The Wider Lens: Powered by Focus on Women

Traci Terrick

The Wider Lens is a podcast about seeing possibility where you might not have looked before. Powered by Focus on Women, the show opens the door to broader conversations with creatives, entrepreneurs, and leaders across disciplines. Each episode features real, thoughtful conversations — not just about success, but about uncertainty, change, and growth. We talk about how careers evolve, how priorities shift, and how people build work that supports the life they want. Honest, grounded, and community-minded, The Wider Lens invites you to step back, zoom out, and expand how you think about your own creative path.

  1. May 21

    S26 E249 Malinda Sanna, Founder & CEO, LookLook

    Malinda Sanna operates at the intersection of creativity, culture, and data, using insight as a creative tool to shape how luxury brands connect with people. As the Founder and CEO of LookLook, she built a 7-figure proprietary consumer insights platform over 15 years with a global team of 16. Her methodology centers around what she calls “Cultivated Communities” — highly curated groups of individuals, particularly high-net-worth women, recruited one relationship at a time rather than through traditional third-party panels. She is the creator of Beautyverse, a proprietary community of 1,000+ affluent women focused on luxury beauty, as well as Luxuryverse, communities designed to provide brands with deeper and more nuanced consumer insights beyond traditional market research. Through more than 900 studies and 30,000+ research participants worldwide, Malinda has helped brands including Shiseido, BMW, LVMH, Google, Mondelez, and Nestlé better understand not just what consumers want, but why they want it — and how to translate that into meaningful products, storytelling, and experiences. Her work spans a global network of executives in New York, Paris, Dubai, São Paulo, Beijing, and Shanghai. She also writes a Substack newsletter followed by luxury brand executives around the world. Before founding LookLook, Malinda studied classical music and English literature at Goshen College and worked as a singer. She has been featured in The New York Times, CNN, CNBC, HuffPost, Forbes, Bloomberg, Business Insider, The Washington Post, AdWeek, and Inc. Links Website: LookLookInstagram: @luxuryverse100Support the show If you would like to get involved with The Wider Lens, you can review sponsorship and contribution options here, as well as become a member here. Remember to stay safe and keep your creative juices flowing! --- Tech/Project Management Tools (*these are affiliate links) Buzzsprout* Airtable* 17hats* Zoom Podcast Mic*

    S26 E249 Malinda Sanna, Founder & CEO, LookLook
  2. Mar 19

    S25 E246 Emily Frances Olson - Photographer

    In this episode we sit down with Emily Frances Olson, photographer and visual storyteller, to talk about creative evolution, meaningful work, and how personal experiences can reshape your artistic path. Based in Queens, New York, Emily is a photographer whose work centers on storytelling and capturing intimate, authentic moments. While she built her career in headshot and commercial photography, becoming a mother shifted her creative focus leading her toward more personal projects that opened the door to deeper, more meaningful opportunities.  In this episode, Emily shares how embracing personal storytelling transformed her creative direction and strengthened her relationships with clients. We also talk about balancing commercial and personal work, building authentic connections through photography, and how vulnerability can lead to powerful visual narratives. Join us for a thoughtful conversation on creativity, motherhood, storytelling, and building a career that evolves alongside your life. Learn more at http://emilyfrancesolson.com and follow @emilyfrancesolson Remember to stay safe and keep your creative juices flowing!⁠  Support the show If you would like to get involved with The Wider Lens, you can review sponsorship and contribution options here, as well as become a member here. Remember to stay safe and keep your creative juices flowing! --- Tech/Project Management Tools (*these are affiliate links) Buzzsprout* Airtable* 17hats* Zoom Podcast Mic*

5
out of 5
29 Ratings

About

The Wider Lens is a podcast about seeing possibility where you might not have looked before. Powered by Focus on Women, the show opens the door to broader conversations with creatives, entrepreneurs, and leaders across disciplines. Each episode features real, thoughtful conversations — not just about success, but about uncertainty, change, and growth. We talk about how careers evolve, how priorities shift, and how people build work that supports the life they want. Honest, grounded, and community-minded, The Wider Lens invites you to step back, zoom out, and expand how you think about your own creative path.

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