I Love Coaching Podcast

I Love Coaching Co.

Welcome to the I Love Coaching Podcast, your go-to source for insight, inspiration, and actionable strategies to take your coaching business and personal growth to the next level. Hosted by founder Adam Roach and integrator Jess Webber, this podcast dives deep into what it truly means to thrive as a coach, entrepreneur, and leader. Created for entrepreneurs who believe in the transformative power of coaching, this podcast is perfect for anyone looking to build, grow, or scale their coaching business. Whether you’re just starting out, aiming to grow your business, or sharpening your mindset for long-term success, Adam, Jess and their lineup of world-class guests share inspiring stories, business strategies, and coaching techniques to help you unlock your full potential. What You’ll Discover in this Playlist: * Leadership & Business Mastery: Learn the essentials of leading with confidence, building a thriving business, and making a meaningful impact. Each episode is filled with practical, real-world advice you can apply immediately to your coaching business. * Personal & Professional Growth: Develop actionable strategies for self-improvement and personal growth. From mastering your mindset to overcoming challenges and building new habits, these episodes will help you grow from the inside out. * Expert Conversations: Hear from some of the top minds in coaching, entrepreneurship, leadership, and personal development. Guests share their stories, challenges, and the exact steps they took to achieve success—so you can model their success in your own life. * Actionable Takeaways: Every episode provides tips, tools, and strategies you can implement right away. From business tactics to marketing insights and client relationship tips, you’ll always walk away with something useful. Who Should Listen? The I Love Coaching Podcast is for coaches, entrepreneurs, and anyone dedicated to ongoing personal and professional development. If you’re passionate about becoming the best version of yourself, leading others to greatness, and scaling your business impact, this podcast is for you. Whether you’re just starting out or an experienced leader looking to scale your business, Adam Roach’s extensive knowledge and engaging interview style make every episode a valuable resource. Each episode is designed to help you take immediate action, whether it’s through a new business strategy, a mindset shift, or a tool that will help you operate more efficiently. Meet Your Hosts: Adam Roach is a seasoned coach, entrepreneur, and leader passionate about empowering others to build businesses with purpose. With deep business expertise and an engaging interview style, Adam delivers insights that drive real results. Jess Webber is a strategic business architect and creator of the Business Freedom Framework, helping solopreneurs escape overwhelm, implement simple, scalable systems, and work smarter, not harder. Her expertise in efficiency and execution makes her a game-changer for entrepreneurs ready for freedom and growth. Connect with I Love Coaching Co. Stay connected with Adam, Jess, and the I Love Coaching community for updates, exclusive content, and inspiration. Instagram: @ilovecoachingco + @adamrroach + @coachjesswebber Facebook: https://facebook.com/ilovecoachingco Youtube: https://youtube.com/@ilovecoachingco

  1. 5D AGO

    Stop Chasing Every Channel. Here's How to Pick the Right One. (Step 4 of 7)

