Senior Attorney Match Podcast

Jeremy E. Poock, Esq.

The Senior Attorney Match Podcast addresses all topics relating to lawyers considering how to sell their law practices, including how to value a law practice, determining the "right" successor, when to start a transition toward retirement, and much more.

  1. 2d ago

    Question 2. of Ep. 39 of the Ask the Law Firm Seller Show: When should I let my staff know that I am considering selling my law firm?

    During Question 2. of Ep. 39 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. addresses the following question: When should I let my staff know that I am considering selling my law firm? As Poock points out at the outset, this question raises the following 2 questions: 1. When should a law firm owner let their potential internal successors know that the owner has begun considering to sell the law firm? and 2. How can an owner know whether an internal successor prefers to remain as a key employee lawyer? As Poock explains, rather than aspire to succeeding to owning their boss’ law firm, the vast majority of key employee lawyers want the following: A reliable, predictable, and safe job In terms of when a law firm owner should consider informing key employee lawyers about planning to sell the firm, Poock explains the following: (a) When providing 2-4+ years notice, owners can learn whether key employee lawyers want to purchase their boss’ law firm, or not, if they follow-up by expressing interest in acquiring ownership, as compared to a more typical non-responsiveness, changing the subject, and otherwise not stepping-up to the proverbial plate to succeed to an ownership role. When providing 2-4+ years notice about contemplating selling, Poock also shares the following: Key employee lawyers continue to consider their jobs as reliable, predictable, and safe because they assume that their boss does not plan to sell or retire in the short-term. (b) When law firm owners provide a shorter timeframe for planning to sell their law firm, such as before an upcoming lease termination date, the end of a given calendar year, or when the law firm owner turns a certain age, key employees suddenly no longer feel that their job remains reliable, predictable, and safe. “[A]s a result, those key employee lawyers, they start thinking to themselves, ‘Wow, we think we should go and try to find another job, because we think that our boss really means it.’”   When that happens, Poock explains, key employees can (will) seek to restore their need for a reliable, predictable, and safe job by providing their boss with a 2 or 4 week notice on a Random Tuesday about accepting a new job at another law firm, which impacts the owner and the law firm as follows: 1. Short-term loss of revenues as a result of losing 1 or more key employee lawyers. 2. Long-term loss of value due to key employee lawyers and staff representing a significant component of a law firm’s value because of their revenue generating capabilities, skill sets, and familiarity with a selling law firm’s clients. 3. Prolong the timeframe for a law firm owner to sell a law firm whose value decreases as a result of the departure of 1 more key employee lawyers. In contrast to prematurely informing key employee lawyers and staff about plans to sell a law firm, Poock poses the following: “[W]hat if [a] Senior Attorney seller does not inform the key employee lawyers and staff throughout the process of selling the law firm?” Poock points out that acquiring firms often hire a selling law firm’s entire lawyer and non-lawyer staff to ensure continuity of representing the clients of a selling law firm, together with benefiting from the experience and know-how that a selling law firm’s staff presents to a purchasing law firm. Also, when key employee lawyers and staff learn that a purchasing firm plans to hire them, such news typically results in “a huge sense of relief because they are able to restore what they want and need, which is a reliable, predictable and safe job.”   As Poock concludes, “So, in short, when it comes to whether Senior Attorney sellers should . . . inform their staff about selling the law firm, we really recommend waiting as long as you can so that you can avoid the potential Random Tuesday of a key employee lawyer or staff person leaving before a sale happens.”   And, “[b]ecause the sales often include the key employee lawyers and staff being hired [by a purchasing law firm] . . . that is what your staff wants: they want that reliable, predictable and safe job.”

