Business Growth Podcast

Madison Paige

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

  1. 2d ago

    486: How to Work From Home Effectively: Productivity, Routines & Boundaries

    LISTEN TO THIS EPISODE IF YOU WANT TO WORK FROM HOME WITHOUT LETTING WORK TAKE OVER YOUR ENTIRE LIFE. Working from home sounds like the ultimate freedom. Until your office is also your kitchen, your couch is five steps away, and there’s always another load of laundry, Slack message, or task you could be doing. In this episode, we’re breaking down how to actually make working from home work for you. From staying productive and creating boundaries to knowing when to push, when to stop, and how to build enough structure that you can still enjoy the freedom that comes with working from home. Madison shares the routines, boundaries, and mindset shifts she’s used after more than a decade of working from home, including how she built her business from a college dorm, worked from a bus while traveling the world, and learned how to create a workday that doesn’t consume her entire life. If you work from home and feel like you’re either struggling to get started or struggling to shut it off, this episode will help you find the middle ground. In this episode: The simple shift that tells your brain it’s time to workWhy your home can quietly become your biggest distractionThe boundary that makes it easier to actually shut work offHow to create freedom without losing your productivityThe non-negotiable Madison uses to decide what actually needs to get doneWhy getting out of the house could be more important than you thinkHow to work with your energy instead of constantly fighting itThe mindset shift that makes working from home sustainable long term 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  2. 6d ago

    485: Can You Be Ambitious AND Present? (How High Performers Navigate Real Life)

    LISTEN TO THIS EPISODE IF YOU WONDER HOW TO MANAGE LIFE & BUSINESS You can be ambitious, deeply committed to your business, and still want to be a present partner, parent, friend, daughter, or simply a person with a life outside of work. The problem is, too many high-performing founders treat those things like they're competing priorities. In this episode, Madison is breaking down what it actually looks like to navigate the inevitable seasons when life demands more of your attention. Without spiraling into guilt, feeling like you're falling behind, or convincing yourself that slowing down means you're losing momentum. This is a conversation about building a business that can flex with your life, defining your true non-negotiables, creating systems before you need them, and learning to let your pace change without questioning your ambition. In this episode: Why life will always interrupt your perfectly planned business scheduleHow to stop treating personal life like an interruptionThe mindset shift that makes changing your pace feel less like failureHow to define the non-negotiables that keep your business movingWhy your calendar should flex with your prioritiesThe systems you need before life inevitably gets busyHow to step away without your business falling apartWhy slowing down doesn't mean losing your ambitionHow to build a business that creates more freedom, not less 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  3. Aug 11

    484: Subscription Strategies That Actually Work (And The Mistakes Costing You Millions)

    LISTEN TO THIS EPISODE IF YOU WANT DOS AND DONTS OF A HIGH CONVERTING SUBSCRIPTION PROGRAM Every founder loves the idea of recurring revenue. But building a successful subscription program isn't as simple as adding a "Subscribe & Save" button to your website and hoping customers sign up. The brands generating millions through subscriptions treat them as an entire growth strategy, not just a checkout feature. From pricing and customer experience to retention and lifetime value, every detail matters if you want subscribers who stick around for the long haul. In this episode, Madison is breaking down the biggest do's and don'ts of building a high-converting subscription program, including the mistakes that quietly destroy profitability and the strategies that keep customers coming back month after month. In this episode: Why most subscription programs fail before they ever gain tractionThe biggest mistakes brands make with "Subscribe & Save"How to create an offer customers actually want to commit toThe hidden metrics every subscription business should be trackingWhen to introduce subscriptions into the customer journeyWhy retention matters more than subscriber countHow to build a subscription program that protects your profit marginsThe customer experience shifts that dramatically reduce cancellationsWhy recurring revenue is one of the most powerful levers for long-term growthHow to turn subscriptions into one of your brand's biggest competitive advantages 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  4. Aug 7

    483: “Should I Hire an Agency or In House?” // COACHING SESSIONS

    LISTEN TO THIS EPISODE IF YOU ASK YOURSELF SHOULD YOU HAVE AGENCY SPECIALISTS OR IN HOUSE EMPLOYEES As your business grows, so does the pressure to outsource. Social media agencies. PR agencies. Wholesale agencies. Ad agencies. Before you know it, you're spending thousands of dollars every month and still wondering why your business isn't growing the way you expected. In this Coaching Sessions episode, we break down one of the most common questions founders ask: Should you hire an agency or build an in-house team? We unpack the real trade-offs between expertise, cost, control, speed, and long-term scalability, while sharing why so many businesses end up outsourcing tasks that could be handled internally for a fraction of the cost. If you're trying to make smarter hiring decisions, build a stronger team, and stop overspending on outsourced services that aren't producing results, this episode will help you decide where your money is best invested. In this episode: The biggest differences between hiring an agency vs. building an in-house teamWhen agencies are worth the investment and when they aren'tWhy founders often outsource because they lack knowledge, not capacityThe repeatable tasks you may be overpaying agencies to doHow to decide what should stay inside your businessWhy systems and strategy should come before outsourcingThe hidden costs of stacking multiple agenciesHow to evaluate whether an agency is actually delivering resultsThe hiring framework that helps you scale more efficientlyHow to make smarter investments as your business grows 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  5. Aug 4

