Full Time Lash Artist Podcast with Cosmina Esanu

Cosmina Esanu
  • 5.0 (18)
  • Fashion & Beauty
  • Updated Biweekly

Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!Learn more at https://limitlashes.com/podcast/

  1. 4d ago

    🛡️ LLC, Insurance, Hiring & Pricing: What Every Lash Artist Needs to Know - 104

    When should you form an LLC? Do you really need liability insurance? Should you work from home, rent a room, hire another lash artist, or simply raise your prices? In this episode of the Full Time Lash Artist Podcast, we break down the business decisions every lash artist eventually has to make as they move from taking their first clients to building a real, profitable company. You’ll learn: ✨ What an EIN is and why your lash business may need one ✨ How an LLC can help separate your business from your personal assets ✨ Why liability insurance is essential for lash artists ✨ What to tell an insurance agent when describing your services ✨ The difference between growing with employees and growing through education ✨ How to decide whether you want to scale horizontally or vertically ✨ Why your business can keep the same LLC even when you change locations ✨ How your address can affect your visibility on Google ✨ The pros and cons of working from home ✨ Why some clients may hesitate to visit a home-based or unclear location ✨ When it makes sense to rent a room, chair, or lash bed ✨ Why beginners should avoid signing a long-term commercial lease ✨ The right time to hire another lash artist ✨ Why hiring before your calendar is full can hurt your business ✨ When raising your prices may be smarter than adding an employee ✨ How to identify your ideal lash client ✨ Why your marketing should focus on where your clients spend their time ✨ How referral programs and paid ads can help you grow ✨ Why before-and-after photos remain one of the strongest lash ads We also discuss how to make calculated decisions instead of rushing into rent, payroll, or expansion before your business is ready. You do not need a large salon, a team of employees, or a complicated setup to build a successful lash business. You need legal protection, a clear understanding of your numbers, and a growth plan that matches the kind of business you actually want. Because the smartest move is not always getting bigger. Sometimes it is becoming more profitable with less stress. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

  2. Jul 20

    🎯 How to Start Marketing Your Lash Business Without Overcomplicating It - 103

    Starting a lash business can feel overwhelming when you’re thinking about content, websites, ads, business names, Instagram, Google, and where you’re even going to take clients. In this episode of the Full Time Lash Artist Podcast, I break down a simple way to get started without trying to build everything at once. You’ll learn: ✨ Why before-and-after photos still work so well for lash promotions ✨ How to use ChatGPT to write captions, ads, blog topics, and website copy ✨ The first 3 platforms you need when launching your lash business ✨ Why Google should be one of your main priorities ✨ How to set up your Instagram name and bio for local searches ✨ Why lash artist may be a better client-facing term than lash tech ✨ When it makes sense to create a separate business Instagram account ✨ Why you should have at least 9 posts before running your first promotion ✨ How to use competitor accounts as a starting point for your own content ✨ Why a simple one-page website is enough at the beginning ✨ How to decide between working from home and renting a salon space ✨ The pros and cons of charging clients from home ✨ Why you should avoid signing a long-term lease too early ✨ How to calculate when you can realistically afford rent ✨ Why your friends eventually need to become paying clients ✨ When you’re ready to start promoting your services I also talk about the pressure many new lash artists feel to look established from day one. You do not need the perfect salon, the perfect website, or the perfect branding before you start. You need a simple setup, a few paying clients, and a plan that lets you grow without taking on expenses you cannot support yet. Because the goal is not to build everything overnight. The goal is to start, test what works, and make the next move based on real numbers. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

