Financial Planner Life Podcast

Sam Oakes

Welcome to The Financial Planner Life Podcast. We cover an intimate and honest account of what it’s really like to work in the financial planning profession. Our guests share their stories of success, failures, and learnings, as well as what to expect from a career in the financial planning profession! We host guests at various stages in their careers, as well as multiple roles, to ensure that our audience has a variety each week. Financial planners, business owners, paraplanners, and back-office staff all have their own stories to share, and The Financial Planner Life podcast serves as a platform for them to discuss their personal and professional journeys. The podcast covers a multitude of topics, from mindset and motivation, health and wellbeing, all the way to diversity and inclusion. We approach each episode with the idea that it will educate and spark a conversation within the industry on topics that may not be openly discussed. If you're considering a career as a financial adviser or are curious about learning more about this exciting sector, we encourage you to give the podcast a listen. The Host: Sam Oakes is the host of The Financial Planner Life Podcast.  since 2008 Sam has been supporting leading national and global financial planning firms in finding the best talent, he was the director of Recruit UK, a 7 figure turnover financial planning recruitment company that he successfully exited in 2024, Sam now works as the Head of Creative for Hoxton wealth, building out podcasts, YouTube and social content for this fast growing fee based international financial planning firm. Sam has always had a passion for financial services, starting as a trainer for a leading product provider in the UK, and he has been in the industry for over 20 years. He sees himself as a partner to the industry and wants to contribute useful resources, such as this podcast, to educate those who are further seeking advice and help about how to push their careers forward in this amazing profession. 

  1. FEB 5

    How A Paraplanner Became A Financial Planner At Titan Wealth

    Thinking about a career change into financial planning? How do you become a financial adviser if you’re changing careers? In this episode of The Financial Planner Life Podcast with Titan Wealth, Azela explains the fastest practical route into the profession after moving from engineering into financial advice. Should you start as a paraplanner before becoming a financial adviser? Azela breaks down why paraplanning builds technical knowledge, client meeting experience, and confidence — making it one of the strongest entry points into a trainee financial planner role. What do firms look for in career changers entering financial planning? We discuss mindset, transferable skills, qualifications, and how to stand out when moving into the UK financial advice profession. Check out Titan Wealth career opportunities here, or speak to me directly!   This episode is essential listening for anyone researching a financial planning career, exploring the move from paraplanner to financial adviser, or planning a career pivot into finance. In this episode we cover: • Changing careers from engineering into financial planning • The quickest route to becoming a financial adviser • Why paraplanning is a powerful entry point • Building confidence in client meetings • Skills needed for trainee financial planners • Career opportunities inside Titan Wealth • Real expectations of the financial advice profession • Advice for career changers entering finance If you’re asking “how do I become a financial adviser?” this episode gives practical answers from someone who’s done it. Financial Planner Life is sponsored by Redmill Advance Whether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered. ✅ Trusted by top UK firms 👉 www.redmilladvance.com/fpl Be sure to follow Financial Planner Life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

    40 min
  2. JAN 23

    Redmill Advance: Raising Standards in Financial Planning Education & Qualifications

