Full Time Lash Artist Podcast with Cosmina Esanu

Cosmina Esanu
  • 5.0 (18)
  • FASHION & BEAUTY
  • UPDATED BIWEEKLY

Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!Learn more at https://limitlashes.com/podcast/

  1. 5D AGO

    📲 How Lash Artists Should Build a Personal Brand on Instagram - 87

    If you’re a lash artist trying to grow on Instagram, this episode will save you a lot of wasted time. Because the truth is… most lash artists are still thinking about Instagram the old way. In this episode, we break down why personal branding beats hiding behind a business name, how Instagram’s algorithm is getting smarter with AI, and why your first 3 seconds matter more than your hashtags. We also talk about: Why lash artists should build under their name, not just a logoHow to combine multiple beauty services under one personal brandWhen it makes sense to rebrand your Instagram, TikTok, and FacebookWhy usernames need to be simple, searchable, and SEO-friendlyWhy underscores, dots, and random numbers hurt discoverabilityHow Instagram now understands what your video is actually aboutWhy you can’t “trick the algorithm” with hashtags anymoreHow to use Instagram’s blue topic labels to reverse-engineer viral contentWhy small accounts can grow faster now than beforeThe real reason your Reels die in the first 3 secondsHow to create content the algorithm can actually categorize and pushIf you’ve been wondering how to set up your page, what to name it, what to post, or why your Reels aren’t moving… this episode gives you the strategy behind it. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  2. MAR 23

    👩‍💼 Should Lash Artists Use a Personal Brand or Business Page? - 86

    One of the biggest questions new lash artists ask after training is: Do I need a brand-new Instagram page… or can I use the one I already have? In this episode, we break down one of the smartest social media decisions beginner and growing lash artists need to make—especially if you already offer other beauty services like esthetics, skincare, brows, or facials. We talk about: Should you start a new lash page or keep your current account?When it makes sense to combine services under one InstagramWhy small beauty accounts shouldn’t throw away existing tractionThe difference between a personal brand and a business brandWhy people connect with people more than logosHow to rebrand your page the right way if you offer multiple beauty servicesWhy your name can be your best long-term brand assetHow to future-proof your content if you plan to add more services laterWhy your personal life can actually help you attract more clientsHow shared interests build trust and make people more likely to bookIf you’ve been stuck overthinking your Instagram setup, your niche, or how to position yourself online as a lash artist… this episode will help you stop guessing and build a page that can actually grow with you. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    11 min

  3. MAR 16

    🚀 When Should Lash Artists Start Running Ads? - 85

    A lot of new lash artists ask the same question: Should I start running Instagram or Google ads right away… or wait until I’m better? In this episode of Full Time Lash Artist, we break down the honest answer. We talk about the mistake too many beginners make when they try to spend money before they’re truly ready to sell the service—and why ads won’t save a weak foundation. You’ll also hear a real early story from Cosmina about landing a mega volume client from Instagram before she fully felt ready… and what happened next. Inside this episode, we cover: The right time to start running ads as a beginner lash artistWhy you should never pay for traffic before you can confidently sellThe difference between practicing and actually being ready to chargeWhy “ads are gasoline” and your offer has to be the fire firstHow to know if your skill set is ready for paid promotionWhy comparing your chapter 1 to someone else’s chapter 10 kills momentumWhat counts as a real business resource (not just money)How to use existing beauty clients as your first lash leadsWhy referrals are still one of the fastest ways to growWhy Google Ads may work faster than Instagram for lash extensions todayHow AI has made Google ads easier for beginners than beforeIf you’re stuck wondering if you should wait, post more, practice more, or finally put money behind your business… this episode will help you make the right move based on where you actually are. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    11 min

  4. MAR 9

    🔍 Why Your Lash Videos Don’t Grow (And How the Algorithm Actually Works) - 84

    Most lash artists think the algorithm is against them. The truth? The algorithm just doesn’t understand your account yet. In this episode of Full Time Lash Artist, we break down how Instagram and TikTok actually categorize content, why the first 3 seconds of your video decide everything, and how small accounts can start getting views even with less than 100 followers. We also talk about: Why the first 3 seconds determine if your video spreadsHow the algorithm decides what category your content belongs inWhy copying what already works is smarter than reinventing everythingThe difference between thumbnails, titles, and hooksWhy perfect videos often perform worse than simple onesHow to analyze high-performing videos in your nicheThe mistake creators make when they try to “improve” something that already worksWhen it actually makes sense to spend money on adsWhy ads only amplify what already worksWhy you should never compare your beginning to someone else’s level 10If you’re posting consistently but your content isn’t growing, this episode explains what the algorithm is actually looking for—and how to work with it instead of guessing. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    15 min

