39 episodes

Join us for our upcoming podcast series on ecommerce growth where we focus on platform preferences, personalisation, delivery, acquisition and much more alongside the incredible Chloe Thomas, host of eCommerce MasterPlan podcast.

We’ll be joined by our partners like Adyen, BigCommerce, Brightpearl, dotdigital and SmartFreight for a full 360 view of what we can do to improve both engagement and conversion rates for ecommerce brands.

Find out more at https://www.segmentify.com/podcast

The eCommerce Growth Show Segmentify

    • Management

Join us for our upcoming podcast series on ecommerce growth where we focus on platform preferences, personalisation, delivery, acquisition and much more alongside the incredible Chloe Thomas, host of eCommerce MasterPlan podcast.

We’ll be joined by our partners like Adyen, BigCommerce, Brightpearl, dotdigital and SmartFreight for a full 360 view of what we can do to improve both engagement and conversion rates for ecommerce brands.

Find out more at https://www.segmentify.com/podcast

    Using Technologies' Strengths to Build a Best-of-breed User Journey!

    Using Technologies' Strengths to Build a Best-of-breed User Journey!

    In the fourth vlog of the third series of the eCommerce Growth Show, Abbas Bari, Founder of Irish fashion brand iClothing, talks to Phill about how his background in development has helped him bring a number of best-of-breed technologies together including Segmentify, to continue driving forward the optimal user journey experience! Tune in to hear about specific examples of how our platform helps iClothing's content, merchandising and social teams, as well as how we are working alongside Emarsys and STYLA to utilise historic segmentation data to drive personalised recommendations and content pages to different customer sets!

    • 36 min
    How Segmentify Contributed to a 300% Increase in Revenue of Celtic's new In-house eCommerce Operation!

    How Segmentify Contributed to a 300% Increase in Revenue of Celtic's new In-house eCommerce Operation!

    In the third vlog of the third series of the eCommerce Growth Show, John Bruce, eCommerce Manager of Celtic FC, talks to Phill about the critical factors involved in bringing their eCommerce operation back in-house and the part that Segmentify played in contributing to a 300% increase in revenue through the site! Tune in to hear about specific examples of how our platform was able to learn to surface products quickly to maximise their exposure to customers, as well as quickly highlight problems via our Trendify reporting tool for John's team to action to improve throughput and merchandising!

    • 36 min
    How Segmentify Solved Sephora's Complex Searchandising Needs!

    How Segmentify Solved Sephora's Complex Searchandising Needs!

    In the second vlog of the third series of the eCommerce Growth Show, Sedat Firat, eCommerce Manager of Sephora Turkey, talks to Phill about the importance of searchandising for online beauty brands. Tune in to hear about Sedat's excellent insights around the more complex searchandising requirements for eCommerce beauty brands, for example where strict rules exist associated with exclusivity and restricting cross-selling, and how Segmentify was able to cater for them!

    • 47 min
    How Segmentify Helped Inish Pharmacy Convert 75% of Baskets for their Eco Friendly Customers!

    How Segmentify Helped Inish Pharmacy Convert 75% of Baskets for their Eco Friendly Customers!

    In the first of the new vlogs we've introduced for the third series of the eCommerce Growth Show, our customer, Paul O'Hea, Pharmacist and Co-Owner of Inish Pharmacy, talks to Phill about his insights on finding ways to ever improve the way in which different customer groups are served using our platform. Watch or listen on your favourite channel for some great discussion around how Paul was able to draw from the business's on and offline customer service operations to identify and better serve their eco-friendly customers, resulting in a 75% conversion of all baskets in this segment!

    • 42 min
    Join Tash and Richard with Phill and Chloë as they discuss how to maximise sales in this year's "bumper peak" season!

    Join Tash and Richard with Phill and Chloë as they discuss how to maximise sales in this year's "bumper peak" season!

    In this "bonus" technology episode, Tash Jones, European Channel Manager of SmartFreight and Richard Davies, Director of Utordo, give us their expert advice on getting the most out of this year's "bumper" peak season; spreading the risk of your shipping strategy and consolidating back end systems!

    • 39 min
    Henry Daas, 30 year veteran serial entrepreneur and leadership coach, tackles the million dollar question - "how to tackle Amazon and Google"!

    Henry Daas, 30 year veteran serial entrepreneur and leadership coach, tackles the million dollar question - "how to tackle Amazon and Google"!

    In the final episode of the second series of the show, Henry Daas, 30 year serial entrepreneur, finance expert and business coach, all wrapped up in his consultancy "Daas Knowledge", tackles the ultimate question: "how do we handle the monoliths of eCommerce - Amazon and Google?". Plug in for a fascinating discussion around strategies to consider when broaching the subject of dealing and working with the monoliths of our age!

    • 56 min

Top Podcasts In Management