Whiskey Hue

Whiskey Hue

Raw, unfiltered conversations with the greats of business, tech, and culture. Hosted by Atul Prashar - investor, tech, media, and sports enthusiast, and connoisseur of sharp takes - each episode is packed with witty, insightful gems to make you the smartest person in any room. Big ideas. Big business models. The biggest names in the game. All mixed with whiskey and a ton of sarcasm. One Cube. Real Whiskey. Real Talk.

  1. 11/19/2025

    🎙️ From Filmmakers To Whiskey Trailblazers: Anna Axster + Wendelin von Schroder

    Two cousins. Countless miles. One bold mission: bring whiskey to a new generation - and a new audience. In this episode of The Whiskey Hue, we sit down with AnnaAxster and Wendelin von Schroder, founders of Lodestar Whiskey, who went from filmmakers turned accidental music execs - running their own label and touring America - to building a whiskey brand that’s rewriting the rules. They share how green-room pours with country starsturned into a full-blown love affair with the craft: from the viscosity and sweetness of their high-rye bourbon and single-malt blend, to why color, flavor, and texture aren’t accidents. We dive deep into what it takes to source barrels, launch in Southern California, and build community before chasing sales. And we talk representation - why it’s time whiskey spoke to women who’ve been left out of the conversation for far too long. It’s smooth. It’s fiery. It’s full of heart - just like the whiskey itself. Pour a glass, hit play, and discover how these two arelighting a new path in the world of spirits. EPISODE TIMESTAMPS00:00 Intros 04:30 Lodestar Quick Intro 06:12 But First! Their Music Industry Escapades 13:30 Where the Whiskey Love began – First sips with Dads,    to Green Rooms of Country Stars 17:50 Blended Whiskeys: consistency 20:53 Bringing Women into the World of Whiskey 24:22 Flavor, Color, Texture, Not by Accident. 27:22 What makes a Bourbon a Bourbon? 30:00 Sourcing the Barrels 33:00 Critical Mass for Sales 37:00 Launch a Whiskey, Build a Community First 42:50 Representation Matters To Women Consumers 53:00 Burn some Oak, taste some Vanilla 57:00 Flaviar: Whiskey Club 1:02:00 Anna and Wendelin celebrate their industry peersThis episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! For more info on:1. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠2. Learn Venture Capital Investing for less than a dinner in NYC: “VC: IdeationThrough Execution”: ⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠⁠

    1h 6m
  2. 10/21/2025

    🎧 From band teacher to NFL coach! Coach Jill Gagliardi breaks down her incredible journey

    Band teacher to NFL coach: Coach Jill Gagliardi breaks down her incredible journey from the classroom to coaching DBs with the Las Vegas Raiders. We talk mindset, game film, earning respect in a male-dominated space, and why every great coach is also a mentor, strategist, and culture builder.This one’s about leadership, legacy, and showing up with confidence - even when you're the only one in the room who looks like you. Coach Jill Gagliardi is currently with the NJ HS Lawrenceville Prep, and has also coached with the NFL Las Vegas Raiders 00:00 Intro with Avaan!! 06:18 How Music and the NFL entered her life. 12:30 Pop Warner Advocate for yourself 17:40 Evaluating and honing in Talent as a Coach 19:00 Coaching with an Elite HS + NFL Team 28:20 Brian Urlacher gets love as the QB of Da Bears Defense 29:00 Film Tape and Strategies That Work 35:00 Let’s break down a Play 37:28 Unique Voice in a Common Room 45:00 Short History of the NFL 46:00 National Coalition of Minority Football Coaches 48:00 Executive Decision-Making: Sports + IRL 56:00 Mindset is the Differentiator 1:05:49 Green Bay Packers-loving Security Guard (Booo!!) 1:07:21 Legacy 1:11:00 Make people ‘Feel’ Relevant This episode is part of the ‘Prof P’ series on the WhiskeyHue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend!Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: ⁠⁠Atul Prashar's - Venture Capitalist⁠ 2. LinkedIN: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar ⁠ 3. Learn Venture Capital Investing for less than a dinner inNYC: “VC: IdeationThrough Execution”: ⁠⁠⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠⁠⁠

    1h 15m
  3. 08/05/2025

    WH150: Dan Levitan (GP, Maveron) and Elana Levitan discuss consumer-centric, media and wellness markets

