I Love Coaching Podcast

I Love Coaching Co.
  • 4.7 (14)
  • Entrepreneurship
  • Updated Biweekly

Welcome to the I Love Coaching Podcast, your go-to source for insight, inspiration, and actionable strategies to take your coaching business and personal growth to the next level. Hosted by founder Adam Roach and integrator Jess Webber, this podcast dives deep into what it truly means to thrive as a coach, entrepreneur, and leader. Created for entrepreneurs who believe in the transformative power of coaching, this podcast is perfect for anyone looking to build, grow, or scale their coaching business. Whether you’re just starting out, aiming to grow your business, or sharpening your mindset for long-term success, Adam, Jess and their lineup of world-class guests share inspiring stories, business strategies, and coaching techniques to help you unlock your full potential. What You’ll Discover in this Playlist: * Leadership & Business Mastery: Learn the essentials of leading with confidence, building a thriving business, and making a meaningful impact. Each episode is filled with practical, real-world advice you can apply immediately to your coaching business. * Personal & Professional Growth: Develop actionable strategies for self-improvement and personal growth. From mastering your mindset to overcoming challenges and building new habits, these episodes will help you grow from the inside out. * Expert Conversations: Hear from some of the top minds in coaching, entrepreneurship, leadership, and personal development. Guests share their stories, challenges, and the exact steps they took to achieve success—so you can model their success in your own life. * Actionable Takeaways: Every episode provides tips, tools, and strategies you can implement right away. From business tactics to marketing insights and client relationship tips, you’ll always walk away with something useful. Who Should Listen? The I Love Coaching Podcast is for coaches, entrepreneurs, and anyone dedicated to ongoing personal and professional development. If you’re passionate about becoming the best version of yourself, leading others to greatness, and scaling your business impact, this podcast is for you. Whether you’re just starting out or an experienced leader looking to scale your business, Adam Roach’s extensive knowledge and engaging interview style make every episode a valuable resource. Each episode is designed to help you take immediate action, whether it’s through a new business strategy, a mindset shift, or a tool that will help you operate more efficiently. Meet Your Hosts: Adam Roach is a seasoned coach, entrepreneur, and leader passionate about empowering others to build businesses with purpose. With deep business expertise and an engaging interview style, Adam delivers insights that drive real results. Jess Webber is a strategic business architect and creator of the Business Freedom Framework, helping solopreneurs escape overwhelm, implement simple, scalable systems, and work smarter, not harder. Her expertise in efficiency and execution makes her a game-changer for entrepreneurs ready for freedom and growth. Connect with I Love Coaching Co. Stay connected with Adam, Jess, and the I Love Coaching community for updates, exclusive content, and inspiration. Instagram: @ilovecoachingco + @adamrroach + @coachjesswebber Facebook: https://facebook.com/ilovecoachingco Youtube: https://youtube.com/@ilovecoachingco

  1. 6d ago

    Why Saying No Is a Coaching Superpower with Samantha SAvvy

    You know your value. So why is it still so hard to say no? In this conversation, Adam sits down with women's empowerment coach and international DJ Samantha SAvvy to talk about the real skill behind confidence: boundaries. Samantha built her coaching brand around the roadmap she wished she'd had in her twenties, one that teaches high-achieving women how to stop giving their power away in relationships, jobs, and friendships. What makes this episode useful for coaches is how practical Samantha gets. She doesn't talk about boundaries as a mindset shift you either have or don't. She breaks it into a repeatable process: recognize your patterns, pause before you react, and build courage the same way you build any skill, through small reps done consistently. Adam connects her framework to his own relationship coaching experience, including a simple question that changes how any hard conversation goes: do you want me to feel it or fix it? Samantha also draws a direct line between her coaching work and her life as a touring DJ. Stepping on stage in front of a crowd in Europe never feels automatically confident to her either. She steps into it every time. That's the same muscle she's teaching her clients to build. What you'll learn: - How to identify the specific patterns that keep you from speaking up in relationships, at work, and with friends - Why pausing and truly listening in the moment matters more than knowing what you should have said afterward - A simple reframe for hard conversations: you and the other person against the problem, not against each other - How to build courage in small, low-stakes reps before tackling bigger confrontations - Why trusting your gut instincts is a skill worth developing on purpose, not an afterthought - How unconscious incompetence to unconscious competence applies just as much to boundary-setting as it does to any other skill The big idea: Confidence and courage aren't traits some people have and others don't. They're built the same way any skill is built, through recognizing your patterns, then practicing the uncomfortable thing in small doses until it becomes automatic. Notable quote: "It's really about learning to take back your agency and learning to say, no, actually, you don't get to do that to me." — Samantha SAvvy Guest bio: Samantha SAvvy is a women's empowerment coach who helps high-achieving women set boundaries and break free of people-pleasing patterns. She's also an internationally touring DJ specializing in Kizomba and Urban Kiz, and a professionally trained Latin dancer. Resources mentioned: - Samantha's coaching and masterclass info: https://www.samanthasavvy.com/savvy-shift-mastermind/ - ILC community: ilovecoachingco.com - Instagram: @ilovecoachingco / @adamrroach / @thejesswebber Join the community: Ready to build a coaching business you're proud of? The ILC community is where coaches go to stop guessing and start growing. ilovecoachingco.com

