Podcast Editors Mastermind

Steve Stewart, Mark Deal
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Are you a Podcast Editor? Or becoming one? This is the show for Podcast Editors, by Podcast Editors. We mastermind topics with your peers, with industry leaders, and even have a little fun along the way. Follow or subscribe to the show, get involved in the Podcast Editors Club Facebook group, and stay in touch with the latest events and news through the newsletter at https://www.PodcastEditorAcademy.com/newsletter. When you're ready, consider joining us in the Podcast Editor Academy! This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  1. DEC 10

    Podcast Marketing Trends with Jeremy Enns

    Jeremy Enns joins us to discuss observations from his Podcast Marketing Trends report that pertain to Podcast Editors, Podcast Managers, and anyone who helps podcasters grow their reach and audience. Our conversation covers the balance between audio and video content, the challenges of monetization through sponsorships, and the significance of understanding client goals in podcast production. Jeremy shares valuable data on business models in podcasting and offers advice for production businesses to adapt to changing trends. What you'll get from this episode:Podcast marketing encompasses growing subscriber counts and retaining listenersEditing plays an important role in making podcasts engaging and marketableVideo content is becoming more visual in the podcasting landscapeSmaller shows tend to have higher growth rates compared to established onesUnderstanding client goals is essential for effective podcast production Resources:Jeremy's Marketing Survey: podcastmarketingtrends.com/surveyResults from the 2025 Survey: podcastmarketingacademy.com/podcast-marketing-trends-report-2025Additional Results: Audio vs VideoPodcast Marketing Trends Explained podcast: podlink.com/1725822754Jeremy Enns on LinkedIn: linkedin.com/in/jeremy-enns About Jeremy Enns:Jeremy Enns is the founder of Podcast Marketing Academy where he helps underdog creators and challenger brands punch above their weight by engineering scrappy, yet sophisticated podcast growth & revenue generation strategies and step-by-step marketing schematics. He’s originally from the cold, barren Canadian Prairies but now lives in sunny Barcelona. ______________________________ Tools we used:*Riverside.fm to RECORDWe used Riverside to record, edit a "Video Lite" version, help source information for the show notes, and create video shorts for MARKETING THIS SHOW! 😄 *Captivate.fm IS our MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: "What do you want for Christmas" Trying to answer the question "Hey, what do you want for Christmas?" I've got some ideas: Podcast Editor t-shirts! Or coffee mugs. ☕️ Or hats. 🧢 And even socks!🧦 Go to https://www.PodcastEditorAcademy.com/tshirts New, Events, and Tips in the Podcast Editor Industry Newsletter Podcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast...

    39 min

  2. NOV 19

    Hey Podcast Editor! Why aren't you podcasting?

    There is a peculiar paradox where many Podcast Editors, Managers, and Producers do not host their own shows. Our panel today explores the reasons behind this, including time constraints and perfectionism, while also highlighting the significant benefits that podcastING can bring to our careers and reputations. The core debate centers on whether post-production professionals should have their own shows -- and no... the answer isn't as easy as you think! Key moments:(00:00) The PodcastING Paradox for Podcast Editors (03:13) Why is this such a debate? (05:23) Should someone start a show before making money as a Podcast Editor? (07:58) Podcast Editor Goals and Revenue (18:02) If you don't have time... 20:00 Could you be qualified if you've never podcasted before? 24:11 Is Perfect Editing Keeping Us From Podcasting 28:58 Scale of 1-10: Should Editors Podcast? Panelists:Julia Levine - ThePodcastTeacher.com Julia, aka The Podcast Teacher™, is a certified podcast growth coach and former educator who helps solopreneurs use their podcasts to attract ideal clients and grow their business. She's the host of Podcasting for Solopreneurs, where she shares strategic tips to turn weekly episodes into powerful marketing assets. With a background in education and a proven track record of helping podcasters grow their audience and increase their impact, Julia is known for making podcast strategy simple, effective, and results-driven. Steve Cosio - Podcast Mansfield From 30 years in news/talk radio to podcaster, since 2020, Steve Cosio is currently the “voice of news” for the city of Mansfield, Texas, in lieu of a local newspaper. Find the show at AboutMansfield.com He also runs Podcast studio in Mansfield, where locals can rent studio time and get their podcast recordings professionally produced, at PodcastMansfield.com Jon Gay - JAG Podcast Productions Following a 15 year radio career, Jon "JAG" Gay founded JAG in Detroit Podcasts in 2018, and rebranded to JAG Podcast Productions in August 2025.  He helps clients build podcasts from the ground up and offers producer, co-host, and editing services. He also hosts his own show, "The JAG Show". ______________________________ The Tools:*Riverside.fm to RECORDWe used Riverside to record this episode, create video shorts for marketing the show, and create a "Video Lite" version for YouTube. The audio version was edited by Steve Stewart using Audacity. Could you even tell? 😁 *WhisperTranscribe for SHOW NOTESWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. *Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic...