    Dan Levitan (GP, Maveron) and his daughter Elana join The Whiskey Hue to unpack the wild ride from private to public markets. We dive into early wins like taking Starbucks public as an iBanker with his buddy Howard Schultz, then taking eBay, Zulily, and Allbirds and PotBelly (yay for my Chitown!!) public as a VC.  We delve into the 10 lies of venture capital, and what today’s founders must understand about the evolving investment game. Elana brings fresh insight into media, wellness, and impact + a major milestone: Atul finally gets his name pronounced correctly. HUGE win for him, VERY SMALL win for humankind. #LetsRock 00:00 Note To Our Whiskey Hue Family 05:00 Intro 09:30 Maveron Defined 13:00 Vodka + Juice 17:30 Ten Lies of Venture Capital 23:30 Energy Drinks: Lucky Watermelon Candy 28:10 Venture Is Sexy. Venture is Tough. 39:12 Companies Raising Tremendous Capital + Remaining Private Longer 41:55 Secondary Markets 43:45 Younger Generation Influencing Investment Decisions 50:20 PotBelly – Great Early Win. Wouldn’t Do That Now: CapEx(!!) 55:00 Entrepreneurs vs. Larger Platforms 56:30 VC Game is Radically Shifting 1:00:26 Getting Atul’s Name Right. This episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports andInvesting, visit: Atul Prashar's - Venture Capitalist 2. LinkedIN: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIN 3. Learn Venture Capital Investing for less than a dinner in NYC: “VC: IdeationThrough Execution”: ⁠⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠⁠

    1h 1m
  4. 07/24/2025

    WH149: OnlyFans Creator and Journalist Celine Shore talks tech, sexuality, and storytelling

    Celine helps us explore the adult industry’s role as an early adopter of emerging tech - from AI companions to no-code app tools, and how it co-exists in family and societal fabric, in a healthy, normalized way.   Adult entertainment platforms provide creators a way to control the narrative, safely, while telling the stories they want to tell, when they want to tell them. We break down the truth behind OnlyFans, the psychology of intimacy at scale, and how platforms shape power. This one’s bold, human, and wildly insightful. 00:00 Note to our Whiskey Hue Family 05:00 Intro 10:00 Celine Shore: Journalist + Adult Content Creator 11:45 Exploring Sexuality Through the Written Word 16:00 OnlyFans: Let’s Explore 21:20 Sophie Rain vs. Bonnie Blue 30:50 Bella Thorne 32:35 OnlyFans Bots 34:10 AI Companions 36:30 Defensive Moat 40:35 Societal Implications 47:10 Religious: War 49:20 TheNakedReport.AI 58:00 Burner Account Endorsement (!!) 60:30 Tech Enhanced Adult Toys 1:05:00 How the Youth Experience The World 1:09:45 Promoting Adult Content via mainstream Social Media 1:13:01 This is a Service, not a Relationship 1:15:40 Tattoos Telling Celine’s Story This episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠2. Learn Venture Capital Investing for less than a dinner in NYC: “VC: IdeationThrough Execution”: ⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠

    1h 20m
  5. 06/10/2025

    WH148: From Marvel to Metaverse and Beyond: B. Earl joins to talk storytelling in the age of disruption

    From editing Netflix films to building incredible IP with Taboo and Will.I.Am (Black Eyed Peas), Ben has done it all. He has recently launched WeirdBunch Studio with some famed partners, and he continues to dive into tech, community,media turnarounds and shares why your iPhone is already your next studio in the palm of your hand. 🔥 A wild ride from Hollywood to Saudi Arabia—plus a shoutout to ‘Papa’ Prashar. 00:00 Intro 06:00 Working with Taboo + Will.I.Am from Black Eyed Peas 08:25 Technology Democratized the Opportunity to Succeed 19:25 Turtle Island / Cartoon Network / Discovery 24:30 To succeed in Media: Know Everything 25:16 Speaking in Jeddah, Saudi Arabia 30:00 Pulling Together the ‘A’ Team: WeirdBunch Studio 37:15 Tech Driving New Media – The Future Storytellers 49:00 Distribution Models 57:45 Celebrity Influencers / Media Empires 1:02:00 Digitizing Community 1:05:10 Free Masonry = Community & Connection 1:09:43 World Religions – Papa Prashar gets a Shoutout 1:12:01 Religion is on the Uptick This episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIn⁠⁠ ⁠⁠⁠⁠⁠⁠2. Learn Venture Capital Investing for less than a dinner in NYC: “VC: IdeationThrough Execution”: ⁠⁠⁠https://tinyurl.com/APsVCCourse⁠

