Full Time Lash Artist Podcast with Cosmina Esanu

Cosmina Esanu
  • 5.0 (18)
  • FASHION & BEAUTY
  • UPDATED WEEKLY

Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!Learn more at https://limitlashes.com/podcast/

  1. 23H AGO

    🔍 Why Your Lash Videos Don’t Grow (And How the Algorithm Actually Works) - 84

    Most lash artists think the algorithm is against them. The truth? The algorithm just doesn’t understand your account yet. In this episode of Full Time Lash Artist, we break down how Instagram and TikTok actually categorize content, why the first 3 seconds of your video decide everything, and how small accounts can start getting views even with less than 100 followers. We also talk about: Why the first 3 seconds determine if your video spreadsHow the algorithm decides what category your content belongs inWhy copying what already works is smarter than reinventing everythingThe difference between thumbnails, titles, and hooksWhy perfect videos often perform worse than simple onesHow to analyze high-performing videos in your nicheThe mistake creators make when they try to “improve” something that already worksWhen it actually makes sense to spend money on adsWhy ads only amplify what already worksWhy you should never compare your beginning to someone else’s level 10If you’re posting consistently but your content isn’t growing, this episode explains what the algorithm is actually looking for—and how to work with it instead of guessing. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    15 min

  2. MAR 2

    🎯 Why Some Lash Artists Get Booked (And Others Don’t) - 83

    You can have talent. You can have certifications. You can even have better work than your competitors. And still not get booked. In this episode of Full Time Lash Artist, we break down what actually makes someone choose you. From being the first on Google, to replying within minutes, to building relatability and rapport — this is the psychology behind why clients say yes. We also talk about: Why fast replies close more clients than perfect techniqueHow Google search behavior actually worksWhy most businesses waste their leadsThe difference between traffic and real bookingsWhat happens when you bootstrap vs throw money at adsTransitioning from employee mindset to business owner thinkingWhy relatability (accent, personality, background) builds trustThe danger of chasing growth without fixing mistakes firstHow to think about ROI when you don’t have money to wasteWhy nurturing leads is non-negotiableIf you want predictable bookings instead of hoping someone chooses you, this episode shows you what really moves the needle. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    12 min

  3. FEB 23

    📈 How to Fill Your Schedule and Raise Your Prices the Smart Way - 82

    If you say you want “40 hours booked,” you’re thinking like an employee. If you say you want “40 clients,” now you’re thinking like a business owner. In this episode of Full Time Lash Artist, we break down what it really takes to fill your schedule, how to reverse-engineer your income goals, and why lashes are a luxury service — not a necessity. That one shift changes how you price, market, and attract the right client. We go deep into: Why fast response time is your first sales skillWhy lashes fall into the luxury category (and why that matters)How to calculate the real lifetime value of one clientWhen to raise prices — and why 20% is the magic numberWhy 20% of clients leaving can still make you more moneyHow to build a client avatar (meet “Jenny”)Why income level matters when targeting clientsHow to reverse-engineer 6-month goals properlyWhy rent should follow revenue — not the other way aroundHow ChatGPT can literally do your market researchIf you want predictable bookings, confident pricing, and a real plan — not just vibes — this episode walks you through the math behind it. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  4. FEB 16

    💸 Referrals, Rapport & Real Growth: How Lash Artists Scale - 81

    Most lash artists think growth comes from posting more. It doesn’t. Growth comes from understanding human psychology, building rapport, and creating systems that make referrals predictable. In this episode, we break down how to turn Canva into a business tool, how to use business cards the smart way, how to structure a referral program that actually motivates people, and why ads should be treated like a light switch — on when you need clients, off when you’re full. We also go deep into: Why “what’s in it for them” matters in every referralHow to design referral cards using Canva + VistaprintWhen $25 discounts make more sense than paid adsThe difference between a lead and a paying clientWhy rapport closes more sales than techniqueHow accent, personality, pets, stories — all build trustWhy we hate being sold… but love to buyHow to study your own scrolling behavior to improve contentHow to reverse-engineer competitors the smart wayWhy one bad review can cost you months of growthIf you want predictable bookings instead of random luck, this episode will change how you look at referrals, marketing, and selling. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  5. FEB 9