    In this special episode of the Financial Planner Life podcast, Sam Oakes welcomes David Tate, Managing Director and Founder of Redmill Advance, our official training and development sponsor for 2026. David shares the inspiring growth journey of Redmill Advance and how they are transforming training and development in the financial planning profession through accessible qualifications, CPD, and behavioural support. From self-study learners to large-scale corporate academies, David explains how their tech-first, learner-centric approach is improving pass rates and raising industry standards. We explore learning styles, neurodiversity, and how financial planning firms can deliver consistent, high-quality CPD. With a first-time pass rate above 85% in their academies and less than 5% client churn since inception, Redmill Advance is quietly becoming one of the most impactful education providers in financial services. This episode is a must-listen for aspiring financial planners, T&C professionals, and business leaders seeking to develop internal talent and futureproof their advice businesses. Key Subjects Covered in This Episode: 🎓 Qualifications & Learning Pathways in Financial Planning CII, CISI, LIBF qualification routesDiploma vs Chartered trainingSelf-study vs Academy formats🧠 Learning Styles & Neurodiversity  Supporting different learning preferences (visual, auditory, kinesthetic)Onboarding resources focused on study psychologyAccommodating neurodiverse learners📈 CPD, Competency & Regulatory Needs Bite-sized, digital-first CPDCentralised CPD solutions to reduce fragmentationData-driven MI to identify training gaps and compliance needs🧑‍💼 B2B Training & Academy Solutions Running academies for leading firms (SJP, Quilter, Mazars, etc.)White-labeled platforms (Redmill Advance Hub)Supporting HR, T&C, and compliance goals💡 Business Growth & Market Impact Redmill’s journey from startup to major playerOver 500 learning modules and growingStrong client retention and pass rates as proof points🚀 Future of Redmill Advance Strategic investment in marketing and storytellingHiring expert trainers to scale deliveryCommitment to raising standards and closing the advice gapTo celebrate the Financial Planner Life x Redmill Advance partnership, you can enjoy 10% off ALL Redmill Advance learning solutions until 31st March 2026. Just use the code FPL2026 at checkout to receive your discount. Click here: https://www.redmilladvance.com/fpl Financial Planner Life is sponsored by Redmill Advance Whether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered. ✅ Trusted by top UK firms 👉 www.redmilladvance.com/fpl Be sure to follow Financial Planner Life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

    48 min
  3. JAN 14

    42-Year Legacy, Startup Energy: Reinventing a Family Advice Firm

    This week on the Financial Planner Life podcast, I’m joined by Sean Standerwick, co-owner of MLP Wealth Management, a financial planning firm based on the high street in Surrey with a powerful story: a 42-year legacy that's now being run with the mindset and energy of a startup. Sean and his brother have taken the reins from their father, infusing the business with a culture built on innovation, career development, and deep local community ties. From installing a defibrillator on their office wall to hosting pitch meetings where team members create service ideas, MLP isn't your average advice firm, and Sean isn’t your average leader. We talk about: How being on the high street has driven client engagement and local brand dominanceBuilding a startup culture in an established firm (and why that matters for talent attraction)The journey of James, a trainee-turned-adviser, and what great career development looks likeHow Sean’s practice of Buddhism influences company culture, emotional intelligence, and leadershipWhat makes MLP’s recruitment and onboarding process different (and more human)Why hyper-local marketing still works in a digital-first worldAnd how one small idea, pitched internally, led to new service lines like wills and LPAs If you're an aspiring financial planner looking for a forward-thinking firm, or an established adviser wanting to run your own business without losing your soul, this one’s for you. Financial Planner Life is sponsored by Redmill Advance Whether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered. ✅ Trusted by top UK firms 👉 www.redmilladvance.com/fpl Be sure to follow Financial Planner Life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

    45 min
  4. JAN 8

    How A Career Pivot At 45 Built A Purpose-Led Financial Planning Practice

    In this episode of Financial Planner Life, Sam Oakes speaks with Heather Hiley, founder of Heather Hiley Financial Planning and a Partner Practice with St. James’s Place. Heather shares her inspiring transition from retail and e-commerce into financial planning via the St James's Place Financial Adviser Academy at the age of 45, showing what’s possible with courage, curiosity, and commitment. 🔥 Key Takeaways: A Non-Traditional Start: Heather began her career in retail and ran a furniture business for over 10 years. Despite a long period without contributing to her pension, she felt a renewed interest in finance and discovered financial planning as a meaningful next step.The St. James’s Place Academy Journey: Heather explains why she chose the SJP Academy, how it helped her gain both qualifications and client-facing experience, and why resilience is essential when launching your own practice.Building Her Practice: Heather shares the reality of her first year. It was quiet at first, with an empty diary and no clients, but consistent action across face-to-face networking and social media helped her build momentum and credibility.Purpose-Driven Marketing: Instead of pushing sales, Heather committed to financial education in schools and community groups. Her genuine passion for helping others naturally attracted clients who resonated with her message and approach.Recognition and Contribution: Heather won the Mike Wilson Award for overall contribution at SJP. This acknowledged not only her business progress, but also her community involvement and mentorship within the SJP ecosystem.Supporting the Self-Employed and Business Owners: With a background in business ownership, Heather relates strongly to self-employed clients who often overlook financial planning. She uses her experience to support them in building secure financial futures.Giving Back with Purpose: Heather shares the emotional story behind the Alice Hiley Memorial Trust, founded in memory of her daughter. Her personal journey has deepened her empathy and shaped her purpose, both professionally and personally.Looking Ahead: Heather is focused on three things: taking a well-earned break, continuing to support her growing client base, and relaunching her charity with renewed energy. She’s also planning to bring in another adviser as her business grows. Why This Episode Matters: If you're considering a career change, thinking about becoming a business owner in financial planning, or want to understand how purpose can shape professional success, Heather’s journey offers valuable lessons and heartfelt inspiration. Financial Planner Life is sponsored by Redmill Advance Whether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered. ✅ Trusted by top UK firms 👉 www.redmilladvance.com/fpl Be sure to follow Financial Planner Life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

