Uncommon Real Estate

Chris Craddock
  • 5.0 (45)
  • Marketing
  • Updated Weekly

Welcome to Uncommon Real Estate, hosted by multi-Millionaire real estate agent and investor Chris Craddock and Jeff Saferite. In exclusive mastermind conversations with some of the brightest minds in real estate, you’ll learn how to earn an extra 6-figures a year by finding creative solutions as real estate agents and investors. Don’t follow the herd, Be Uncommon!

  1. 3d ago

    Wealth, Freedom, and Why More Isn't Always Better (REWIND)

    Josh worked for  returns to the Uncommon Real Estate Podcast to share lessons from building a business that creates freedom, wealth, and long-term success. In this episode, Chris and Josh discuss what it takes to build a real estate business that can thrive without your constant involvement, the power of systems and leadership, and why so many entrepreneurs struggle because they keep "moving the goalposts." Josh also shares insights on wealth creation, agent training, and designing a life that doesn't require endless hustle. In This Episode:  Building a business that doesn't depend on you  The I-We-They model for leadership and delegation  Creating repeatable systems that scale  Why most agents quit too soon  Coaching and training for long-term success  Wealth building through real estate  Avoiding burnout while growing your business  The importance of defining what "enough" looks like  Why FREEDOM—not production—is the ultimate goalResources Mentioned: The Millionaire Real Estate Agent by Gary KellerConnect with Josh Stern: Email: josh@sternteam.comWebsite: www.sternteam.comConnect with Chris: Instagram: @craddrockFacebook: Chris Craddock BusinessRESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

    28 min

  2. Jun 15

    Why Most Real Estate Agents Never Change

    Most agents say they want to grow, but very few make the changes necessary to reach the next level. In this solo episode, Chris unpacks why change is so difficult and shares the three key ingredients that create lasting transformation in business and life: education, accountability, and tribe.  Through stories from his own journey in real estate, coaching, fitness, and leadership, Chris explains why your environment matters more than your intentions—and how getting around the right people can completely change your trajectory. In This Episode:  Why most people want change but struggle to sustain it  The hidden reason motivation alone never works  How continuous education creates growth opportunities  Why accountability accelerates results and eliminates excuses  The role coaching played in Chris's business transformation  How identity and community influence performanceHit Chris up:  Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/ RESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

    20 min

  3. Jun 8

    What I Learned Spending Time With Tony Robbins (REWIND)

    In this episode of Uncommon Real Estate, Chris shares some of his biggest takeaways from his experience with Tony Robbins. From leadership and investing to mindset, fear, gratitude, and personal responsibility, Chris breaks down the lessons that challenged his thinking and reinforced what it takes to build lasting wealth. Success isn't about having perfect timing or perfect conditions. It's about developing the mindset to anticipate opportunities, take action despite fear, and consistently invest in your future. The people who build extraordinary businesses and lives aren't necessarily smarter—they simply learn to think differently and act decisively when others hesitate. Whether you're a real estate agent, investor, entrepreneur, or someone looking to level up in life, this episode is packed with practical insights and timeless wisdom you can apply immediately. In This Episode, You'll Learn:  Why "leaders anticipate, losers react"  The importance of monthly recurring revenue (MRR) in building wealth  How successful investors navigate uncertain markets  Why time in the market beats timing the market  The powerful mindset lesson behind the "monkey and the apple" story  How fear and rejection keep people from reaching their potential  What Tony Robbins taught Chris about leadership, growth, and opportunity Hit Chris up:  Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/ RESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

    26 min

  4. Jun 1

    Why Sellers are Choosing Our Buyers Over Higher Offers

    Most real estate agents assume the highest offer always wins. But Chris has learned that price is only part of the equation. In this solo episode of the Uncommon Real Estate Podcast, Chris breaks down the negotiation strategies that consistently help his buyers win even when someone else is willing to pay more.  From creating certainty for sellers to leveraging stronger terms, lender relationships, and strategic offer deadlines, you'll learn the practical tactics that separate winning agents from everyone else. In This Episode, You'll Learn:  Why the highest offer doesn't always win  How to use BATNA (Best Alternative to a Negotiated Agreement) in negotiations  Why certainty is one of the most valuable assets in any real estate transaction  The role lender communication plays in winning competitive offers  The importance of reputation and likability in long-term success  How to make your offer "easy to say yes to"  Simple systems every buyer's agent should implement immediately Resources Mentioned Never Split the Difference by Chris Voss Getting to Yes by Roger Fisher and William Ury How to Win Friends and Influence People by Dale Carnegie Influence by Robert CialdiniHit Chris up:  Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/ RESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