    🏢 From Side Hustle to Real Business: The Right Way to Start - 80

    Most lash artists don’t fail because of skill—they fail because the business side is messy from day one. In this episode, we walk through what actually matters when you’re starting: setting up Google Maps, choosing the right account names, linking socials the smart way, posting content with intent, and deciding when it makes sense to go all in versus testing things first. We also break down payments, deposits, reviews, filming options if you hate being on camera, and why half-committing costs more time than money. What you’ll learn: How to set up Google Maps before asking for reviewsWhy consistent names across platforms matterHow social links help Google trust your businessWhen to create accounts even if you don’t post yetSimple video options if you’re camera-shyHow to make booking and payments friction-freeWhen Venmo/Cash App is okay—and when it’s notWhy going halfway slows everything downHow business credit starts earlier than most thinkHow to decide if this stays a side gig or becomes realIf you’re serious about building something that lasts, this episode helps you set it up right—without overcomplicating it. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  6. FEB 2

    💼 LLCs, Liability, and the Real Business Side of Lash Work - 79

    At some point, every lash artist has to stop thinking like a freelancer and start thinking like a business owner. This episode breaks down what that really means—without fear-mongering or overcomplicating it. We talk about why business certificates matter, how LLCs and DBAs actually work, how to protect yourself legally, and why separating personal and business finances changes everything long term. We also cover referrals, lead flow, client psychology, and why content and reviews should do most of the selling for you. This is the stuff nobody explains clearly—and it’s usually learned the hard way. What you’ll learn: Why banks won’t open accounts without a business certificateHow LLCs protect you personally (and why that matters)Why you shouldn’t get stuck on the “perfect” business nameHow DBAs let you change names without restartingWhat business insurance actually covers in beauty servicesWhy separating personal and business credit mattersHow referrals and ads work togetherThe 3 main client types—and how to talk to eachWhy reviews and video testimonials sell better than youHow to think long-term without rushing decisionsIf you want to build something real—not just book appointments—this episode helps you shift how you think about the business side. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  7. JAN 26

    🛠️ The Tools, Mindset, and Confidence Lash Artists Actually Need - 78

    Most lash and facial artists already have what they need—but they’re holding themselves back. In this episode of Full Time Lash Artist, we break down the simple tools that make your life easier (Canva, ChatGPT, CapCut), how to turn word-of-mouth into an actual referral system, and why confidence matters more than perfect grammar, accents, or aesthetics. We also talk about luxury services, protecting your reputation, using your own results as proof, and why people connect with you—not your logo. What you’ll learn:  Why Canva and ChatGPT should be daily tools, not “nice to haves.” How to build a referral program instead of hoping for word of mouth Why protecting reviews matters more than saving an hour of work How luxury services change how you communicate online Why people book people, not logos How using your own results builds instant trust Why captions matter more than thumbnails at the start How to post confidently even if English isn’t your first language Why accents don’t stop bookings—self-doubt does How consistency beats perfection every timeIf you’ve been overthinking tools, content, or confidence—this episode will reset how you approach all three. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    13 min

  8. JAN 19

    🎯 The Exact Setup Lash Artists Need Before Running Ads - 77

    Before you spend a dollar on ads, you need the basics locked in. This episode walks through the exact setup every lash or facial artist should have before trying to scale. We cover how to use your name consistently across platforms, how to build trust with Google Maps, how to use Instagram as your “website,” and how referral programs quietly bring in repeat clients. We also talk about when to automate, when to save money, and how to think about ads without panic. This is the foundation work most people skip, then wonder why ads don’t work. What you’ll learn: What name to use on business cards, socials, and GoogleHow to set up Google Maps when you work from homeWhy Instagram should be your website at the startHow to connect IG, Facebook, TikTok, YouTube, and Pinterest correctlyWhy logos don’t matter early onHow referral programs actually drive repeat incomeWhen to post manually vs pay for automationWhy Google Ads work well for lash and facial servicesHow $10/day ads can pay for themselves fastWhat to fix before launching any campaignIf you want ads to work later, this episode shows you what needs to be done first. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    10 min
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5
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18 Ratings

About

Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!Learn more at https://limitlashes.com/podcast/

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