Full Time Lash Artist Podcast with Cosmina Esanu

Cosmina Esanu
  • 5.0 (18)
  • FASHION & BEAUTY
  • UPDATED WEEKLY

Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!Learn more at https://limitlashes.com/podcast/

  1. 3D AGO

    💸 Referrals, Rapport & Real Growth: How Lash Artists Scale - 81

    Most lash artists think growth comes from posting more. It doesn’t. Growth comes from understanding human psychology, building rapport, and creating systems that make referrals predictable. In this episode, we break down how to turn Canva into a business tool, how to use business cards the smart way, how to structure a referral program that actually motivates people, and why ads should be treated like a light switch — on when you need clients, off when you’re full. We also go deep into: Why “what’s in it for them” matters in every referralHow to design referral cards using Canva + VistaprintWhen $25 discounts make more sense than paid adsThe difference between a lead and a paying clientWhy rapport closes more sales than techniqueHow accent, personality, pets, stories — all build trustWhy we hate being sold… but love to buyHow to study your own scrolling behavior to improve contentHow to reverse-engineer competitors the smart wayWhy one bad review can cost you months of growthIf you want predictable bookings instead of random luck, this episode will change how you look at referrals, marketing, and selling. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  2. FEB 9

    🏢 From Side Hustle to Real Business: The Right Way to Start - 80

    Most lash artists don’t fail because of skill—they fail because the business side is messy from day one. In this episode, we walk through what actually matters when you’re starting: setting up Google Maps, choosing the right account names, linking socials the smart way, posting content with intent, and deciding when it makes sense to go all in versus testing things first. We also break down payments, deposits, reviews, filming options if you hate being on camera, and why half-committing costs more time than money. What you’ll learn: How to set up Google Maps before asking for reviewsWhy consistent names across platforms matterHow social links help Google trust your businessWhen to create accounts even if you don’t post yetSimple video options if you’re camera-shyHow to make booking and payments friction-freeWhen Venmo/Cash App is okay—and when it’s notWhy going halfway slows everything downHow business credit starts earlier than most thinkHow to decide if this stays a side gig or becomes realIf you’re serious about building something that lasts, this episode helps you set it up right—without overcomplicating it. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  3. FEB 2

    💼 LLCs, Liability, and the Real Business Side of Lash Work - 79

    At some point, every lash artist has to stop thinking like a freelancer and start thinking like a business owner. This episode breaks down what that really means—without fear-mongering or overcomplicating it. We talk about why business certificates matter, how LLCs and DBAs actually work, how to protect yourself legally, and why separating personal and business finances changes everything long term. We also cover referrals, lead flow, client psychology, and why content and reviews should do most of the selling for you. This is the stuff nobody explains clearly—and it’s usually learned the hard way. What you’ll learn: Why banks won’t open accounts without a business certificateHow LLCs protect you personally (and why that matters)Why you shouldn’t get stuck on the “perfect” business nameHow DBAs let you change names without restartingWhat business insurance actually covers in beauty servicesWhy separating personal and business credit mattersHow referrals and ads work togetherThe 3 main client types—and how to talk to eachWhy reviews and video testimonials sell better than youHow to think long-term without rushing decisionsIf you want to build something real—not just book appointments—this episode helps you shift how you think about the business side. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  4. JAN 26

    🛠️ The Tools, Mindset, and Confidence Lash Artists Actually Need - 78

    Most lash and facial artists already have what they need—but they’re holding themselves back. In this episode of Full Time Lash Artist, we break down the simple tools that make your life easier (Canva, ChatGPT, CapCut), how to turn word-of-mouth into an actual referral system, and why confidence matters more than perfect grammar, accents, or aesthetics. We also talk about luxury services, protecting your reputation, using your own results as proof, and why people connect with you—not your logo. What you’ll learn:  Why Canva and ChatGPT should be daily tools, not “nice to haves.” How to build a referral program instead of hoping for word of mouth Why protecting reviews matters more than saving an hour of work How luxury services change how you communicate online Why people book people, not logos How using your own results builds instant trust Why captions matter more than thumbnails at the start How to post confidently even if English isn’t your first language Why accents don’t stop bookings—self-doubt does How consistency beats perfection every timeIf you’ve been overthinking tools, content, or confidence—this episode will reset how you approach all three. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    13 min

