Business Growth Podcast

Madison Paige
  • 4.8 (63)
  • Entrepreneurship
  • Updated Weekly

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

  1. 17h ago

    500 Episodes Later: My 10 Rules for Building a Successful Product-Based Business

    LISTEN TO THIS EPISODE IF YOU WANT MY COMPLETE RULEBOOK OF WHAT I SEE TO BE THROUGHPUTS FOR SUCCESS AFTER RECORDING 500 EPISODES WITH SOME OF THE BIGGEST NAMES IN BUSINESS 500 episodes. Hundreds of conversations. Founders who have built $100M+ businesses, category-leading experts, brilliant operators, and hundreds of product-based businesses I’ve worked with behind the scenes. After all of those conversations, there are certain lessons that just keep coming up. For episode 500, I’m turning everything I’ve learned into one rule book for building a successful product-based business. The tactics will change. Platforms will change. Algorithms will change. But these principles have stayed remarkably consistent. We’re talking about the things that actually separate businesses that grow from businesses that stay stuck. So if you’re building something bigger than where you are today, this is the rule book I want you to keep coming back to. In this episode: The 10 rules I’ve seen consistently drive successful product-based businessesWhy being different matters more than trying to be everything to everyoneThe surprising reason doing less can actually accelerate your growthThe one thing your competitors can never truly copyThe tiny details that can make a massive difference in your businessThe founder trait I believe is wildly underratedWhy the strategies that got you here may not get you to the next levelHow your mindset can put a ceiling on your strategyWhy revenue alone is a terrible definition of successThe lesson 500 episodes taught me about never feeling readyWhat I’ve learned from talking to some of the biggest names in business JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  2. 4d ago

    499: Choose the Bigger Story: Stop Letting Other People Decide What’s Possible for You

    LISTEN TO THIS EPISODE IF YOU EVER FEEL LIKE YOU’RE BROUGHT DOWN BY THE NARRATIVE THE WORLD OR SOMEONE HAS PUT ON YOU OR YOU JUST WANT A WAKE UP CALL Whether it’s building a business, getting married, having kids, getting older, or stepping into a new season, there always seems to be a story about why it’s going to get harder, why you’re going to lose something, or why you might not be able to do what you want to do. But what if you stopped accepting those stories before you’ve even lived them? We’re talking about choosing the bigger story, questioning the assumptions you’ve been carrying, and paying attention to the beliefs that might be quietly shaping the decisions you make. Because if you keep telling yourself the smaller story, you might never give yourself the chance to find out what’s actually possible. So if you’ve been playing small, bracing for things to go wrong, or letting someone else’s reality dictate what you think your life or business can look like… this is your nudge to rethink the story. In this episode: The stories we accept as “truth” without ever questioning themWhy someone else’s experience doesn’t have to become your realityThe business narrative I’ve spent years trying to changeWhy success doesn’t have to mean working yourself into the groundHow the stories you believe can shape the actions you takeThe difference between choosing a bigger story and ignoring realityThe questions I want you to ask yourself about the narratives you’re carryingWhy you need people around you who will challenge your limiting storiesHow to start proving the bigger story to yourselfWhat would change if you genuinely believed you could figure it out?Why your next level might require you to stop believing the story that you’re “not the kind of person” who gets there JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  3. Sep 29

    498: Case Study: How We Turned a “Boring” Product Into a Premium Brand

    LISTEN TO THIS EPISODE IF YOU WANT A FULL BREAKDOWN OF HOW I TOOK A START UP FROM BLENDING IN TO STANDING OUT AS A PREMIUM OPTION IN THEIR CATEGORY What does it actually take to launch a product-based business that doesn’t look like everyone else in the category? In this episode, I’m pulling back the curtain on a real client case study and walking you through how we took a startup idea and built the foundation for a premium brand before it even launched. We’re breaking down the strategic decisions that happened before the website, packaging, content, or marketing. Including defining the long-term vision, finding the customer and visual gaps in the category, and creating a brand world that gives people a reason to choose this product over the alternatives. If you want to build a brand that can command a premium, stand out in a crowded category, and eventually earn a place on major retail shelves, this is what needs to happen before you start pouring money into marketing. In this episode: How we took a startup concept and turned it into a premium brandThe first question you need to answer before touching your brandingHow to find the customer gap hiding inside a crowded categoryWhy your differentiation doesn’t have to be a completely new productHow to build a brand world around the customer you actually wantWhy premium customers are buying more than product featuresThe messaging shift that can completely change how a product is perceivedHow packaging, photography, and your website become proof of your positioningWhy premium doesn’t automatically mean spending more moneyThe exact order we followed to build this brand before launchHow this brand started attracting wholesale opportunities before going liveWhy strategy and creativity have to work together to create momentum JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME: // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  4. Sep 25

