Business Growth Podcast

Madison Paige
  • 4.8 (63)
  • Entrepreneurship
  • Updated Weekly

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

  1. 2d ago

    493: “How To Decide My Black Friday Discount As A Premium Brand” // COACHING SESSIONS

    LISTEN TO THIS EPISODE IF YOU’RE PLANNING YOUR BLACK FRIDAY OFFER & WANT THE INSIDE SCOOP. In this episode, we’re breaking down how to actually think about your Black Friday offer as a premium brand. Instead of starting with “How much do I need to discount to get people to buy?”, we’re looking at your positioning, your customer expectations, your margins, your products, and what you’re actually trying to accomplish during the holiday season. Because a compelling Black Friday offer doesn’t always mean a bigger percentage off. We’re talking about how to create perceived value without sacrificing your brand, why simplicity matters during one of the noisiest shopping weekends of the year, and how to make sure your offer is actually profitable. Before you copy the 30% off sale everyone else is running, let’s make sure you’re not sacrificing your brand, your margins, or your customers’ willingness to pay full price. In this episode: Why Black Friday shouldn’t become your entire holiday strategyThe mistake premium brands make when they copy everyone else’s discountsHow to know when your offer is actually aligned with your brandWhy your customers may care less about the percentage off than you thinkThe alternatives to a traditional site-wide saleThe margin check you need to make before choosing your offerHow to create an offer that feels special without giving away the farmThe simple rule for making your Black Friday offer easy to understandThe six questions to ask before deciding what your Black Friday offer should be 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY FOR VIP HOLIDAY WEEK // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  2. 5d ago

    492: Your Holiday Sales Strategy Is Missing 75% of the Strategy

    LISTEN TO THIS EPISODE IF YOU WANT TO TURN Q4 INTO MORE THAN JUST A BIG BLACK FRIDAY SALES SPIKE. In this episode, we’re breaking down the four pieces of a holiday sales strategy that can help you maximize the entire Q4 opportunity, not just the biggest promotional days. We’re talking about what you should be doing right now to prepare, how to create sales during the weeks between your big promotions, and why what happens after the holidays might be just as important as what happens during them. The goal isn’t to have one massive revenue spike and then watch your sales fall right back down in January. The goal is to use the holiday season as a springboard for your business into 2027. If you’re a product-based business heading into Q4 and wondering if you’re actually prepared or if you’re only prepared for Black Friday, this episode is for you. In this episode: Why your Black Friday plan might only be covering 25% of your holiday opportunityThe prep work you need to be doing before the holiday buying season kicks inWhy October through December should be treated very differently than you thinkThe simple shift that can help you make more sales on the days you aren’t running promotionsWhy your holiday customer isn’t always the same person you sell to the rest of the yearHow to turn a huge Q4 customer influx into a stronger baseline for 2027The opportunity hiding inside every gift purchaseWhy the biggest holiday mistakes often happen before Black Friday ever arrives 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  3. Sep 4

    491: Tangible Model to Scaling Your Brand with Scott Winters

    LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT IT REALLY TAKES TO GO FROM A PROFITABLE BUSINESS TO A LEGACY BRAND. Getting to your first million is one thing. Getting from $1M to $5M, $10M, or even $50M is an entirely different game. In this episode, we’re breaking down what it actually takes to scale a profitable product-based business beyond the founder-led stage with Scott Winters, seasoned entrepreneur, author, and creator of the Good to Growing business operating and scaling system. Scott walks us through his five-step framework for going from Founder to Brand. From objectively evaluating your business and resolving weaknesses to modeling your numbers, scaling what’s actually working, and creating the cadence needed to execute at the next level. We’re getting very tactical about what founders need to understand before pouring more money into marketing, why knowing your numbers is non-negotiable, how community can drive down acquisition costs, and why the people who get you to $1M might not be the people who get you to $100M. If you’re sitting at a profitable plateau and wondering, “What actually needs to change for me to get to the next level?” this conversation is for you. In this episode: The five stages that can take you from founder to legacy brandWhy scaling before fixing your foundation can create bigger problemsHow to objectively find the weaknesses holding your business backThe numbers you need to know before you put more fuel on the fireWhy some marketing channels look successful—but are actually costing you moneyHow community and loyal customers can lower your cost of acquisitionWhy scaling starts with subtraction more often than founders realizeThe biggest capacity problem that can happen when marketing starts workingWhy the team that gets you to $1M might not be the team that gets you to $50MHow to know when your business has outgrown you as the CEO I had the opportunity to write the forward for Scott’s upcoming book, Founder to Brand, and I’m so excited for you to check it out. CLICK HERE TO CHECK OUT SCOTT’S BOOK ! Connect with Scott: LinkedIn: https://www.linkedin.com/in/scott-winters 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  4. Sep 1

