The New Music Business with Ari Herstand

Ari's Take

**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it. To learn more follow @aristake_ and @ariherstand Visit aristake.com to join the newsletter. -- Hosted on Acast. See acast.com/privacy for more information.

  1. Aug 6

    How He Got a Million Monthly Listeners and a Sold Out Tour Independently

    This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out headline tours, and building an intensely loyal community across TikTok and Discord. They discuss his creation process, content strategy, delegating production, leveraging pre-save ad campaigns, and releasing his debut album, Icarus Too Close to the Sun. Follow Jared Benjamin: https://www.instagram.com/jaredbenjaminofficial/ http://tiktok.com/@jaredbenjaminofficial Check out Ari’s Take: https://aristake.com 4:05 Interview Begins: Welcome & Icarus Debut Album Announcement 5:06 Transitioning from Fast Singles to a Cohesive Debut Album 9:43 Early Short-Form Visual Strategy & Writing Skits 17:25 Lessons from Bad Industry Deals & Going DIY 20:15 Learning Production on YouTube & Collaborating with Producers 25:20 Writing "Three Steps Ahead" at AntiSocial Writing Camp 28:35 Building a Social Following & Meeting His Manager 32:50 The Daily Grind: Posting 2 to 4 Videos a Day & Managing Burnout 35:55 First Headline Tour Experiences: From Empty Rooms to Sold-Out Venues 41:59 Managing Online Communities: Grouped vs. Discord Strategy 50:20 Tapping into BookTok & Author Playlist Marketing 01:01:35 Leveraging Feature.fm Pre-Save Ads to Funnel Fans into Discord Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    How He Got a Million Monthly Listeners and a Sold Out Tour Independently
  2. Jul 22

    How To Be a Professional Hit Songwriter

    This week on the New Music Business podcast, Ari sits down with Andreas Schuller, hit songwriter, producer, and co-founder of music publishing company Honua Music. Andreas has written and produced songs for artists including The Weeknd, Jason Derulo, Madison Beer, and many more, accumulating billions of streams and numerous gold and platinum records. Andreas breaks down how hit songs are actually created, how publishing companies develop songwriters, and why today's music industry is more relationship-driven than ever. He shares the story behind Jason Derulo's smash hit "Wiggle," explains how songwriting camps work, discusses the evolution of professional songwriting, and offers practical advice for aspiring songwriters trying to break into the industry. Follow Andreas Schuller: https://honuamusic.com/ Check out Ari’s Take: https://aristake.com 03:48 - Meet Andreas Schuller: Hitmaker Turned Publisher 12:19 - Music Publishing Explained: How Songwriters Make Money 18:39 - The Story Behind Jason Derulo's "Wiggle" 22:02 - Songwriting Splits, Credits, and Industry Politics 30:37 - How Professional Songwriting Has Changed Since 2010 34:46 - Breaking Into the Music Industry as a Songwriter 39:03 - Originality vs. Trend Chasing: What Actually Works? 49:37 - Building Great Writing Rooms and Finding Creative Chemistry 52:39 - AI, the Future of Music, and What's Next for Songwriters Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    How To Be a Professional Hit Songwriter
  3. Jul 15

    How Major Label A&R Has Evolved and How Hit Songs Are Written

    This week on the New Music Business podcast, Ari sits down with legendary A&R executive, publisher, and educator Pete Ganbarg. With more than three decades in the music industry, Pete has helped shape the careers of artists, songwriters, and hit records across multiple generations. In this conversation, he breaks down how A&R has evolved from the days of artist showcases and long-term development deals to today's algorithm-driven landscape. Pete explains why great A&R is still about connecting great artists with great songs, even as technology and discovery platforms continue to change. Follow Pete Ganbarg: https://substack.com/@peteganbarg Instagram: https://www.instagram.com/peteganbarg/ Check out Ari’s Take: https://aristake.com 04:21 – The True Role of A&R: What Has Changed and What Hasn't 09:00 – Artist Development vs. Chasing Quick Hits 13:20 – Why Live Performance Still Matters to Labels 16:05 – TikTok Stars, Viral Songs, and Building Careers 20:50 – The Difference Between a Song, an Artist, and a Career 25:55 – How Pete Discovers and Develops Songwriters 30:10 – Michael Pollack's Journey to Writing "Flowers." 35:15 – Songwriting by Committee, Sampling, and Publishing Trends 40:50 – AI, Songwriting, and the Future of Music Creation 48:15 – What Excites Pete Most About the Future of Music 54:07 – What It Means to "Make It" in the New Music Business Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    How Major Label A&R Has Evolved and How Hit Songs Are Written
  4. Jul 1

