Bring Your Product Idea to Life

Vicki Weinberg
  • 5.0 (6)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are. CONNECT WITH ME Website: https://www.vickiweinberg.com Instagram: https://www.instagram.com/vickiweinberguk/ LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/ Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

  1. How to Scale a Jewellery Business and Sell Direct to Customers - with Anna Scaife

    12H AGO

    How to Scale a Jewellery Business and Sell Direct to Customers - with Anna Scaife

    In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designing pieces that are personal and purposeful. Whether you’re a jewellery designer, maker, or small business owner, there’s something here for you. Anna’s story reminds us that growing a brand is not just about sales or scaling; it’s about maintaining purpose, creativity, and wellbeing as you navigate challenges. Find Anna here: Website: www.annalouoflondon.com Instagram: @annalouoflondon and @annalouwellness LinkedIn: https://www.linkedin.com/in/annalouoflondon?utm_source=share_via&utm_content=profile&utm_medium=member_ios Facebook https://www.facebook.com/share/1BwGJAWy7L/?mibextid=wwXIfr And https://www.facebook.com/share/16UHGTZZdp/?mibextid=wwXIfr Chapters: 00:00 Introduction 02:00 From Portobello Market to Harvey Nichols: How Anna’s brand first got noticed 06:00 Learning by doing: Starting a jewellery business with no formal training 09:30 Standing out in the market: How to attract attention as a small brand 12:50 Balancing family, business, and personal values while scaling a jewellery business 17:00 Managing cash flow, stock, and the challenges of wholesale 26:30 Finding energy, purpose, and joy in your business through tough times 31:00 Personalisation and why it differentiates your brand from competitors 36:00 Pricing strategy and valuing your craftsmanship and time 43:00 Building a remote and flexible business model to suit your lifestyle 46:20 Anna’s advice for anyone feeling overwhelmed: The power of contemplation LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: FREE call for Amazon Sellers I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine...

    50 min
  2. How to increase your online conversion rates - with Carolina Dibb

    FEB 13

    How to increase your online conversion rates - with Carolina Dibb

    If you’ve ever felt frustrated that your website or product listings aren’t converting as well as they should, this episode is for you. I’m joined by Carolina Dibb, e-commerce consultant and conversion rate optimisation expert, to talk about why conversion rates matter and how you can make the most of the traffic you already have. Carolina has worked with major retailers including Amazon and Mr Porter, and now helps small brands understand their customers, optimise their websites, and ultimately increase sales. In this conversation, we dive into practical strategies you can implement straight away to improve your online conversion rates without overhauling everything at once. You’ll learn why small details like clarity, trust signals, and mobile experience are crucial for encouraging customers to buy. We also cover the common myths around conversion, why traffic does not equal sales, and how even simple changes can have a significant impact on your conversion rate. Whether you sell on your own website or through marketplaces like Amazon, this episode will give you practical steps to increase your online conversion rates and maximise the value of your existing traffic. Find Carolina here: https://www.carolinadibb.co.uk/ https://www.instagram.com/carolinadibbconsulting/ https://www.linkedin.com/in/carolina-dibb-15908623/ Episode Chapters: 00:00 Introduction 01:05 Common conversion challenges small and large businesses face 02:10 How to understand your customers and identify their needs 04:24 Practical ways to see your site through your customer’s eyes 05:41 Why clarity on product pages is key to conversion 07:48 Trust signals and social proof: reviews, best sellers, and building credibility 09:15 Where to focus your energy when improving your website or product listing 11:50 Understanding traffic versus conversion and the leaky bucket analogy 14:50 Essentials of a high converting product page: imagery, copy, and formatting 17:08 How small brands can build trust and encourage reviews 20:37 Conversion optimisation for Amazon listings: basics, keywords, and discoverability 24:29 Prioritising changes for maximum impact with limited resources 26:27 Myths about conversion and what conversion rate optimisation really means 28:50 Carolina’s top advice for improving your conversion rate today 30:39 The impact of checkout and payment options on conversions LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this...

