Freedom Focus Photography

Nicole Begley

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success. Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business. Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.  Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we'll explore the paths to a profitable photography business that supports the life you've always envisioned. 

  1. Get Paid to Save Shelter Animals with Adam Goldberg

    May 19

    Get Paid to Save Shelter Animals with Adam Goldberg

    339 - What if you could get paid to help homeless animals find their forever homes? Adam Goldberg is back with a major update on Second Shot Adoption Photos — and this time, he's bringing a free course and an open invitation to join the program as a photographer in your market. What to Listen For: How Adam went from one shelter to five in monthsWhy he closed his private client studio for goodThe free course exclusively for Freedom Focus listenersWhat sponsors are actually paying for in this modelWhat types of local businesses make ideal sponsorsThe mindset shift behind going all-in on a new business modelHow to get into the program even before a sponsor is securedSecond Shot is growing, and there are real spots open for photographers who are ready to do meaningful work and get paid for it. Head to secondshotpet.com, grab the free course with code HODA before August 31st, and apply to be a Second Shot photographer in your city. Important Resources Second Shot Adoption Photos website: https://agoldphoto.com/Adoptable Animal Course (free through August 31, 2025 with code HODA): https://agoldphoto.com/education/live-online-course-adoptable-animal-studio-photography/Listen to Adam's first episode: Episode 308 at https://www.freedomfocusformula.com/blog/turning-shelter-shoots-into-income-with-adam-goldbergOne Contest. Full Calendar. Big Impact. Join us for this FREE live training on June 2nd, 2PM EST. CONNECT + LEARN MORE: Explore all things photography education at nicolebegleyedu.com Ready to build a profitable photography business? Visit freedomfocusformula.com Master the craft of pet photography at hairofthedogacademy.com Follow along on Instagram - @nicolebegleyofficial

    37 min
  2. AI, Ethics, and Your Photography Business

    May 12

    AI, Ethics, and Your Photography Business

    338 - AI is everywhere — in your email, your editing software, your search results. Nicole Begley and Heather Lahtinen sit down to have the honest conversation the photography industry has been avoiding. What does AI actually mean for your business, your ethics, and your future? What to Listen For: Why AI is the new plastic (seriously)The tractor farmers didn't want and what happened nextThe three biggest AI objections photographers haveWhere Nicole draws her personal ethical line with AIWhy "I won't use it" doesn't mean it goes awayWhat AI can do beyond writing your captionsHow to make AI actually sound like youThe one business task most photographers skip that AI can fixNicole and Heather aren't here to tell you what to do with AI — they're here to make sure you're making an informed choice. Listen in, then decide what your own AI policy looks like.   And if you're ready to learn how to use AI to help you work more efficiently, join Nicole during our 4-week sprint from May 20 - June 10 inside Freedom Focus Formula.  Join us here:  — use code MASTERAI to save $50/month or $500 off the pay in full.  One Contest. Full Calendar. Big Impact. Join us for this FREE live training on June 2nd, 2PM EST. CONNECT + LEARN MORE: Explore all things photography education at nicolebegleyedu.com Ready to build a profitable photography business? Visit freedomfocusformula.com Master the craft of pet photography at hairofthedogacademy.com Follow along on Instagram - @nicolebegleyofficial

    43 min
  3. 337 - ADHD vs. Productivity Gurus

    May 5

    337 - ADHD vs. Productivity Gurus

    I got my ADHD diagnosis less than a year ago, and honestly? It explained everything. The 19 days I missed senior year. The graveyard of abandoned planners. The Wednesday night I built a full credit card tracking spreadsheet at 11pm for absolutely no reason.  In this episode, Heather and I dig into why standard productivity advice doesn't work for spicy brains — and the hacks that actually do. WHAT TO LISTEN FOR  Why perimenopause sent Nicole straight to a psychiatrist's officeThe "past self" scheduling method Heather swears by (and why Nicole's brain revolted)How to stop making your productivity failures mean something about your characterThe emotional support clipboard system that finally stuckWhy the dopamine train is both your superpower and your chaos agentWhat 4 Chrome windows with 15 tabs each actually tells you about your brainThe "Open Loops" page that keeps half-finished projects from disappearing foreverWhy neurodivergent people are overrepresented in entrepreneurship (it makes total sense)How to find a system that works with your brain instead of against itWhat to do if you suspect you have ADHD and want an actual diagnosisWhether you have a diagnosed neuro spicy brain or you just suspect the traditional advice was never written for you, this conversation with Heather will help you stop fighting your own operating system and start working with it. One Contest. Full Calendar. Big Impact. Join us for this FREE live training on June 2nd, 2PM EST. CONNECT + LEARN MORE: Explore all things photography education at nicolebegleyedu.com Ready to build a profitable photography business? Visit freedomfocusformula.com Master the craft of pet photography at hairofthedogacademy.com Follow along on Instagram - @nicolebegleyofficial

