Bring Your Product Idea to Life

Vicki Weinberg
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are. CONNECT WITH ME Website: https://www.vickiweinberg.com Instagram: https://www.instagram.com/vickiweinberguk/ LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/ Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

  1. 5d ago

    Amazon Reimbursement Claims: Are You Owed Money?

    If you sell on Amazon, there's a chance you're missing out on money without even realising it. Lost inventory, invoice discrepancies, overbilling and fulfilment issues can all add up over time, but many sellers never spot them, let alone know they can claim the money back. In this week's episode, I'm joined by Liam from Threecolts to talk about Amazon reimbursement claims, how they work, what Amazon sellers should be checking, and why recovering lost revenue doesn't have to become another job on your to do list. We also explore marketplace expansion and how brands can grow onto platforms such as TikTok Shop, Temu and Walmart without creating unnecessary manual work. Whether you're an established Amazon seller or you're starting to think about expanding beyond your own website, this episode is packed with practical advice to help you make informed decisions and protect your profitability. Find Liam and the team here: Website: threecolts.com Instagram : threecolts_com Linkedin: https://www.linkedin.com/company/threecolts/posts/?feedView=all LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

    Amazon Reimbursement Claims: Are You Owed Money?

  2. Aug 21

    How to launch a skincare brand with Mark and Malachy Mitchnick

    Have you ever wondered what it really takes to launch a skincare brand in one of the world's most competitive industries? In this week's episode, I'm joined by father and son team Mark and Malachy Mitchnick, the founders of Burnd Sunscreen. Mark is a paediatrician and product developer who spent decades creating products for some of the biggest names in skincare. Malachy left a career in technology to help build a consumer brand from the ground up. What I loved about this conversation is that it isn't just about sunscreen. It's about innovation, building a product people genuinely need, creating a brand customers connect with, and having the confidence to launch something even when plenty of people think it's a bad idea. We also talk honestly about the reality of building a business. From living at home to keep costs low, to making decisions without having all the data, Mark and Malachy share the lessons they've learned while launching a skincare brand in a crowded marketplace. If you're developing your own product, or thinking about bringing an idea to market, this episode is full of practical advice, honest reflections and encouragement from founders who are building a business one step at a time. Find Mark and Malachy Here: getburnd.com @burndskincare https://www.linkedin.com/in/mark-mitchnick-a9a71311/ ***Get 15% off sitewide by using code vicki*** LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

    How to launch a skincare brand with Mark and Malachy Mitchnick

  3. Aug 14

    Amazon updates roundup with Vicki

    If you sell on Amazon, things don't stay still for long, and over the past couple of months there have been several updates that could affect how you manage your business. From new virtual bundles and returns tools to changes to product titles, AI shopping features and important dates for Q4, there's plenty to be aware of. In this episode, I'm rounding up the latest Amazon seller updates, explaining what they mean in practice and, most importantly, what action you might want to take now. Whether you sell through FBA or FBM, these updates could help you improve your listings, increase your average order value and prepare for the busiest time of the year. If you want to stay ahead of changes on Amazon without having to read every announcement yourself, this episode will bring you up to speed. If you have any questions regarding the episode my next Amazon Sellers Support Connect is on Thursday 3rd September, for more information on this head to my instagram below and pop me a message. LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

    Amazon updates roundup with Vicki

  4. Aug 7

    Starting a Product Business with Louise Meddar

    Have you ever had an idea for a product but wondered where to start? Starting a product business can feel overwhelming. From finding manufacturers and creating prototypes, to building a brand and bringing your product to market, there are so many unknowns that it's easy to feel stuck before you've even begun. In this week's episode, I'm joined by Louise Meddar, founder of Louise Meddar London, a luxury handbag brand inspired by her Jamaican heritage and the memory of her late mum. Louise shares the honest story behind starting a product business, including how she found manufacturers without having industry connections, why asking questions became one of her biggest strengths, and what she's learned from building a premium brand from the ground up. What I loved about this conversation is that Louise doesn't pretend the journey has been easy. Instead, she shares the realities of learning as you go, trusting your instincts and continuing to move forward, even when you don't have all the answers. Whether you're just starting a product business, or you've already launched and are navigating the next stage of growth, I hope this conversation gives you the confidence to keep going. Find Louise Here: https://louisemeddar.com/ https://www.instagram.com/louisemeddardesigns LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