  2. Sep 3

    The Two Funnels You're Mixing Together

    You're posting content, you're nurturing your email list, you're showing up on stories, and somehow it all still feels like pushing a square boulder up a hill. Adam Roach knows that feeling well. He spent years lumping every audience together into one funnel, and it never worked. In this episode, Adam and Jess break down a distinction most coaches never make: the attraction funnel and the trust funnel are two completely different systems, built for two completely different jobs. Confuse them, and you'll either come across as a salesy stranger to people who don't know you yet, or you'll under-serve the people who already trust you by treating them like cold leads. Adam opens with the four trust tiers every coach's audience actually sits inside: Unknown, Known, Like, and Trust. He walks through his own Kia Telluride buying journey to show exactly how a person moves through those tiers in real life, and why rushing that process backfires. Jess ties it back to the "I know a guy" language from the recent Coaches #1 Problem series: if the people who already know you can't name what you do in one clean sentence, that's a bigger opportunity than any cold audience ever will be. What you'll learn: - The four trust tiers your entire audience already falls into (Unknown, Known, Like, Trust) and why treating them the same kills conversion - What the "Trust Ledger" is and why deposits have to come before you ever ask for a withdrawal - How to audit your own database in under ten minutes to find the relationships you're leaving on the table - Why approaching strangers with an offer is the coaching equivalent of selling pink highlighters on a street corner - The real difference between top, middle, and bottom of funnel content, and the 50/40/10 ratio that actually works - The one filter question to ask before every post: am I trying to get seen by someone new, or trusted more by someone who already knows me? - Why relationship-based conversion is consistently the easier, faster path to a sale than a transactional pitch ever will be The big idea: It's simple but easy to miss: your existing relationships are your highest-leverage, lowest-cost growth channel, and most coaches skip straight past them chasing strangers instead. Fix the order, and both funnels get easier. Memorable Quote: "Social media channels are meant to connect, not to convert." - Jess Webber Resources Mentioned: - Coaches #1 Problem Series (Ep. 187, Ep. 188) - ILC community: ilovecoachingco.com - Instagram: @ilovecoachingco / @adamrroach / @coachjesswebber - YouTube: youtube.com/@ilovecoachingco Timestamps: [00:00] Intro: two funnels, two completely different jobs [02:04] The four trust tiers: Unknown, Known, Like, Trust [03:56] Adam's Kia Telluride story: how attraction becomes trust [06:14] Tying it back to "I know a guy" language [07:40] Where most coaches get the order backwards [08:44] The Trust Ledger: deposits before withdrawals [10:12] Why transactional focus shrinks your bottom tier [11:55] Audit your database: the trust list and the engaged list [14:05] The pink highlighter analogy: selling to strangers [15:36] Why relationship conversion is the easier lift [16:34] Top, middle, and bottom of funnel content, defined [18:40] The posting filter: new eyes or deeper trust [20:17] The 50/40/10 content ratio [21:32] Breaking the habit of selling on social media [24:26] Wrap up and where to go next Ready to stop guessing which funnel you're even in? The ILC community is where coaches go to build the relationships and the systems that actually convert. ilovecoachingco.com

  3. Aug 26

    How to Finally Fix Your #1 Coaching Problem [Pt 3]

