Bring Your Product Idea to Life

Vicki Weinberg

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are. CONNECT WITH ME Website: https://www.vickiweinberg.com Instagram: https://www.instagram.com/vickiweinberguk/ LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/ Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

  1. How to Develop and Launch a Product Idea - Charlie Sherts

    4D AGO

    How to Develop and Launch a Product Idea - Charlie Sherts

    In this episode, I speak with product innovator Charles Shert about how to develop and launch a product idea. If you’ve ever had an idea for a product but felt unsure where to start, this conversation is for you. We talk about solving real problems, creating rough prototypes and using customer feedback to shape your design. You don’t need perfection to begin; progress usually starts with curiosity and willingness to test your idea. Charles shares how he moved from identifying a simple problem to building and refining a patented product. We also explore why understanding your customer is more important than adding complicated features when you are learning how to develop and launch a product idea. If you are sitting on a product idea, this episode is a gentle reminder that small steps matter, persistence counts and testing early can help you move forward with confidence. Find Charlie here: Website: https://getthemozy.com/ Pinterest: https://www.pinterest.com/getthemozy/ Facebook: https://www.facebook.com/getthemozy Instagram: https://www.instagram.com/get_the_mozy/# YouTube: https://www.youtube.com/@getthemozy Chapters: 00:00 Introduction 01:00 Finding a real problem to solve 04:00 Designing products using thermodynamics principles 07:00 Moving from prototype to sellable product 10:30 Using Kickstarter to validate demand 12:00 Starting sales through small markets and events 14:30 Marketing physical products online 16:30 Learning from product development mistakes 18:30 Simplifying product ranges for efficiency 20:40 Advice for first time product creators 23:20 Persistence in entrepreneurship 24:30 Final thoughts on product ideas LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

    28 min
  2. Why selling on Amazon feels harder than it should and what actually helps

    FEB 27

    Why selling on Amazon feels harder than it should and what actually helps

    If you’ve ever wondered why selling on Amazon feels harder than it should, you’re not alone. In this episode, I unpack why selling on Amazon can feel so complicated, even when you’re capable and experienced. From navigating Amazon Seller Central to dealing with inconsistent updates, suppressed listings and unclear responses from Seller Support, the platform often creates unnecessary complexity. But it is not just a systems issue. It is the mental load of not knowing whether something is normal. The second guessing when a change works on one SKU but not another. The time lost searching Google or watching tutorials that may not apply to your situation. Selling on Amazon becomes heavier when you are trying to figure it all out alone. In this episode, I also talk about what actually helps. Faster answers. Ongoing guidance. Being able to sense check decisions. Learning from other Amazon sellers who are navigating the same challenges. I share more about the Amazon Sellers Support and Connect call I held recently, and my new-and-improved membership, Amazon Made Easy. Amazon Made Easy is for product based business owners who are already selling on Amazon, or actively preparing to launch, and want practical, ongoing support without paying for full account management. It’s designed to help you take action, grow your account, get support when you need it and feel more confident in your decisions, without carrying the weight of it on your own. Because while we can’t change how Amazon is built, we can change how supported you feel while building your business on it. Episode Chapters: 00:00 Welcome, and why selling on Amazon feels harder than it should 01:20 Seller Central, outdated systems and lack of clear training 02:45 The isolation of selling on Amazon alone 04:10 Inconsistencies, suppressed listings and second guessing yourself 05:50 Where most sellers look for help, Google, YouTube and Seller Support 07:10 Why quick answers and ongoing support make such a difference 08:30 The power of community and learning from other Amazon sellers 09:50 Introducing Amazon Sellers Support and Connect 10:40 Amazon Made Easy, what’s changing and why 12:00 Who the membership is for, and who it is not for 13:20 Final thoughts, selling on Amazon does not have to feel this hard LET’S CONNECT Episode 338: Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’): https://vickiweinberg.com/membership/ Join Amazon Made Easy: https://vickiweinberg.com/membership/ Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

    16 min
  3. How to Scale a Jewellery Business and Sell Direct to Customers - with Anna Scaife