    497: “Is Influencer Marketing Worth It For Scaling Brands in 2026?” // COACHING SESSION

    LISTEN TO THIS EPISODE IF YOU WONDER IF INVESTING IN INFLUENCER MARKETING IS WORHT YOUR DOLLARS TODAY Everyone seems to be doing influencer marketing. But between expensive brand deals, gifted products that never get posted, and creators getting more selective about what they promote, it’s fair to wonder whether the investment is actually paying off. In this coaching session, I’m answering Lauren’s question about whether influencer marketing is worth it for scaling product-based businesses. We’re breaking down the difference between gifting, paid influencer marketing, affiliates, and long-term creator partnerships. And why treating them as one big strategy can lead to unrealistic expectations. We’re also looking at what brands like Bloom Nutrition did to build visibility at scale, why smaller creators can be valuable, and when influencer marketing makes sense in your growth journey. Because sending a few boxes and hoping for the best isn’t a strategy. and the right approach depends on where your brand is today. If you’re considering putting serious money into creators, let’s talk about what needs to be in place before you start sending products, signing contracts, and crossing your fingers. In this episode: Why gifting a product doesn’t mean an influencer owes you a postThe big difference between gifted and paid influencer marketingWhy a creator’s follower count doesn’t tell the whole storyWhat Bloom Nutrition’s massive creator strategy can teach usWhy sending products to 15 influencers isn’t a full strategyThe hidden costs of trying to make gifting work at scaleWhy influencer marketing can take months to generate meaningful resultsWhen it makes sense to pour more fuel on your brand’s existing momentumHow to identify creators worth building long-term relationships withThe questions to ask before investing heavily in influencer marketing JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY FOR VIP HOLIDAY WEEK // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  5. Sep 22

    496: Are You Bracing for the Holidays Instead of Looking Forward to Them?

    LISTEN TO THIS EPISODE IF YOU SHOULD BE EXCITED FOR THE HOLIDAYS BUT INSTEAD YOU’RE BRACING FOR IMPACT In this episode, we’re talking about the side of holiday strategy that doesn’t get nearly enough attention: capacity. Because creating demand is only half the equation. If your fulfillment, inventory, team, production, customer service, or systems can’t keep up, more sales can actually create more problems. We’re breaking down how to figure out what would break first if your sales doubled, the three major levers I’m looking at with my clients right now, and how to build capacity before you desperately need it. Because the goal isn’t to survive your biggest sales season of the year, it’s to use Q4 to create a stronger business going into 2027. If you’re hoping for a huge holiday season but secretly wondering, “What if we actually get the sales we’re aiming for?” You need this conversation before Q4 kicks into high gear. In this episode: The hidden ceiling that could be limiting your Q4 salesWhy more revenue doesn’t automatically mean your business is ready for more growthThe first question I want you to ask if your sales doubled tomorrowWhy simplifying your holiday strategy can make your business easier to scaleThe operational gaps you need to find before the holiday rushWhat you can streamline, eliminate, outsource, or move earlierWhy waiting until November to fix capacity problems is too lateHow to stop reacting to fires and start anticipating where they’ll startWhy your Q4 capacity could determine what your 2027 business looks like JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY FOR VIP HOLIDAY WEEK // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  6. Sep 18

    495: Steal This Strategy: What Brands Are Doing in September to Prepare for the Holidays

    LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART PRODUCT BRANDS ARE ALREADY DOING TO PREP FOR THE HOLIDAYS. In this episode, we’re kicking off Steal This Strategy, a new series where I’m taking you behind the scenes of what I’m seeing product-based brands do, what’s happening strategically underneath the surface, and what you can take from it for your own business. We’re starting with September, and there is already a LOT happening behind the scenes. From reactivating past customers and shifting your messaging to building your creative assets, testing before ad costs skyrocket, and fixing the leaks in your sales funnel, we’re breaking down what brands are doing now to make their Q4 look effortless later. In this episode: How brands are waking up old customers before Q4The messaging shift already happening as brands move into fallWhat brands are fixing behind the scenes before holiday traffic arrivesWhy sophisticated brands are building their creative machine months earlyThe testing you should be doing now, before it gets expensiveWhy September is the “tweak and adjustment” period, not the time to panicThe holiday preparation happening behind the scenes that customers never seeWhat you can steal from these strategies for your own Q4 JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY FOR VIP HOLIDAY WEEK // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  7. Sep 15

    494: 10 Holiday Marketing Hot Takes That Could Make Your Brand More Money

    LISTEN TO THIS EPISODE IF YOU WANT THE HOLIDAY MARKETING HOT TAKES THAT COULD ACTUALLY MAKE YOU MORE MONEY THIS Q4. There is a lot of advice floating around about how you should market your business during the holidays. And honestly, some of it is absolute BS. In this episode, we’re getting raw, spicy, and unfiltered with 10 holiday marketing hot takes that I think product-based businesses need to hear before Q4 gets into full swing. We’re talking about what you should actually be focusing on, what you can stop overcomplicating, and where you might be leaving money on the table without even realizing it. We’re breaking down the mindset shifts that can completely change how you approach Q4. In this episode: Why Black Friday shouldn’t be the center of your entire holiday strategyWhether you actually need a brand-new holiday collectionWhy bigger discounts don’t automatically mean bigger salesWhy you shouldn’t save every good offer for Black FridayHow to rethink your email strategy during the busiest time of yearWhy your holiday content doesn’t need to look like every other holiday campaignWhat might be missing from your gift guidesWhy convenience can become more valuable than a discountThe customer opportunity hiding on the other side of the giftWhy your biggest Q4 ever could still set you up for a terrible January JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY FOR VIP HOLIDAY WEEK // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  8. Sep 11

    493: “How To Decide My Black Friday Discount As A Premium Brand” // COACHING SESSIONS

    LISTEN TO THIS EPISODE IF YOU’RE PLANNING YOUR BLACK FRIDAY OFFER & WANT THE INSIDE SCOOP. In this episode, we’re breaking down how to actually think about your Black Friday offer as a premium brand. Instead of starting with “How much do I need to discount to get people to buy?”, we’re looking at your positioning, your customer expectations, your margins, your products, and what you’re actually trying to accomplish during the holiday season. Because a compelling Black Friday offer doesn’t always mean a bigger percentage off. We’re talking about how to create perceived value without sacrificing your brand, why simplicity matters during one of the noisiest shopping weekends of the year, and how to make sure your offer is actually profitable. Before you copy the 30% off sale everyone else is running, let’s make sure you’re not sacrificing your brand, your margins, or your customers’ willingness to pay full price. In this episode: Why Black Friday shouldn’t become your entire holiday strategyThe mistake premium brands make when they copy everyone else’s discountsHow to know when your offer is actually aligned with your brandWhy your customers may care less about the percentage off than you thinkThe alternatives to a traditional site-wide saleThe margin check you need to make before choosing your offerHow to create an offer that feels special without giving away the farmThe simple rule for making your Black Friday offer easy to understandThe six questions to ask before deciding what your Black Friday offer should be 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY FOR VIP HOLIDAY WEEK // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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4.8
out of 5
63 Ratings

About

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

Information

  • Creator
    Madison Paige
  • Years Active
    2020 - 2026
  • Episodes
    497
  • Rating
    Explicit
  • Copyright
    © Madison Paige
  • Show Website
    Business Growth Podcast

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