    Starting a Product Business with Louise Meddar

  5. Jul 31

    Pricing Strategy for Product Businesses: How to Price With Confidence, With Caroline Cookson

    Pricing can feel like one of the hardest decisions you'll make as a product business owner. Charge too little and you risk under valuing your product, reducing your profits and making it harder to grow. Charge too much and you might worry that customers won't buy from you. So how do you find the right balance? In this episode, I'm joined by pricing and growth strategist Caroline Cookson to talk about pricing strategy and why pricing is about so much more than simply adding a margin to your costs. We discuss why your pricing should reflect your brand positioning, how to think about competitors without simply copying them, and why reviewing your prices regularly is one of the most important things you can do as your business grows. Whether you're launching your first product or reviewing an existing range, this conversation will help you approach your pricing strategy with more confidence. In this episode we discuss:• The difference between setting a price and having a pricing strategy • Why your customer should be at the centre of every pricing decision • How much attention you should pay to competitor pricing • Why cost plus pricing isn't always the best approach • When promotions make sense, and when they don't • How to avoid relying on discounts to drive sales • What to do if you've underpriced your products • How to increase your prices without damaging customer trust • Why reviewing your prices every year is so important • Common pricing mistakes product founders make • Why pricing is just as much about marketing as it is about finance • Practical steps you can take to review your pricing this week One of my biggest takeaways from this conversation was that pricing isn't simply about choosing a number. Your price communicates something about your brand, your positioning and the value you offer your customers. Having a clear pricing strategy can help you make confident decisions, rather than constantly second guessing yourself or comparing your prices to everyone else's. Find Caroline here: www.cooksonpartners.com https://www.instagram.com/cooksonpartners/ https://www.linkedin.com/in/caroline-cookson/ LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

    Pricing Strategy for Product Businesses: How to Price With Confidence, With Caroline Cookson

  6. Jul 24

    How to Sell an Innovative Product That Nobody Is Searching For, With David from Talking Print

    What happens when you've created a fantastic product, but your biggest challenge is that nobody knows it exists? In this episode, I'm joined by David, founder of Talking Print, a business that's been creating audio greeting cards, video brochures and other innovative printed products for over 15 years. One of the things I found most interesting about our conversation was the challenge of selling an innovative product. When customers don't know your product exists, they aren't searching for it, which means marketing becomes just as important as the product itself. David shares how he built a business around innovation, why he's never been afraid to test new ideas, and how selling through platforms like Amazon and Etsy has allowed him to experiment, learn and grow. Whether you're developing a completely new product, or you're trying to market something different from everything else on the market, this conversation is packed with honest insights and practical advice. In this episode we discuss:• How David built a business around innovation • Why selling an innovative product brings unique challenges • The journey from B2B to B2C • Creating products people didn't even know existed • The realities of selling on Amazon and Etsy • Why testing ideas is such an important part of product development • The importance of customer service when selling personalised products • Lessons learned from appearing on Dragon's Den • Why relationships with manufacturers matter • How to stand out in a crowded marketplace • Why marketing is often the biggest challenge for innovative products • The value of continually trying new ideas One thing I really took away from this conversation is that innovation isn't just about creating something new. It's also about finding ways to help customers understand why they need it. David has spent years refining his products, testing new ideas and learning what works, and what doesn't. His willingness to experiment, adapt and keep moving forward is something I think every product founder can learn from. If you're selling an innovative product, or you're developing something that's a little different from what's already on the market, I hope this episode reassures you that building awareness takes time, but it's worth the effort. Find David here: Websites: B2B: https://www.talkingprint.com B2C: https://talkiesbytalkingprint.com Etsy shop: https://talkingprint.etsy.com Twitter https://x.com/talkingprintUK Instagram https://www.instagram.com/talkingprintofficial/ LinkedIn https://www.linkedin.com/in/davidhyams/ LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