    You've spent three episodes hearing us name it: your problem isn't your leads, your funnel, or your tech. It's clarity. So now what do you actually do about it? This episode closes out our three-part series with the how. Adam and Jess walk through the exact path from "I'm a business coach" (a title anyone can slap on themselves) to language so clear a third grader could repeat it back to you and want in. This isn't theory. It's the same process Jess used to build her own brand, and the same one they've walked community members through in real time. Adam brings the challenge coaches need to hear: if you're carrying a title from something you haven't actually done yet, that's the first thing to let go of. Jess brings the system: how to find your thread, name your payoff, and simplify your language until it actually sells instead of just sounding smart. What you'll learn: - Why "I'm a life coach" or "I'm a business coach" makes you forgettable, not credible - The difference between a title and a payoff, and why only one of them sells - How to find your "thread," the consistent pattern in the problems you've already solved - Why your language is probably still too high, even after you think you've simplified it - The "third grader test" for knowing when your language is actually clear - Why aspirational and inspirational language don't convert, and what does - How clarity changes what you can actually charge The big idea: you don't have a leads problem, a funnel problem, or a tech problem. You have a clarity problem, and it traces back to using someone else's labels instead of your own lived experience. Once you name what you're actually known for solving, everything else, including your pricing, gets easier. Memorable Quote: "Aspirational language doesn't sell. Inspirational language doesn't sell. Clear language sells." - Jess Webber Resources Mentioned: - ILC community: ilovecoachingco.com - Instagram: @ilovecoachingco / @adamrroach / @thejesswebber - YouTube: youtube.com/@ilovecoachingco - Reference: Ep. 187 and Ep. 188 of this series Closing and how to connect with ILC Ready to stop guessing and start growing? The ILC community is where coaches go to get this exact kind of clarity. ilovecoachingco.com

  4. Aug 19

    The Number-One Problem Coaches Actually Have (And It's Not Leads) | Pt 2

    You walked out of summer and immediately told yourself you need more leads. Your messaging is broken. Your website isn't good enough. Your tech stack is wrong. Your offer needs repositioning. But here's what Adam and Jess see over and over when coaches come through their door: None of those things are the real problem. This episode is Part 2 of a series on coaching's number-one business blocker, and it's the gut punch nobody wants to hear. The actual problem isn't leads, conversions, technology, or fulfillment. It's identity. It's who you are as a coach, what you stand for, and whether you've named that clearly enough for anyone else to remember it. Adam brings the relational angle: coaches come to this space wearing so many different hats, so many different identities from their past lives, that they're essentially split personalities in the marketplace. Jess brings the architecture piece: without a single, memorable sentence about who you are and what you do, you've given your potential clients nothing to hang their hat on. You've made it impossible for anyone to refer you, remember you, or know exactly who you serve. The frustration here is real. Most coaches who enter this space are multifaceted, multipassionate, high-capacity humans. The word "niche" feels like a cage. But here's the reframe: you're not picking a title or erasing your past. You're finding the thread, the one recurring pattern of behavior that shows up across every industry and role you've ever held. That thread is what makes you impossible to forget. What You'll Learn: Why lead generation fails when your identity isn't clear (even if you're doing everything else right)The difference between labels and threads, and why threads build actual revenueHow to craft a one-sentence identity that people can remember and repeatWhy imposter syndrome gets worse as you scale if you're leaning on labels instead of threadsHow to stay multifaceted without being genericWhat happens when your marketplace is unclear about who you are The Big Idea: Your marketplace can't buy from you if they can't see you. If you need a teleprompter to explain who you are, you've already lost. The coaches who are building real businesses know their thread so deeply that a single sentence is all anyone needs to associate you with a specific problem and a specific solution. That clarity doesn't limit your capacity to serve, it amplifies it. Notable Quote: "Your leads will not come to you because they're unclear too. If the people out there that are watching you are unclear of your identity in the space that you could serve them, you're not going to generate leads." — Adam Roach Resources Mentioned: I Love Coaching community: ilovecoachingco.comPack Your Pipeline masterclass (referenced as upcoming event)@ilovecoachingco (Instagram)@adamrroach (Instagram)@thejesswebber (Instagram) Timestamps: [00:00] Intro: Why you need to listen to Episode 187 first [00:51] The setup: What coaches think their problem is vs. what it really is [02:26] The gut punch: Identity is everything [03:30] Translating identity into simple, memorable language [05:00] The generalist trap and why specialists win [06:14] Finding your thread instead of picking a title [07:16] Why limiting yourself feels wrong (but works) [09:15] The real cost of an unclear identity: no leads [10:31] How to test if your identity is actually clear [12:08] Why AI won't do this work for you [13:27] Imposter syndrome, labels vs. threads, and building confidence [14:51] Defining thread: the recurring pattern that defines you [17:30] How Adam's thread evolved across industries [20:03] Pack Your Pipeline: the next masterclass [20:34] Where to find ILC and what's always coming next [22:18] Closing: Where to start if you're stuck Join the Community: If this hit you where it hurts, you're not alone. Most coaches already know their stuff. What they need is clarity on who they are and permission to stop being everything to everyone. That's what the ILC community is for. Head to ilovecoachingco.com to see what's next.