    490: I’m Pregnant! How I’m Preparing My Business for Baby, Maternity Leave, & Rapid Fire Q&A

    LISTEN TO THIS EPISODE IF YOU WANT TO LEARN HOW I’M PREPPING MY BUSINESS FOR MATERNITY LEAVE & BABY Having a baby is about to change my life, but it doesn’t mean my ambition has to disappear. In this episode, we’re breaking down the behind-the-scenes of preparing my business for maternity leave, what pregnancy has already taught me about capacity and priorities, and how we’re pressure-testing the business now so there are systems, structure, and support in place before the baby arrives. This is a more personal conversation about ambition, motherhood, freedom, and what it actually looks like to build a business that gives me options when life inevitably changes. Because the goal isn’t to create a business where I’m never needed, it’s to create one where I have the choice to step away when I want to. If you’re a founder who wants a big business and a big life, this episode will give you a lot to think about. In this episode: What pregnancy has already taught me about capacity and prioritiesThe non-negotiables that keep my business moving when my capacity changesHow we’re pressure-testing the business before maternity leaveWhat needs to be true for my business to keep operating while I’m awayWhy flexibility matters just as much as structureHow I’m thinking about ambition, motherhood, and this next season of lifeThe mindset behind building a business with the freedom to step awayA candid rapid-fire Q&A about pregnancy, maternity leave, business, and motherhood 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  5. Aug 28

    489: 10 Things I Stopped Doing After Building Multi-Million Dollar Businesses

    LISTEN TO THIS EPISODE IF YOU WANT THE THINGS I HAVE UNLEARNED AFTER BUILDING MILLIONS IN REVENUE FOR BRANDS OVER THE LAST 8+ YEARS In today’s episode, we’re breaking down 10 things we no longer believe or do after eight-plus years in business, working with hundreds of founders and helping build millions of dollars in revenue across product-based brands. From how we think about failure and intuition to the metrics we pay attention to, the opportunities we say no to, and how we approach investing money back into our businesses, these are the lessons that have fundamentally changed the way we operate as founders. If you’re building a business and want to start thinking like the founder your next level requires, this episode will challenge some of the beliefs you may need to leave behind. In this episode: •The mindset shift that completely changes how you handle failure • Why your gut isn’t always telling you the truth • The founder growth that happens beyond strategy • Which numbers actually matter when you're trying to grow • Why bigger revenue doesn’t always mean a healthier business • The question you should ask before throwing more marketing at a problem • Why saying no to money can actually help you make more of it • The danger of building your business by watching everyone else • Why scaling can actually mean doing less • The money mindset shift that changes how you invest in your business 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  6. Aug 25