  3. Jul 13

    🔍 How Clients Actually Find Your Lash Business - 102

    Should you focus on Google or Instagram when you’re trying to get your first lash clients? It’s one of the most common questions new lash artists ask—and the answer isn’t as complicated as you might think. In this episode of the Full Time Lash Artist Podcast, we break down the difference between search marketing and social media, explain why every lash artist needs both, and show you how to build a simple marketing system that actually brings in clients. You’ll learn: ✨ The difference between Google search and social media marketing ✨ Why Google is the first platform every local lash artist should set up ✨ How Instagram helps build trust before clients book ✨ Why people buy from businesses they know, like, and trust ✨ The biggest mistake beginners make by trying to master every platform at once ✨ How to choose the right platforms based on your business goals ✨ Why Google Business Profile is essential for local lash businesses ✨ How TikTok, Instagram, and Google work together ✨ What keywords people actually search before booking lash appointments ✨ A simple Chrome extension to research local search demand ✨ How to decide if you should use your home address on Google ✨ Why consistency beats complexity when you’re starting your business We also explain why Google and Instagram play completely different roles in your marketing, how local search works, and why trying to be everywhere at once usually slows your growth instead of accelerating it. Whether you’re launching your lash business from home or trying to build a fully booked schedule, this episode will help you focus on what actually moves the needle. Because clients can’t book with you… …if they can’t find you first. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

  4. Jul 6

    📍 The First 2 Platforms Every Lash Artist Needs - 101

    Do you really need a website to start getting lash clients? The answer might surprise you. In this episode of the Full Time Lash Artist Podcast, we break down the exact platforms every beginner lash artist should focus on first, why Google Business Profile and Instagram matter more than anything else, and how to build an online presence that attracts clients from day one. You’ll learn: ✨ Why Google Business Profile should be your first marketing priority ✨ How to optimize your business listing for local searches ✨ Why every social media account should use the same username ✨ The biggest mistake beginners make when creating business profiles ✨ How Instagram acts as your website before you actually have one ✨ Why consistency matters more than being on every platform ✨ How to research your competitors using Google ✨ The importance of SEO in your Instagram bio ✨ Why posting on Google is just as important as posting on Instagram ✨ How to repurpose the same content across multiple platforms ✨ Why an inactive social media profile can cost you clients ✨ How to use ChatGPT to generate content ideas in minutes ✨ What to post to build trust before clients ever contact you ✨ Why your Instagram feed, Stories, Highlights, and testimonials all play different roles in converting visitors into paying clients We also explain why you don’t need to overcomplicate your marketing when you’re getting started. Instead of trying to master every platform, focus on building a strong foundation that helps potential clients find you, trust you, and book with confidence. Because growing a successful lash business isn’t about being everywhere. It’s about showing up consistently where your future clients are already looking. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

  5. Jun 29

    📱 How to Get Your First Lash Clients with Instagram Ads - 100

    Do you really need thousands of followers to get lash clients? Not anymore. In this episode of the Full Time Lash Artist Podcast, we break down a simple Instagram marketing strategy that beginner lash artists can use to start attracting clients, building trust, and booking appointments—even if they’re starting from zero. You’ll learn: ✨ Why Instagram Stories build trust faster than posts ✨ How sharing your personality helps clients connect with you ✨ The purpose of Highlights, Reels, and pinned posts ✨ Why every new lash artist should have at least 9 posts before running ads ✨ How to create an irresistible first-time offer ✨ The biggest mistake beginners make when boosting Instagram posts ✨ Why direct messages outperform website clicks for local businesses ✨ How to choose your ideal client before spending money on ads ✨ How much you should budget for your first Instagram campaign ✨ Why lifetime customer value matters more than your first appointment ✨ The simplest targeting strategy for beginner lash artists ✨ How to connect Instagram and Facebook to save time ✨ Why you don’t need a website to start getting clients We also explain why promotions work, how to beat local competitors without competing on price forever, and why focusing on conversations in your DMs can grow your business faster than chasing followers. Whether you’re launching your lash business from home or trying to fill your appointment book, this episode gives you a practical roadmap to start generating leads with Instagram. Because your first goal isn’t to become an influencer. It’s to become fully booked. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

