Business Growth Podcast

Madison Paige
  • 4.8 (60)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

  1. 23H AGO

    439: Building a Value Driven Brand to 7 Figures & Beyond: DIP Hair Care

    In this episode of The Business Growth Podcast, we’re breaking down what it actually means to build a mission driven brand and how your values can become one of the strongest growth strategies in your business. Today I’m joined by Kate Assaraf, founder of DIP Hair Care, a hyper sustainable hair and body care brand that has taken a radically different approach to growth, retail, and community building. Instead of following the traditional playbook of Amazon launches, influencer seeding, and aggressive discounting, Kate built DIP by leaning into values: sustainability, protecting small retailers, and revitalizing local economies. This conversation is a real case study in how mission-driven brands grow differently. We talk about everything from greenwashing and pricing integrity to building community through retail partnerships. And even how sustainability brands should be thinking about AI. In this episode: Why DIP chose not to sell on Amazon and how that became a growth strategyHow refill stores and zero waste shops are revitalizing local economiesWhy mission driven brands build stronger communitiesHow to turn your values into a business growth strategyThe truth about sustainability backlash and how to navigate itWhat greenwashing actually is (and how brands accidentally do it)How Kate handles criticism while staying convicted in her brandWhy protecting your pricing integrity matters more than discountsThe hidden problem with the “discount spiral” many DTC brands fall intoHow DIP built a powerful retail partner ecosystem instead of influencer marketingWhy community driven brands are thriving in an AI driven worldHow small businesses can use AI as a tool without losing human connectionWhy mission driven businesses must prioritize patience and long term thinking Check out and shop DIP Hair Care: Website: https://dipalready.com/ Instagram: @dipalready 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    37 min

  2. 3D AGO

    438: How Product Brands Get Found by AI in 2026: AEO & GEO Explained

    Buyers aren’t just Googling anymore. They’re asking ChatGPT. They’re reading AI overviews. They’re looking for recommendations in conversational search and that changes everything for consumer brands. In this episode of The Business Growth Podcast, I’m joined by Leah Nurik. Co-founder and CEO of Brandi AI, the leading AI visibility and generative engine optimization platform. We break down what AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) actually mean, how they differ from traditional SEO, and what product brands need to be doing right now to stay visible. This episode is a masterclass in how AI search works, where it pulls information from, and how you can optimize your brand before your competitors do. In this episode: What AEO and GEO actually are (and how they differ from SEO)Why buyers now ask AI before they ask GoogleHow AI decides which brands to recommendThe difference between ranking in search vs being summarized in AIWhy earned media and authority matter more than everThe myths brands believe about AI visibilityWhether you really need a blog and what makes a blog “good”Why AI-generated content can hurt you long termHow to audit how your brand currently shows up in AIThe role of sentiment and narrative control in AI resultsWhy schema markup is an overlooked superpowerHow startups can outrank bigger brands in AI searchWhere AEO and GEO are heading in the next 12–24 months Connect with Leah: Website: https://mybrandi.ai/ LinkedIn: https://www.linkedin.com/in/leahgabriel 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    37 min

  3. FEB 27

    437: How to Build Holiday Season Sales Demand Year Round // COACHING SESSIONS

    LISTEN TO THIS EPISODE IF YOU HAD A GREAT HOLIDAY SEASON AND NOW YOU FEEL LIKE SALES FELL OFF A CLIFF If you crushed Q4 but now feel like demand completely disappeared, this episode is going to shift your perspective. You didn’t suddenly forget how to sell. Your marketing didn’t stop working. The environment changed. We’re talking about the buyer cycle, how urgency compresses during the holidays, and why Q4 success actually proves your product works. The real issue isn’t demand, it’s that you’re relying on external urgency instead of building internal systems that create it year round. This episode is about learning how to make every day feel like holiday season energy WITHOUT constant discounts, launches, or burnout. In this episode: The real reason sales drop off in JanuaryThe 5 stages of the buyer cycleWhy this is not a product problem, it’s a marketing gapHow to create urgency without relying on discountsWhat passive sales systems actually areHow to build demand instead of stepping into seasonal demandThe ecosystem your brand needs to sell every single dayHow to stop depending on Q4 to carry your year JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    19 min

  4. FEB 24

    436: I Despise Wasted Potential - To Care or Not to Care? //FREEPRENEUR DIARIES

    LISTEN TO THIS EPISODE IF YOU WANT MY RAW THOUGHTS ON WANTING AMBITION AND A SOFT LIFE I’m sharing my honest thoughts on what I call the “free-preneur” lifestyle. The desire to be wildly ambitious while also protecting your nervous system, relationships, and identity outside of business. We’re talking about the pressure of potential, the fear of wasting it, and the guilt that can come with choosing rest when you know you’re capable of more. This episode isn’t strategy heavy. It’s reflective. It’s vulnerable. It’s a real time processing of what it means to want both success and softness and whether they can actually coexist. In this episode: The tension between ambition and a soft lifeThe fear of “wasted potential”Why hustle culture messaging still lingers in our brainsThe dark side of being highly capableWhether work life balance is actually possible as an entrepreneurWhy seasons of push and pull are normalThe difference between slow growth and harmonious growthWhy burnout isn’t a badge of honorThe opportunity cost of choosing restHow to identify your true needle moversThe truth about building success without sacrificing everything 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    32 min