  2. 6d ago

    Mini-Episode: 3 Important Updates to Make before Selling a Law Firm

    During Ep. 39 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. addresses the following 3 important updates to make before selling a law firm: 1. Track Revenues: In addition to organizing a law firm’s annual revenues, Poock suggests tracking revenues within a firm’s top practice areas, including analyzing trends and sources of originations. By example, as law firms continue transitioning to becoming Digital Rainmaker law firms, Poock suggests tracking the percentages of client originations attributable to traditional rainmaker attorneys and those originations attributable to digital marketing efforts. 2. Client List: Based upon a law firm’s Book of Business comprising its most valuable asset, Poock suggests the following about updating the Book of Business (i) Update client contact information, including addresses, e-mail addresses, and phone/mobile phone contact information; (ii) Connecting with clients and referral sources on LinkedIn; and (iii) Request 5-Star reviews from clients.   Regarding requesting 5-Star reviews, Poock points out the following ROI for doing so:   5-Star reviews reflect “the social proof that your clients know, like, and trust lawyers at your firm.”   3. Updating a Law Firm’s Website & LinkedIn Profiles for Lawyers and Non-Lawyers: As Poock points out: “The first place that any potential buyer is going to look when they're considering your law firm is your website.”   Before selling a law firm, Poock suggests that law firm owners update content and pictures throughout their firm websites, together with removing outdated content. Poock also recommends adding 5-Star reviews because potential purchasers want to see what clients of the firm think about their client experience.   In addition, Poock recommends the following:   That all lawyers and support staff of a selling law firm update their LinkedIn profiles, including updating pictures and content, because potential purchasers review LinkedIn profiles of lawyers and support staff as part of their due diligence.

  3. Aug 17

    Items to Update & Organize before Selling a Law Firm

    During Ep. 39 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. addresses the following: Items to Update & Organize before Selling a Law Firm Poock offers 2 categories of items to update and organize before selling a law firm: Category 1: Financial, Employee Info., Digital Updates & Digital Data Examples include. 1. Profit & Loss statements for at least the past 3 calendar years, together with revenues information by practice area. 2. Lawyer & non-lawyer staff information, including responsibilities & compensation, including benefits. 3. Updates to a selling law firm’s client list and referral source list, including phone numbers, cell phone numbers, e-mail addresses, and current physical addresses. 4. Update to the law firm’s website 5. Updates to the LinkedIn profiles for all lawyers at the firm. 6. Digital analytics data for at least the past 3 calendar years, including rankings information and data about digital originations. Category 2: Contracts Not Terminable at Will Poock points out examples of contracts not terminable at will to organize in advance of selling a law firm, including: (i) Office Lease; (ii) CRM Software; (iii) Legal research contract(s); (iv) Digital Marketing; (v) Benefits (including 401(k) plan contract, if applicable); (vi) Malpractice Insurance; and (vii) Copy machine contracts. And, Poock points out the following 3 very important updates before selling a law firm: (a) Update the tracking of revenues for a selling law firm’s top practice areas for at least the past 3 calendar years. (b) Update the firm’s client list, plus connect with clients on LinkedIn and request 5-Star Google reviews from clients. (c) Update the website of a selling law firm, plus update the LinkedIn profiles for all of the lawyers at a selling law firm.

  4. Aug 3

    The 2 Reasons Why Senior Attorney Sellers Want Purchasing Law Firms to Win

    In Episode 74 of the State of the Market for Law Firm Sales in 11 Minutes, Senior Attorney Match’s Jeremy E. Poock, Esq. addresses the following: The 2 Reasons Why Senior Attorney Sellers Want Purchasing Law Firms to Win Reason #1 for why Senior Attorney sellers want purchasing law firms to win:   Financial   Considering that most sales of Senior Attorney-led law firms involve earnout payment terms, selling attorneys want a purchasing firm to win because:   The more clients from a selling law firm’s Book of Business that a purchasing firm represents means the greater amount paid to a selling attorney(s) via earnout terms that typically include negotiated fee sharing terms paid during a negotiated number of years.   Reason #2 for why Senior Attorney sellers want purchasing law firms to win:   Legacy   As Poock explains, Sellers want purchasers to win for the following 3 legacy related reasons:   1. Ensuring that clients of a selling law firm will continue to benefit from ongoing, competent and zealous representation.   2. Making sure that the staff of a selling law firm continue to have ongoing employment with a purchasing law firm.   3. The satisfaction of helping a purchasing firm succeed post-sale in terms of:   (i) Adding new clients;   (ii) Welcoming the talented and experienced lawyer and non-lawyer staff of a selling law firm; and   (iii) Benefiting from the subject matter knowledge that a selling attorney(s) has developed over the course of decades.