  6. Jun 22

    🚀 The Simple Marketing Plan That Gets Your First Lash Clients - 99

    Starting a lash business can feel overwhelming. Should you focus on Instagram? Google? Facebook? Ads? Reviews? Content? In this episode of the Full Time Lash Artist Podcast, we break down a simple marketing strategy that beginner lash artists can use to start getting clients without wasting time, money, or energy on every platform available. You’ll learn: ✨ The 3 platforms every new lash artist should focus on first ✨ Why Google Business Profile and Instagram are the foundation of your marketing ✨ How to use Facebook to generate free traffic from people who already know you ✨ Why before-and-after photos continue to outperform most content ✨ The role offers and promotions play in attracting new clients ✨ How much you should realistically spend on ads as a beginner ✨ Why getting messages doesn’t always mean your ads failed ✨ The difference between a marketing problem and a sales problem ✨ How to create content even if you don’t have clients yet ✨ Why consistency beats perfection when you’re starting out ✨ How to use Canva to create content quickly and easily ✨ Why Pinterest could become a hidden opportunity for beauty professionals ✨ How to use competitor content for inspiration without copying ✨ The mistake that causes many new lash artists to quit advertising too early We also discuss why many business owners blame ads when the real issue is what happens after the lead arrives. If your campaign generates messages but nobody books, the problem may not be the ad itself. Whether you’re launching your lash business from home, renting a suite, or trying to fill an empty appointment book, this episode will help you focus on the activities that actually move the needle. Because getting clients isn’t about being everywhere. It’s about showing up consistently where your customers are already looking. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

  7. Jun 15

    📅 The Refill Strategy Every Lash Artist Should Be Using - 98

    Do your clients disappear after their first lash appointment? The problem might not be your retention. It might be your communication. In this episode of the Full Time Lash Artist Podcast, I share some of the most important client retention strategies every lash artist should know. From educating clients about the natural lash cycle to properly booking refill appointments, these small details can make a massive difference in your retention rate and long-term client relationships. You’ll learn: ✨ Why client communication starts before the appointment even begins ✨ How to explain natural lash shedding in a way clients understand ✨ Why clients often mistake natural shedding for poor retention ✨ How hormones, medications, and lifestyle can affect lash growth ✨ Why every client’s refill schedule should be customized ✨ The ideal timeframe for most refill appointments ✨ How to use the first refill appointment to evaluate retention and growth ✨ The mistake many lash artists make when clients say they’ll “text later” ✨ How delayed refills can lead to poor retention and damaged natural lashes ✨ The simple booking strategy that keeps your calendar full I’ll also share personal experiences and real client examples that helped me better understand lash growth cycles, retention, and how to set proper expectations from day one. If you want better client retention, more refill appointments, and fewer last-minute cancellations, this episode is for you. Because great retention starts long before the refill appointment. It starts with education, communication, and setting the right expectations. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

  8. Jun 8

    👩‍🏫 3 Secrets That Helped Me Become a Successful Lash Trainer - 97

    How do you know when you're ready to become a lash trainer? Many lash artists dream about teaching, creating their own courses, and building an education business, but very few know what it actually takes to make that transition successfully. In this episode of the Full Time Lash Artist Podcast, I’m sharing the 3 biggest lessons that helped me go from a beginner lash artist to an international lash trainer, speaker, and educator who has trained hundreds of students. You'll learn: ✨ How to know when you're ready to start teaching   ✨ Why mastering one technique is better than trying to master everything at once   ✨ The mindset shift every future lash trainer needs   ✨ How to create a simple training program students can actually follow   ✨ Why beginner students need less information, not more   ✨ What products should be included in every student kit   ✨ How practice and accountability improve student success   ✨ The importance of building a teaching system   ✨ Why personal branding matters as a lash trainer   ✨ How social media can help your students get results after certification I'll also share my personal journey, the mistakes I made along the way, and the advice I wish someone had given me before I started teaching. If you're thinking about becoming a lash educator, launching your first training program, or helping your students achieve better results after certification, this episode is for you. Because becoming a successful lash trainer isn't about knowing everything. It's about giving your students the confidence, support, and foundation they need to succeed. Connect with Cosmina on IG Sign Up For A Free Lash Training Text Me Here On My Podcast Contact Any Questions About My Lash Classes

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About

Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!Learn more at https://limitlashes.com/podcast/

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