    There are more channels available to coaches today than ever before. Instagram, Facebook, TikTok, LinkedIn, YouTube, podcasts, email, stages, books, events. The list keeps going. And that's exactly the problem. This is Step 4 in our 7-part series on moving your coaching business from one-to-one to one-to-many. If you haven't listened to Steps 1 through 3 covering payoff, math, and audience, go back and start there. The channel decision only makes sense once those pieces are in place. In this episode, Adam and Jess break down what a channel actually is, why picking too many kills your momentum, and how to identify the one or two channels that actually align with who you are and where your avatar already lives. What You'll Learn What a channel is and why your coaching business needs one before it needs contentWhy coaches who try to show up everywhere end up getting results nowhereThe "where does the bear live?" framework for identifying which channel your avatar actually usesWhy the engagement you're getting on personal posts is not the same as the engagement you need for your businessThe difference between social media as a social tool vs. a business growth toolWhy one or two channels done consistently beats five channels done sporadically every single timeHow Adam and Jess each built six and seven figure businesses using completely different channelsWhat commitment actually means when the mood to post has completely left the buildingWhy the coaches you're comparing yourself to have full media teams behind them and you don't need one yetWhat comes next in Step 5: connecting with the audience you're building Timestamps 00:00 What channels are and why this conversation matters00:47 How to define a channel in the context of your coaching business01:40 Where we are in the 7-part series02:02 Every channel that exists and why listing them all is already overwhelming02:47 Why you don't have to do them all and why the coaches you admire have teams doing it for them04:46 The bear hunting framework: who is your bear and where does it live?06:33 Why loving a channel and your avatar living there are two different things08:57 One channel to start, maybe two, never more right now10:59 Be intentional and systematic before adding anything new12:05 What actually happens when you post educational content and get five likes14:13 Consistency is time on task over time, not a one-week experiment15:57 What commitment really means when results are slow17:27 Why posting three to five times a day is not the message19:22 Smaller and simpler is the strategy right now, not a limitation22:01 Rory Vaden's content diamond is great but not where you start24:06 Everything ILC does is duplicatable and that's the whole point24:38 Preview of Step 5: connecting through your channel Quotes From This Episode "A channel is any mechanism you're pulling to connect with other people. You're going to pick the way that works best with who you are, where you like to show up, and most strategically where your avatar lives." - Jess "Where does the bear live? You have to understand where this avatar is already engaging. Because if you love Instagram but your bear lives on Facebook, you've got a problem." - Adam "The message is not do it all. Don't suddenly become a content machine because that will burn you out and you won't be able to deliver to the group at a high level." - Jess "Commitment is doing the thing you said you were going to do long after the original mood you set it in had left you." - Adam "You just have to figure out what you're coaching, who you're coaching, how they like to consume information, and then build a mechanism that helps you meet them where they are." - Jess "This is not a content podcast. This is a channel podcast. Choosing the channel so you can connect with the avatars you intend to connect with. Very simple." - Adam Resources + Next Steps Download the free Get Paid to Coach guide at ilovecoachingco.comJoin the $10K+ Coaching Offer Challenge: ilovecoachingco.com/challengeREAL Coach Method Membership: ilovecoachingco.com/discoverMissed Steps 1, 2, or 3? Go back and listen to the payoff, math, and audience episodes first before this one

    25 min
  2. MAR 24

    You Don't Need a Bigger Audience. You Need the Right One. (Step 3 of 7)

    Most coaches hit this step and immediately think they need a website, a podcast, a blog, paid ads, and 10,000 Instagram followers. They don't. And chasing all of that before understanding who they actually need in the room is exactly why their group never fills. This is Step 3 in our 7-part series on scaling from one-to-one to one-to-many. If you haven't listened to Steps 1 and 2 on payoff and math, go back and start there first. This one won't land without that foundation. In this episode, Adam and Jess break down what "audience" actually means in the context of group coaching, why your follower count is probably lying to you, and how to use Pareto's Principle to get a real number you can actually work toward. What You'll Learn Why the world doesn't care that you're a coach yet, and what to do about itHow Pareto's Principle (the 80-20 rule) translates to a concrete audience size you need to reach your group goalThe simple formula: multiply your desired group size by 5 to find how many real conversations you needWhy your Instagram followers, email list, and phone contacts are almost certainly not full of your ideal avatarThe difference between unknown, known, like, and trust audiences, and which ones actually matter hereWhy building a massive media empire won't get you to 500 warm avatars faster than showing up in the right roomsHow to audit what you already have and identify the gap between where you are and where you need to beWhy reconnecting with someone you haven't talked to in years is simpler than you thinkA preview of the next step: playing the contact sport in a way that actually fits who you are Timestamps 00:01 Welcome to Step 3: Audience01:22 Why math and audience go hand in hand02:10 Pareto's Principle explained simply04:07 The group size formula: desired number x 505:15 Why you don't need a media empire to reach your number06:53 What "warm audience" actually means08:00 Why your follower count isn't your avatar count10:47 The four audience tiers: unknown, known, like, trust11:18 Being in proximity vs. cold outreach15:06 How to audit your existing warm audience16:15 The warm names list in the blueprint18:28 You have more avatars under your nose than you think21:21 Audience building is a contact sport22:12 Why how you play the contact sport matters as much as playing it24:15 Episode recap and call to action Quotes From This Episode "The world does not care right now that you are a coach. So before we dive into the solution behind that, let's talk about how math and audience go hand in hand." - Adam "If you want 100 people in your group, multiply that by five. That tells you how many whole conversations you have to have." - Jess "It's not about every person. It's about enough of the right people." - Jess "You don't realize how many of your avatars are right under your nose because you've actually never stepped into this in an intentional way." - Adam "If you are not acting as if you have to be in a contact sport to build your audience, it will be a hard uphill battle." - Adam "There is a way to do this authentically that aligns with who you are and how you already show up in the world." - Jess Resources + Next Steps Download the free Get Paid to Coach guide at ilovecoachingco.comJoin the $10K+ Coaching Offer Challenge at ilovecoachingco.com/challengeREAL Coach Method Membership: ilovecoachingco.com/discoverMissed Steps 1 or 2? Go back and listen to the payoff and math episodes first

