Wedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe

Casi Yost
  • 5.0 (19)
  • Entrepreneurship

A podcast covering business tips and advice for wedding photographers and industry pros. 

  1. Oct 21

    What planners + clients are looking for in your work

    Today's episode is bringing you some practical magic to start actually taking steps to curate your own work to start booking out your calendar with ideal clients and collaborators (planners, venues, florists, etc.). Be a part of the events where you look around and say "wow!  this is the DREAM TEAM", there is beautiful design and details everywhere you look that resonate with you, and the cherry on top is that the couple is the sweetest, easiest, clients that you've had YET: everytime. How do you get there?  It's through the energy that you put out, the way you value your own worth, and the way that you showcase all of your work.  Hillary shares a solo episode from a Planner's point of view sharing practical tips from her 10 years of hearing client feedback on countless vendors' portfolios.  Leave with both innerwork reflection questions to ask yourself, as well as practical "do's" and "dont's" that you can put into effect right away. Want to come to Curation Camp?  Early Bird spots are still available until Nov 1!: https://kayloe.myflodesk.com/curationcamp Can't make it to retreat but want to go through the Photography Coaching process I've developed 1:1?  We can do that, too!  Book time here: https://kayloe.myflodesk.com/consulting Want to hear more from On the Line, a process class for Photographers looking to build amazing relationships with Planners?  Get the replay, here: https://kayloe.myflodesk.com/hh4aekmg93 Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloecreative

  2. Sep 22

    The importance of Curation with Myriam Ménard

    Photographer Myriam Ménard joins Casi and Hillary to talk about a common thread between all of their work: curation. What is Curation? Why is Curation so important? How do we begin to make our own curation choices? These are some of the things that are discussed in this episode as we chat with Myriam about how curation starts for her far before she even begins shooting a wedding, and she also shares her tried-and-true 5-step culling process that she uses every time in her own galleries! pass 1: do I like it or not (gut reaction) pass 2: duplicates: do any of these look too similar?  Choose just one pass 3: would I be proud to see this hanging on the clients' wall? pass 4: with the reminder: if I delete it they will never even know it existed: get ruthless! pass 5: which of these images BEST represents by brand, my ethos as a photographer? and voila!  you have a final, beautifully-curated gallery! “Couples who say they don’t want anything staged often imagine being left alone, but true candor still needs care.   Not performance, but presence.   I read the room quietly.   I understand complex family dynamics.   I sense shifts in energy during high stakes moments.   I protect the emotional integrity of the day.   That is discernment. That is curation.” Follow Myriam on instagram: @myriammenardphoto and visit her website: Myriam Menard Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloecreative

  3. Mar 9

    Directories + Features: are they even worth it?!

    We're talking about another wedding industry HOT TOPIC: Features, Directories and Publications!  What are the options?  What are the differences?  What does it cost and ARE THEY WORTH IT?! References from the convo: Hillary's wedding featured in Junebug circa 2017 Casi's high-performing Napa Valley Airbnb blogpost   Casi on Anti-Bride Kayloe Bridal on Together Journal Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloecreative

  4. Feb 2

    Bad Business Practices

    Ever get sick of listening to influencers, coaches, industry members talk about how perfectly they do everything?  Us too!  In this episode Casi and Hillary dive into the things in their business they self-admittedly do NOT do well.  From ignoring off-boarding, to accidentally not having business insurance to using low tech means to track high ticket items, we out ourselves on the business practices we do NOT recommend.   We hope this episode is relatable!  If you have a bad business practice you want to laugh at yourself with us, DM us at @kayloecreative and/or @casiyostphoto.  There's no shame - we're all doing our best!  And if you're reflecting and calling yourself out on your bull*$&% well hey - that's actually a great business practice right there! Thank you for following along we love sharing these episodes with you and there is lots more coming this year! Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloecreative

  5. Jan 5

    Reflecting on 2025 - Projecting for 2026

    Casi and Hillary are ready for a new year and ready to CATCH UP! Reflecting on what their businesses looked like for 2025, new things they tried, and what business boundaries they (mostly) stuck to.   A new year is here, with a new season of weddings around the bend, so join the conversation about how the industry and business ownership is changing and how Casi and Hillary will be tackling the year ahead. Sign up for the Kayloe Quarterly Magazine, launching Feb 2026 Want to see some of Casi's art?! Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloecreative

  6. 05/02/2025

    Writing Wedding Ceremonies with Officiant Jimmie

    The internet's favorite Officiant joins us today to talk all about Officiating Wedding Ceremonies and why having a Professional Officiant on your wedding day takes your experience to the next level on every front.  Hillary and Jimmie dive into the nitty gritty on: 1. What really goes into writing a Ceremony script? 2. Why hire a professional to write and deliver it? 3. The real scoop on Marriage Licenses and how to get one 4. Who's getting married at Kendrick Lamar's Seattle concert?? You can find Jimmie on instagram @officiantjimmie  Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloecreative

  7. 01/14/2025

    Modern Wedding Planning: A Course for Couples

    Happy New Year and welcome back to Wedding Salt!  This episode is an introduction to the new course that Kayloe Bridal released at the end of 2024: Modern Wedding Planning, A Course for Couples! Learn what is included in the course, why Hillary was passionate about creating this content, and how you can plan your own wedding like a professional using the tried-and-true Three Phase approach developed by Kayloe Bridal: Phase 1: Set the Vision Phase 2: Hire the Team Phase 3: Finalize the Details If you have questions or want to learn more you can email course@kayloebridal.com  and you can buy the course here!: https://kayloebridal.com/wedding-planning-course Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloecreative

  8. 12/03/2024

    Highs and Lows of 2024

    Casi and Hillary start reflecting on the year (almost) behind us - it's really that time of year again!   What have been some of your business and personal highs for 2024?  What about the lows that we more rarely talk about?  We dive into some of our big wins, funny stories, and reflections from this year, the good, the bad, and the "to be continued". Tell us you're listening!  Share this episode on social media and tag us with some of your 2024 Highs and Lows! Want to checkout the Modern Wedding Planning Course hot off the press from Kayloe Bridal?  Check it out here: https://kayloebridal.com/wedding-planning-course  Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloecreative

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5
out of 5
19 Ratings

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A podcast covering business tips and advice for wedding photographers and industry pros. 

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