Dr. Carter CSUB MKTG 3000 & 4900

Dr. E. Vince Carter
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Course lectures for both Marketing Principles (MKTG 3000) and Marketing Planning (MKTG 4900)

  1. 05/09/2020

    MKTG 3000 -- Ch. 19 Pricing Strategy 2

    This podcast lecture concludes the discussion of MKTG 5 chapter 19 PRICING STRATEGY within the Marketing Mix.

  2. 05/09/2020

    MKTG 3000 -- Ch. 19 Pricing Strategy 1

    This podcast lecture begins the discussion of MKTG 5 chapter 19 PRICING STRATEGY within the Marketing Mix.

  3. 05/09/2020

    MKTG 4900 Ch. 7 Pricing Strategy 2

    This podcast lecture continues the discussion of the Marketing Plan Handbook chapter 7 PRICING Strategy within the Marketing Mix.

  4. 05/09/2020

    MKTG 4900 Ch. 7 Pricing Strategy 1

    This podcast lecture begins the discussion of the Marketing Plan Handbook chapter 7 PRICING Strategy within the Marketing Mix.

  5. 05/09/2020

    MKTG 4900 Ch. 9 Promotions & IMC Strategy 2

    This podcast lecture continues the discussion of the Marketing Plan Handbook chapter 9 PROMOTIONS & IMC Strategy within the Marketing Mix.

  6. 05/09/2020

    MKTG 4900 Ch. 9 Promotions & IMC Strategy 1

    This podcast lecture begins the discussion of the Marketing Plan Handbook chapter 9 PROMOTIONS & IMC Strategy within the Marketing Mix.

  7. 04/08/2020

    MKTG 4900 Ch. 8 Marketing Channels & Logistics Strategy "4"

    This podcast lecture concludes the discussion of the Marketing Plan Handbook chapter 8 MARKETING CHANNELS & LOGISTICS Strategy for the PLACE element within the Marketing Mix.

  8. 04/08/2020

    MKTG 4900 Ch. 8 Marketing Channels & Logistics Strategy "3"

    This podcast lecture continues the discussion of the Marketing Plan Handbook chapter 8 MARKETING CHANNELS & LOGISTICS Strategy for the PLACE element within the Marketing Mix.

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Course lectures for both Marketing Principles (MKTG 3000) and Marketing Planning (MKTG 4900)

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