    46 min
  5. 12/17/2025

    From 17 Clients to £500M+ AUM: How Marc Norris Built a Thriving Financial Planning Firm

    Title: From 17 Clients to £500M AUM: How Marc Norris Built a Thriving Financial Planning Firm In this episode of Financial Planner Life, Sam Oakes is joined by Marc Norris, founder of Twelve Wealth Management, to explore how he went from estate agency to building a financial advice business with over £500 million under management. Marc shares his journey from day one of the St. James’s Place Academy, through the early years of client acquisition, to leading a team of 38 advisers and staff, with big plans to triple the size of the business in the next five years. 🔥 What you'll learn in this episode: How Marc used his estate agency background to win early clientsThe role the SJP Academy played in helping him build the foundationsWhy mortgages were a strategic way to keep cash flow going and build trustHow he built powerful introducer relationships, especially with accountantsHow he supports an accountancy firm with 8,000 clients through education and webinarsWhy relationship-building still beats technical knowledge in the early yearsHow he plans to scale towards £1 billion AUM with a long-term mindset💬 Marc’s story is a real-world example of what it takes to grow a successful advice business from the ground up and it’s packed with practical insights for anyone building a career in financial planning. Financial Planner Life is sponsored by Redmill Advance Whether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered. ✅ Trusted by top UK firms 👉 www.redmilladvance.com/fpl Be sure to follow Financial Planner Life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

    51 min
  6. 12/11/2025

    How A 20% Pay Cut Became A Career Breakthrough In Wealth Management

    In this episode of Financial Planner Life, Sam Oakes talks with Neil Whiteside, a financial planner at First Equitable, about his winding, risk‑reward career journey from starting as a cashier in banking to embracing financial planning, taking a pay cut for growth as a trainee Financial Planner, and ultimately choosing a role that lets him help build a business rather than just sustain one. Neil shares: How his early roles in banking taught him core skills (customer service, fact‑finding, relationship building).The tough choice to leave a secure management path to pursue financial planning.What it took to get back to his previous income after stepping into a trainee adviser role. How specialisation (e.g., working with hospital doctors and understanding complex pension schemes) boosted his confidence and client value.His transition from corporate structures to smaller firms, where influence, autonomy, and entrepreneurial energy matter.Why protection advice is undervalued and the power it has to transform clients’ lives.How voluntary work and governance roles are shaping his long‑term vision - including non‑executive director aspirations.This episode offers honest career reflections and tactical lessons for aspiring and established advisors alike. Financial Planner Life is sponsored by Redmill Advance Whether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered. ✅ Trusted by top UK firms 👉 www.redmilladvance.com/fpl Be sure to follow Financial Planner Life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