  5. Aug 12

    You Don't Have a Leads Problem (You Just Think You Do) | Pt 1

    Every coach says the same thing when the business isn't moving. "I need more leads." And it sounds logical, it sounds actionable, it sounds like something you can actually fix. The problem is that it's almost never true, and building a strategy around the wrong diagnosis is one of the fastest ways to stay stuck. This is the first episode in a new series where Adam Roach and Jess Webber take on the most common problems coaches name when their businesses aren't growing, and then make the case that those aren't the real problems at all. It picks up naturally from where the "Is This Actually Yours?" series left off. Once you've done the identity work, once you've started noticing what's borrowed and what's genuinely yours, you still need to figure out what's actually blocking growth. And most coaches are diagnosing that wrong. Adam opens with the one thing he hears constantly: coaches believe they need more leads. More followers, more reach, more visibility. Jess counters with the math, because the math is actually clarifying. If you're building a one-on-one practice and targeting ten clients with even a conservative 20% close rate, you need 50 people. And you almost certainly know 50 people, or know people who know 50 people, who fit your ideal client profile. The "leads" problem isn't a quantity problem. It's a perspective problem. You're looking at your pipeline transactionally instead of relationally. Adam names it simply: you're not looking at leads wrong, you're looking at them wrong. The moment you shift from transactional to relational, the people who are already in your world stop looking like strangers and start looking like opportunities. From there, the conversation moves to the second thing coaches name: tech. Websites, funnels, platforms, tools. Jess has strong feelings about this one (fair warning: she's spicy). Adam built a multi-million dollar coaching business without a website. Jess has a website she built because she likes learning to build websites, not because it's ever brought her a client. The coaching industry has a deep and expensive obsession with tech as a proxy for authority, and it isn't. A text from a client you've gotten real results for does more for your pipeline than any Manus-generated website with an italicized serif font and a hero image. The third misconception is audience size. How many followers you have, how many channels you're on, what your subscriber count looks like. Vanity metrics don't build pipelines. One specific person seeing content that was made exactly for them is worth more than a thousand passive followers who vaguely relate to you. Adam and Jess close the episode by announcing Pack Your Pipeline, a live event specifically designed to help coaches move from the misconception to the solution. Details are still in progress, but if you want to be notified when registration opens, DM "PYP" to Adam or Jess on Instagram. Part 2 of this series will name what the actual problem is. What you'll take away from this episode: Why "I need more leads" is almost always a misdiagnosis, and what to ask yourself insteadThe Pareto Principle applied to coaching pipelines, and why the math is more encouraging than you thinkWhy coaches look at their leads transactionally when the business actually runs on relational thinkingWhy a tech stack gives you the feeling of progress without actually moving your pipelineWhy vanity metrics (followers, subscribers, channel count) have almost nothing to do with whether you sign clientsWhy showing up on fewer channels, more authentically, matters more than showing up everywhereWhat algorithm behavior tells you about selling in your content (and why it's working against you) Notable Quote: "You don't need leads. You don't know what your problem is, and you don't know how to use the pond you're already in." -- Jess Webber Resources Mentioned: The Goldfinch by Donna Tartt (referenced by Adam, currently reading)Pack Your Pipeline event: DM "PYP" to @adamrroach or @thejesswebber on Instagram to get the registration link ILC community: ilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingco Timestamps: [00:00] Intro: what this new series is about [01:00] What coaches say their problem is: leads [02:00] Why "I need leads" is almost never true [02:48] The Pareto Principle and the pipeline math [04:23] Leads as transactional vs. relational thinking (Adam's reframe) [06:10] Adam's wife and the art of being a relationship depositor [07:02] Jess: "You don't know the pond you're already in" [08:17] The second perceived problem: tech [10:39] What "tech" actually means (websites, funnels, platforms) [11:05] Adam: how he built a multimillion dollar business without a website [12:15] Why AI-generated websites hurt more than they help [15:55] Tech as imposter syndrome cover [16:45] The third perceived problem: audience size and channels [17:00] Why coaches try to be everywhere at once [18:48] Jess's channel: 971 Instagram followers, 400+ podcast listeners [19:31] Vanity metrics vs. a filled pipeline [20:20] How to actually use a channel (stop selling on social) [24:00] Adam announces Pack Your Pipeline event [25:48] How to get on the PYP notification list [27:17] Part 2 preview: what the actual problem is Join the Community: If you're a coach who's been pouring energy into things that aren't moving your business, you are not alone and you are not broken. The ILC community is where coaches go to stop guessing and start building something that actually works. ilovecoachingco.com/discover