    FEB 20

    How to Scale a Jewellery Business and Sell Direct to Customers - with Anna Scaife

    In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designing pieces that are personal and purposeful. Whether you’re a jewellery designer, maker, or small business owner, there’s something here for you. Anna’s story reminds us that growing a brand is not just about sales or scaling; it’s about maintaining purpose, creativity, and wellbeing as you navigate challenges. Find Anna here: Website: www.annalouoflondon.com Instagram: @annalouoflondon and @annalouwellness LinkedIn: https://www.linkedin.com/in/annalouoflondon?utm_source=share_via&utm_content=profile&utm_medium=member_ios Facebook https://www.facebook.com/share/1BwGJAWy7L/?mibextid=wwXIfr And https://www.facebook.com/share/16UHGTZZdp/?mibextid=wwXIfr Chapters: 00:00 Introduction 02:00 From Portobello Market to Harvey Nichols: How Anna’s brand first got noticed 06:00 Learning by doing: Starting a jewellery business with no formal training 09:30 Standing out in the market: How to attract attention as a small brand 12:50 Balancing family, business, and personal values while scaling a jewellery business 17:00 Managing cash flow, stock, and the challenges of wholesale 26:30 Finding energy, purpose, and joy in your business through tough times 31:00 Personalisation and why it differentiates your brand from competitors 36:00 Pricing strategy and valuing your craftsmanship and time 43:00 Building a remote and flexible business model to suit your lifestyle 46:20 Anna’s advice for anyone feeling overwhelmed: The power of contemplation LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

    50 min
  4. How to increase your online conversion rates - with Carolina Dibb

    FEB 13

    How to increase your online conversion rates - with Carolina Dibb

    If you’ve ever felt frustrated that your website or product listings aren’t converting as well as they should, this episode is for you. I’m joined by Carolina Dibb, e-commerce consultant and conversion rate optimisation expert, to talk about why conversion rates matter and how you can make the most of the traffic you already have. Carolina has worked with major retailers including Amazon and Mr Porter, and now helps small brands understand their customers, optimise their websites, and ultimately increase sales. In this conversation, we dive into practical strategies you can implement straight away to improve your online conversion rates without overhauling everything at once. You’ll learn why small details like clarity, trust signals, and mobile experience are crucial for encouraging customers to buy. We also cover the common myths around conversion, why traffic does not equal sales, and how even simple changes can have a significant impact on your conversion rate. Whether you sell on your own website or through marketplaces like Amazon, this episode will give you practical steps to increase your online conversion rates and maximise the value of your existing traffic. Find Carolina here: https://www.carolinadibb.co.uk/ https://www.instagram.com/carolinadibbconsulting/ https://www.linkedin.com/in/carolina-dibb-15908623/ Episode Chapters: 00:00 Introduction 01:05 Common conversion challenges small and large businesses face 02:10 How to understand your customers and identify their needs 04:24 Practical ways to see your site through your customer’s eyes 05:41 Why clarity on product pages is key to conversion 07:48 Trust signals and social proof: reviews, best sellers, and building credibility 09:15 Where to focus your energy when improving your website or product listing 11:50 Understanding traffic versus conversion and the leaky bucket analogy 14:50 Essentials of a high converting product page: imagery, copy, and formatting 17:08 How small brands can build trust and encourage reviews 20:37 Conversion optimisation for Amazon listings: basics, keywords, and discoverability 24:29 Prioritising changes for maximum impact with limited resources 26:27 Myths about conversion and what conversion rate optimisation really means 28:50 Carolina’s top advice for improving your conversion rate today 30:39 The impact of checkout and payment options on conversions LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

    36 min
  5. Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’)

    FEB 6

    Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’)