    482: The Current State of Social Media Marketing For Product Brands

    LISTEN TO THIS EPISODE IF YOU WANT A STATUS REPORT ON SOCIAL MEDIA TODAY In this episode, Madison breaks down the biggest shifts happening on social media heading into Q3 and Q4 of 2026. From the death of follower count obsession to why community is becoming your greatest competitive advantage, this is a practical status update on how product-based brands should be approaching Instagram, TikTok, and content marketing today. If you're planning your holiday marketing strategy, this episode will help you focus on what actually drives attention, builds trust, and creates long-term growth. In this episode: Why followers matter less than ever and what metric actually doesThe biggest misconception founders still have about organic social mediaHow to create content that earns attention in today's attention economyWhy conversation and "chatter" are more valuable than going viralThe role community plays in building a category-leading brandWhy identity-based branding is outperforming traditional marketingHow AI is changing content creation and where it shouldn't replace humansWhy social media has become your brand's new websiteThe content pillars every product-based business needs heading into Q4What founders should prioritize to build momentum before the holiday season 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  6. Jul 31

    481: Business Q&A: hero products, viral reels, & paying yourself

    LISTEN TO THIS EPISODE IF YOU WANT QUICK, NO-FLUFF ANSWERS TO SOME OF THE BIGGEST QUESTIONS FOUNDERS ARE ASKING RIGHT NOW. What should your hero product actually be? When should you start paying yourself? Are markets still worth it? And what do you do when one viral Reel is carrying your entire business? In this Ask Me Anything episode, Madison is answering rapid-fire questions submitted by members of the Founder Cafe community, covering everything from marketing and product strategy to productivity, finances, and scaling. Whether you're just getting started or growing an established product-based business, these are the questions founders are asking behind the scenes and the answers can save you months of trial and error. In this episode: Why handmade businesses struggle to scale and what to do insteadHow to choose a hero product that fuels long-term growthWhere founders should (and shouldn't) spend money early onA practical framework for identifying your ideal customerWhy markets aren't delivering the same results they once didWhen it makes sense to start paying yourself from your businessHow to structure your week to stay productive and focusedWhat to do if one viral Reel is responsible for all your salesWhy building a community matters more than chasing constant visibility 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  7. Jul 28

    480: The Second Purchase Strategy Every Brand Needs

    LISTEN TO THIS EPISODE IF YOU’RE ALWAYS THINKING ACQUISITION, ADS, VIEWS, VIRALITY — and we rarely talk about the second purchase in meetings More traffic. More ads. More views. More customers. That's where most founders focus their attention. But what if the fastest way to grow your business isn't finding new customers…it's getting the ones you already have to buy again? In this episode, we're diving into one of the most overlooked growth strategies in ecommerce: the second purchase. Because while the first sale proves someone was curious enough to give your brand a chance, the second sale is what proves you've built a business people actually want to return to. You'll learn how to create a customer journey that increases repeat purchases, builds long-term loyalty, and turns one-time buyers into lifelong customers. Without relying on constantly chasing new traffic. In this episode: Why the second purchase matters more than the firstThe biggest mistake brands make after a customer checks outHow to design a customer journey that drives repeat salesThe data every founder should track to improve retentionWhy your hero product and your bestseller aren't always the same thingHow to shorten the time between purchasesThe role customer experience plays in long-term loyaltyWhy education, product sequencing, and timing increase lifetime valueHow stronger retention creates a healthier, more profitable business 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  8. Jul 24

    479: “E-Commerce vs Retail: Which One Should You Master First?” // COACHING SESSIONS

    LISTEN TO THIS EPISODE IF YOU HAVE A PRODUCT CATEGORY BUT WONDERING WHERE YOU SHOULD PUT YOUR FOCUS FIRST In this Coaching Sessions episode, we're unpacking one of the most common questions I get from product-based founders: Should I focus on direct-to-consumer or retail first? We'll break down the strengths, tradeoffs, and realities of each model, why trying to master both too early often slows your growth, and how to determine which channel should become the foundation of your brand before you expand. If you're ready to scale but aren't sure where to focus your energy, this episode will help you make that decision with confidence. In this episode: How to know whether your product is better suited for eCommerce or retailThe biggest mistake founders make when choosing a sales channelWhy average order value changes your growth strategyThe difference between boutique retail and big-box retailWhen direct-to-consumer creates a competitive advantageWhy some products simply aren't built for retail shelvesThe non-negotiables every brand needs regardless of where you sellHow to choose one sales channel without limiting your long-term growthWhy mastering one channel first leads to faster scaling 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

4.8
out of 5
62 Ratings

About

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

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