Founder's Story

IBH Media

"Founder's Story" by IBH Media isn't a business show. It's the conversation founders don't get to have anywhere else. Think 60 Minutes, but for entrepreneurs. We sit down with the most interesting people in business and go past the highlight reel, past the pitch, past the polished version they give every other podcast. We go into the mud with them. The 2 a.m. doubts. The bet that almost ended everything. The moment they wanted to quit and didn't. You'll hear from household names like Gary V, Codie Sanchez, Rob Dyrdek, and Tom Bilyeu, and just as often from founders you've never heard of who are building something the world needs to know about. Either way, the goal is the same: a real conversation that makes you laugh, makes you think, and sometimes catches you off guard with how much it makes you feel. This is where the story behind the success finally gets told. This is "Founder's Story."

  1. 1d ago

    Violin Legend: “My Family Has Made Music Since 1889” | Ep. 453 With Dmitry Sitkovetsky

    Daniel sits down with Dmitry Sitkovetsky to explore a life shaped by music, discipline, freedom, and reinvention. Dmitry reflects on growing up in a legendary musical family, leaving the Soviet Union, rebuilding his life in New York, and creating a global career as a violinist, conductor, transcriber, and cultural leader. The conversation moves through the emotional power of music, the pressure of legacy, the importance of mentorship, and why Dmitry believes human creativity still carries an “inner fire” that AI cannot replace. Key Discussion Points Dmitry shares how growing up with a legendary pianist mother and violinist father gave him both a genetic inheritance and a deep responsibility to live up to a family legacy.He explains why music is different from words, describing it as a language capable of expressing emotional complexity that cannot be reduced to simple “good” or “bad.”The conversation explores composers like Bach, Schubert, Shostakovich, and Prokofiev, and how Dmitry feels he travels with them as constant companions rather than historical figures.Dmitry reflects on leaving the Soviet Union, the reality of artistic control under the system, and why he did not want to become a “glorified slave” even if that path came with fame and opportunity.He discusses the importance of continuous reinvention, from violin soloist to conductor, transcriber, festival builder, and cultural connector.Dmitry shares why he returned to Baku to build the Baku International Arts Festival, and why he believes the city now has the infrastructure, history, hospitality, and cultural potential to become a major artistic center.Takeaways Music is a time machine. Dmitry describes music as a way to enter another century, another culture, or another emotional world instantly. Genius can be misunderstood in its own lifetime. Dmitry points to Bach and Schubert as examples of artists whose greatness was not fully recognized in the moment. Legacy is both a gift and a burden. Coming from four generations of musicians gave Dmitry access to a world of music, but also created pressure to become more than “another violin soloist.” Reinvention is essential to a long creative life. Dmitry says child prodigies can peak too early, but the deeper path is continuous growth, curiosity, and openness to new experiences. Mentorship has invisible impact. Dmitry recalls meeting a young James Ehnes, who later became one of today’s leading violinists, and helping Fuad Ibrahimov study abroad before he became a major musical figure in Baku. AI can copy structure, but not inner fire. Dmitry says music and the arts are ultimately about emotion, and the divine spark inside human beings is what AI lacks. Closing Thoughts Dmitry Sitkovetsky’s Founder’s Story episode is a conversation about music, freedom, memory, and the responsibility of carrying culture forward. His life moves from a legendary Soviet musical family to New York, Juilliard, the world’s great concert halls, and now back to Baku, where he is building a festival rooted in history, hospitality, and artistic exchange. Dmitry’s story is not just about becoming a world-class violinist or conductor. It is about refusing to be owned by a system, reinventing yourself across decades, sharing what you have learned, and protecting the human “inner fire” that makes art more than technique. Today's Sponsor:  Turn live shopping into a real business with Whatnot, where sellers build relationships, move inventory in real time, and reach buyers across collectibles, electronics, luxury, beauty, and more. Search Whatnot in the App Store and start selling today. When you need a legal hand, visit LegalZoom. Go to https://www.LegalZoom.com to get started. Stop losing deals in spreadsheets and switch to Pipedrive, the AI-powered sales CRM built by salespeople for salespeople. Get an exclusive 30 days free with no credit card at https://www.pipedrive.com/founders Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  2. 3d ago

