The Dead Pixels Society podcast Gary Pageau

Picture your business's voice echoing with unmistakable clarity across the digital expanse—this is the power of consistency in marketing that Kate McQuade, Senior Director of Marketing at P360, unpacks in the latest Dead Pixels Society podcast conversation with Gary Pageau. With her extensive background, McQuade illustrates why a solid, unified brand message is more than just a good idea; it's a fundamental pillar in carving out a memorable identity in the tech and healthcare sectors. She unravels the basics of marketing, where the durability of your brand's core message intertwines with the threads of creative campaigns that keep your audience captivated when introducing technological innovations.

McQuade reveals the metrics that pave the road to success, from the tangible terrain of sales figures to the abstract vistas of social media engagement. 

The discussion doesn't end at strategy—it continues into the very nexus of marketing operations: data management. She shares insights on CRM systems and integrated POS solutions that make sense of customer trends with the ease of a seasoned sailor charting familiar waters. McQuade also touches on the generational mosaic of consumer behavior, urging an adaptive approach to messaging that resonates whether your audience is loyal Boomers or trendsetting Gen Z. 
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MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

Gary Pageau of the Dead Pixels Society sits down with JF Maion, the entrepreneurial mind behind the family-owned PhotoDeck. Learn firsthand about the company's transformative leap from a stock photography niche to a sanctuary for photographers. PhotoDeck has carved out a unique space in the world of photography, offering everything from proofing galleries to robust e-commerce capabilities. Maion details the deliberate choices made to allow photographers to maintain full control and reap the full rewards of their sales, through a commission-free model that's as refreshing as it is rewarding.

Discover the core values steering this European family business: autonomy, transparency, and an unyielding commitment to customer satisfaction. 
Energize your sales with Shareme.chat, the proven texting platform. 
ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

Unlock the mysteries of marketing's impact on business success as Gee Ranasinha, CEO of Kexino, takes us on a revealing expedition into the heart of digital transformation and strategic branding. The conversation with Gary Pageau of the Dead Pixels Society travels from the early days of digital photography to the intricacies of crafting marketing strategies that resonate with consumers and outshine the competition.

Reflecting on his 16 years of early digital photography experience, Ranasinha enlightens us on the perils and pitfalls businesses encounter when navigating marketing waters without a seasoned guide. He examines the nuances of brand perception, the vital role of strategic insight, and the powerful synergy between marketing and sales—distilling the essence of what drives a business forward.

Step behind the curtain of marketing and strategy, where Ranasinha confronts the skepticism of C-suite executives and the tension between logic and creativity. Learn how the blend of art and science in marketing can be the difference between noise and signal in an oversaturated market. As they traverse the evolving landscape of advertising technology and AI, Pageau and Ranasinha dissect the relationship dynamics between marketing and sales, emphasizing the significance of maintaining their distinct roles for the benefit of long-term strategic goals. 
Energize your sales with Shareme.chat, the proven texting platform. 
ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

Discover the transformative journey of IMG.LY's Eray Basar as we traverse the landscape of tech innovation and product development. In this candid conversation with Gary Pageau of the Dead Pixels Society, Basar shares the highs and lows of starting a tech-focused agency that launched a popular Twitter photo service and the subsequent pivot to a product development powerhouse. He shares IMG.LY's the importance of adaptable business models, the advantages of an agency's perspective in product creation, and the art of learning from your audience to spearhead product innovation.

Venture into the complex world of tech licensing,  Basar decodes the intricacies of monetization and the delicate art of pricing pioneering technologies. The discussion navigates the challenges of the printing industry, adapting marketing strategies to the unique visual languages of different social platforms, and considering the future impacts of artificial intelligence on the field.
Energize your sales with Shareme.chat, the proven texting platform. 
ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

Have you ever found yourself at a career crossroads, yearning for creative liberation and the thrill of entrepreneurship? Drew Donaldson, founder of GroHaus, joins Gary Pageau of the Dead Pixels Society to share his transformation from a film and television graduate to a marketing maven. Donaldson transports us through inspirations drawn from his parents' business savvy, and how a mix of resilience, strategic thinking, and a dash of serendipity allowed him to cultivate a flourishing marketing agency amidst the chaos of a global pandemic.

Donaldson provides an insider's look at the delicate dance between maintaining creative gusto and the practicalities of delivering standout marketing services. He dissects the nuances of small business marketing, from the allocation of budgets to embracing technological advancements, all while keeping the human touch at the forefront—think Ace Hardware's neighborly charm versus the big-box detachment.
Energize your sales with Shareme.chat, the proven texting platform. 
ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

There are moments when life throws a curveball that ignites a spark within us, reshaping our future in ways we never expected. Rachel Arbuckle is no stranger to such pivotal moments. On the podcast today, she recounts a harrowing experience that nearly cost her family's photographic legacy to fire, prompting her to start 2000 Paces Photo Organizing. She transitions from the structured corporate world to the entrepreneurial realm of photo preservation.

Arbuckle walks us through the expansive growth from a cozy home office to a dynamic 1,400-square-foot workspace. and how the Photo Managers community became instrumental to her business. Looking ahead, Arbuckle delves into the intricacies of non-proprietary storage solutions, the ethical use of AI, and the increasing demand for services that help manage the digital deluge of customer photo collections.


Energize your sales with Shareme.chat, the proven texting platform. 
ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning