Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Tavershima Ayede
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Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling.

  1. 6H AGO

    Content That Sells: Education over Promotion

    In this podcast episode, Tavershima Ayede breaks down how to grow your personal brand and boost sales through podcasting and content marketing. Here is a simplified summary of his key advice: 1. Plan for the Long Haul Using a listener named Shino Rambo (not his real name) as an example, Tavershima explains why you need a content calendar. This helps you map out a full year of ideas in advance so you never run out of things to say. 2. Prioritize Consistency The host argues that consistency matters more than high-tech gear. Whether your setup is fancy or basic, showing up regularly is what builds an audience. To stay on track: Watch your timing: Be mindful of "lead times" (how long it takes to edit and produce). Keep it realistic: Start with a schedule you can actually maintain without burning out. 3. Focus on Value Content shouldn't just be a sales pitch. Tavershima stresses the importance of: Educational Content: Teach your audience something useful to build trust. CRM Tools: Use software to manage your customer relationships and keep your business organized. 4. Get Free Advice At the end of the episode, Tavershima offers free, brief consultations to listeners. He encourages entrepreneurs to reach out and chat about their specific business hurdles.

    38 min

  2. 2D AGO

    How to Grow a Podcast Without Using Social Media

    If you want to grow a podcast and actually make money from it, you need to stop treating it like an Instagram page. Here is the breakdown of how to actually scale your brand and sales: 1. Stop Relying on Social Media Social media isn't built for podcasts. Algorithms often limit your reach, and people scrolling through quick clips usually aren't in the mood to sit down for a 40-minute audio episode. 2. Master Podcast SEO Focus on being searchable. Use specific keywords in your episode titles and descriptions. This ensures that when someone searches for a topic, your show actually shows up. 3. Focus on Searchability You don’t need to be a celebrity or have a perfect "aesthetic" to build an audience. You just need to provide value that people are actively looking for. 4. Use Smarter Growth Tactics The best ways to get new listeners are: Guesting: Appear on other podcasts to reach their established audiences. Organic Word-of-Mouth: Create content so good that people naturally recommend it.

    39 min

  3. 2D AGO

    Attracting Your Ideal Customer with Strategic Content

    In this podcast, Tavershima Ayede explains how to use podcasting to grow your business and personal brand. Here is the breakdown of his main points: 1. Focus on Value! A podcast is more than just an online radio show. Its real power is its ability to attract customers by providing valuable content that builds a relationship with your audience. 2. Let Your Brand Grow Naturally Don't get stuck over-planning your brand identity before you start. Tavershima suggests letting your brand evolve on its own through consistent work and regular interaction with your customers. 3. Use AI to Get Noticed You can't rely on people finding your show by accident. To grow, you should use AI tools (like Google Gemini) to help you create content and promote your episodes more effectively. 4. Stick to Your Niche To attract the right customers, your topics must stay focused. Your content should align directly with what your company actually does, ensuring you attract people who are likely to buy from you.

    43 min

  4. 2D AGO

    Stop Hiding: The Professional Risks of Anonymous Branding

    If you want people to trust you with their money, stop hiding behind "cartoon" profile pictures. In a recent podcast, Tavershima warned crypto fans and entrepreneurs that using NFTs, abstract art, or digital avatars as their online identity is hurting their business. While these images might be cool within the crypto community, they look suspicious or "unprofessional" to the average person. Why It’s a Problem The "Trust Gap": Most investors won't send money to a stranger with a bizarre Greek statue or a cartoon monkey for a face. Niche vs. Mainstream: What looks "trendy" in a small subculture looks like a "red flag" to the general public. The PR Nightmare: It makes your business look like a hobby rather than a serious enterprise. How to Build Real Credibility To succeed in the Nigerian market, Tavershima recommends a "Back to Basics" approach for your profile: Use a clear, high-quality headshot of your actual face. Use your real name instead of a cryptic handle. Write a simple, clear bio that explains exactly what you do. Bottom Line: Your personal branding shouldn't be about what you like; it should be about what makes your audience feel safe doing business with you.

