The Landscaper's Guide to Modern Sales & Marketing

Jack Jostes
  • 5.0 (14)
  • MARKETING
  • UPDATED WEEKLY

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

  1. 1D AGO

    Is AI Killing Google? What Landscape Business Owners Actually Need to Know

    Is AI really killing Google—or is that just noise? In this episode, Jack Jostes, CEO of Ramblin Jackson, breaks down what’s actually happening in search and what it means for landscape and snow business owners. Drawing from real data and insights from his upcoming book, Jack explains why Google is still dominating—and how AI is changing the way customers find your business. You’ll hear what’s actually shifting with AI Overviews, why click-through rates are dropping, and how the businesses winning today are the ones showing up inside AI-generated answers. If you want to understand how to stay visible, generate leads, and future-proof your marketing, this episode will give you clarity and direction. You’ll Learn: Why AI is not killing Google—and what the data really showsHow AI Overviews are changing click-through rates and visibilityWhat signals AI uses to recommend local businessesWhy tracking “AI rankings” is a waste of timeHow the Foundational Four drives visibility in both SEO and AIConnect With Jack Jostes and Ramblin Jackson: 🌳 Ramblin Jackson: https://ramblinjackson.com/ 👤 Connect with Jack Jostes: https://www.linkedin.com/in/jackjostes/ 📸 Jack Jostes on Instagram: https://www.instagram.com/jackjostes/ 🏢 Ramblin Jackson on Instagram: https://www.instagram.com/ramblinjackson/ 👍 Ramblin Jackson on Facebook: https://www.facebook.com/RamblinJackson/ Get Started With The Landscaper’s Guide: 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    19 min

  2. MAR 27

    How Systems, Assistants, and AI Help You Scale Your Landscaping Business

    In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with returning guest Scott Callenius, CEO of Forever Green Landscape Services in West Palm Beach, Florida. Scott shares how his company has evolved from a small operation into a highly structured, system-driven business with a growing team, virtual assistants, and advanced workflows. Scott breaks down how hiring the right people, building systems, and embracing AI tools have helped him reclaim his time, improve client communication, and scale more efficiently. He also shares insights on where the landscaping industry is heading—from private equity shifts to new opportunities in enhancements, automation, and technology. If you’re feeling stuck doing everything yourself, this episode will show you how to step into your role as a true business owner. You’ll Learn: How hiring assistants can free up your time and improve operationsWhy systems and processes are the foundation of scalable growthHow AI and automation are changing landscaping businessesWhere new revenue opportunities are emerging in today’s marketWhy transparency and leadership matter as you grow your teamConnect With Today’s Guest: 🌳 Forever Green Landscape Services: https://forevergreenlandscaper.com/ 👤 Connect with Scott Callenius: https://www.linkedin.com/in/scott-callenius-29b6261a/ 🏢Forever Green Landscape Services on Facebook: https://www.facebook.com/ForEverGreenLandscape/ 📸Forever Green Landscape Services on Instagram:  https://www.instagram.com/forevergreenlandscaper/ Get Started With The Landscaper’s Guide: 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    57 min

  3. MAR 20

    Gold Mining Your Database: How to Turn Old Leads Into New Revenue

    Are you sitting on a goldmine of missed opportunities in your CRM? In this episode, Jack Jostes sits down with Ramblin Jackson’s Director of Client Strategy, Robert Felton, to break down how landscape and snow removal companies can unlock hidden revenue from their existing database. Robert shares his proven “gold mining” strategy—how to revisit old leads, follow up with purpose, and use tools like Lead Wrangler to prioritize the hottest opportunities. You’ll learn why most contractors lose deals to “doing nothing,” how to use engagement data to identify serious buyers, and how consistent follow-up can dramatically increase your close rate without spending more on marketing. You’ll Learn: What “gold mining” your database really means—and how to do itHow to follow up in a way that actually gets responsesWhy your biggest competitor is often “doing nothing”How to identify hot leads using engagement trackingSimple ways to increase revenue from leads you already haveConnect With Today’s Guest: 👤 Connect with Robert Felton: https://www.linkedin.com/in/robert-felton/                🌳 Ramblin Jackson: https://ramblinjackson.com 📸Ramblin Jackson on Instagram: https://www.instagram.com/ramblinjackson/ Get Started With The Landscaper’s Guide: 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    25 min

  4. MAR 15

    Email Marketing for Landscape Companies: Driving Repeat Business & Cross-Sells | LIVE Webinar – March 26, 10–11 AM MT

    What do you do after you send a proposal… follow up… and never hear back? Most landscape companies simply move on — and spend more money trying to generate new leads. But what if some of that revenue is already sitting inside your database? In this LIVE webinar on Thursday, March 26th from 10:00–11:00 AM Mountain Time, Ramblin Jackson CEO Jack Jostes will show you how landscape companies are using email marketing to generate repeat business, cross-sell services, and turn old leads into new revenue. You’ll learn how strategic email marketing can nurture prospects over time and help you close deals that would otherwise be lost. In this webinar you’ll learn: -How to nurture unclosed estimates for 6–24 months -How to turn “ghosted” proposals into future projects -How to cross-sell maintenance, lawn care, fertilization, pest control, lighting, and enhancements -Subject line strategies that actually get emails opened -How to balance storytelling, selling, and promotions in your email campaigns -Real case studies of landscape companies generating big-ticket sales from email If you already have a database of leads or past customers, you already have opportunity. The question is: Are you using email marketing to unlock it? Register for the LIVE webinar here: https://landscapersguide.com/email-marketing-for-landscape-companies-driving-repeat-business-cross-sells/

    1 min

  5. MAR 13

    Your Timeline Isn't the Problem. Your Follow-Up Is.