  5. Jul 27

    Poock’s Post from Ep. 38 of the Ask the Law Firm Seller Show: The Importance of Bus. Dev. Attribution to Law Firm Sales

    During the Poock’s Post segment of Ep. 38 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. addresses the following: The Importance of Bus. Dev. Attribution to Law Firm Sales Poock begins by distinguishing between: (a) Bus. Dev. attribution for traditional Rainmaker-led law firms; and (b) Bus. Dev. attribution for post-2020 Digital Rainmaker Law Firms. As Poock explains, Bus. Dev. attribution for traditional Rainmaker-led law firms relates primarily to the Book of Business that 1 or more Rainmaker attorneys developed often during the pre-Google Word-of-Mouth era. Those Books of Business present value to a purchasing law firm, albeit limited to a ceiling of business attributable to the Book of Business. By contrast, as law firms continue transitioning to becoming Digital Rainmaker Law Firms based upon investing in Multi-Channel Digital Marketing (egs. Google, AI, social media, optimized websites, and more), those firms now have measurable Digital Value and Brand Equity whose reach for potential new clients/business extends well beyond the limited scope of a traditional Rainmaker attorney’s Book of Business. As Digital Rainmaker Law Firms continue spending more and more on Multi-Channel Digital Marketing, Poock points out the following: The importance of attributing the sources of digital Bus. Dev. because doing so will show how new clients predictably, reliably, and consistently seek legal services from Digital Rainmaker Law Firms. As Poock states, “[A]ll of that data will increase the value of a Digital Rainmaker Law Firm in terms of a [sales] multiple, whether that is of EBITDA, net profits or other multiples that will continue to develop with law firm sales.”

  6. Jul 20

    Q2 from Ep. 38 of the Ask the Law Firm Seller Show: How can I help my internal successor understand why business development is essential to owning a law firm?

    During Ep. 38 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. addresses the following question: I wish that my Internal Successor showed more interest in Bus. Dev. What can I do to explain the importance of Bus. Dev. to owning a law firm? When addressing this question, Poock begins by asking: What's the issue here?   The underlying issue relates to the following:   Who wants and needs to purchase a law firm and who does not?   Even though most law firm sellers would prefer that their internal successors a/k/a key employee attorneys succeed to owning their law firms, in reality, most key employee lawyers do not want to purchase their boss’ small business law firm, and they cannot afford to either. Instead, most key employee lawyers want a Reliable, Predictable, and Safe job.   Rather than focusing on how to explain the importance of Bus. Dev. to key employee lawyers, Poock advises that law firm sellers instead consider their key employee lawyers as key assets of their firms.   Poock also points out that Growing Law Firms want and need the following 3 resources to boost their growth:   (1) New clients;   (2) Experienced and talented lawyers and non-lawyer staff; and   (3) Digital content to attract the attention of today’s and tomorrow’s clients who continue to search online for lawyers and law firms to hire.   Poock then distinguishes between the following:   (a) The 4 winners that result when Senior Attorney-led firms sell to or merge with a Growing Law Firm, namely: (i) The Senior Attorney seller(s) who monetizes their law firm; (ii) Key employee lawyers and support staff who often join a purchasing law firm and win by maintaining their Reliable, Predictable, and Safe jobs; (iii) Clients of a selling law firm who win because they will continue to benefit from ongoing, competent and zealous reputation; and (iv) Growing Law Firms who benefit from instant client growth, enhancing their workforce; and benefiting from receiving literally treasure chests of digital content to attract the attention for potential clients via Multi-Channel Digital Marketing.   (b) Short-Term & Long-Term Negative Impacts of a Random Tuesday Event: Poock explains that when Senior Attorneys wait too long to recognize that their key employee lawyers do not want to purchase their boss’ law firm, those key employee lawyers could wind-up giving them either 2 or 4 weeks notice on a “Random Tuesday” about leaving to join another firm.   In that event, Senior Attorney owners lose revenues in the short-term due to loss of billings and general productivity by a key employee lawyer who unexpectedly departs their firm.  Long-term, their law firms lose value because many law firm purchasers want and need to hire a selling firm’s key employee lawyers and staff to continue representing the clients of a selling law firm.   In conclusion, Poock points out that even though most law firm sellers prefer that their key employee lawyers become better rainmakers in advance of pursuing an internal succession plan, Growing Law Firms typically present a more viable purchaser for their law firms, including their recognition of the following: That key employee lawyers and support staff comprise a major component of a selling law firm’s value.

