The Regional Experts Show

Tori Kopke
  • 5.0 (4)
  • Business
  • Updated Weekly

The Regional Experts Show is a podcast for service-based women building ambitious businesses from regional Australia. I'm your host, Tori Kopke, and I work with you to attract better clients, build offers that aren't tied to more hours, and create a business that works with your life. You don't need a city postcode, a massive local market, or 100,000 followers to build something big. You need the right strategy, a strong point of view, and the confidence to become the expert people think of first. This is The Regional Experts Show.

  1. 6d ago

    The Reality of Regional Constraints

    When Tori went looking for her first business coach, she wasn't hunting for someone who'd lived her exact life. She was hunting for one point of overlap, evidence that this person actually understood what it's like to build ambition around groceries an hour away, school holidays, a farm and a family that needs her. In this episode, Tori unpacks why lived experience carries so much weight when someone's deciding who to trust with their business, and why one point of real overlap can matter more than someone matching your life exactly. She talks candidly about motherhood as her own anchor point, why mainstream "win at all costs" business advice often ignores the real constraints regional women are working within, and why the goal was never to remove those constraints. If you've ever wondered why your own lived experience might matter more to a client than your framework or your years of experience, this one's for you. The Regional Experts is my mastermind for rural and regional women building a business that supports their life. Apply Now.

  2. Sep 22

    Instant Results in a Regional Business

    Ever changed something in your business on a Monday and expected results by Tuesday? You're not alone, and it's costing you more strategies than you realise. In this episode, Tori breaks down her 90-day rule: the timeframe she gives every new offer, funnel or message before she even starts judging whether it's working. The first 90 days are for laying foundations. The next 90 are for watching the data, tweaking and refining. She digs into why instant results from likes and open rates have wrecked our patience for the slower, compounding wins of an actual sales cycle, and why your audience needs way more repetition than you think before an offer lands. Plus, the mindset shift that separates "this isn't working" from "this hasn't had enough time to work" yet, and why burning some ad spend might just be buying you information. If you've ever wanted to quit a strategy three weeks in, this one's for you. The Regional Experts is my mastermind for rural and regional women building a business that supports their life. Apply Now.

  3. Sep 17

    3 Strategies to Go Viral as a Regional Business

    In June, I had 1.5 million views across my content. I don't have 500,000 followers, I've got about 10,000. That gap is exactly why I wanted to break this episode down. I resented trial reels for a while before I actually tried them, mostly because I was sick of watching people go viral by teaching other people how to go viral. Then I tried them myself and they worked, which was deeply annoying. In this episode I walk through the three things that actually moved the needle for me this year: trial reels, refining my messaging until people started telling me it felt like I was reading their mind, and then volume, plus the systems and small team that let me sustain any of it without burning out. If you only take one thing away, make it messaging. Go deeper on who your ideal client actually is and what they need to hear from you. DM me over @tori.kopke to let me know what you thought about the new intro/art!

  4. Sep 9

    Regional Australia Needs More Influential People

    After delivering a keynote in Esperance, Tori couldn't stop thinking about one conversation that kept resurfacing: regional Australia doesn't need more influencers—it needs more influential people.  In this powerful episode, she unpacks the difference between building influence and chasing attention, and why leading publicly feels so much harder when you live in a small town. From Tall Poppy Syndrome to the reality of everyone knowing your family, Tori explores the unique social pressure regional women face when they choose to share bold opinions and step into leadership.  This is an invitation to stop waiting for permission, stop playing small, and recognise that your community needs more capable women willing to put their hand up, shape conversations and create opportunities. Because influence isn't about followers. It's about changing what happens next. 🔑 Inside this episode: The difference between being an influencer and being influentialWhy visibility feels harder in small townsHow Tall Poppy Syndrome keeps capable women quietThe hidden cost of waiting for someone else to leadWhy regional leadership requires proximity—not anonymityHow influence creates opportunities for your business and communityThe challenge to become "a little too big for your boots"👉 If you're ready to build authority and become known for your expertise, DM me "EXPERTS" on Instagram to start the conversation about The Regional Experts Mastermind.

    Regional Australia Needs More Influential People

  5. Sep 2

    The Regional Business Client Funnel: Your lead magnet doesn't need downloads

    Everyone tells you to start with a lead magnet. I think that's backwards. In this practical behind-the-scenes episode, Tori unpacks the exact client funnel she'd build if she had to attract 10 paying clients from regional or remote Australia—and it doesn't begin with a PDF, freebie or 47-page ebook. It starts with the sale.  You'll learn how to reverse-engineer a profitable funnel by understanding buyer psychology first, identifying the transformation your paid offer delivers, and creating a lead magnet that attracts future buyers—not just email subscribers. Because downloads don't pay the bills. Buyers do.  If you've been growing your email list but wondering why it isn't converting, this episode will completely change how you think about funnels, nurture sequences and lead magnets. 🔑 Inside this episode: Why your funnel should start with your paid offer—not your freebie The biggest mistake most lead magnets make How to reverse-engineer a client funnel using buyer psychology The difference between attracting downloads and attracting buyers Why every touchpoint in your funnel needs a purpose How AI speeds up funnel creation (without replacing strategy) The cost-per-lead lesson that taught Tori quality beats quantity 👉 Ready to build a funnel that actually converts? DM me "CALL" on Instagram to chat about The Regional Experts, or join my Regional Business Client Funnel Workshop.