    25 min

  5. May 25

    Negotiation Tactics Every Listing Agent Should Know

    What separates average listing agents from elite negotiators? In this episode, Chris Craddock breaks down the negotiation tactics every listing agent should know to help sellers maximize leverage, create competition, and avoid leaving money on the table. Chris shares why getting a home under contract “in four hours” may actually be a bad thing, how strategic pricing creates stronger offers, and why days on market can quietly destroy seller leverage. He also dives into the psychology behind multiple-offer situations, emotional decision-making, escalation clauses, and how top agents guide buyers and sellers through high-stakes negotiations without letting ego get involved. Whether you’re representing sellers, buying investment properties, or simply trying to become a stronger negotiator in every area of life, this episode is packed with practical strategies you can implement immediately. In This Episode:  Why “days on market” is the enemy of price  The biggest negotiation mistakes listing agents make  Why accepting an offer too quickly can cost sellers money  Chris’s ideal listing launch strategy  How to create leverage through multiple offers  Why escalation clauses often hurt sellers  The psychology of emotional investment in negotiations  The difference between verbal and written negotiations  What the “dang it number” means for buyers  How ego destroys real estate deals Key Takeaway: Great negotiation is not about “winning” the battle — it’s about creating the best possible outcome for your client while keeping emotions and ego under control. Hit Chris up:  Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/ RESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

    20 min

  6. May 18

    Most Agents Need Leverage, Not More Leads w/ Adrienne Green

    As AI reshapes the real estate industry, the agents who win won’t necessarily be the ones working harder — they’ll be the ones leveraging systems, automation, and virtual assistants better than everyone else. In this throwback episode, Chris sits down with former teacher turned real estate investor and entrepreneur Adrienne Green to unpack how she used virtual assistants to scale her business, buy back her time, and ultimately build a company she could step away from completely. Adrienne shares how leveraging overseas talent allowed her to focus on high-value activities, create a sellable business, and design a lifestyle centered around freedom instead of burnout. If you’ve ever felt stuck doing everything yourself, this episode is your wake-up call. Connect with Adrienne: VA Placement & Executive Assistant Services: https://workergenix.comInvestor Systems Coaching & Freedom Blueprint: https://adriennegreen.comHit Chris up:  Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/ RESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

    29 min

  7. May 11

    Getting Punched in the Face: The Secret to Winning in Real Estate

    What separates agents who survive from agents who thrive? In this powerful episode of the Uncommon Real Estate Podcast, Chris Craddock sits down with Branden Beasley to unpack the mindset shift that transformed his career — and his life. From Division I wrestling and boxing at the Naval Academy to nearly losing everything during the toughest real estate market in years, Branden shares how learning to “take a punch” became the foundation for explosive growth in business. Just two years ago, Branden closed only two deals and was bartending at night to stay afloat. Today, he’s leading one of the fastest-growing operations in Richmond, building community through Hive Agent, and helping other agents level up their businesses. This conversation dives deep into rejection, resilience, leadership, personal reinvention, and why your ability to recover after setbacks matters more than talent alone. If you’ve ever been discouraged by the market, betrayed by a client, or questioned whether you’re cut out for this business — this episode is for you. In This Episode, We Cover:  Why rejection hits so hard in real estate  Lessons from wrestling, boxing, and combat sports  How elite performers recover after setbacks  The emotional reality of entrepreneurship  Why environment matters more than motivation  The mindset required to rebuild after failure  Going from 2 deals to explosive growth  Building confidence through systems and consistencyHit up Branden: Connect with Branden Beasley  Instagram: @RealEstateBeasley  Hive Agent: Hive Agent Instagram: @Hive_AgentConnect with Chris: Instagram: @craddrockFacebook: Chris Craddock

    27 min

  8. May 4

    How ‘Being Nice’ Is Sabotaging Your Real Estate Business w/ TJ O'Connell

    If you’ve ever been told you’re “great with people” but your production doesn’t reflect it… this episode is what you need to hear. In this episode of the Uncommon Real Estate Podcast, Chris sits down with TJ O’Connell to unpack the hard truth that many agents never realize: 👉 Being nice doesn’t close deals. TJ shares his journey from part-time agent doing 10–12 deals a year… to a full-time producer with 20+ deals in his pipeline—and the mindset shift that changed everything. The breakthrough was learning that true kindness means helping clients move forward—even when it’s uncomfortable. This episode dives into:  The difference between being nice vs. being effective Why “maybes” are killing your pipeline  How to confidently ask for a yes or no (without being pushy)  The daily habits that separate top producers from struggling agents  Why consistency—not talent—is the real competitive advantage If you’re ready to stop being liked and start getting results, this episode is for you. Key Takeaways  “Nice” agents often avoid the very conversations that lead to deals  A “maybe” is just a delayed “no” that clogs your pipeline  Closing is not pressure—it’s leadership  Consistent follow-up beats talent every time  You don’t need more leads—you need better conversationsConnect with TJ: 📱 Phone: 703-343-0236 📲 Socials:  Facebook: TJ O’Connell  Instagram: TJ O’Connell Connect with Chris: Instagram: @craddrockFacebook: Chris CraddockResources 🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

    31 min
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5
out of 5
45 Ratings

About

Welcome to Uncommon Real Estate, hosted by multi-Millionaire real estate agent and investor Chris Craddock and Jeff Saferite. In exclusive mastermind conversations with some of the brightest minds in real estate, you’ll learn how to earn an extra 6-figures a year by finding creative solutions as real estate agents and investors. Don’t follow the herd, Be Uncommon!

Information

  • Creator
    Chris Craddock
  • Years Active
    2020 - 2026
  • Episodes
    323
  • Rating
    Clean
  • Copyright
    © 2026 Uncommon Real Estate
  • Show Website
    Uncommon Real Estate

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