    Data Center Investor: "I Turned $40M Into $140M Before Anyone Noticed" | Ep. 452 with Anita Verma-Lallian

    Daniel opens the episode by framing Anita’s work through one of the biggest investment themes of the moment: AI infrastructure. While many people focus on AI apps, models, and software companies, Anita is focused on the physical layer underneath all of it: land, power, and the shell required to support data centers. She explains that without land and power, the best AI models in the world cannot actually scale.  Anita then breaks down how billion-dollar entrepreneurs think differently. She says they look for patterns and position themselves ahead of where everyone else is going. Instead of entering when the headlines are already crowded and margins are compressed, she prefers the uncomfortable third layer: the place where almost no one is looking yet, but where future growth is likely to come.  The conversation also explores Anita’s move into film through Camelback Productions. Even though real estate and Hollywood appear completely different, Anita sees both as forms of creation: building something from nothing, assembling the right team, creating lasting value, and shaping how people experience the world. She shares what she has learned about film risk, distribution, scripts, directors, cast, production, post-production, and the future of short-form and social-first storytelling.  Key Discussion Points Anita explains why the best investors are often early to uncomfortable opportunities, entering before the headlines arrive and before margins become compressed. She breaks down why land is a powerful asset, especially when it is purchased strategically in the path of growth or near infrastructure that future development will need. The episode explores why AI infrastructure depends on land, power, and data center approvals, and why sites that can support data centers are becoming harder to find. Anita shares the investment lesson from buying a property for $40 million, entitling it over roughly two and a half years, and selling it for about $140 million, while learning how to survive the emotional roller coaster of major deals. She explains how due diligence and gut instinct helped her avoid a land deal with fissures and environmental issues that later made the property undevelopable. Anita discusses her pivot into Hollywood and film production, including why people thought she was crazy, what she learned about film economics, and why she believes storytelling can shape culture. Takeaways The biggest opportunities are often found before the market agrees with you. Anita prefers investing where few people are looking yet, even though that layer is less proven and more uncomfortable.  AI is not just a software story. Anita’s view is that AI depends on physical infrastructure: land, power, shells, data centers, approvals, and the ability to actually support future compute demand.  Land is valuable when it is bought with foresight. Anita looks at where growth is moving, where infrastructure exists, where power is available, and where future demand may arrive before others see it.  Big wins require emotional resilience. Anita’s first data center project involved major uncertainty, delays, and deals falling apart and coming back together, but it taught her how to stay persistent through volatility.  Due diligence protects conviction. Anita explains that instinct matters, but it has to be paired with research, environmental review, and the discipline to walk away when the facts do not support the deal.  Film and real estate both require building something from nothing. Anita sees both worlds as a process of finding the right opportunity, assembling the right team, managing risk, and creating something with lasting impact.  Closing Thoughts Anita Verma’s Founder’s Story episode is about seeing the invisible layer beneath the obvious opportunity. While most people chase headlines around AI, Anita is looking at the land, power, approvals, and infrastructure that make AI possible in the first place. Her story shows how wealth is often created by studying patterns before they become popular, moving fast when rare opportunities appear, and staying resilient through the uncertainty that comes with major deals. At the same time, her work in film reflects a different but connected ambition: to build stories, culture, and impact through Camelback Productions. Whether in real estate or cinema, Anita’s edge is the same — finding the future before everyone else gets there. Today's Sponsor:  Turn live shopping into a real business with Whatnot, where sellers build relationships, move inventory in real time, and reach buyers across collectibles, electronics, luxury, beauty, and more. Search Whatnot in the App Store and start selling today. Stop losing deals in spreadsheets and switch to Pipedrive, the AI-powered sales CRM built by salespeople for salespeople. Get an exclusive 30 days free with no credit card at https://www.pipedrive.com/founders When you need a legal hand, visit LegalZoom. Go to https://www.LegalZoom.com to get started. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  3. 5d ago

