Full Time Lash Artist Podcast with Cosmina Esanu

Cosmina Esanu
  • 5.0 (18)
  • Fashion & Beauty
  • Updated Biweekly

Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!Learn more at https://limitlashes.com/podcast/

  1. 2d ago

    📱 How to Get Your First Lash Clients with Instagram Ads - 100

    Do you really need thousands of followers to get lash clients? Not anymore. In this episode of the Full Time Lash Artist Podcast, we break down a simple Instagram marketing strategy that beginner lash artists can use to start attracting clients, building trust, and booking appointments—even if they’re starting from zero. You’ll learn: ✨ Why Instagram Stories build trust faster than posts ✨ How sharing your personality helps clients connect with you ✨ The purpose of Highlights, Reels, and pinned posts ✨ Why every new lash artist should have at least 9 posts before running ads ✨ How to create an irresistible first-time offer ✨ The biggest mistake beginners make when boosting Instagram posts ✨ Why direct messages outperform website clicks for local businesses ✨ How to choose your ideal client before spending money on ads ✨ How much you should budget for your first Instagram campaign ✨ Why lifetime customer value matters more than your first appointment ✨ The simplest targeting strategy for beginner lash artists ✨ How to connect Instagram and Facebook to save time ✨ Why you don’t need a website to start getting clients We also explain why promotions work, how to beat local competitors without competing on price forever, and why focusing on conversations in your DMs can grow your business faster than chasing followers. Whether you’re launching your lash business from home or trying to fill your appointment book, this episode gives you a practical roadmap to start generating leads with Instagram. Because your first goal isn’t to become an influencer. It’s to become fully booked. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    11 min

  2. Jun 22

    🚀 The Simple Marketing Plan That Gets Your First Lash Clients - 99

    Starting a lash business can feel overwhelming. Should you focus on Instagram? Google? Facebook? Ads? Reviews? Content? In this episode of the Full Time Lash Artist Podcast, we break down a simple marketing strategy that beginner lash artists can use to start getting clients without wasting time, money, or energy on every platform available. You’ll learn: ✨ The 3 platforms every new lash artist should focus on first ✨ Why Google Business Profile and Instagram are the foundation of your marketing ✨ How to use Facebook to generate free traffic from people who already know you ✨ Why before-and-after photos continue to outperform most content ✨ The role offers and promotions play in attracting new clients ✨ How much you should realistically spend on ads as a beginner ✨ Why getting messages doesn’t always mean your ads failed ✨ The difference between a marketing problem and a sales problem ✨ How to create content even if you don’t have clients yet ✨ Why consistency beats perfection when you’re starting out ✨ How to use Canva to create content quickly and easily ✨ Why Pinterest could become a hidden opportunity for beauty professionals ✨ How to use competitor content for inspiration without copying ✨ The mistake that causes many new lash artists to quit advertising too early We also discuss why many business owners blame ads when the real issue is what happens after the lead arrives. If your campaign generates messages but nobody books, the problem may not be the ad itself. Whether you’re launching your lash business from home, renting a suite, or trying to fill an empty appointment book, this episode will help you focus on the activities that actually move the needle. Because getting clients isn’t about being everywhere. It’s about showing up consistently where your customers are already looking. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    9 min

  3. Jun 15

    📅 The Refill Strategy Every Lash Artist Should Be Using - 98

    Do your clients disappear after their first lash appointment? The problem might not be your retention. It might be your communication. In this episode of the Full Time Lash Artist Podcast, I share some of the most important client retention strategies every lash artist should know. From educating clients about the natural lash cycle to properly booking refill appointments, these small details can make a massive difference in your retention rate and long-term client relationships. You’ll learn: ✨ Why client communication starts before the appointment even begins ✨ How to explain natural lash shedding in a way clients understand ✨ Why clients often mistake natural shedding for poor retention ✨ How hormones, medications, and lifestyle can affect lash growth ✨ Why every client’s refill schedule should be customized ✨ The ideal timeframe for most refill appointments ✨ How to use the first refill appointment to evaluate retention and growth ✨ The mistake many lash artists make when clients say they’ll “text later” ✨ How delayed refills can lead to poor retention and damaged natural lashes ✨ The simple booking strategy that keeps your calendar full I’ll also share personal experiences and real client examples that helped me better understand lash growth cycles, retention, and how to set proper expectations from day one. If you want better client retention, more refill appointments, and fewer last-minute cancellations, this episode is for you. Because great retention starts long before the refill appointment. It starts with education, communication, and setting the right expectations. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    6 min

  4. Jun 8

    👩‍🏫 3 Secrets That Helped Me Become a Successful Lash Trainer - 97

    How do you know when you're ready to become a lash trainer? Many lash artists dream about teaching, creating their own courses, and building an education business, but very few know what it actually takes to make that transition successfully. In this episode of the Full Time Lash Artist Podcast, I’m sharing the 3 biggest lessons that helped me go from a beginner lash artist to an international lash trainer, speaker, and educator who has trained hundreds of students. You'll learn: ✨ How to know when you're ready to start teaching   ✨ Why mastering one technique is better than trying to master everything at once   ✨ The mindset shift every future lash trainer needs   ✨ How to create a simple training program students can actually follow   ✨ Why beginner students need less information, not more   ✨ What products should be included in every student kit   ✨ How practice and accountability improve student success   ✨ The importance of building a teaching system   ✨ Why personal branding matters as a lash trainer   ✨ How social media can help your students get results after certification I'll also share my personal journey, the mistakes I made along the way, and the advice I wish someone had given me before I started teaching. If you're thinking about becoming a lash educator, launching your first training program, or helping your students achieve better results after certification, this episode is for you. Because becoming a successful lash trainer isn't about knowing everything. It's about giving your students the confidence, support, and foundation they need to succeed. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    6 min

  5. Jun 1

    🎓 How to Create a Lash Training Program Your Students Actually Succeed With - 96

    Thinking about becoming a lash trainer? One of the biggest mistakes new educators make is trying to teach everything at once. In this episode of the Full Time Lash Artist Podcast, Cosmina shares the lessons she learned from training hundreds of lash artists and explains why keeping things simple at the beginning leads to better student results. You’ll learn how to structure your lash classes, what should be included in a student kit, how to support students after training, and how to build a training program that creates confident lash artists instead of overwhelmed ones. Inside this episode: Why beginner students should learn the fundamentals firstThe mistake many lash trainers make with student kitsWhat products every beginner lash student actually needsWhy mannequins are still one of the best practice toolsHow often students should practice after trainingThe simple follow-up system that increases student successWhy accountability matters after class endsHow to create a structured lash training curriculumThe benefits of combining online learning with hands-on trainingHow ChatGPT can help you build a complete training programWhy new educators should start with a Classic Lash course firstWhen to introduce volume training into your programHow to gain confidence as a new lash trainerWhy every trainer should teach marketing and social mediaHow to help students get clients after certificationUsing Google, Instagram, ChatGPT, and paid ads to support student growthThe importance of building a personal brand as a lash trainerWhy students need content ready before launching their Instagram accountThe 6-to-9 post strategy every beginner should knowIf you want to transition from lash artist to lash educator, this episode gives you a practical roadmap to create trainings that your students will actually implement and benefit from. Because great lash trainers don’t just teach lashes. They help students build careers. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    6 min

  6. May 25

    🔥 The Lash Business Marketing Blueprint for Beginners - 95

    If you’re a beginner lash artist overwhelmed with: InstagramTikTokwebsitesbrandingadscontentand marketing…This episode will simplify everything. In this episode of the Full Time Lash Artist Podcast, we break down the ONLY two platforms beginner lash artists really need to start getting clients: 👉 Google 👉 Instagram That’s it. We talk about how to build a real lash brand, how to stand out in a crowded beauty market, and why most lash artists make marketing way harder than it needs to be. Inside this episode we cover: Why Google + Instagram are enough to launch your lash businessThe biggest mistake beginner lash artists make when starting marketingWhy leads are the lifeblood of your lash businessHow customers actually find lash artists onlineThe difference between search marketing vs interruption marketingWhy Google traffic converts differently than Instagram trafficHow to research local lash competitors properlyThe free Facebook Ads Library strategy every lash artist should useHow to spy on competitor promotions and offersWhy long-running ads usually mean the campaign is profitableHow to use ChatGPT for lash business research and marketing ideasThe exact ChatGPT prompts to find competitors, offers, schools, and leadsWhy beginner lash artists should collect Google reviews immediatelyThe 4 types of lash customers you’ll encounter onlineHow to attract people who don’t even realize they need lashes yetWhy branded searches are the most valuable traffic you can getHow to create a customer avatar for your lash businessWhy understanding your ideal client changes everythingHow local businesses grow through referrals and visibilityWhy Google My Business matters more than most lash artists realizeHow thousands of people can find your business every month through GoogleWhy TikTok and YouTube should NOT be your first focusWhat “building a brand” actually means in the beauty industryHow to stop competing on price and stand out as a lash artistWhy personal branding can completely change your business growthHow salons, trainings, and product lines can all work independently under one brandThis episode is perfect for: beginner lash artistsbeauty professionalsestheticianssalon ownerslash trainersanyone trying to grow a local beauty businessIf you’ve been asking: “Where do I even start with marketing my lash business?” Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  7. May 18

    🚀 How Lash Artists Should Run Their First Ads - 94

    Most beginner lash artists think they need: a perfect websitethousands of followersexpensive brandingor years of experience before getting clients…But that’s not true. In this episode of the Full Time Lash Artist Podcast, we break down one of the fastest ways beginner lash artists can start getting booked using: Instagram DM adsGooglesimple offersand basic marketing psychologyWe also talk about why authority matters, how to build trust online, and why most lash artists make their business way harder than it needs to be. Inside this episode we cover: Why branded searches are WAY cheaper than cold trafficThe huge difference between “lash salon near me” vs people searching your actual business nameHow to build authority online even when you’re brand newWhy people need to trust you before they buy from youThe Instagram strategy that follows potential clients everywhere onlineThe lash aftercare video that generated massive resultsWhy lash clients are worth more than most artists realizeThe real lifetime value of one lash clientWhy spending money on ads isn’t “losing money” when done correctlyThe most powerful ad campaign for beginner lash artistsWhy Instagram DM ads outperform most beginner websitesHow to qualify lash clients directly through DMsWhy you should NOT list your prices publicly onlineHow to use urgency and scarcity in your lash offersThe classic lashes promotion strategy that converted into volume upsellsHow to position offers based on what clients tell youQuestions every lash artist should ask potential clients before bookingHow to structure your first lash business the right wayLLCs, liability protection, business banking, and business setup basicsWhy you should create separate lash business accounts from day oneThe “9 Post Rule” before running your first Instagram adWhy blank Instagram pages instantly kill trustHow to make your lash business look legitimate fastBeginner Google Ads strategies for lash artistsWhy your first offers need to be stronger than competitors nearbyHow beginner lash artists can compete with established salonsThis episode is for: beginner lash artistsbeauty professionalslash trainersestheticianssalon ownersanyone trying to turn lash services into a real businessIf you’ve been wondering: “How do I actually get lash clients consistently?” This episode answers it. Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min

  8. May 11

    📲 How Lash Artists Should Structure Their Instagram Page - 93

    Most lash artists overthink Instagram content… But the bigger problem is this: People land on your profile and leave within seconds because your account doesn’t instantly tell them: who you arewhat you doand why they should follow youIn this episode of the Full Time Lash Artist Podcast, we break down one of the simplest Instagram strategies for beginner lash artists: The “9 Post Rule.” We talk about why the first 9 posts on your profile matter so much, how people actually consume Instagram today, and how to make your page look more trustworthy without needing thousands of followers or expensive branding. Inside this episode we cover: Why the first 9 Instagram posts matter more than most lash artists realizeHow people decide in seconds if they trust your pageWhy your Instagram bio acts like a mini sales pageThe reason personal photos outperform logos for lash artistsWhy people connect with faces more than business namesHow to structure your username, profile name, and bio correctlyShould you create a separate lash account or rebrand your personal account?The difference between your main feed and Reels feedWhy Reels changed Instagram completelyHow to use Reels covers to make your profile look cleaner instantlyWhy consistency matters more than random “professional” contentThe mistake beginner lash artists make with mixed brandingHow to batch-create content so you don’t constantly stress about postingWhy beauty accounts need stronger aesthetics than most industriesHow to use professional photos without making your profile feel inconsistentWhy your feed should feel intentional, not randomSimple apps like InShot to organize your branding and content fasterHow to make your Instagram look more polished without spending hours editingThis episode is perfect for: beginner lash artistsbeauty professionalsestheticianslash trainerssalon ownersanyone trying to grow a beauty brand on InstagramIf your profile currently feels random, empty, inconsistent, or confusing… This episode will help you fix it fast. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

    14 min
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5
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18 Ratings

About

Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!Learn more at https://limitlashes.com/podcast/

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