    1h 16m
  6. 04/29/2025

    WH147: Life Lessons: Win More Than You Lose – That's The Game

    This episode is an open letter. I’m blessed to speak at events and this pod throughout the year and share a semester with brilliant students as an adjunct.Bottom line: I want my students — and our listeners — to win. During the final class each semester, I share the lessons learned, the wins, the losses, and the real moments that built me and similarly successful friends and colleagues. This version is a deeper dive — a good listen for our amazing Whiskey Hue family as well. The truth is, I’ve taken some “L’s” in life. But I kept moving forward — and was fortunate to win a few more times than I lost. If any part of that journey can help any of you in this ecosystem win faster, smarter, and more efficiently, then it’s my responsibility to share it. A blueprint to dream bigger, bounce back faster, and live fully. If an idea sparks a fire in you, or a story saves you time or heartache — that’s the win. 00:00 Intro: “Win More Than You Lose. That’s the Game” 04:35 Mentors: Your Personal Board of Directors 10:00 Everyone has a Story 11:05 American Dream: My Dad arrived here with $100 and a Suitcase 12:10 Show Up, Show Out: Be Unapologetically You 12:40 Invest In Your Future 13:30 Have Your Money Work For You 14:20 You Will Fail. Bounce Back Quicker 15:10 Music: “L” #1… 18:30 Finance: “L” #2… 20:20 VC: “W” 20:50 Fund II: “L” 3… 23:05 Billionaire Mantra: Go Deep, Not Wide 23:45 Combatting Anxiety 26:20 Show Up As Your Best Self 29:30 Let the Haters Hate 30:20 Criticism vs. Advice vs. Debbie Downers 32:15 Choosing a Partner In Life 35:40 Friends: Grow Together 40:35 Big City Dreams 42:00 Work Hard. Party Hard. 47:00 Don’t Negotiate Against Yourself 48:52 Every Breath You Take  52:20 Life: It’s Your Story, Go Win It.   This episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIn⁠ ⁠⁠⁠⁠2. The on-demand investment course, “VC: IdeationThrough Execution”: ⁠⁠https://tinyurl.com/APsVCCourse⁠

    54 min
  7. 04/08/2025

    WH146: Ben Von Wong, Environmental Artist

    From viral photographer to impact-driven artist, Ben Von Wong transforms global issues into unforgettable visual metaphors. We dive into his iconic projects like the "Truckload of Plastic" and "Biodiversity Jenga", and why tech is making us dumber. With Moses-level energy, he literally parts the seas of plastic to spark global awareness.This one’s about legacy, movement, and how micro-decisions create macro impact—tune in and be moved. 00:00 Intro: An Artist Focused On Amplifying Positive Impact 05:14 Bringing Abstract Challenges into something more Material/Physical with Art 07:10 Beautiful art used as Metaphors to explain a better future. 08:15 Project: “Truckload of Plastic” 13:40 The Motivation: Photography 15:11 Jordan Moment, even when we speak about art 16:22 Project: “Biodiversity Jenga” 23:15 Measuring “D’s”. 25:30 If Humans Relied On Facts…. 33:16 Pause: You’re All Doing Great Work. #KeepGoing 35:30 Micro-decisions: Macro Impact 43:19 Legacy 48:00 Connect with Ben to create a Movement. 49:30 DOTD: Kung Fu Tea 56:00 When is Enough, Enough? This episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIn ⁠⁠2. The on-demand investment course, “VC: IdeationThrough Execution”: ⁠https://tinyurl.com/APsVCCourse

    58 min
  8. 04/03/2025

    WH145: Fordham VC Class, Guest Speaker: Angelo Santinelli

    We hosted Angelo Santinelli, VC legend and masterclass-level thinker, for a no-holds-barred convo on AI investing, dry powder drama, and the VC flywheel. Fordham and Harvard alum, he went deep in the paint on his storied career and current and future trends, inspiring all of us. Big shoutoutto our sharp student voices: Brendan Johnson, Cole Bellissimo Benedict, and Bismaad Gulati for stellar questions that sparked 🔥insights. Tap in to hear why LPs hold the power, AI's Jetsons moment is here, and how FOMO fuels the market. 00:00  Intro 04:00 Capital Invested 07:30 First Time Funds / Managers / Power Shifting to LPs 08:48 Venture Trends 011:50 Fly Wheel of Investing 012:50 Secondaries 16:53 Dry Powder + ‘Market Constipation’ 18:35 Student Brendan Johnson Q re: Ai Startup Concentration 22:40 Investment FOMO 23:35 Student Cole Benedict Q re: DeepSeek + Timing of Capital Commitment 26:20 Student Bismaad Gulati Q re: Medical Ai 31:20 Ai Robots Trajectory / Jetsons shoutout / Ai Revolution 35:41 Longer Holding Periods in PE / Market Fluctuations 42:12 Student Cole Benedict Q re: Funding Smaller Operations 44:10 Student Brendan Johnson Q2: Perspective from Investor / Operator 49:30 Fordham ‘Ramily’ Appreciation 51:50 Building Skills + Building Network This episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend!Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports & Investing, visit: ⁠⁠⁠⁠⁠⁠⁠AtulPrashar| LinkedIn⁠⁠ 2. The on-demand investment course, “VC: Ideation Through Execution”: ⁠https://tinyurl.com/APsVCCourse

    51 min
5
out of 5
37 Ratings

About

Raw, unfiltered conversations with the greats of business, tech, and culture. Hosted by Atul Prashar - investor, tech, media, and sports enthusiast, and connoisseur of sharp takes - each episode is packed with witty, insightful gems to make you the smartest person in any room. Big ideas. Big business models. The biggest names in the game. All mixed with whiskey and a ton of sarcasm. One Cube. Real Whiskey. Real Talk.