  5. FEB 20

    435: Getting Featured In Major Publications with Visibility on Purpose

    In this episode of The Business Growth Podcast, we’re demystifying PR for product-based brands with PR strategist Bridget Sicsko of Visibility On Purpose. If PR has ever felt out of reach, too expensive, or only for “big brands,” this episode is going to completely reframe how you think about media visibility. We’re breaking down what PR actually is, how earned media works behind the scenes, and why you do not need a $5,000/month agency to start getting featured. Bridget shares how founders can secure major media placements, build real relationships with writers, and use PR as a long-term credibility and sales strategy… not just an authority badge for your website. In this episode: •What PR actually is • The biggest myths founders believe about media and agencies • How earned media really works behind the scenes • Where PR fits in the buying cycle • How major placements can compound for years through backlinks and SEO • The difference between authority-building PR and influencer gifting • How to start building media relationships from scratch • The simple first 3 steps to take this week if you want press • Why PR is a long game rooted in relationships, not virality • How product brands can track PR impact through affiliate links and features Connect with Bridget: Instagram: @bridgetaileensicsko @visibilityonpurpose @lydmariebag Website: www.visibilityonpurpose.com 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    32 min

  6. FEB 17

    434: How Boring Products Became Breakout Brands in 2025

    LISTEN TO THIS EPISODE IF YOU HAVE A BORING PRODUCT BUT WANT TO STAND OUT In this episode of The Business Growth Podcast, we’re breaking down one of the biggest myths in business: that you need a revolutionary product to stand out. We’re diving into three brands that entered extremely saturated, “boring” categories. Graza (olive oil), Touchland (hand sanitizer), and Vacation (sunscreen). And, how they became household names in 2025 without inventing anything new. Saturation is not your problem. Your positioning is. And if you’re willing to shift from selling features to selling feeling, you can break through the noise too. In this episode: Why you don’t need a revolutionary product to build a breakout brandHow Graza turned olive oil into a countertop statementHow Touchland made hand sanitizer a lifestyle accessoryHow Vacation transformed sunscreen into a nostalgic, leisure driven brandThe real reason great products don’t sellWhy saturation isn’t your problemThe biggest branding mistake founders make in crowded marketsWhy AI cannot build your differentiation for youHow to become an “industry of one” without reinventing your productThe action step to start standing out today 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    29 min

  7. FEB 13

    433: Being Called Crap on Shark Tank to $10 Million Founder: CharCharms & Charlotte Trecartin

    In this episode of The Business Growth Podcast, I’m sitting down with Charlotte Trecartin, a 26-year-old founder who built a $10M+ consumer brand in under four years. Without outside funding, without ads as the core growth lever, and by creating an entirely new product category. Charlotte is the founder and CEO of Char Charms, the viral water bottle accessories brand featured on Shark Tank and now sold in major retailers like Target, Urban Outfitters, Dick’s Sporting Goods, and more. This conversation is a real, unfiltered case study on what it actually looks like to scale a product-based business today. From turning down Shark Tank deals, to growing organically on social media, to navigating retail expansion, team building, and second-brand launches. In this episode: • How Charlotte Trecartin built a $10M+ brand in under four years • The real story behind turning down Shark Tank deals (and why it paid off) • What it actually takes to scale from DTC to major retail • Scaling from a solo founder to a growing team • How organic social media fueled early growth (without ads) • What it takes to create a product category from scratch • The reality of growing to seven figures without outside capital • Launching a second brand with retail first strategy • What founders get wrong about retail expansion • Building a personal brand alongside a consumer brand • Charlotte’s vision for scaling both companies in 2026 and beyond Connect with Charlotte: Instagram: @chartrecar @charcharms_ @wall.candyshop Charlottes Episode on Shark Tank LinkedIn: @CharlotteTrecartin TikTok: @chartrecar__ 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    29 min

  8. FEB 10

    432: Complete Social Media Strategy Checklist for Product Brands

    LISTEN TO THIS EPISODE IF YOU ARE UNSURE WHAT A SOCIAL MEDIA STRATEGY LOOKS LIKE In this episode of The Business Growth Podcast, we’re pulling back the curtain on what a real social media strategy actually looks like beyond just posting consistently, following trends, or hoping something goes viral. I’m breaking down the full behind the scenes checklist of what brands with organized, structured, profitable social media are doing differently. From profile setup and content structure to internal systems, data tracking, and passive sales. This is the exact framework I use with product based brands scaling online and on shelves at retailers like Sephora, Ulta, and Target. This episode is about moving from winging it to building a system that feels calm, intentional, and actually drives sales. In this episode: •What a real social media strategy actually looks like • The biggest mistake brands make when they “post consistently” but don’t grow • The non negotiables you need before social media can convert • How profitable brands use social media as a community engine, not just a sales tool • The exact profile setup that turns lurkers into followers (and buyers) • The content pillars that drive growth, connection, and daily sales • How to stop guessing what to post and know why it works • The behind the scenes systems winning brands use to stay organized • The data that matters (and what to ignore) • What passive sales systems are and how brands sell without launching or discounting 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    51 min
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4.8
out of 5
60 Ratings

About

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

Information

  • Creator
    Madison Paige
  • Years Active
    2020 - 2026
  • Episodes
    436
  • Rating
    Clean
  • Copyright
    © Madison Paige
  • Show Website
    Business Growth Podcast

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