Business Growth Podcast

Madison Paige
  • 4.8 (60)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

  1. 20H AGO

    433: Being Called Crap on Shark Tank to $10 Million Founder: CharCharms & Charlotte Trecartin

    In this episode of The Business Growth Podcast, I’m sitting down with Charlotte Trecartin, a 26-year-old founder who built a $10M+ consumer brand in under four years. Without outside funding, without ads as the core growth lever, and by creating an entirely new product category. Charlotte is the founder and CEO of Char Charms, the viral water bottle accessories brand featured on Shark Tank and now sold in major retailers like Target, Urban Outfitters, Dick’s Sporting Goods, and more. This conversation is a real, unfiltered case study on what it actually looks like to scale a product-based business today. From turning down Shark Tank deals, to growing organically on social media, to navigating retail expansion, team building, and second-brand launches. In this episode: • How Charlotte Trecartin built a $10M+ brand in under four years • The real story behind turning down Shark Tank deals (and why it paid off) • What it actually takes to scale from DTC to major retail • Scaling from a solo founder to a growing team • How organic social media fueled early growth (without ads) • What it takes to create a product category from scratch • The reality of growing to seven figures without outside capital • Launching a second brand with retail first strategy • What founders get wrong about retail expansion • Building a personal brand alongside a consumer brand • Charlotte’s vision for scaling both companies in 2026 and beyond Connect with Charlotte: Instagram: @chartrecar @charcharms_ @wall.candyshop Charlottes Episode on Shark Tank LinkedIn: @CharlotteTrecartin TikTok: @chartrecar__ 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    29 min

  2. 3D AGO

    432: Complete Social Media Strategy Checklist for Product Brands

    LISTEN TO THIS EPISODE IF YOU ARE UNSURE WHAT A SOCIAL MEDIA STRATEGY LOOKS LIKE In this episode of The Business Growth Podcast, we’re pulling back the curtain on what a real social media strategy actually looks like beyond just posting consistently, following trends, or hoping something goes viral. I’m breaking down the full behind the scenes checklist of what brands with organized, structured, profitable social media are doing differently. From profile setup and content structure to internal systems, data tracking, and passive sales. This is the exact framework I use with product based brands scaling online and on shelves at retailers like Sephora, Ulta, and Target. This episode is about moving from winging it to building a system that feels calm, intentional, and actually drives sales. In this episode: •What a real social media strategy actually looks like • The biggest mistake brands make when they “post consistently” but don’t grow • The non negotiables you need before social media can convert • How profitable brands use social media as a community engine, not just a sales tool • The exact profile setup that turns lurkers into followers (and buyers) • The content pillars that drive growth, connection, and daily sales • How to stop guessing what to post and know why it works • The behind the scenes systems winning brands use to stay organized • The data that matters (and what to ignore) • What passive sales systems are and how brands sell without launching or discounting 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    51 min

  3. FEB 6

    431: Entrepreneurial IQ: Becoming a “Founder” & How to Act Like It

    LISTEN TO THIS EPISODE IF YOU ARE A FOUNDER BUT ARE UNSURE IF YOU’RE ACTING LIKE IT In this episode of The Business Growth Podcast, we’re having one of the most important conversations in business: the difference between owning a business and thinking like a founder. Today we’re unpacking what I call Entrepreneurial IQ. The mindset, decision-making, prioritization, and leadership skillset that separates operators from founders. This episode is about shifting from reactive to proactive, from busy to intentional, and from running tasks to building a real business. In this episode: • The difference between being an operator vs. acting like a founder • Why 90% of businesses fail and what the 10% do differently • What Entrepreneurial IQ actually is (and why it matters more than ever) • The difference between the player and the playbook in business • How founders prioritize growth over busyness • The biggest mindset traps keeping business owners stuck • Where your energy actually needs to go as a founder • How to stop reacting and start leading • The identity shifts required to scale sustainably • Action steps to start thinking and operating like a true founder JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    42 min

  4. FEB 3

    430: Great Product, Consistent Effort, Slow Growth: My Exact Diagnosis

    LISTEN TO THIS EPISODE IF THIS IS YOU & YOU DON’T KNOW WHY In this episode of The Business Growth Podcast, we’re unpacking one of the most frustrating stages of business growth: when you have a great product, you’re showing up consistently, you’re doing the marketing and yet your sales still aren’t moving the way they should. I’m walking you through how I diagnose slow growth from the outside, what your data is actually trying to tell you, and the four foundational pillars that are almost always missing when brands feel stuck, plateaued, or stagnant…even with consistent effort. In this episode: • Why having a great product and consistency still isn’t enough • How I audit brands when growth feels slow (and where I look first) • The key data points that reveal what’s really broken • The four foundational pillars behind consistent brand growth • How to build marketing with real structure, intention, and repeatability • What your add-to-cart rate says about your website (and why it matters) • How small website tweaks can dramatically increase conversions • Why community and retention matter more than transactions • The difference between “trying everything” and doing the right things • How to stop guessing and start building with clarity and confidence JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    36 min