    25 min
  3. MAR 17

    The Math Behind Moving from One-to-One to Group Coaching (Step 2 of 7)

    Episode Summary Most coaches want to build a group offer. Very few sit down and do the math first. That's exactly why this episode exists. This is Step 2 in our 7-part series on scaling your coaching business from one-to-one into a one-to-many model. If you haven't listened to Step 1 on defining your payoff, start there first. The math in this episode won't land without it. Adam and Jess break down the actual numbers behind transitioning from one-to-one into group coaching, and why skipping this step is the reason so many coaches burn out instead of scaling up. What You'll Learn Why $15K/month in one-to-one revenue is the benchmark before group makes strategic senseThe replacement math rule: your group must equal or exceed the one-to-one slot it replacesWhy pricing your group at $97 to "make it accessible" creates a harder lift, not an easier oneHow to use group to buy back your time without sacrificing incomeWhat the ascension model actually looks like when you build it in the right order (hint: it's backwards from what most people teach)The difference between independent coaching and being a delivery vehicle for someone else's payoffWhy imposter syndrome around pricing almost always points back to a payoff problem, not a confidence problemPareto's Principle applied: why you may only need 25 real conversations to fill a group of five Timestamps 00:00 Why we're talking about math (and why it's not as scary as it sounds)01:12 Where you should be before building a group: the one-to-one foundation03:06 The $15K/month benchmark and what it actually requires in time05:49 The replacement math rule explained07:05 Why low-ticket group pricing creates a bigger problem than it solves08:02 Playing with the math: replacing all your one-to-ones vs. some of them09:40 What "ascension" actually means and why ILC builds it backwards13:21 Why group creates pricing power in your one-to-one14:41 Dollar-per-hour productivity and how group changes the equation16:36 The dependent coaching model and why it's costing you more than money18:29 How to know if your pricing fear is actually a payoff problem27:40 Pareto's Principle: the 25 conversations framework for filling your group30:19 Why time is the only non-renewable asset in this business Quotes From This Episode "The numbers inform the decision. Most people will get so excited by the opportunity and they'll have big vision and they'll want to build something, and yet they won't know the numbers behind it." - Jess "Your group coaching has to be equal to or greater than one one-on-one coaching client. Equal or greater than." - Adam "If you're in a dependent model, you are not actually coaching. You are the vehicle to deliver the payoff defined by the company you're coaching for." - Jess "I truly believe that if you're gagging on the idea of charging somebody $5,000, you don't know your payoff. That's why you have imposter syndrome around these numbers." - Jess "Time is the only non-renewable asset. You can spend money, you can lose money, you can make it back. But if you spend time, you can't get it back." - Jess "You don't have to know everybody. You don't have to get everybody in your group. You only need a percentage, a fraction of the people you think you need to fill that group." - Jess Resources + Next Steps Download the free Get Paid to Coach guide at ilovecoachingco.com (start here if you haven't already)Join the $10K+ Coaching Offer ChallengeBecome a member of the REAL Coach Method communityMissed Step 1? Go back and listen to the payoff episode before this one

    32 min
  4. MAR 4

    The One Sentence Every Group Coaching Offer Needs And Most Coaches Skip (Step 1 of 7)