  6. Aug 5

    What Is Actually Yours? [Pt. 5]

    You've borrowed a framework, a certification, maybe even a whole business model, and now you're wondering if any of it is actually yours. That question is the one Adam Roach and Jess Webber have been circling for four episodes, and this is where they finally answer it. This episode closes out the "Is This Actually Yours?" series (message, offer, client, authority) by zooming out to the bigger pattern underneath all four. Every coach starts somewhere borrowed. You take a certification, you model a mentor, you lean on someone else's framework to quiet the imposter syndrome long enough to get moving. That's not the problem. The problem is staying there. Adam and Jess argue that once you've put in the reps inside someone else's system, you've already built something of your own, you just haven't named it yet. Jess frames it as permission: you don't need to burn down what you've built and start over. You need to start noticing what's already yours inside it. Adam gives that permission a shape with a simple test: take your name, add the word "way," and see what's actually true when you fill in that blank. Jess Way. Adam Way. Your Way. If you can describe how you do something in your own words, without leaning on someone else's language, that's your IP. What you'll learn: Why "how you" beats "how-to" when it comes to actually attracting the right peopleThe exact one-line test (Insert Name + Way) for identifying what's already yoursWhy relational buyers, the people who already trust you, are the ones who'll tell you what your IP even isHow two real coaches (Jesse Jean and Callan Faulkner) found their language by naming a specific problem instead of copying a frameworkWhy "clear, not clever" beats sophisticated positioning every timeHow outsourcing your voice to AI without your own experience behind it backfires The big idea here is simple on purpose. Adam and Jess spend the episode pushing back on the instinct to make your IP sound impressive. Real ownership isn't a bigger vocabulary or a more elaborate framework, it's specificity. What did you actually live through, and can you say it plainly enough that someone else recognizes their own problem in it? Notable quote: "You need to be clear, not clever. Whatever your IP is, whatever your authority is, whoever your people are, just be clear, not clever." — Adam Roach Resources mentioned: ILC's Maslow's Mountain series (referenced for language and positioning)Jesse Jean, "the Yap Challenge lady," referenced as a case study in owning a simple IP statementCallan Faulkner, referenced for her AI-in-business challenge and the pivot from borrowed authority to her own storyILC community: ilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingco Ready to figure out what's actually yours? The ILC community is where coaches go to stop borrowing and start building something that's genuinely theirs. ilovecoachingco.com

  7. Jul 29

    Is Your Authority Actually Yours? [Pt. 4]