    If you’ve ever lost a landscaping sale because a prospect didn’t like your timeline, this episode is for you. Jack Jostes, CEO of Ramblin Jackson, explains why timeline objections usually do not mean the deal is dead. In peak season, reputable landscape companies are often booked weeks or months out, and many prospects are simply frustrated by the buying process, not necessarily rejecting your company. In this solo episode, Jack shares how to stay in the game with better follow-up, a smart mix of automation and personal outreach, and a proven strategy he calls gold mining. He also explains why organized notes, nurture sequences, and consistent follow-up can uncover revenue already hiding in your pipeline, and how Ramblin Jackson’s Lead Wrangler CRM helps landscape companies turn missed opportunities into real sales. You’ll Learn: Why a timeline objection usually is not a true noHow to follow up without discounting or sounding desperateWhat “gold mining” means and how it can uncover hidden revenueWhy automation should support, not replace, personal outreachHow better lead tracking helps you close more work over timeConnect With Jack Jostes: 🌳 Ramblin Jackson: https://ramblinjackson.com/ 👤 Connect with Jack Jostes: https://www.linkedin.com/in/jackjostes/ 📸 Jack Jostes on Instagram: https://www.instagram.com/jackjostes/ 🏢Ramblin Jackson on Instagram: https://www.instagram.com/ramblinjackson/ Get Started With The Landscaper’s Guide: 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    11 min

  6. MAR 6

    How Smart Irrigation & AI Are Transforming Water Management with Rain Bird’s Sean Azad

    In this episode of The Landscaper’s Guide Podcast, Jack Jostes interviews Sean Azad, Marketing Manager at Rain Bird, live from the Rain Bird Select Contractor Conference in Riviera Maya, Mexico. Sean shares how smart irrigation controllers, integrated valve modules, and remote water management platforms are changing the game for residential and commercial contractors. From EPA WaterSense requirements to AI-powered scheduling and unified control systems, you’ll learn how technology is helping landscape companies save water, reduce labor inefficiencies, and deliver more value to clients. If you sell or install irrigation systems, this episode will open your eyes to what’s possible now—and what’s coming next. You’ll Learn: How smart controllers using ET (evapotranspiration) adjustments can reduce water use by 30%+Why integrated valve modules help prevent costly irrigation failuresHow Rain Bird’s unified IQ platform serves both residential and commercial clientsWhat AI and voice control could mean for the future of irrigationWhy remote water management creates new recurring service opportunitiesConnect With Today’s Guest 🌳 Rain Bird: https://store.rainbird.com/ 📚Rain Bird Learning: https://www.rainbird.com/Learning 👤 Connect with Sean Azad: https://www.linkedin.com/in/sean-azad-705a6b7/ 📸 Rain Bird Facebook: https://www.facebook.com/RainBirdCorp 🏢 Rain Bird LinkedIn: https://www.linkedin.com/company/rainbirdcorp/posts/?feedView=all Get Started With The Landscaper’s Guide 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    33 min

  7. FEB 27

    How George Egan Built a $10M Landscape Company with Systems, Social Media & Daily Team Meetings

    In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with George Egan, President of Egan Landscape Group in Plymouth, Massachusetts. George shares how he grew his company to $10 million in revenue with nearly 100 team members by focusing on daily accountability, real-time job costing, and smart marketing. From implementing a 10-minute all-team daily meeting to building a custom tech stack with Zapier, Aspire, and ClockShark, George breaks down the systems that drive profitability. He also explains how targeted social media marketing and intentional recruiting strategies are helping him attract both “hell yes” customers and top talent. You’ll Learn: How a 10-minute daily team meeting improves culture and performanceWhy real-time job costing is essential to protecting profitHow to use Zapier to connect software and automate reportingHow to define your “hell yes” customer for better marketing resultsA smarter strategy for recruiting landscape employeesConnect With Today’s Guest: 🌳 Egan Landscape Group: https://eganlandscapegroup.com 👤 Connect with George Egan: https://www.linkedin.com/in/georgeegan 📸 https://www.instagram.com/meetgeorgeegan/ 🏢 https://www.instagram.com/eganlandscapegroup  Get Started With The Landscaper’s Guide: 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    39 min

  8. FEB 20

    How to Grow Your Landscape Business Without Sacrificing Your Marriage

    In this episode of The Landscaper’s Guide Podcast, Jack Jostes interviews Erika and Justin Mathis of Mathis Landscapes in Glenville, North Carolina. From buying the family business to building a high-end design/build company, the Mathis team shares what it really takes to grow sustainably—without burning out your marriage or your team. They discuss qualifying better clients, talking about budget earlier, investing in marketing for the first time, and why transparency builds trust. You’ll also hear how they’re learning to protect their relationship while working together, plus leadership insights from NALP Elevate that are shaping their next chapter of growth. You’ll Learn: Why publishing pricing ranges can help you qualify better leadsHow to talk about budget earlier without scaring prospects awayPractical ways to protect your marriage while running a business togetherThe importance of gratitude and leadership culture in scalingWhy hiring a coach can accelerate growth and reduce stressConnect With Today’s Guest: 🌳 Mathis Landscapes: https://www.mathislandscapes.com/ 🏢 mathislandscapes Get Started With The Landscaper’s Guide: 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    21 min
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5
out of 5
14 Ratings

About

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

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