This week on the Oakley Podcast, Jeremy Kellett sits down with Louis Ule, Vice President of Sales at TravelCenters of America (TA Petro), to discuss the history and growth of TA since its founding in 1972, its merger with Petro, and the expansion to around 370 locations, including many franchises. They dive into what TA is known for among professional drivers, including large parking lots, amenities, and efforts to keep facilities clean and safe through technology like enhanced lighting, cameras, and live video monitoring. Louis addresses driver feedback on hot topics such as paid parking, showers, and the upcoming overhaul of the TruckSmart app and loyalty program. The conversation also covers TA’s community involvement (Truckers Against Trafficking, St. Christopher Fund, Women in Trucking), its NASCAR partnership, and the changing landscape of professional driving. Key takeaways are that TA is investing heavily in infrastructure, safety, technology, and loyalty improvements, and is actively seeking and acting on driver feedback to improve the on-the-road experience. Key topics in today’s conversation include: Welcome to Today’s Episode with Louis Ule (0:46) Sponsors, Owner-Operator Resources, and Fuel Surcharge Reassurance (3:24) Louis’ Background in Transportation and Family Life (6:20) History Of Travel Centers Of America and Founder Phil Saunders (9:20) What TA Petro Is Known for Among Professional Drivers (12:32) Sit-Down Restaurants, Healthy Options, and Changing Driver Needs (15:10) Safety Upgrades, Security Cameras, and LVT Live Monitoring Systems (18:47) TruckSmart App Overhaul and Upcoming Earnify-Powered Features (20:51) Paid Parking Explained, Free Parking Eligibility, and Loyalty Changes (22:56) Massive Parking Lots, More Fuel Lanes, and Maintenance Challenges (27:20) Citizen Driver Program and Honoring Professional Drivers (30:47) Community Partnerships With Truckers Against Trafficking and Others (32:45) Future Of Truck Stops, Technology Investments, and Network Growth (33:55) Changing Driver Demographics and Challenges Finding New Drivers (39:21) 2026 Focus On Driver Experience and Invitation for Feedback (44:08) Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.