    You know your stuff. You've solved the exact problem your clients are stuck in. So why does a piece of paper from someone else's certification program still feel like the missing piece? In this episode, Adam Roach and Jess Webber take on certifications directly, and they don't hold back. Adam opens with a blunt take: certifications build authority that isn't actually yours. Jess agrees, pulling from her background in education, where she had to certify across grade levels and subjects just to be allowed to teach, even though the certificate never measured whether she was actually good at it. The conversation moves quickly from certifications into something bigger: the difference between framework and authority. Adam draws a comparison to buying a blueprint to build a house. Paying for a framework to build your coaching business makes sense. But the blueprint isn't your authority. Your authority is what Adam calls your "problem solution cycle," the actual life and business problems you've already lived through and solved. Jess extends the idea with her own analogy: walking into a room as an experienced plumber and being handed a welder's toolkit. You can learn the tools, but that doesn't make welding your authority. Both hosts get personal here. Adam shares the story of chasing a John Maxwell certification early in his leadership career and feeling like an imposter performing someone else's material. Jess talks about scrapping an entire brand she built before Big Ideas Made Simple, once she realized she was borrowing authority instead of standing in her own. What you'll learn: Why a certification can build your knowledge without ever becoming your authorityThe difference between "framework buying" and borrowed authorityHow to spot borrowed authority in the way someone introduces themselvesWhy high achievers are especially prone to what Adam calls an "identity crisis"What actually builds client trust, and why it has nothing to do with letters after your nameWhy dependent coaching models create the same borrowed-authority trap as certificationsHow shifting from "mirror" thinking to "window" thinking changes the way you show up publicly The big idea in this episode is simple but hard to sit with: nobody is buying your certificate. They're buying the problem you've already solved and the clarity you can hand them because of it. The moment you lead with a credential instead of your lived experience, you're telling people, even if you don't mean to, that you don't fully trust yourself yet. Notable quote: "Nobody is buying your piece of paper on the wall. They're buying your experience and your expertise in the things that you've lived and the things that you've overcome." — Jess Webber Resources mentioned: I Love Coaching Co. Sellable Offer Challenge and the four Ps pedestal framework referenced from the challengeThe REAL Coach Blueprintilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingco Timestamps: [00:00] Intro: "Certifications suck" [00:46] Jess's education background and the certification trap [02:03] Framework buying versus authority: the blueprint analogy [03:10] Certifications as an imposter-syndrome crutch [05:07] The plumber and welder analogy [06:14] Adam's John Maxwell certification story [07:38] Certifications as "participation trophies" [09:05] You've already been certified by life [13:00] Jess on scrapping her old brand and building Big Ideas Made Simple [14:08] Why borrowed authority takes longer to earn trust [17:04] How people introduce themselves reveals borrowed authority [18:04] High achievers and "identity crisis" [20:02] Why credentials don't automatically build trust [23:02] Dependent coaching models and borrowed brand authority [24:11] Mirror versus window: nobody cares about you [25:46] How to tell if your content is actually landing [28:01] Wrap-up and what's coming in Part 5 Join the community: Ready to build a coaching business you're proud of, on your own authority instead of someone else's? The ILC community is where coaches go to stop guessing and start growing. ilovecoachingco.com

  8. Jul 22

    Is Your Client/Avatar Actually Yours? [Pt. 3]

    You've got clients on your calendar right now who don't actually feel like a fit. Maybe you like them fine, maybe the check clears, but something about the work feels harder than it should. If you've ever caught yourself hoping a client doesn't cancel instead of hoping they book again, this episode is for you. Adam and Jess are three episodes deep into their "Is This Actually Yours?" series, and this one turns the lens on the client sitting across from you. Adam opens with his own story of coaching an avatar he'd inherited from a past container, the recruiters and leaders he was "supposed" to coach because that's who he'd always coached, whether or not there was any real passion behind it. Jess flips the coin and names the other version of this trap: coaches who build their avatar around who they want to become someday instead of who they've actually gotten results for. Both point to the same root problem. When you coach from an identity that isn't fully yours, whether inherited or aspirational, the mismatch shows up in your calendar. The conversation builds toward the Avatar Fit Filter, three questions Adam and Jess use to audit a client roster: do you like them, can you and will you help them with the specific outcome you've defined, and can they actually afford you. Jess adds a bonus filter on top: do your current clients reflect who you are at your best, or who you were willing to settle for before you had confidence in your pricing and your process. What you'll learn: Why coaching to an old professional identity keeps you stuck with the wrong clientsThe difference between inheriting an avatar and reaching for one you haven't earned yetThe three-question Avatar Fit Filter for auditing your current rosterWhy discounting your price is usually a sign you've got the wrong client, not the wrong priceJess's BEAT method (Break, Examine, Audit, Tune) for slowing down before you scaleA red light, green light exercise for your calendar that makes the wrong clients easier to spotWhy "inviting" beats "convincing" every time you're signing a new client The big idea here is simple but uncomfortable: your calendar is currently full of information about what you actually believe about your business, whether or not that matches what you'd say out loud. Every client you're afraid to lose, chasing to close, or discounting for is telling you something about a mismatch between your defined outcome and who you're actually letting onto your calendar. The fix isn't dramatic. It's an audit, not a demolition. Notable quote: "If you ever have to feel like you're selling or convincing, it's not the right client." — Adam Roach Resources mentioned: Rory Vaden (referenced as a recurring influence on positioning and strategic client selection)Donald Miller's jar and label metaphor (referenced, though Adam misremembered the exact line, which Jess corrected: you cannot read the label from inside the jar)Graham Cochrane's "I will invite you, but I'm not gonna chase you" framingILC community: ilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingco Timestamps: [00:00] Intro: Part 3 of 5, is the avatar actually yours [01:10] Why this is the most timely conversation in their world right now [02:29] Coaching to an old identity: Adam's "that guy that built" story [06:00] The "founder" title trend and inherited containers [07:33] Peeling off borrowed labels, the jar and label metaphor [10:36] Jess's BEAT method: slow down to speed up [11:42] The three-question Avatar Fit Filter [13:55] Naming the framework and why outcome-fit matters more than liking someone [16:15] Discounting price as a signal you have the wrong client [18:48] The red light, green light calendar exercise [20:55] Whys vs. whos vs. whats [22:26] Wrap-up and where to find more Ready to build a coaching business you're proud of? The ILC community is where coaches go to stop guessing and start growing. ilovecoachingco.com/discover