    36 min
  3. Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’)

    FEB 6

    Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’)

    If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming. In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the reality of seller support, you’ll gain clarity on what is actually happening behind the scenes and why so much of it feels harder than it should. Most importantly, I share practical ways to make Amazon feel more manageable, so you can protect your time, focus on what truly drives sales, and stop second guessing yourself every time you log in.. Chapters:00:00 Why Amazon can feel so challenging 02:05 Built for large sellers, not independent brands 04:10 Designed for scale rather than ease 06:25 Why the platform feels layered and confusing 08:50 The truth about seller support 10:45 Limit your tasks to avoid overwhelm 12:20 Focus on the fundamentals that drive sales 13:55 Create notes and shortcuts to save time 15:20 Use external help and AI when needed 16:35 When to ask for support 17:30 Final reassurance, you are doing better than you think If you found this episode helpful, please share it with someone who would benefit from it, and make sure you are following the podcast so you never miss a new episode. LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: FREE call for Amazon Sellers I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect FREE call for Amazon Sellers I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect

    21 min
  4. Authentic Brand Storytelling, How to Connect With Your Audience - with Sophie Bell

    JAN 30

    Authentic Brand Storytelling, How to Connect With Your Audience - with Sophie Bell

    In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact. Sophie shares her experience of working with brands across documentaries, advertising, and branded content, and explains the idea of story finding, identifying real voices and real stories that naturally align with your brand. We discuss how to avoid overwhelming your audience, the role of honesty and transparency in building trust, and why letting go of control can actually strengthen your message. We also talk about the pressure to create constant content, particularly video, how to focus on quality without burning out, and how AI can support creativity for small businesses, not replace it. If you want to strengthen your content, clarify your message, and approach authentic brand storytelling with more confidence, this episode will give you practical insight and reassurance. Chapters 00:00 Introduction and meet Sophie Bell 01:00 What story telling means for brands 02:20 How successful brands tell simple, effective stories 04:30 Choosing one clear message for your content 07:10 What authenticity really looks like in brand storytelling 09:20 Polished versus informal content and what works best 11:40 Creating quality content without burnout 14:40 Quality versus quantity in brand content 18:45 Why AI is not just for big companies 22:05 How AI can elevate creativity and storytelling 27:05 First steps for experimenting with AI Find Sophie here: Website Instagram LinkedIn LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: FREE call for Amazon Sellers I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect FREE call for Amazon Sellers I’m running a free call...

    32 min

  5. JAN 23 · BONUS

    Free or Professional Amazon Selling Plan - what's the difference and which to choose

    Are you unsure whether to choose a free or professional Amazon selling plan? This episode dives into the key differences between the two options to help you make an informed decision. This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business. Mentioned in this episode: The costs involved in selling on Amazon: https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/ LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me  Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: FREE call for Amazon Sellers I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect FREE call for Amazon Sellers I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect

    10 min
  6. Navigating the challenges of building a brand - with Zoe Chapman, Kiddiwhizz

    JAN 16

    Navigating the challenges of building a brand - with Zoe Chapman, Kiddiwhizz

    What does inventing a product really look like behind the scenes? In this episode, I’m joined by Zoe Chapman, inventor of The Whizzer, the world’s first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that’s now used by families, campers, travellers and adults with medical needs. We talk openly about the realities of building a product based business, from manufacturing and protecting your idea, to appearing on Dragon’s Den, selling on Amazon, and managing growth without big budgets or a team. This is a friendly, honest conversation for anyone thinking about inventing a product, or already building one and wondering if what they’re experiencing is normal. In this episode, we cover How Zoe went from an idea on paper to inventing a product people genuinely needKnowing when there’s enough demand to take a product to marketWhat manufacturing really involves when you don’t have fundingThe reality of Dragon’s Den, before filming and after it airsSelling on Amazon, visibility, margins and learning as you goBurnout, resilience and why your why matters more than anything If you’re building a product business and feeling overwhelmed, this episode will help you feel reassured, informed and far less alone. Find Zoe here www.whizzer.co.uk Instagram handles @kiddiwhizz @whizzer_world Facebook: Kiddiwhizz LinkedIn: https://www.linkedin.com/in/zoe-a-chapman Chapters 00:00 Introduction and meeting Zoe 03:00 The problem that led to inventing a product 08:40 Validating the idea and understanding demand 13:00 Manufacturing, factories and protecting your product 20:10 Behind the scenes of Dragon’s Den 25:00 What happens after the show airs 35:00 Selling on Amazon and managing margins 50:00 Lessons learned, burnout and resilience 01:03:15 Final advice for product based founders LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: FREE call for Amazon Sellers I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things