    41 min

  3. OCT 29

    Facebook Ads for Your Clients’ Shows, with Megan Shields

    Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion. Megan explains the role of the Meta tracking pixel, how to set up effective ad campaigns, and also highlights the importance of collaboration between podcast editors and ad managers to maximize ROI and achieve business goals. TakeawaysFacebook ads remain relevant with 3 billion monthly usersAdvertising will always work if done correctlyThe Meta tracking pixel is essential for measuring ad successUnderstanding your cost per lead is vital for ad campaignsCollaboration between podcast editors and ad managers enhances results Key moments:(00:00) The Relevance of Facebook Ads Today (09:31) Understanding Facebook Ads Myths (11:26) Strategies for Client Acquisition vs. Podcast Promotion (18:09) The Role of Meta Tracking Pixel (24:30) Setting Up and Budgeting for Ads (27:36) Content Types for Effective Ads (30:25) Maximizing ROI Beyond "Just" Podcast Promotion (42:43) Key Metrics to Monitor for Ad Success About Megan Shields:Megan is, as her husband calls her, a snow-plow of progress. Starting her sales career at age 24, she hit the ground running and became the top 10% of producers in the nation within the first 2 years by using the power of social media. After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born. Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads. Find Megan at ChimeHouseMedia.com ______________________________ Our Editor for this episode: Alejandro RamierzInterested in talking with Alejandro about editing your show? Find him on LinkedIn. ______________________________ Tools we used:*Riverside.fm to RECORD & SHOW NOTESWe used Riverside to record this episode and create the basis of the show notes, including a list of takeaways and chapters. We also used the video editing tools to create a video version for YouTube. *Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! Mentioned in this episode: New, Events, and Tips in the Podcast Editor Industry Newsletter Podcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry Newsletter "What do you want for...

    43 min

  4. OCT 8

    Visible Pricing: The Pros and Cons of Posting Rates on Your Website

    Can posting your prices harm or help your business? Matthew Bliss and Mike Wilkerson join us to debate the benefits and pitfalls of giving potential clients a peek at what you charge, and the need for a strong value proposition regardless! At the end, Steve shares his 2025 experiment of posting rates on his website. Did it help? Listen to find out! Summary:Visible pricing can attract the right clients but may deter others Discovery calls are essential for understanding client needs and budgets Experience plays a crucial role in determining pricing strategies Building relationships in the podcasting community is vital A qualitative sales page can effectively communicate value Podcast editing is a collaborative effort, not a commodity service Key moments:(00:00) The Pricing Debate in Podcast Editing (12:17) Understanding Client Budgets (18:28) The Impact of Pricing on Client Acquisition (24:59) Navigating the Business of Podcast Editing (32:17) Understanding Value in Podcasting Services (39:00) The Importance of Communicating Value (46:09) Analogies for Podcasting Value (52:22) Resource Allocation and Client Engagement Our guests:About Matthew Bliss: Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland. He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia. And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters. Plus, he hosts and co-hosts a few shows himself! Find Matthew Bliss at his website or his podcast Re:Thinking Podcasting About Mike Wilkerson: Mike, known as The STLPodFather , has been a pioneering voice in podcasting since 2005, turning every misstep into a lesson for aspiring creators.  With thousands of hours behind the mic and keyboard, he’s built  The 2GuysTalking Podcast Network  into a dynamic hub of business, marketing, and storytelling.  From studio capture to editing audio and video programming, voiceover sourcing to promotion, Mike transforms raw ideas into polished productions.  His mission? To spark your light bulb moments - and make sure they shine to guide you to a brighter future filled with perspective, education and legacy. Find more at https://2guystalking.com or the show he does with Bryan Entzminger - The Podcast Gauntlet ______________________________ Tools we used:*Riverside.fm to RECORD and edit a video versionWe used Riverside to record, provide the basis for the show notes, and even edit a different version for YouTube. *Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a