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14 Ratings

About

Welcome to the I Love Coaching Podcast, your go-to source for insight, inspiration, and actionable strategies to take your coaching business and personal growth to the next level. Hosted by founder Adam Roach and integrator Jess Webber, this podcast dives deep into what it truly means to thrive as a coach, entrepreneur, and leader. Created for entrepreneurs who believe in the transformative power of coaching, this podcast is perfect for anyone looking to build, grow, or scale their coaching business. Whether you’re just starting out, aiming to grow your business, or sharpening your mindset for long-term success, Adam, Jess and their lineup of world-class guests share inspiring stories, business strategies, and coaching techniques to help you unlock your full potential. What You’ll Discover in this Playlist: * Leadership & Business Mastery: Learn the essentials of leading with confidence, building a thriving business, and making a meaningful impact. Each episode is filled with practical, real-world advice you can apply immediately to your coaching business. * Personal & Professional Growth: Develop actionable strategies for self-improvement and personal growth. From mastering your mindset to overcoming challenges and building new habits, these episodes will help you grow from the inside out. * Expert Conversations: Hear from some of the top minds in coaching, entrepreneurship, leadership, and personal development. Guests share their stories, challenges, and the exact steps they took to achieve success—so you can model their success in your own life. * Actionable Takeaways: Every episode provides tips, tools, and strategies you can implement right away. From business tactics to marketing insights and client relationship tips, you’ll always walk away with something useful. Who Should Listen? The I Love Coaching Podcast is for coaches, entrepreneurs, and anyone dedicated to ongoing personal and professional development. If you’re passionate about becoming the best version of yourself, leading others to greatness, and scaling your business impact, this podcast is for you. Whether you’re just starting out or an experienced leader looking to scale your business, Adam Roach’s extensive knowledge and engaging interview style make every episode a valuable resource. Each episode is designed to help you take immediate action, whether it’s through a new business strategy, a mindset shift, or a tool that will help you operate more efficiently. Meet Your Hosts: Adam Roach is a seasoned coach, entrepreneur, and leader passionate about empowering others to build businesses with purpose. With deep business expertise and an engaging interview style, Adam delivers insights that drive real results. Jess Webber is a strategic business architect and creator of the Business Freedom Framework, helping solopreneurs escape overwhelm, implement simple, scalable systems, and work smarter, not harder. Her expertise in efficiency and execution makes her a game-changer for entrepreneurs ready for freedom and growth. Connect with I Love Coaching Co. Stay connected with Adam, Jess, and the I Love Coaching community for updates, exclusive content, and inspiration. Instagram: @ilovecoachingco + @adamrroach + @coachjesswebber Facebook: https://facebook.com/ilovecoachingco Youtube: https://youtube.com/@ilovecoachingco

Information

  • Creator
    I Love Coaching Co.
  • Years Active
    2020 - 2026
  • Episodes
    136
  • Rating
    Clean
  • Copyright
    © 2025 I Love Coaching Podcast
  • Show Website
    I Love Coaching Podcast