    57 min
  7. 11/26/2025

    Life as a Hyper Local Female Financial Planner in Bishop’s Stortford

    In this episode of Financial Planner Life, Sam Oakes speaks with Tammy Salmon and Emma Layton of Salmon Financial Planning, a partner practice of St. James’s Place in Bishop’s Stortford. We hear how Emma transitioned from redundancy to a qualified financial planner through the St. James’s Place Financial Adviser Academy, supported by Tammy’s mentorship. Tammy shares her 20-year journey in financial services and why creating a flexible, values-led business was essential for her success and her team’s. Together, they explore: Why women leave financial services mid-careerThe power of local, relationship-led client acquisitionFrom mortgage adviser to business ownerWhy visibility of women in leadership mattersHow motherhood and financial planning can thrive side-by-sideIf you’re considering a career in financial planning or want to build a more inclusive practice, this episode is for you. 00:00 - Intro to Tammy & Emma’s Story 01:45 - Why So Few Women Become Financial Advisers 04:30 - Tammy’s Journey from Mortgage to Financial Advice 07:50 - Emma’s Career Change & Entry via SJP Academy 11:10 - The Role of Mentorship in Career Progression 14:30 - Creating a Flexible, Family-First Advice Firm 18:15 - Visibility of Women in Leadership Roles 22:00 - Local Marketing & The Bishop’s Stortford Mummies 25:45 - Authenticity Over Aggression in Sales 29:00 - Work-Life Balance and Setting Boundaries 32:10 - Advice for Women Entering Financial Planning 35:20 - Who the SJP Academy is Right For 37:45 - Legacy, Purpose & Final Reflections 40:00 - Wrap Up & How to Connect Financial Planner Life is sponsored by Redmill Advance Whether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered. ✅ Trusted by top UK firms 👉 www.redmilladvance.com/fpl Be sure to follow Financial Planner Life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

    56 min
  8. 11/19/2025

    How to Build a Referral-Driven Financial Planning Business with Rosie Hooper

    This week on the Financial Planner Life podcast, Sam Oakes sits down with Rosie Hooper, Chartered Fellow and Financial Planner at Quilter Cheviot. Rosie shares her inspiring 26-year journey from her early days in bank management, through corporate employee benefits, to becoming a highly respected private client planner. Rosie talks candidly about how growing up in a household where money was tight shaped her relationship with finances and fuelled her passion for planning. She opens up about the emotional depth of her client work, why she proudly calls herself a "financial planner" rather than an advisor, and how truly understanding her clients’ lives, not just their portfolios, makes all the difference. In this episode, you’ll learn: The mindset shift from corporate benefits to private client advice, and how the two worlds are more connected than you thinkHow to create a referral engine by delivering a first-class, emotionally resonant client experienceThe power of coaching and mentorship in developing new talent (and why "menchoring" might be the secret sauce)Why confidence is just as important as competence, and how Rosie helps emerging planners build bothHow AI is enhancing client service at Quilter Cheviot while preserving the all-important human touchRosie's two "magic wand" wishes for the future of the financial planning professionPlus, hear about the "health and wealth seesaw” she uses to help clients balance financial goals with living a fulfilling, healthy life. Discover how this approach, alongside her deep client relationships, has earned her the nickname Rosie Poppins. Whether you're new to financial planning or a seasoned pro, this episode is packed with insight, honesty, and practical wisdom for building a client-focused, referral-based business. Financial Planner Life is sponsored by Redmill Advance Whether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered. ✅ Trusted by top UK firms 👉 www.redmilladvance.com/fpl Be sure to follow Financial Planner Life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

    45 min

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About

Welcome to The Financial Planner Life Podcast. We cover an intimate and honest account of what it’s really like to work in the financial planning profession. Our guests share their stories of success, failures, and learnings, as well as what to expect from a career in the financial planning profession! We host guests at various stages in their careers, as well as multiple roles, to ensure that our audience has a variety each week. Financial planners, business owners, paraplanners, and back-office staff all have their own stories to share, and The Financial Planner Life podcast serves as a platform for them to discuss their personal and professional journeys. The podcast covers a multitude of topics, from mindset and motivation, health and wellbeing, all the way to diversity and inclusion. We approach each episode with the idea that it will educate and spark a conversation within the industry on topics that may not be openly discussed. If you're considering a career as a financial adviser or are curious about learning more about this exciting sector, we encourage you to give the podcast a listen. The Host: Sam Oakes is the host of The Financial Planner Life Podcast.  since 2008 Sam has been supporting leading national and global financial planning firms in finding the best talent, he was the director of Recruit UK, a 7 figure turnover financial planning recruitment company that he successfully exited in 2024, Sam now works as the Head of Creative for Hoxton wealth, building out podcasts, YouTube and social content for this fast growing fee based international financial planning firm. Sam has always had a passion for financial services, starting as a trainer for a leading product provider in the UK, and he has been in the industry for over 20 years. He sees himself as a partner to the industry and wants to contribute useful resources, such as this podcast, to educate those who are further seeking advice and help about how to push their careers forward in this amazing profession. 

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