    51 min

  5. SEP 17

    The Three Buckets of Podcast Growth, with Adam Schaeuble

    Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients: Effort-based marketingPaid advertisingOrganic discoverability We discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results. Key takeaways:The three buckets of podcast GROWTHEffort-based marketing is often the LEAST effective for growthOur clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorshipsOrganic discoverability is CRUCIAL for attracting the right audienceShow names should be strategic and include relevant KEYWORDS for better searchabilityUsing a 72-hour promotion window can MAXIMIZE VISIBILITYPaid advertising on platforms like Overcast can yield BETTER RESULTS than social media adsPodcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platformsRebranding can significantly impact download numbers and audience engagement Key moments:(03:04) The Three Buckets of Podcast Growth (05:50) Effort-Based Marketing Strategies (12:03) Paid Advertising Insights (21:50) Organic Discoverability and SEO Strategies About Adam Schaeuble:Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business. Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School. Find him at https://www.podcastingbusiness.school Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show. ______________________________ Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode, create video shorts, and help with coming up with ideas for the show notes. *Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: New, Events, and Tips in the Podcast Editor Industry Newsletter Podcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry Newsletter "What do you want for Christmas" Trying to answer the question "Hey, what do you want for Christmas?" I've got some ideas: Podcast Editor t-shirts! Or coffee mugs. ☕️ Or hats. 🧢 And even socks!🧦 Go to https://www.PodcastEditorAcademy.com/tshirts This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    36 min

  6. AUG 27

    Metrics of Success: Understanding Podcast Analytics, with Seth Silvers

    I've been saying for over a decade that 50% of downloads are lies. The truth came out when the IOS 17 update hit, and everyone realized the Emperor had only half of his clothes. But Analytics? Those are GOLD! Seth Silvers from storyon.co shares the importance of analytics and metrics in measuring success. We go into the significance of retention rates, the need for experimentation in formats and the first 5 minutes of an episode, and how he communicate all this to their clients. Our conversation highlights the challenges of understanding downloads versus plays, the role of completion rates, and the long-term benefits of nurturing an audience. Key moments:Seth emphasizes the importance of analytics in podcastingRetention rates are more important than downloads for measuring successClients should be willing to experiment with their podcast contentThe first 30 seconds of a podcast are crucial for retaining listenersSpotify says the first 5 minutes is crucial to their recommendation enginePaid advertising won't fix a bad podcast or businessFeedback loops in podcasting can be long and challengingIt's essential to track metrics weekly to make timely adjustmentsPodcasts serve best as a middle-of-funnel marketing toolQuality content leads to organic growth and audience retentionUnderstanding the difference between downloads and plays is vital for podcasters Resources:Apple's Analytics: https://podcastsconnect.apple.comSpotify's Analytics: https://creators.spotify.comAmazon Music Analytics: https://podcasters.amazon.com About Seth Silvers:Seth is the founder and lead strategist of Story On Media, a podcast strategy and production agency working to help businesses launch and grow podcasts. His team has worked with some of the leading podcasts and creators in the country along with helping launch successful podcasts in micro-niche business industries.  Find more at www.storyon.co ______________________________ Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode. It also created an outline and list of key takeaways that helped us finalize the show notes. Oh, and we used Riverside's Ai Tools for making the "Video Lite" version of the episode for YouTube. *Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: New, Events, and Tips in the Podcast Editor Industry Newsletter Podcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry...

    49 min

  7. AUG 6

    Helping Clients with Ads and Sponsorships: How Can Podcast Editors Help?