  5. MAR 2

    🎯 Why Some Lash Artists Get Booked (And Others Don’t) - 83

    You can have talent. You can have certifications. You can even have better work than your competitors. And still not get booked. In this episode of Full Time Lash Artist, we break down what actually makes someone choose you. From being the first on Google, to replying within minutes, to building relatability and rapport — this is the psychology behind why clients say yes. We also talk about: Why fast replies close more clients than perfect techniqueHow Google search behavior actually worksWhy most businesses waste their leadsThe difference between traffic and real bookingsWhat happens when you bootstrap vs throw money at adsTransitioning from employee mindset to business owner thinkingWhy relatability (accent, personality, background) builds trustThe danger of chasing growth without fixing mistakes firstHow to think about ROI when you don’t have money to wasteWhy nurturing leads is non-negotiableIf you want predictable bookings instead of hoping someone chooses you, this episode shows you what really moves the needle. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    12 min

  6. FEB 23

    📈 How to Fill Your Schedule and Raise Your Prices the Smart Way - 82

    If you say you want “40 hours booked,” you’re thinking like an employee. If you say you want “40 clients,” now you’re thinking like a business owner. In this episode of Full Time Lash Artist, we break down what it really takes to fill your schedule, how to reverse-engineer your income goals, and why lashes are a luxury service — not a necessity. That one shift changes how you price, market, and attract the right client. We go deep into: Why fast response time is your first sales skillWhy lashes fall into the luxury category (and why that matters)How to calculate the real lifetime value of one clientWhen to raise prices — and why 20% is the magic numberWhy 20% of clients leaving can still make you more moneyHow to build a client avatar (meet “Jenny”)Why income level matters when targeting clientsHow to reverse-engineer 6-month goals properlyWhy rent should follow revenue — not the other way aroundHow ChatGPT can literally do your market researchIf you want predictable bookings, confident pricing, and a real plan — not just vibes — this episode walks you through the math behind it. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  7. FEB 16

    💸 Referrals, Rapport & Real Growth: How Lash Artists Scale - 81

    Most lash artists think growth comes from posting more. It doesn’t. Growth comes from understanding human psychology, building rapport, and creating systems that make referrals predictable. In this episode, we break down how to turn Canva into a business tool, how to use business cards the smart way, how to structure a referral program that actually motivates people, and why ads should be treated like a light switch — on when you need clients, off when you’re full. We also go deep into: Why “what’s in it for them” matters in every referralHow to design referral cards using Canva + VistaprintWhen $25 discounts make more sense than paid adsThe difference between a lead and a paying clientWhy rapport closes more sales than techniqueHow accent, personality, pets, stories — all build trustWhy we hate being sold… but love to buyHow to study your own scrolling behavior to improve contentHow to reverse-engineer competitors the smart wayWhy one bad review can cost you months of growthIf you want predictable bookings instead of random luck, this episode will change how you look at referrals, marketing, and selling. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  8. FEB 9

    🏢 From Side Hustle to Real Business: The Right Way to Start - 80

    Most lash artists don’t fail because of skill—they fail because the business side is messy from day one. In this episode, we walk through what actually matters when you’re starting: setting up Google Maps, choosing the right account names, linking socials the smart way, posting content with intent, and deciding when it makes sense to go all in versus testing things first. We also break down payments, deposits, reviews, filming options if you hate being on camera, and why half-committing costs more time than money. What you’ll learn: How to set up Google Maps before asking for reviewsWhy consistent names across platforms matterHow social links help Google trust your businessWhen to create accounts even if you don’t post yetSimple video options if you’re camera-shyHow to make booking and payments friction-freeWhen Venmo/Cash App is okay—and when it’s notWhy going halfway slows everything downHow business credit starts earlier than most thinkHow to decide if this stays a side gig or becomes realIf you’re serious about building something that lasts, this episode helps you set it up right—without overcomplicating it. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min
See All (87)

5
out of 5
18 Ratings

About

Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!Learn more at https://limitlashes.com/podcast/

Information