    23 min

  5. 3D AGO

    Stop Podcasting for Likes (Start Podcasting for Sales)

    This podcast breaks down how to turn your digital presence into a real business. The main point? Content is great, but the goal is sales. Using a case study of a financial pro named "Mr. T," the host explains how to stop treating your podcast like a hobby and start using it as a strategic tool. Here is the breakdown of the key strategies: The "Trojan Horse" Networking Strategy: Instead of just talking to a microphone, use a guest-interview format. Specifically, invite people who are actually your ideal potential clients. This turns an interview into a high-level sales meeting. Followers vs. Community: Having a lot of followers isn't enough. A real community is interactive, where members actually talk to each other rather than just watching you. The Long Game: Content makes you look like an expert, but it doesn't happen overnight. It is a long-term investment that focuses on building trust before you can expect consistent revenue. Summary in a Nutshell Don't just create content for the sake of views; create it to build relationships with the right people and establish the trust needed to eventually close a deal.

    29 min

  6. 4D AGO

    Building Her Empire: Why Passion Isn’t Enough for Success

    In this podcast, Tavershima shares a practical roadmap for a young Nigerian woman aiming for financial independence. He breaks down the "rules of the game" for starting a business, arguing that while everyone’s journey looks different, the fundamental steps to success are the same for everyone. Key Takeaways for Entrepreneurs Sales is King: Before you try to grow or "scale" a business, you must prove people actually want what you’re selling. This means focusing on revenue and user growth first. Start Small (The MVP): Use a Minimum Viable Product—the simplest version of your idea—to test the market without risking all your money at once. Pig Farming Case Study: Instead of just following a "passion," Tavershima uses pig farming to show why you should use what you already have—like your social network and specific knowledge—to gain an edge. Build Systems: To make a business last, you need Standard Operating Procedures (SOPs). These are clear rules and steps that allow the business to run smoothly even when you aren't watching it 24/7. The Bottom Line Success in the Nigerian market requires a mix of discipline and modernity. By staying focused and using new tools like AI, entrepreneurs can turn a small idea into a stable, profitable reality.

    37 min

  7. 4D AGO

    How to Launch Small and Win Big: The Power of the MVP

    In this podcast, Tavershima argues that the secret to a successful business isn't a perfect plan—it’s getting started immediately. Key Takeaways Action Over Planning: Don't waste months on branding or strategy. Use a Minimum Viable Product (MVP) approach: launch a small version of your idea quickly to see if people actually want to buy it. The "Hustle" Reality: Tavershima believes hard work is unavoidable in any profitable field. If you're trying to avoid "hustle culture," entrepreneurship might not be the right path for you. Learning by Doing: Instead of waiting for perfect conditions, dive in and fix your mistakes as you go. Experience is the best teacher. Direct Help: Tavershima offers consultations for people who are ready to stop planning and start seeing results. The Bottom Line: Success comes to those who move fast, test their ideas in the real world, and refine their business model while they work.

    45 min

  8. 5D AGO

    The "Swimming Coach" Mistake: Why Your Auto-Reply is Failing

    In this podcast episode, Tavershima Ayede explains why entrepreneurs should be careful with WhatsApp automated messages. He shares a story about a swimming coach who used an automated reply that listed his entire life story but failed to answer a simple question about equipment prices. This left the customer frustrated and without the info they needed. Key Takeaways for Business Owners Value Over Speed: It is better to give a helpful answer later than a useless, automated answer instantly. The "Out of Office" Rule: If you use automation, keep it simple. State that you are away, provide an alternative contact, and say exactly when you will reply. Human First: Don't use "smart" bots until you have enough data to make them actually effective and responsive. In the Nigerian market, customers still value genuine human connection over a poorly programmed bot. The Bottom Line: Poorly designed automation hurts your brand. Prioritize real conversations to build trust with your customers.

    28 min
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About

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling.

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