    488: Béis vs. Rhode: Why Two $200M Brands Got Very Different Valuations

    LISTEN TO THIS EPISODE IF YOU WANT A FULL BREAKDOWN OF THIS ACQUISITION AND WHY IT HAPPENED LIKE THIS BÉIS just sold 85% of the company to Samsonite for a reported $210 million. And at first glance, that sounds like an incredible outcome…and it is. But when you compare the deal to Hailey Bieber’s Rhode acquisition, where a similarly sized business sold for up to $1 billion, the difference gets really interesting. In this episode, we’re breaking down the BÉIS acquisition as a case study in what actually determines the value of a consumer brand. We’re looking beyond revenue to understand how category, margins, customer lifetime value, repeat purchases, growth trajectory, and strategic fit can dramatically change what a buyer is willing to pay. Because revenue is only part of the equation. If you're building a business with the long-term goal of selling it, you need to understand what makes a company valuable before you're ready to exit. In this episode: • Why revenue alone doesn’t determine your valuation • The surprising factor that made Rhode worth so much more than BÉIS • How your category can put a ceiling on your company’s value • Why repeat purchases can dramatically change your business economics • What buyers are actually looking for when they acquire a brand • Why your growth trajectory matters more than your current revenue • How customer lifetime value impacts what someone will pay for your company • Why knowing when to sell is a business skill • How to build your brand with the end goal in mind 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  7. Aug 21

    487: Why Alex Cooper’s Unwell Beverage Brand Failed & What You Can Learn From It

    LISTEN TO THIS EPISODE IF YOU WANT TO UNDERSTAND WHY A MASSIVE AUDIENCE DOESN’T GUARANTEE A SUCCESSFUL PRODUCT. Alex Cooper had almost every advantage you could ask for: a massive audience, an incredibly loyal community, major media reach, strategic backing from Nestlé, and national retail distribution from day one. And yet, Unwell Hydration reportedly failed to gain the traction needed to last. In this episode, we’re breaking down the Unwell beverage story as a real-world case study in why visibility doesn’t equal demand. We’re looking at the brand extension, positioning, product-market fit, category selection, distribution strategy, and the critical difference between having an audience and having customers who actually want to buy from you. If you’re thinking about launching a new product, expanding your brand, or turning an audience into a new revenue stream, this episode will make you rethink what you need to validate before you ever launch. In this episode: Why having a massive audience doesn’t guarantee salesThe brand extension mistake that made Unwell feel misaligned from day oneWhy product-market fit matters more than visibilityWhat happens when you enter an insanely competitive category without a clear advantageWhy launching more products won’t fix a positioning problemThe retail mistake that can turn a massive launch into a massive liabilityWhy borrowed attention rarely creates long-term demandWhat separates a founder-led product from a brand that can stand on its ownThe questions you need to ask before launching your next productWhat celebrity and influencer brands can learn from this case study 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  8. Aug 18

    486: How to Work From Home Effectively: Productivity, Routines & Boundaries

    LISTEN TO THIS EPISODE IF YOU WANT TO WORK FROM HOME WITHOUT LETTING WORK TAKE OVER YOUR ENTIRE LIFE. Working from home sounds like the ultimate freedom. Until your office is also your kitchen, your couch is five steps away, and there’s always another load of laundry, Slack message, or task you could be doing. In this episode, we’re breaking down how to actually make working from home work for you. From staying productive and creating boundaries to knowing when to push, when to stop, and how to build enough structure that you can still enjoy the freedom that comes with working from home. Madison shares the routines, boundaries, and mindset shifts she’s used after more than a decade of working from home, including how she built her business from a college dorm, worked from a bus while traveling the world, and learned how to create a workday that doesn’t consume her entire life. If you work from home and feel like you’re either struggling to get started or struggling to shut it off, this episode will help you find the middle ground. In this episode: The simple shift that tells your brain it’s time to workWhy your home can quietly become your biggest distractionThe boundary that makes it easier to actually shut work offHow to create freedom without losing your productivityThe non-negotiable Madison uses to decide what actually needs to get doneWhy getting out of the house could be more important than you thinkHow to work with your energy instead of constantly fighting itThe mindset shift that makes working from home sustainable long term 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

See All (490)

4.8
out of 5
63 Ratings

About

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

Information

  • Creator
    Madison Paige
  • Years Active
    2020 - 2026
  • Episodes
    490
  • Rating
    Clean
  • Copyright
    © Madison Paige
  • Show Website
    Business Growth Podcast

You Might Also Like