo | Marketing Strategist & Host of Branding Momentum I've spent nearly two decades helping service-based business owners get chosen faster by fixing the way they talk about what they do. Branding Momentum is a top-rated podcast for busy service pros who want better leads, clearer messaging, and real marketing strategies that actually work. I help service-based business owners get more visible, say what actually matters, and get clients without overthinking every post or strategy. Branding Momentum is where you learn how to promote your business when you're busy, make your words work, and stay consistent without burning out. Each episode gives you smarter ways to speak to potential clients, fix what's not landing, and turn your service into the thing people choose—even if they just met you.

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