    The Regional Business Client Funnel: Your lead magnet doesn't need downloads

  6. Aug 26

    BTS: 30 Hours at My Desk in 5 Weeks (Part 2)

    This episode is the behind-the-scenes conversation so many people asked for after I shared that I spent just 30 hours at my desk across five weeks. The assumption is usually that less time at your desk means less support for your clients—but that couldn't be further from the truth. In this episode, I'm unpacking the intentional structures, boundaries and systems that allow me to deliver an exceptional coaching experience while also taking school holidays, travelling with my family and living the lifestyle my business was designed to support. This isn't about working less for the sake of it. It's about building a business that doesn't rely on constant availability. I share the exact client communication boundary I use, why I believe there's never an emergency in business, and the philosophy of work-life integration that shapes every decision I make as a CEO. If you've ever felt guilty stepping away from your business, this episode will challenge what you believe great service actually looks like. 🔑 Inside this episode: How I spent only 30 hours at my desk over five weeks The structural decisions that protect client experience My 24-hour client response policy (and why clients love it) Why I schedule CEO weeks and guest experts into my annual calendar The difference between work-life balance and work-life integration The belief that changed everything: there is never an emergency in business How boundaries create better coaching—not less support 👉 Want to build a business that supports your life instead of competing with it? DM me "EXPERTS" on Instagram to start the conversation about The Regional Experts Mastermind.

    BTS: 30 Hours at My Desk in 5 Weeks (Part 2)

  7. Aug 19

    BTS: 30 Hours at My Desk in 5 Weeks (Part 1)

    What would happen to your business if you stepped away from your desk for five weeks? For Tori, the answer was a lot. In this first episode of the 30 Hours at My Desk in 5 Weeks series, Tori takes you behind the scenes of five weeks where she spent less than 30 hours at her desk. There were family holidays, fishing trips, Bali, client calls, workshops and plenty of time away from the business. And the business kept moving. During that five-week period, Tori hired and onboarded a new team member, ran a live workshop with 492 registrants, grew her email list by around 800 people, reached 1.5 million Instagram profile views, gained around 1,200 followers, brought in four new clients and continued delivering for her existing clients. The important part is what made that possible. This isn't a story about disappearing from your business and hoping everything magically works out. Tori shares what she was still doing, what she deliberately wasn't doing, and why stepping away from performative busyness gave her more clarity around the work that actually moves the business forward. Because having more freedom in your business isn't something you wake up with one day. It's something you build through team, systems, client experience, clear priorities and years of strategic work. 🔑 Inside this episode: What Tori actually did during five weeks away from her desk How the business continued growing while she was on holiday The difference between being away from your business and being absent from your clients How she hired and onboarded a new team member without personally holding every step What happened with email list growth, Instagram reach and new clients Why client delivery remained a priority throughout the break How Tori uses SOPs to turn ideas into actionable resources for clients Why she avoids performative busyness What she focused on instead of constantly being at her desk Why building a business that gives you freedom takes years of intentional work The systems, team and structure underneath the freedom 👉 If you're ready to build a business that supports your life instead of consuming it, Tori invites you to explore The Regional Experts Mastermind. DM me "EXPERTS" on Instagram to start the conversation.

    BTS: 30 Hours at My Desk in 5 Weeks (Part 1)

  8. Jul 8

    BTS WITH MY OBM: The Systems That Keep the Business Moving

    What does it actually look like to run a growing online business behind the scenes? In the final episode of this Behind the Scenes mini-series, Tori and her OBM Meredith pull back the curtain on the systems, communication, and leadership practices that keep Big Money Strategies running smoothly. From why they rarely have meetings, to how they use Slack and Airtable to manage projects, client journeys, launches, and team communication, this episode is a practical look at what sustainable business operations really look like. They also unpack how they approach hiring, launching new offers, managing contractors, continuous improvement, and why building a business isn't about holding everything in your head—it's about creating systems your team can trust. If you've ever wondered what happens behind the scenes of a business that continues to scale without constant chaos, this episode gives you an honest look inside. 🔑 Inside this episode: Why Tori and Meredith rarely hold meetings How Slack has transformed communication across the team Why Airtable is the "single source of truth" for the business How project management supports sustainable growth The systems behind launches and new offers How AI supports the team without replacing people The importance of transparency with contractors How they hire and onboard new team members Why continuous improvement is part of every process What solo business owners should look for in their first hire 👉 If you're finding yourself overwhelmed by keeping everything in your head, this episode will show you how better systems, communication, and delegation create a business that's built to grow.

    BTS WITH MY OBM: The Systems That Keep the Business Moving
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5
out of 5
4 Ratings

About

The Regional Experts Show is a podcast for service-based women building ambitious businesses from regional Australia. I'm your host, Tori Kopke, and I work with you to attract better clients, build offers that aren't tied to more hours, and create a business that works with your life. You don't need a city postcode, a massive local market, or 100,000 followers to build something big. You need the right strategy, a strong point of view, and the confidence to become the expert people think of first. This is The Regional Experts Show.

Information

  • Creator
    Tori Kopke
  • Years Active
    2020 - 2026
  • Episodes
    279
  • Rating
    Explicit
  • Copyright
    © 2026 The Regional Experts Show
  • Show Website
    The Regional Experts Show

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