  5. JAN 30

    429: Why Some Brands Have the ‘It Factor’ and Most Don’t

    LISTEN TO THIS EPISODE IF YOU WANT AN OVERVIEW OF HOW SOME BRANDS BUILD OBSESSION AND SOME FALL FLAT In this episode of The Business Growth Podcast, we’re breaking down what actually creates brand magnetism. The kind that makes people feel emotionally drawn to a brand, even in saturated industries like skincare, fashion, wellness, and consumer goods. I’m unpacking why certain brands break out while others blend in, what the real “IT factor” is actually made of, and how founders can intentionally build it instead of hoping it magically appears. This is the foundation of community, loyalty, and long term growth In this episode: • What the “IT factor” really is and why it has nothing to do with aesthetics or trends• Why some brands feel magnetic while others feel interchangeable• Real world brand comparisons that reveal IT factor vs. forgettable brands• The four core pillars behind every standout brand• Why brand clarity must come before marketing consistency• How emotional connection now outperforms persuasion in modern markets• The difference between attracting customers and convincing them• How brands engineer “effortless” appeal behind the scenes• Action steps to assess whether your brand has the IT factor or what’s missing 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    36 min

  6. JAN 27

    428: Why This ONE Sales Funnel Needs to Be Your Top Priority in 2026

    LISTEN TO THIS EPISODE IF YOU WANT TO BUILD THE MOST POWERFUL SALES CHANNEL FOR YOUR PRODUCT BASED BUSINESS Ads are converting, but customers aren’t sticking. Retail placements are happening, but profits aren’t growing. And it’s not because people stopped buying…it’s because how people discover, evaluate, and commit to brands has fundamentally changed. In this episode of the Business Growth Podcast, we’re unpacking what’s really going on. I break down why even big, established brands struggle to maintain sales and loyalty, why direct-to-consumer strategies are now essential, and what every product-based business needs to thrive in 2026. In this episode: • Why retail placements and ad spikes don’t guarantee lasting growth • The one sales channel every modern brand must master • How consumers are vetting brands via social media and websites before they buy • Why connection, community, and messaging now outperform scale alone • The four pillars every brand must master • How optimizing these pillars improves every other marketing channel: ads, influencer campaigns, PR, and more • The difference between building transactions vs. building a legacy brand • Why retention and repeat buyers are far more profitable than one-time sales • How digital-first brands are winning in retail and online simultaneously • Actionable steps to audit your business and ensure nothing slips through the cracks 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    23 min

  7. JAN 23

    427: onewith swim: Scaling a Swimwear Line with Only DTC Sales

    I’m joined by Hayley Segar, founder of onewith swim, the brand behind the patented swimsuits that fit like your favorite underwear. Hayley launched onewith in 2021 after a lightbulb moment in 2019. She wanted a swimsuit that felt as comfortable as no-show underwear. That one thought sparked a category-creating idea that’s changed everything. Since then, Hayley has grown onewith from a self-funded startup into a viral, size-inclusive swimwear brand. In 2025, she pitched on Shark Tank and secured a deal with two sharks, and that same year, onewith earned a utility patent for their edgeless, dig-free swimsuits. Today, we’re talking her growth journey and the practical skills she used to scale a category-leading brand. In this episode: • How a single “lightbulb moment” can spark a category-defining idea • Why going direct-to-consumer first gave onewith a strategic edge • The real cost of splitting focus early and why founder grit matters • How to cut through noise and stay true to your vision as a founder • Lessons from Shark Tank: what to ask, what to delegate, and how to skip the timeline • Why clear, simple messaging beats clever marketing every time • How to balance founder visibility without turning into an influencer • The pillars that keep a product-based business scaling, even when you’re not in the weeds • How to leverage slow seasons to plan your next era of growth • Why a controlled, intentional “information diet” can unlock better decision-making Check out onewith swim: onewithswim.com Instagram: @onewithswim Tiktok: @onewithswim 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    36 min

  8. JAN 20

    426: The Downfall of the Industry Leaders Afraid to Adapt // Lululemon, Nike, & More

    LISTEN TO THIS EPISODE IF YOU WANT CASE STUDIES ON WHY SOME OF THE BIGGEST NAMES IN BUSINESS ARE FAILING From Nike to Lululemon to Peloton, the patterns are loud if you know what to look for. Sales are slipping. Loyalty is weakening. Relevance is harder to maintain. And it’s not because people stopped buying, it’s because how people buy has fundamentally changed. Today, we’re unpacking what’s really going on. I’m breaking down why legacy brands are struggling to adapt, the repeated patterns I’m seeing across major companies, and what their missteps reveal about modern consumer behavior heading into 2026. This isn’t about criticism, it’s about awareness. In this episode: • Why brand recognition no longer guarantees trust or loyalty • The core mistake legacy brands keep repeating in modern markets • How consumer expectations are evolving faster than big brands can respond • Why connection now outperforms scale in many industries • The role community plays in long term brand survival • What smaller, newer brands are doing better than industry giants • The hidden risk of relying on reputation instead of relevance • How to evolve your brand without alienating your audience • The signals that tell you when a brand is quietly losing traction • The insider lessons on creating growth that actually lasts in a changing market 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

    27 min
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4.8
out of 5
60 Ratings

About

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

Information

  • Creator
    Madison Paige
  • Years Active
    2020 - 2026
  • Episodes
    430
  • Rating
    Clean
  • Copyright
    © Madison Paige
  • Show Website
    Business Growth Podcast

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