    41 min
  4. Apr 28

    The Thoughts Behind the $6,300 Model Calls

    336 - Last week, we shared Shelbi Lee's step-by-step model call strategy that generated $6,300 in one month.  This week we're going deeper — into the thoughts she was thinking that made the whole thing work. Because the right system without the right mindset will get you nowhere. What to Listen For  The single most important thought Shelbi had before she startedWhy confidence in your process creates clarity in your decisionsHow one question she asked herself unlocked the whole systemThe thought beneath "I have questions that do the heavy lifting for me"Why being blunt about pricing is actually a belief statementWhat she was really saying when she called her form invaluableThe mindset behind deleting unqualified leads without looking backWhy "people who want me are excited and going to spend" is the most powerful thought in this episodeHow certainty in your language signals certainty to your clientsWhy strategy plus belief is the combination that actually produces resultsThe strategy was last week. The belief is this week. You need both. Tune in and start paying attention to the thoughts running underneath your own process. Join us inside of Elevate: https://flourishacademy.mykajabi.com/elevate Explore Shelbi’s Website: https://shelbinicoleimagery.com/ One Contest. Full Calendar. Big Impact. Join us for this FREE live training on June 2nd, 2PM EST. CONNECT + LEARN MORE: Explore all things photography education at nicolebegleyedu.com Ready to build a profitable photography business? Visit freedomfocusformula.com Master the craft of pet photography at hairofthedogacademy.com Follow along on Instagram - @nicolebegleyofficial

    14 min
  5. $6,300 From Three Model Calls

    Apr 21

    $6,300 From Three Model Calls

    335 - This episode is going to turn everything you thought you knew about model calls on its head. If your model calls are attracting people who only want the free stuff, this episode is for you. Heather is chatting with Shelbi, one of our Elevate students, and breaking down the exact application and vetting process she used to land three sales totaling $6,300 in one month, from FREE sessions. What to Listen For Why most model calls attract the wrong clientsThe hidden landing page that does the screening for youExactly what to include in your model call applicationThe one question that weeds out unserious applicantsHow to use a phone call to prime clients to spendWhy being blunt about pricing actually helps youWhen to delete a lead from your CRM immediatelyHow Shelbi structured her pricing to make cheap sales nearly impossibleThe mindset shift that turned $0 months into $6,300Why clarity and certainty are your most powerful sales toolsShelbi's results didn't come from luck — they came from a decision to do things differently and a system that backed it up. Give this one a listen and then ask yourself which part of her process you can implement first. Join us inside of Elevate: https://flourishacademy.mykajabi.com/elevate Explore Shelbi’s Website: https://shelbinicoleimagery.com/ One Contest. Full Calendar. Big Impact. Join us for this FREE live training on June 2nd, 2PM EST. CONNECT + LEARN MORE: Explore all things photography education at nicolebegleyedu.com Ready to build a profitable photography business? Visit freedomfocusformula.com Master the craft of pet photography at hairofthedogacademy.com Follow along on Instagram - @nicolebegleyofficial

    19 min
  6. The Luxury Reset Nobody Talks About with Haley Flanagan

    Apr 14

    The Luxury Reset Nobody Talks About with Haley Flanagan

    334 - Running a luxury pet photography business should feel good — not exhausting. In this episode, Nicole sits down with Haley Flanagan of Sweet Camelia Photography to talk about what happens when a high-touch, premium business model starts costing more than it's giving back, and how a few strategic pivots can make the whole thing feel sustainable again. What to Listen For  Why a high session fee can actually hurt bookingsHow to cut client hours without cutting your pricesThe case for putting pricing on your websiteWhy packages make saying yes so much easierHow to outsource leash removal without losing your styleThe great drop-ship debate Building collections that feel like a steal at every levelHow to relaunch quietly without a big announcementWhat to do when your voice shakes on pricing callsHaley came into this conversation unsure if her business was even worth saving. She left with a plan, a pricing structure, and something she hadn't felt in a while — excitement. If any part of her story sounds familiar, this one's worth a listen. One Contest. Full Calendar. Big Impact. Join us for this FREE live training on June 2nd, 2PM EST. CONNECT + LEARN MORE: Explore all things photography education at nicolebegleyedu.com Ready to build a profitable photography business? Visit freedomfocusformula.com Master the craft of pet photography at hairofthedogacademy.com Follow along on Instagram - @nicolebegleyofficial

    1h 7m
4.9
out of 5
112 Ratings

About

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success. Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business. Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.  Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we'll explore the paths to a profitable photography business that supports the life you've always envisioned. 

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