Bright Minds of eCommerce Podcast

Dahna Borg
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

  1. 4D AGO

    Why You're Not Getting New Customers On Meta and How to Fix It

    Today we go into why your Meta ads aren't bringing in new customers, and the simple fixes that'll change that. We cover audience segment setup, using the breakdown tool properly, and the creative shifts you need to win over people who've never heard of your brand.

    21 min

  2. 4D AGO

    Uncovering Hidden Profit in Humanising Your Email Marketing With Priya From Flow Butler

    Priya from Flow Butler joins me to share why email marketing is your best bet for retention in 2025. We talk email flows that actually convert, smart segmentation, creative campaigns that build relationships, and where AI fits in your strategy without losing the human touch.

    42 min

  3. 4D AGO

    When a Beauty Frustration Becomes a Viral Brand With Sophie From Better Brow

    Sophie from Better Brow joins me to share how she went from beauty frustration to founder of a simple at-home brow waxing brand. We talk product development, protecting your idea, TikTok marketing, and why launching before you're ready might be the best thing you can do.

    19 min
  4. Designing a life you love with Christine Innes from The Corporate Escapists

    05/14/2024

    Designing a life you love with Christine Innes from The Corporate Escapists

    In this episode, we're talking to Christine Innes from the Corporate Escapists about her journey from the corporate world to entrepreneurship. Christine shares insights on the importance of storytelling, mindset, and authenticity in business. We also chat about the power of having a supportive community, adapting to change, and networking opportunities for entrepreneurs. Tune into this fantastic conversation and hear how to design a life you love.   In today's episode,  you'll learn: The power of storytelling in business The importance of mindset Building community and connection Free vs paid stories in advertising Content repurposing The Moment Theory Importance of authenticity in eCommerce Embracing the ever-evolving business journey.   Links from the show: Bright Red Marketing Episode 64 The Corporate Escapists Podcast The Corporate Escapist Website, Instagram, and Facebook Podcast Recommendation: Online Marketing Made Easy, Manifestation Babe Book Recommendation: Think Like a Monk by Jay Shetty See omnystudio.com/listener for privacy information.

    20 min
  5. Maximising your eComm photography with Catherine Abe from CollabArts

    04/30/2024

    Maximising your eComm photography with Catherine Abe from CollabArts

    In this episode of the Bright Minds of E-Commerce Podcast, Dahna is joined by Catherine Abe from Collabarts to chat about maximising your eComm photography. Catherine emphasises the importance of consistency in branding and the significance of aligning your photography with your brand's identity to communicate the desired message effectively to your audience. Tune in for some tips on photography, repurposing content and upcoming trends.   In today's episode, you'll learn: Importance of consistency in branding Achieving professional quality with lighting Repurposing content for maximum impact Drawing inspiration from Art for unique content Emerging trends in photography and videography Diversifying content for eCommerce success   Links from the show: Bright Red Marketing Episode 63 Building Beauty Brands Podcast Collabarts Website, Instagram, Facebook, and TikTok Podcast Recommendation: The Diary of a CEO by Steven Bartlett Book Recommendation: Unreasonable Hospitality by Will Gidara Special Offer: 10% off all services See omnystudio.com/listener for privacy information.

    37 min
  6. A Breakdown of Meta's Advantage Plus Suite

    04/16/2024

    A Breakdown of Meta's Advantage Plus Suite

    In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads.    In today's episode,  you'll learn: The different elements of the Advantage Plus suite: The Advantage Plus Shopping Advantage Campaign Budget Advantage Plus Audiences Advantage Plus Placements Advantage Plus Creative The pros and Cons of each of these The future of Advantage Plus Suite   Links from the show: Bright Red Marketing Episode 62 Book a free strategy session  See omnystudio.com/listener for privacy information.

    10 min
  7. Selling without Selling with Debbie Hatumale-Uy from Only the Sweet Stuff

    04/01/2024

    Selling without Selling with Debbie Hatumale-Uy from Only the Sweet Stuff

    Joining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coaching for e-commerce success. We had a fantastic conversation about leveraging social media, niche targeting, and analysing metrics as well as tips on work-life balance and mindfulness. And Debbie offers listeners a special offer so make sure you listen to the end to find out how to access that.   In today's episode,  you'll learn: Creation of Only the Sweet Stuff Key metrics for eCommerce success Navigating TikTok for business The importance of community building Daily habits for business success Special offer for listeners.   Links from the show: Bright Red Marketing Episode 61 Only the Sweet Stuff Website, Instagram, Facebook,  and TikTok Podcast Recommendation: The Diary of a CEO by Steven Bartlett See omnystudio.com/listener for privacy information.

    22 min
  8. Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications

    03/19/2024

    Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications

    In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.   In today's episode,  you'll learn: The role of PR in eCommerce Strategies for effective PR Differentiating between PR and marketing  Handling PR challenges The importance of crisis management  Tracking PR success The value of PR.   Links from the show: Bright Red Marketing Episode 60 Eden Communications Website, Instagram, and TikTok Book Recommendation: Why Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale Podcast Recommendation: Not Too Cool 4 School by Dylan Howard See omnystudio.com/listener for privacy information.

    37 min
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The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

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