    If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming. In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the reality of seller support, you’ll gain clarity on what is actually happening behind the scenes and why so much of it feels harder than it should. Most importantly, I share practical ways to make Amazon feel more manageable, so you can protect your time, focus on what truly drives sales, and stop second guessing yourself every time you log in.. Chapters:00:00 Why Amazon can feel so challenging 02:05 Built for large sellers, not independent brands 04:10 Designed for scale rather than ease 06:25 Why the platform feels layered and confusing 08:50 The truth about seller support 10:45 Limit your tasks to avoid overwhelm 12:20 Focus on the fundamentals that drive sales 13:55 Create notes and shortcuts to save time 15:20 Use external help and AI when needed 16:35 When to ask for support 17:30 Final reassurance, you are doing better than you think If you found this episode helpful, please share it with someone who would benefit from it, and make sure you are following the podcast so you never miss a new episode. LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

    20 min
  6. Authentic Brand Storytelling, How to Connect With Your Audience - with Sophie Bell

    JAN 30

    Authentic Brand Storytelling, How to Connect With Your Audience - with Sophie Bell

    In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact. Sophie shares her experience of working with brands across documentaries, advertising, and branded content, and explains the idea of story finding, identifying real voices and real stories that naturally align with your brand. We discuss how to avoid overwhelming your audience, the role of honesty and transparency in building trust, and why letting go of control can actually strengthen your message. We also talk about the pressure to create constant content, particularly video, how to focus on quality without burning out, and how AI can support creativity for small businesses, not replace it. If you want to strengthen your content, clarify your message, and approach authentic brand storytelling with more confidence, this episode will give you practical insight and reassurance. Chapters 00:00 Introduction and meet Sophie Bell 01:00 What story telling means for brands 02:20 How successful brands tell simple, effective stories 04:30 Choosing one clear message for your content 07:10 What authenticity really looks like in brand storytelling 09:20 Polished versus informal content and what works best 11:40 Creating quality content without burnout 14:40 Quality versus quantity in brand content 18:45 Why AI is not just for big companies 22:05 How AI can elevate creativity and storytelling 27:05 First steps for experimenting with AI Find Sophie here: Website Instagram LinkedIn LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

    32 min
  7. JAN 23 · BONUS

    Free or Professional Amazon Selling Plan - what's the difference and which to choose

    Are you unsure whether to choose a free or professional Amazon selling plan? This episode dives into the key differences between the two options to help you make an informed decision. This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business. Mentioned in this episode: The costs involved in selling on Amazon: https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/ LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me  Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

    9 min
  8. Navigating the challenges of building a brand - with Zoe Chapman,  Kiddiwhizz

    JAN 16

    Navigating the challenges of building a brand - with Zoe Chapman, Kiddiwhizz

    What does inventing a product really look like behind the scenes? In this episode, I’m joined by Zoe Chapman, inventor of The Whizzer, the world’s first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that’s now used by families, campers, travellers and adults with medical needs. We talk openly about the realities of building a product based business, from manufacturing and protecting your idea, to appearing on Dragon’s Den, selling on Amazon, and managing growth without big budgets or a team. This is a friendly, honest conversation for anyone thinking about inventing a product, or already building one and wondering if what they’re experiencing is normal. In this episode, we cover How Zoe went from an idea on paper to inventing a product people genuinely needKnowing when there’s enough demand to take a product to marketWhat manufacturing really involves when you don’t have fundingThe reality of Dragon’s Den, before filming and after it airsSelling on Amazon, visibility, margins and learning as you goBurnout, resilience and why your why matters more than anything If you’re building a product business and feeling overwhelmed, this episode will help you feel reassured, informed and far less alone. Find Zoe here www.whizzer.co.uk Instagram handles @kiddiwhizz @whizzer_world Facebook: Kiddiwhizz LinkedIn: https://www.linkedin.com/in/zoe-a-chapman Chapters 00:00 Introduction and meeting Zoe 03:00 The problem that led to inventing a product 08:40 Validating the idea and understanding demand 13:00 Manufacturing, factories and protecting your product 20:10 Behind the scenes of Dragon’s Den 25:00 What happens after the show airs 35:00 Selling on Amazon and managing margins 50:00 Lessons learned, burnout and resilience 01:03:15 Final advice for product based founders LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

    1h 5m

Trailer

5
out of 5
6 Ratings

About

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are. CONNECT WITH ME Website: https://www.vickiweinberg.com Instagram: https://www.instagram.com/vickiweinberguk/ LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/ Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

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