Business Growth Podcast

Madison Paige

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

  1. 19h ago

    464: Start Building Holiday Sales NOW // Here’s How

    LISTEN TO THIS EPISODE IF THE HOLIDAYS FEEL SUPER FAR AWAY BUT YOU WANT TO HAVE THE BIGGEST Q4 EVER Right now, while most businesses are slowing down, the smartest founders are identifying bottlenecks, fixing conversion leaks, strengthening their marketing, optimizing their customer journey, and preparing their business for the biggest buying season of the year. If you want this year's holiday season to feel different than every year before it, this episode is your wake up call. We're breaking down exactly what needs to happen between now and Q4, how to prioritize the highest impact projects inside your business, and the framework I use with clients to prepare for the strongest holiday season possible. Because by the time most founders start planning for Q4... the brands having their biggest year are already ready. In this episode: Why your holiday season is being determined months before Q4 arrivesThe biggest mistake founders make when planning for the holidaysHow to identify and fix the bottlenecks hurting your growthWhy optimization matters more than promotions right nowThe 90-day reality of marketing and business growthHow to prioritize the highest impact projects inside your businessWhat to focus on from now through AugustThe difference between preparing for Q4 vs scrambling for Q4How to build momentum before the biggest shopping season of the yearThe framework I use with clients to prepare for record-breaking holiday seasonsHow to finish the year with more profit, more momentum, and less stress 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    25 min
  2. 4d ago

    463: How To Vet Your Manufacturer // COACHING SESSIONS

    LISTEN TO THIS EPISODE IF YOU’RE LOOKING FOR A MANUFACTURER OR WONDERING IF YOUR CURRENT ONE IS ACTUALLY HOLDING YOUR BUSINESS BACK In this episode, we’re diving into one of the most important decisions product based founders will make as they scale: choosing the right manufacturer. We’re breaking down the full process of how to properly vet manufacturers, the biggest red flags founders ignore, what actually makes a good manufacturing partner, and the mindset shifts you need to make if you want to scale sustainably. If you’ve been overwhelmed by manufacturing, unsure who to trust, or wondering how to find a manufacturer that can truly grow with your business, this episode will give you the framework. In this episode: The biggest mistakes founders make when selecting manufacturersWhat actually makes a good manufacturing partnerHow to evaluate reliability and production timelinesHow to protect your formulas, designs, patterns, and IPCertifications and standards to look for when vetting manufacturersHow to identify ethical and sustainable manufacturing partnersQuestions every founder should ask before signing with a manufacturerRed flags founders often ignore during the vetting processThe truth about overseas manufacturing and product qualityCommon myths founders believe about manufacturingThe mindset shift founders need before outsourcing productionHow to approach manufacturers as long-term operational partners 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    24 min
  3. May 26

    462: What I’d Fix First If I Took Over Your Brand Tomorrow

    LISTEN TO THIS EPISODE IF YOU WANT MY REGIME OF AUDITING BRANDS SO YOU CAN AUDIT YOURS In this episode, I’m pulling back the curtain on exactly how I audit businesses to identify the real bottlenecks keeping them stuck. Because most founders are too deep in the day to day to objectively see where their leaks actually are, which means they keep trying to fix symptoms instead of the root problem. We’re breaking down the full framework I use when auditing brands behind the scenes: from analyzing data and customer journeys, to identifying messaging gaps, conversion leaks, weak acquisition channels, retention issues, and the small details quietly hurting growth. If your business feels stagnant, inconsistent, or harder than it should right now, this episode will help you understand how to zoom out, identify what’s actually broken, and create a strategic plan to fix it. In this episode: • How to identify the real bottlenecks in your business • The difference between symptoms vs root problems • How to analyze your business from both a macro + micro level • The exact framework I use to audit brands behind the scenes • What your data is actually telling you about your business health • The key metrics you should be monitoring consistently • What to look for when auditing your customer journey • How to identify gaps in your marketing strategy • The biggest mistakes brands make with organic marketing • Small website changes that can dramatically increase sales • How to stop making emotional decisions in business • How to create a focused action plan after auditing your business 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    25 min
  4. May 22

    461: “My Thoughts on Etsy, Faire, & Amazon as Sales Channels” // COACHING SESSIONS

    Is this the Downfall of Etsy, Faire & Marketplace-Dependent Businesses? Why Relying on Platforms You Don’t Own Could Be Limiting Your Growth Today we’re talking about one of the biggest risks product-based business owners face right now: building your business on platforms you don’t actually own. Whether you sell on Etsy, Faire, Amazon, or another marketplace, this episode is for you if your sales have plateaued, competition feels heavier than ever, or you’re realizing how vulnerable your business becomes when an algorithm controls your visibility. In this episode, I’m breaking down why so many marketplace-dependent businesses eventually hit a ceiling, the major differences between marketplace selling vs true brand building, and what you need to start implementing if you want a sustainable, scalable D2C business long term. If you’ve been wondering how to transition from relying on third-party platforms into building a real brand ecosystem you actually own, this episode will give you the roadmap. In this episode: • Why marketplace dependent businesses are becoming harder to scale • The hidden danger of building on platforms you don’t own • How Etsy, Faire, and Amazon can quietly cap your growth • The difference between marketplace selling vs real brand building • Why D2C brands create more stability, profit, and control • The shift founders need to make to build long term brand equity • How to transition from borrowed traffic to owned audiences • The biggest mistakes founders make when moving into D2C • The mindset shift required to build a scalable modern brand • How to create a business customers remember beyond the marketplace • Why ownership and customer relationships are the future of ecommerce 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    18 min
  5. May 19