    How to Sell an Innovative Product That Nobody Is Searching For, With David from Talking Print

  7. Jul 17

    Why great product development takes time - James Fields

    If you've ever felt frustrated by how long it's taking to develop your product, this episode is for you. One of the biggest misconceptions about product development is that once you've got the idea, everything else should happen quickly. In reality, creating a product you're genuinely proud of often takes much longer than expected. In this episode, I'm joined by James Fields, founder of British watch brand Swan and Edgar. Although James designs luxury watches, this conversation is about so much more than watches. It's about building products with purpose, staying true to your vision, and resisting the temptation to rush simply to get to market faster. James shares why developing his first watch took 18 months, how every tiny design decision matters, and why patience has become one of his greatest strengths as a founder. Whether you're creating your first product or expanding an existing range, this episode is packed with practical insights into product development and what it really takes to build something that lasts. One of the things I found most interesting about this conversation was hearing how much thought goes into every single decision. From sourcing components to refining tiny design details, James explains why creating a product isn't about finding the quickest route, it's about making decisions that support your brand for years to come. If you're currently in the middle of product development, or you're about to start creating your first product, I hope this conversation reassures you that taking your time isn't a weakness. Often, it's exactly what's needed to build something you're proud of. Find James here: https://swanandedgar.com/ https://www.instagram.com/SwanandEdgar https://www.facebook.com/SwanandEdgarWatches/ https://www.youtube.com/@swanandedgar https://uk.pinterest.com/swanandedgar/ https://www.linkedin.com/company/swan-edgar/ LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

    Why great product development takes time - James Fields

  8. Jul 10

    Amazon AI for Shopping: what UK sellers need to know - Vicki

    There's been a lot of talk recently about Amazon's AI shopping tools, with some people claiming they'll completely change how customers shop and others saying that Amazon SEO is dead. So, what does this actually mean for UK sellers? In this episode, I'm breaking down what we know so far about Amazon AI for Shopping, including Rufus and Alexa for Shopping, and separating the facts from the fiction. I explain how these new AI powered shopping tools work, why Amazon is investing so heavily in them, and what they could mean for the future of product discovery on Amazon. Most importantly, I share what I think you should actually be focusing on right now, without getting caught up in the hype. If you're selling on Amazon, or you're planning to, this episode will help you understand what's changing, what's staying the same, and how to make sure your listings are ready for the future of Amazon AI for Shopping. One thing I really wanted to do with this episode was cut through some of the noise. There are lots of headlines suggesting everything is changing overnight, but I don't believe that's the case. Instead, I think this is another reminder that good Amazon listings have always been about helping customers understand your product. AI is simply giving customers another way to find that information. Whether you're already selling on Amazon or you're planning to launch your products soon, understanding Amazon AI for Shopping now will help you stay one step ahead as these tools continue to develop. Chapters00:00 Introduction 00:45 Why Amazon AI for Shopping matters 02:18 What Rufus actually does 04:36 How Rufus uses your product listings 06:59 Alexa for Shopping explained 08:09 Debunking the biggest AI myths 10:26 What sellers should focus on now 13:02 AI powered advertising and sponsored prompts 14:45 My own Rufus testing and what I found 16:15 My biggest takeaway for Amazon sellers 17:30 Join my free Amazon Seller Support and Connect session LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

    Amazon AI for Shopping: what UK sellers need to know - Vicki
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About

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are. CONNECT WITH ME Website: https://www.vickiweinberg.com Instagram: https://www.instagram.com/vickiweinberguk/ LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/ Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

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