    How Hopeless Records Approaches Influencer and UGC Music Marketing

    This week on the New Music Business podcast, Ari sits down with Nicole Abea, Director of Influencer & UGC Promotions at Hopeless Records. Over the last decade, Nicole has helped evolve Hopeless Records’ marketing strategy from traditional social media campaigns to modern influencer marketing, user-generated content (UGC), and TikTok-driven discovery. Starting as an intern and rising to lead influencer and UGC promotions, Nicole has worked with artists including Scene Queen, THXSoMCH, Neck Deep, Melrose Avenue, Autumn Kings, and more. Nicole pulls back the curtain on how music marketing actually works in 2026. They discuss influencer campaigns, fan accounts, micro-budget marketing strategies, TikTok trends, BookTok, DSP pitching, and how artists can build communities that translate into real fandom. Follow Nicole Abea: https://www.instagram.com/nicolethedesigner/ https://www.instagram.com/hopelessrecords/ Check out Ari’s Take: https://aristake.com 03:57 Nicole Abea on Influencer & UGC Marketing at Hopeless Records 08:44 The Reality of TikTok Seeding, Fan Accounts & Music Promotion 15:20 How to Market a Song with a $2,000 Budget 18:25 BookTok, Online Communities & Finding Your Audience 23:29 What Spotify and DSPs Want from Artists 26:26 Why Record Labels Are Signing Influencers 33:21 Scene Over Genre: How Modern Fandom Has Changed 42:41 How All Time Low's “Dear Maria, Count Me In” Went Viral Again 45:22 Rage Bait, Algorithms & The Future of Music Marketing 51:00 Closing Thoughts Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    How Hopeless Records Approaches Influencer and UGC Music Marketing
  5. Jun 24

    How CD Baby Is Changing With The Times

    This week on the New Music Business podcast, Ari sits down with Molly Neuman, President of CD Baby, one of the largest independent music distributors in the world. Molly has spent decades advocating for independent artists and labels, helping shape the modern music industry through leadership roles at CD Baby, Downtown Music Holdings, and the American Association of Independent Music (A2IM). In this conversation, Ari and Molly dive into some of the most pressing issues facing musicians today, including artificial intelligence, streaming fraud, artist compensation, customer support, and the evolving role of music distribution. They discuss whether AI-generated music should exist, how streaming platforms are responding to generative AI, why artists are increasingly being affected by fraudulent streams, and what distributors like CD Baby are doing to protect independent musicians. Molly also shares her perspective on artist ownership, independence, and what success in the music business looks like in 2026. Follow Molly Neuman: https://www.instagram.com/mollydneuman/ https://cdbaby.com/ Check out Ari’s Take: https://aristake.com 03:45 – Molly Neuman's Journey to Becoming CD Baby President 11:32 – Is CD Baby Still Independent? 18:04 – Universal Music's Acquisition & What It Means for Artists 27:41 – The State of Independent Music Distribution in 2026 39:18 – What Artists Get Wrong About Distribution 49:07 – AI Customer Support: Does It Matter if It's Human? 52:11 – Should AI-Generated Music Exist? 1:03:47 – Streaming Fraud, Bot Plays & How Artists Get Penalized 1:12:56 – What "Making It" Really Means in Today's Music Industry Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    How CD Baby Is Changing With The Times
  6. Jun 17

    The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

    This week on the New Music Business podcast, Ari sits down with Adam Gross, the president of Ineffable Records. Adam founded Ineffable Records in 2019 and later became a co-owner of Ineffable Music Group, now Billboard’s top independent reggae label for six consecutive years. Ineffable works with artists such as Stick Figure, Collie Buddz, Protoje, The Elovaters, and O.A.R., and many more. In this episode, they discuss the recent unauthorized viral AI remixes of Stick Figure’s song “Angels Above Me.” At its peak, the unauthorized remix was #2 on the global Shazam charts and reached #1 on several different iTunes charts across Europe. They discuss the legal challenges of unauthorized AI remixes, the ethical considerations, and how the story led to a David Guetta x Alok version surfacing. Adam discusses the operational reality of dealing with this in real time, and how strategy to combat unauthorized AI remixes changes everyday. Follow Adam Gross: https://www.instagram.com/adam.g.r.o.s.s/ https://www.linkedin.com/in/adamgross2018/ Check out Stick Figure: https://stickfigure.com/ https://www.instagram.com/stickfiguremusic/ Chapters 05:07 Navigating Copyright in the Age of AI 10:03 The Bootleg Remix Phenomenon 14:58 The Role of Labels and Distributors 19:59 Ethics and Future of AI in Music 25:07 Navigating Major Label Deals 28:24 The Impact of Viral Trends on Music 30:43 Whack-a-Mole: The Challenge of Unauthorized Remixes 32:30 Collaborating with Major Artists 36:51 Ethics and AI in Music Production 39:35 The Future of Derivative Works 42:36 User-Centric Payment Models in Streaming 50:52 Building Timeless Music and Community Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

Trailer

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About

**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it. To learn more follow @aristake_ and @ariherstand Visit aristake.com to join the newsletter. -- Hosted on Acast. See acast.com/privacy for more information.

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