    460: The Skill That Changes Everything as a Founder

    LISTEN TO THIS EPISODE IF YOU WANT A WORKSHOP IN HOW TO USE YOUR SELF AWARENESS AS YOUR BIGGEST SUPER POWER AS A FOUNDER In this episode, we’re diving into one of the most overlooked growth strategies in business: founder self awareness. Building a successful brand isn’t just about having a great product or a strong strategy. It’s also about understanding yourself well enough to know where you create the most value, where you create bottlenecks, and where you need support. So many founders spend years trying to force themselves into roles they were never meant to thrive in…leading to burnout, frustration, lack of momentum, and businesses that feel heavier than they need to. I’m walking you through a founder self awareness workshop to help you identify your zone of genius, audit how you’re spending your time, and make better decisions around growth, hiring, leadership, and prioritization. In this episode: • The difference between emotional self awareness vs founder self awareness • How founders accidentally become their own bottleneck • How to identify your true zone of genius • Why weaknesses aren’t a flaw, they’re information • How to identify where you need systems, support, or hiring • The role AI, tools, and systems can play in your weaknesses • How to audit your calendar through a self awareness lens • How to identify what you naturally excel at • The biggest mistake founders make when hiring support • How to stop forcing yourself into roles that don’t fit you • The mindset shift from “doing everything” to operating strategically • Why understanding yourself is one of the greatest business advantages you can build 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    28 min
  6. May 15

    459: The Framework I Use to Decide What a Brand Should Do Next // COACHING SESSIONS

    With endless advice online, constant opportunities, and a million possible next steps, many founders end up stuck in reactive mode… doing more, trying more, and spreading themselves too thin without making the level of progress they actually want. In this episode, I’m breaking down my Focus Framework. The exact way I strategically identify what a business should prioritize next based on its goals, bottlenecks, data, and current momentum. This episode was inspired by a question asked inside The Founder Cafe free community from a founder making multi-six figures who felt overwhelmed by all the possible directions they could take their business next. If you’ve been feeling scattered, pulled in too many directions, or unsure what actually deserves your energy right now… this episode will help you simplify, refocus, and create a much clearer path forward. In this episode: • The 3 step “Focus Framework” for scaling strategically• Why most founders stay busy, but don’t actually move forward• How to identify the gap between where you are and where you want to go• The questions you need to ask before making your next move• How to uncover the real bottleneck holding your business back• Why scaling too many things at once slows growth down• The difference between fixing problems vs. scaling what’s already working• How to identify the revenue driving levers in your business• The importance of optimizing before expanding• How to know if you have a traffic, conversion, retention, or messaging problem• The concept of “productive procrastination” in entrepreneurship• How to eliminate the noise and stop chasing every opportunity• What founders should actually prioritize at different stages of growth 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    23 min
  7. May 12

    458: The Internet Is Making Brands Feel Soulless // AI, BRANDING, & COMPARISONITIS

    In this episode, we’re talking about the uncomfortable truth no one wants to admit right now: the internet is starting to feel painfully repetitive. Every brand looks the same. Every reel sounds the same. Every founder is following the same formulas, trends, hooks, and “best practices” trying to beat the algorithm… and in the process, many brands have completely lost their identity.And now with AI accelerating content faster than ever, consumers are becoming more disconnected, skeptical, and emotionally numb online. Today we’re breaking down the massive shift happening online right now, why so many businesses are unknowingly blending into the background, and what the strongest brands are doing differently to actually stand out in 2026 and beyond. In this episode: • Why so many brands now feel interchangeable • The hidden downside of optimization first marketing • The difference between inspiration vs imitation • The right way to use AI without losing your brand voice • Why founder visibility matters more than ever • What today’s consumers actually want from brands • How to stop blending into the noise online • The biggest differentiator in business currently • The shift from “algorithm first” to “connection first” marketing • How to create a brand people actually remember • Questions to ask if your content feels disconnected or flat • Why the future of business belongs to brands willing to do this ONE thing 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    26 min
  8. May 8

    457: Building & Maintaining a Dream Team Staff & Being a Good Boss with Victor Maze

    We’re diving into one of the most overlooked but business defining skills founders need to master: leadership. If you’ve ever felt overwhelmed hiring, unsure how to create a strong culture, frustrated with managing people, or caught between being the creative visionary and the actual leader of a company… this conversation is for you. In this episode we sit down with Victor Maze. Award winning creative director, writer, and author of Lead Like an Editor, to break down a completely different approach to leadership inspired by the editorial world. In this episode: • Why so many founders struggle with leadership as they grow • How leadership impacts company culture • The role of work life balance in modern teams • How to create a company people genuinely want to work for • The biggest leadership mistakes founders make early on • How to build a leadership style that fits your personality • The connection between onboarding and employee success • What great hiring actually looks like • Why hiring for skill alone is not enough • Red flags to watch for when building a team • When it’s time to let the wrong hire go • How to keep great employees motivated long term Connect with Victor: Website: victormaze.com Instagram: @victormaze 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    43 min
4.8
out of 5
61 Ratings

About

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

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