    Want to help your clients grow revenue? We ask Heather Osgood, CEO of True Native Media, to share how Podcast Editors and Podcast Managers can work with sponsorships and advertising. Heather shares her expertise on what podcasters want from sponsorships, what works best to get a better ROI, and how podcast editors can work with agencies like True Native Media. Key learnings:The different types of podcast ads and which ones generate the most incomeHow to determine if a podcast is ready for sponsorships, and what to do if it’s notTactical things to consider for managing sponsorships, such as tracking downloads and communicating with brands Heather also touches on the importance of dynamic ad insertion, pixel tracking, and how to avoid ad overload. For more information, check out TrueNativeMedia.com or connect with Heather Osgood on LinkedIn. Key moments:(00:00) Heather Osgood from True Native Media (03:45) Expectations of Podcasters Regarding Sponsorships (06:07) The Role of Podcast Editors in Monetization (10:08) Download Numbers and Sponsorship Viability (12:49) Affiliate Ads as a Starting Point (16:29) Tracking Affiliate Performance (19:51) Qualitative vs. Quantitative Metrics in Sponsorships (24:01) Managing Sponsorships and Tracking Success Resources mentioned in the show:Heather's Representative Agency: TrueNativeMedia.comHeather on LinkedIn (check out her URL): LinkedIn.com/in/podcastadvertising/ About Heather Osgood:Heather is the Founder and CEO of True Native Media, a leading podcast representation agency that connects high-quality podcasts with major brands. With a background in radio and a focus on authentic brand partnerships, she’s helped shape the future of podcast advertising. Heather is also the host of The Podcast Advertising Playbook and a frequent speaker at industry events like Podcast Movement and SXSW. Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show. ______________________________ Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode and create marketing assets for the show. Their Ai editing tools saved about 3 hours of work and created the video version you'll find on YouTube. *WhisperTranscribe for SHOW NOTESWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. *Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamic!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your...

    38 min

  8. JUL 16

    Using Social Media to Turn Lurkers Into Your Clients’ Most Loyal Listeners

    Meredith Hackwith Edwards founder of an "idea consultancy" called Outsider Advantage, shares with us the challenges and opportunities of using social media to promote our clients' podcasts. She says to have fun when focusing on authentic and purposeful content. Meredith shares her experience working with clients on their specific strategies, while appropriately pricing and packaging our services to include social media support. Key moments:Identify and utilize strong self-identifiers in social media posts to resonate with your target audienceCreate short-form video content using tools like Opus Clips, highlighting engaging moments from your podcast episodesStrategically incorporate cliffhangers and intriguing questions in social media posts you create to drive engagement for your clientBuild social media promotion into your service packages, ensuring a balanced approach to marketing and productionAnalyze the effectiveness of your social media campaigns by tracking key metrics such as downloads and engagement to refine your strategy. Report those to your clients! About Meredith Hackwith Edwards:Podcasting since 2019, Meredith is the host & producer of Meredith for Real: the curious introvert, for which she was named one of Podcast Magazines 40 under 40 in 2022. Meredith is the founder of Outsider Advantage, an idea consultancy whose primary offering is podcast launch & production including Voices United in Education, which won two Addy Awards in 2023. She is best known for her imaginative approach to content creation & ability to humanize digital communication. When she’s not researching her next podcast guest, she’s hanging out with her husband at the beach, buying plants she doesn't need or planning her next trip. She believes in being lost in the right direction & that everyone should meet people outside the algorithm. Find her at OutsiderAdvantage (click here) or MeredithForReal.com Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show. __________________________ Tools we used:*Riverside.fm to recordWe used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan. *WhisperTranscribe for show notesWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself! *Captivate.fm for podcast media hostingWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or

    32 min
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About

Are you a Podcast Editor? Or becoming one? This is the show for Podcast Editors, by Podcast Editors. We mastermind topics with your peers, with industry leaders, and even have a little fun along the way. Follow or subscribe to the show, get involved in the Podcast Editors Club Facebook group, and stay in touch with the latest events and news through the newsletter at https://www.PodcastEditorAcademy.com/newsletter. When you're ready, consider joining us in the Podcast Editor Academy! This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Information

  • Creator
    Steve Stewart, Mark Deal
  • Years Active
    2020 - 2025
  • Episodes
    120
  • Rating
    Clean
  • Copyright
    © Podcast Editor Academy
  • Show Website
    Podcast Editors Mastermind