    You don't need a better funnel to launch your group coaching program. You need one sentence. And if you can't say it clearly to a stranger at a dinner table, your offer isn't ready — no matter how good your coaching actually is. This is Part 1 of a 7-part series on scaling from one-on-one to one-to-many, and Adam and Jess are starting with the thing almost every coach skips. What You'll LearnWhat "payoff language" means and why vague, aspirational promises like "build a legacy" are costing you clientsThe one-sentence formula for a coaching offer that attracts buyers and filters out everyone elseWhy leading with your credentials is the fastest way to lose someone who actually needs you right nowThe difference between an attainable payoff and an aspirational one — and why only one of them convertsHow getting crystal clear on your offer transformation is the fastest cure for imposter syndrome Episode SummaryThis is Part 1 of ILC's 7-step framework for transitioning your coaching business from one-on-one to a group or one-to-many model. And Adam and Jess are starting at the foundation most coaches never build: your payoff. Your payoff is the specific, one-sentence answer to: who do you help, what is their problem, and what is your solution? Think headache relief — not "become the best version of yourself." If someone is in pain and shopping for a solution, they need to hear plain, explicit language that tells them you have what they need. Flowery, idealized language doesn't land when someone's head hurts. Adam and Jess walk through a simple three-part payoff formula: start with your avatar (almost always a past version of yourself), name the exact problem they have, and articulate the solution you have already delivered — not one you aspire to deliver someday. That last distinction matters. A payoff rooted in your own lived experience is what gives you the competence and confidence to show up without constantly second-guessing yourself. They also bring in Donald Miller's StoryBrand framework here — the shift from being the hero of your own story to becoming the guide. When your payoff is grounded in empathy and proven experience, imposter syndrome loses its grip. You stop trying to prove yourself and start pointing people toward the outcome you already know how to deliver. Everything in a one-to-many offer is built from the payoff. This is where it starts. Key Quote"Everything is built from the payoff. It's not everything is built from the person." — Jess Resources + LinksBuilding a StoryBrand by Donald Miller (hero vs. guide framework, cognitive dissonance) amzn.to/3N9coPTREAL Coach Method Blueprint — ILC's Phase 2 Checklist: "My payoff is specific, realistic, and easy to explain in one sentence."Get Paid to Coach PDF ilovecoachingco.com/get-paid-to-coach ILC Call to ActionIf your payoff isn't clear yet, start here. Grab the free Get Paid to Coach PDF at ilovecoachingco.com/get-paid-to-coach — it walks you through this exact process whether you're still in one-on-one or ready to build something bigger. Clear payoff, clear business. That's where everything starts.

    21 min
4.7
out of 5
14 Ratings

About

Welcome to the I Love Coaching Podcast, your go-to source for insight, inspiration, and actionable strategies to take your coaching business and personal growth to the next level. Hosted by founder Adam Roach and integrator Jess Webber, this podcast dives deep into what it truly means to thrive as a coach, entrepreneur, and leader. Created for entrepreneurs who believe in the transformative power of coaching, this podcast is perfect for anyone looking to build, grow, or scale their coaching business. Whether you’re just starting out, aiming to grow your business, or sharpening your mindset for long-term success, Adam, Jess and their lineup of world-class guests share inspiring stories, business strategies, and coaching techniques to help you unlock your full potential. What You’ll Discover in this Playlist: * Leadership & Business Mastery: Learn the essentials of leading with confidence, building a thriving business, and making a meaningful impact. Each episode is filled with practical, real-world advice you can apply immediately to your coaching business. * Personal & Professional Growth: Develop actionable strategies for self-improvement and personal growth. From mastering your mindset to overcoming challenges and building new habits, these episodes will help you grow from the inside out. * Expert Conversations: Hear from some of the top minds in coaching, entrepreneurship, leadership, and personal development. Guests share their stories, challenges, and the exact steps they took to achieve success—so you can model their success in your own life. * Actionable Takeaways: Every episode provides tips, tools, and strategies you can implement right away. From business tactics to marketing insights and client relationship tips, you’ll always walk away with something useful. Who Should Listen? The I Love Coaching Podcast is for coaches, entrepreneurs, and anyone dedicated to ongoing personal and professional development. If you’re passionate about becoming the best version of yourself, leading others to greatness, and scaling your business impact, this podcast is for you. Whether you’re just starting out or an experienced leader looking to scale your business, Adam Roach’s extensive knowledge and engaging interview style make every episode a valuable resource. Each episode is designed to help you take immediate action, whether it’s through a new business strategy, a mindset shift, or a tool that will help you operate more efficiently. Meet Your Hosts: Adam Roach is a seasoned coach, entrepreneur, and leader passionate about empowering others to build businesses with purpose. With deep business expertise and an engaging interview style, Adam delivers insights that drive real results. Jess Webber is a strategic business architect and creator of the Business Freedom Framework, helping solopreneurs escape overwhelm, implement simple, scalable systems, and work smarter, not harder. Her expertise in efficiency and execution makes her a game-changer for entrepreneurs ready for freedom and growth. Connect with I Love Coaching Co. Stay connected with Adam, Jess, and the I Love Coaching community for updates, exclusive content, and inspiration. Instagram: @ilovecoachingco + @adamrroach + @coachjesswebber Facebook: https://facebook.com/ilovecoachingco Youtube: https://youtube.com/@ilovecoachingco

You Might Also Like