NCMPR’s “Peer and Simple” podcast puts the spotlight on members and provides a forum for sharing their personal experiences and expertise in various aspects of community college marketing and PR. Let’s hear THEIR stories and learn from each other. Peer to peer. All as part of a growing national network of peers you can consider your “remote co-workers.”
Picking Up the Pieces from a Website Redesign Gone Haywire
S1 Episode 8 – How in the world do you roll out 16 website redesigns in five weeks? Just ask NCMPR's 2020 national Rising Star Jackie Watson, director of web strategy for the Kentucky Community and Technical College System. Watson is a certified content marketing specialist with more than 12 years of digital marketing and content writing experience, and she's spent the last four-plus years developing and managing digital and social media content, ensuring its relevance for KCTCS’s target audiences.
A Date With Data
S1 Episode 7 – Daniel Ramirez, director of public relations and marketing at South Texas College, describes himself as a “data nerd” and unashamedly puts his mathematical mind to work to embrace a data-focused approach to marketing that’s positively impacting enrollment. He answers the question, "If you had one piece of data to help with enrollment, what would it be?"
Consistently Promoting Brand Consistency
S1 Episode 6 – Barb Dreger, director of marketing at Fox Valley Technical College in Wisconsin, is a steadfast proponent of brand consistency. Listen as she shares how to effectively manage marketing projects while protecting the community college's brand.
Winning the Gold
S1 Episode 5 – In the most recent NCMPR Paragon awards, Kellogg Community College in Michigan took home three golds and the best in show. Eric Greene, the college’s chief communications officer, gives an inside look into what makes a gold-winning entry.
A Topical Medley
S1 Episode 4 – In this “topical medley,” longtime NCMPR members Terri Giltner from the Kentucky Community and Technical College System and Heather McDorman from St. Charles Community College in Missouri share their expertise about a variety of topics related to community college marketing and PR.
The Secrets of Long-Term Success in the Business
S1 Episode 3 – The marketing department at Leeward Community College (Hawaii) didn’t exist until the college asked Kathleen Cabral to start it. That was nearly 20 years ago. Now listen as Kathleen, Leeward's director of marketing and communications as well as the 2020 NCMPR national Communicator of the Year, recounts tales of her 30 years in the industry – and how she stays open to discovering new and better ways of telling the LCC story.