    1h 5m
  7. Cognitive Health for Entrepreneurs with Natalie Mackenzie

    JAN 9

    Cognitive Health for Entrepreneurs with Natalie Mackenzie

    In this episode, I’m joined by cognitive strategist Natalie Mackenzie to talk about something we often overlook in business: cognitive health and how your brain influences the way you work every single day. Natalie explains what cognitive health actually means in simple, practical terms, and how things like memory, attention and focus affect your productivity, energy and decision making. We also talk about how modern life impacts your ability to concentrate, why some tasks feel harder than others, and how becoming more aware of your own thinking patterns can completely change the way you run your business. If you have ever felt foggy, overwhelmed, distracted or mentally tired, this conversation will really help you understand what might be going on and how you can support your brain long term. Natalie also shares simple strategies to protect cognitive health for entrepreneurs so that you can work in a way that feels more sustainable and enjoyable. What you will take away from this episode• What cognitive health really means and why it matters • How your brain function impacts your business • Why focus and memory sometimes feel harder than they should • Signs of overwhelm and decision fatigue • Practical ways to support your brain while running a business Chapters00:00 Welcome and introduction 03:30 What cognitive health means for entrepreneurs 09:20 Memory, attention and everyday brain function 16:45 Focus, habits and why strategies work differently for everyone 25:10 Leaning into strengths and outsourcing 36:40 Overwhelm and decision fatigue 47:30 Supporting long term brain and business health Find Natalie Here: Website: https://thecognitivestrategist.com/ Instagram: https://www.instagram.com/thecognitivestrategist/ Linkedin: https://www.linkedin.com/in/natalie-mackenzie-15a66235/ LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: FREE call for Amazon Sellers I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join....

    55 min
  8. Elevate your Product Photos: Tips for Non-Photographers - with Karen Moreland

    JAN 2

    Elevate your Product Photos: Tips for Non-Photographers - with Karen Moreland

    If you sell physical products and take your own photos (or know you probably should), this episode will really help. Vicki is joined by Karen Moreland, who works with product sellers, Etsy shop owners and Amazon sellers who need good photos but don’t want to become photographers. This conversation is very practical and reassuring, especially if photography feels confusing, technical or just another thing on your never-ending to-do list. You’ll hear: Why you don’t need expensive equipment or a fancy camera to get decent product photosThe most common mistakes product sellers make with their photos – and how to fix them simplyHow small changes to lighting and angles can make a big difference to how professional your products lookWhy showing size, scale and how a product is used really matters for salesHow to stop aiming for “perfect” and actually get your photos doneSimple editing tweaks you can make on your phone without overthinking it Karen explains everything in a very straightforward, no-jargon way and focuses on results rather than technical photography rules. If you’ve ever gone down a YouTube rabbit hole trying to “learn photography” and come away more confused than when you started, this episode will feel like a relief. It’s a great listen if you want your product photos to look clearer, more professional and more trustworthy — without spending a fortune or learning a whole new skill. USEFUL RESOURCES Karen Moreland Website https://karenmoreland.com Karen Moreland TikTok https://www.tiktok.com/@karen_moreland Karen Moreland Youtube https://www.youtube.com/@karenmorelandphotography Karen Moreland https://www.pinterest.com/karenmorelandphoto LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me  Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: FREE call for Amazon Sellers I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join. Amazon Sellers Support & Connect FREE call for Amazon Sellers I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d...

    29 min
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About

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are. CONNECT WITH ME Website: https://www.vickiweinberg.com Instagram: https://www.instagram.com/vickiweinberguk/ LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/ Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

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