  5. JAN 19

    🎯 The Exact Setup Lash Artists Need Before Running Ads - 77

    Before you spend a dollar on ads, you need the basics locked in. This episode walks through the exact setup every lash or facial artist should have before trying to scale. We cover how to use your name consistently across platforms, how to build trust with Google Maps, how to use Instagram as your “website,” and how referral programs quietly bring in repeat clients. We also talk about when to automate, when to save money, and how to think about ads without panic. This is the foundation work most people skip, then wonder why ads don’t work. What you’ll learn: What name to use on business cards, socials, and GoogleHow to set up Google Maps when you work from homeWhy Instagram should be your website at the startHow to connect IG, Facebook, TikTok, YouTube, and Pinterest correctlyWhy logos don’t matter early onHow referral programs actually drive repeat incomeWhen to post manually vs pay for automationWhy Google Ads work well for lash and facial servicesHow $10/day ads can pay for themselves fastWhat to fix before launching any campaignIf you want ads to work later, this episode shows you what needs to be done first. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    10 min

  6. JAN 12

    🧠 How to Set Up Your Name, Referrals, and Space the Smart Way - 76

    A lot of lash and facial artists slow themselves down by overthinking names, spaces, and “looking legit” too early. This episode breaks down how to set things up cleanly from the start—without stretching yourself or creating problems later. We talk about why your personal name should lead your brand, why underscores hurt discoverability, why mixing businesses (even with family) causes headaches, and how referrals can quietly become one of your biggest income drivers. We also cover starting from home, pricing honestly, and how to decide when renting a space actually makes sense. What you’ll learn: Why your personal name should lead your beauty brandHow underscores and symbols hurt search and visibilityWhy combining businesses (even with siblings) creates long-term issuesHow to collaborate without merging accounts or financesHow to set up a simple referral program that actually worksWhat to say so clients remember to refer youWhy business cards still matter—even without a salonHow to price fairly when working from homeHow to decide between $600 vs $1,000 rent without guessingWhy losing some clients is part of building the right businessIf you’re building step by step and want clarity instead of pressure, this episode helps you make smarter moves now—so you don’t have to undo them later. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  7. JAN 5

    👤 Personal Brand vs Service Page: What Lash Artists Get Wrong - 75

    If your account is confusing, clients won’t stick around long enough to book. You get about 2–3 seconds to win or lose someone online—and most lash artists lose it by mixing services, names, and messaging. In this episode of Full Time Lash Artist, we break down when you should switch to a personal brand, why combining lashes with other services under one account hurts clarity, and how to set yourself up for future growth without rebranding later. We also talk SEO mistakes (yes, underscores matter), platform strategy, and why small accounts should fix this early—before the views explode. What you’ll learn: When to use your personal name vs a service-based accountWhy mixing lashes, facials, nails, and beauty services confuses clientsHow clarity in your bio affects bookings in secondsWhy rebranding is easier when your account is still smallThe SEO mistake killing discoverability (underscores)Why YouTube Shorts can outperform IG and TikTokHow captions alone can multiply your viewsWhy brands want to work with people, not service pagesHow to collaborate with family without merging accountsHow to future-proof your brand inside the beauty spaceIf you plan to grow, monetize, or add services later, this episode helps you make the right move now—before it costs you traction. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    11 min

  8. 12/29/2025

    💸 How Lash Artists Turn Views Into Bookings - 74

    Most lash artists are posting nonstop—and still wondering why nobody books. The problem isn’t the content. It’s the missing ask. In this episode, we break down how sales actually happen in beauty businesses: urgency, promotions, confidence, and clear calls to action. We talk about why having a salon doesn’t make money, why clients don’t “just show up,” and how to structure your offers so people feel ready to book now—not later. This is about running your business like a business, not a hobby. What you’ll learn: Why content without a CTA won’t bring clientsHow to structure promos that don’t cheapen your brandThe psychology behind “limited spots” and urgencyHow to raise prices and still run discounts correctlyWhat to say at the end of every video, post, and storyWhy asking directly increases bookings immediatelyHow to rebook clients without asking “do you want to?”Why marketing beats upgrading your space too earlyHow to use stories daily without sounding pushyThe real reason consistency creates demandIf you’re tired of likes without bookings, this episode shows you how to turn attention into money. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min
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About

Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!Learn more at https://limitlashes.com/podcast/

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