  7. Jul 14

    Question 1 from Ep. 38 of the Ask the Law Firm Seller Show: What are the Components to Valuing a Law Firm?

    During Ep. 38 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. addresses the following question: What are the Components to Valuing a Law Firm? As Poock explains, “When it comes to valuing a law firm, there are 5 key components to the valuation for what a law firm is worth.” Those 5 components consist of the following: (1) Client List (2) Referral Source List (together with the Client List, the “Book of Business”) (3) Key Employee Lawyers & Support Staff (4) Subject Matter Knowledge (5) Digital Value Poock then poses the following 2 questions: (a) Who wants and needs the 5 Components of Value? and (b) What will they pay for it? Distinguishing between internal successors and Growing Law Firms, Poock points out that Growing Law Firms want and need the 5 Components of Value that a selling law firm offers because the 5 Components of Value compliment the following 3 resources that Growing Law Firms need: (1) More clients (2) Talented lawyers and support staff; and (3) Digital content Regarding how much a Growing Law Firm will pay for the 5 Components of Value, Poock explains the following 2 law firm sale structures: (1) Law Firm Sales 1.0 in which a seller’s value primarily relates to its Book of Business (client list & referral source), where the financial terms typically involve an earnout pegged to collections derived by a purchasing law firm from a selling law firm’s Book of Business during a negotiated period of time; and (2) Law Firm Sales 2.0, which involves a fixed price, plus earnout terms, where the fixed price derives from the predictability of client originations attributable a selling law firm’s Digital Value and Brand Equity.

  8. Jun 22

    Question 1 from Ep. 37 of the Ask the Law Firm Seller Show: I found a Buyer for my law firm, but we have not agreed upon terms yet. What do you recommend?

    During Ep. 37 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. addresses the following question: I found a Buyer for my law firm, but we have not agreed upon terms yet. What do you recommend? At the outset, Poock clarifies the scope of the question to apply to Small Business Law Firms, typically owned by 1 or more founders. Poock next distinguishes between why sellers typically have difficulty agreeing upon terms with either of  the following 2 types of purchasers:   (a) Internal successors; and   (b) Growing Law Firm purchasers.   Regarding internal successors, Poock explains the following as typical reasons for why negotiations stall:   Most internal successor prefer remaining as key employee lawyers because of their concerns about the following risks associated with purchasing their boss’ law firm: (i) Risk of decreased originations after the firm’s founding Rainmaker(s) retire; (ii) Risk of not affording to pay a purchase price; (iii) A need to work even harder; (iv) A worsening work-life balance; (v) Personal financial risk associated with guarantying an office lease and bank credit line; and (vi) Risk of key employees departing the firm.   Based upon those risks, key employee lawyers often stall negotiating purchase terms, followed by, at some point, sharing their preference to remain as an employee, rather than an owner of their boss’ law firm.   Poock then explains the following typical reasons for why negotiations stall between selling law firms and Growing Law Firm purchasers: (i) Discomfort with asking difficult questions during due diligence; (ii) Not necessarily knowing terms to include in a letter of intent, offer, or similar document; and (iii) Difficulty negotiating financial terms with a buyer who is often a colleague or friendly competitor.   As a cure to such stalled negotiations, Poock shares the following advice:   That the parties consider engaging a deal intermediary to facilitate completing due diligence, negotiating purchase terms, and preparing an agreement.   Here’s why:   The value of a deal intermediary includes: (i) Asking difficult questions to a seller and a buyer, including financial questions, experience level questions, post-Closing role questions, and more; (ii) Sharing the answers to difficult questions with each party, together with assisting the parties to remain focused on reaching deal terms; (iii) Facilitating the negotiation of deal terms; and (iv) Assisting with drafting deal terms into a Letter of Intent, followed by an agreement.   So, when a selling law firm and a purchasing law firm become “stuck in the mud” with reaching terms, a deal intermediary can provide the value needed to assist the parties with completing due diligence, facilitating negotiations, and reaching a win-win agreement.

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The Senior Attorney Match Podcast addresses all topics relating to lawyers considering how to sell their law practices, including how to value a law practice, determining the "right" successor, when to start a transition toward retirement, and much more.