    Acquisition Playbook: Scaling From 12 Buses to 600 Employees | Ep. 451 with Rich Thomson Founder of Dreamliner Luxury Coaches

    Daniel opens the episode by asking Rich what it feels like to go from helping his parents in a frozen yogurt shop to working with artists like Beyoncé, Bad Bunny, Billie Eilish, Drake, and IShowSpeed. Rich says it still feels surreal and explains that Dreamliner was never part of his original plan. He was building another company when he first learned about the touring transportation industry through an investment opportunity in 2019. The conversation then moves into the COVID-era decision that changed everything. While live entertainment was shut down, Rich had the opportunity to buy 12 entertainer coaches. Because he had already studied the industry, he understood the supply-demand dynamics and believed the world would start again. What looked like a risky bet during a dead market became the starting point for Dreamliner’s rapid growth. Rich also breaks down how Dreamliner scaled through acquisitions, including Diamond Coach, Hemphill, and trucking companies that expanded the business from moving artists to also transporting stages and production equipment. He shares why direct negotiation with founders matters, why he avoids auctions when possible, and why acquiring a business requires patience before making major changes.  Key Discussion Points Rich explains why buying 12 tour buses during COVID felt risky, but also like a rare opportunity because he believed live entertainment would eventually return.He breaks down how Dreamliner grew from 12 coaches to more than 225 coaches and 70+ trucks through acquisitions, timing, relationships, and industry demand.The episode explores why Rich prefers direct founder-to-founder acquisition conversations instead of competitive auctions run by bankers.Rich shares why founders should avoid changing too much too fast after buying a company, because disrupting people, processes, and culture can destroy what they just paid for.Daniel and Rich discuss the difference between analyzing companies from the finance side and actually sitting in the founder seat with employees, operations, systems, and daily decisions.Rich explains why profitability, free cash flow, brand reputation, client service, and the right people matter more than simply chasing revenue or being the biggest.  Takeaways The biggest opportunities often show up when everyone else is afraid. Rich bought into live entertainment transportation during COVID, when the industry was shut down and many people were afraid to take risk. Direct acquisition conversations can reveal what a founder really wants. Rich says working directly with founders gives him better insight into the company, its people, and what matters to the seller beyond just price. Do not destroy what you bought. Rich believes buyers should keep the business running as it was at first, then take time to understand the people and processes before making major changes. Being an investor is not the same as being an operator. Rich says sitting in the founder seat taught him lessons that spreadsheets, metrics, and underwriting never could. The right people matter more than the right resume. Rich looks for integrity, character, ownership mentality, and people who treat company money and client relationships like their own. Revenue is not the goal if it does not create profit. Rich emphasizes that bottom-line profit, free cash flow, margins, and disciplined financial decision-making are what make a business sustainable.   Closing Thoughts Rich Thomson’s Founder’s Story episode is about risk, timing, service, and the realities of scaling through acquisition. His journey from finance to Dreamliner shows what happens when an investor becomes an operator and learns that the real work is not just buying assets, but building teams, protecting reputation, serving clients, and making disciplined decisions every day. Rich’s story is a reminder that the goal is not always to be the biggest. The real goal is to be the best, build a company people trust, and create enough profitability and resilience to keep growing when the right opportunity appears.   Today’s Sponsor: Limited Time Offer – Make healthy eating simple. Get Huel today with my exclusive offer of 15% OFF online with my code FOUNDER at huel.com/FOUNDER. New Customers Only. Thank you to Huel for partnering and supporting our show! Download Cash App today. Click here to get started: https://click.cash.app/ui6m/hlevbsx1  #CashAppPartner Bitcoin services by Block, Inc. See the Bitcoin disclosures at cash.app/legal/podcast. Science-backed, precision-dosed, no BS. For a limited time only, new customers get 20% off + free shipping at blueprint.bryanjohnson.com by using code FOUNDERS at checkout. That’s code FOUNDERS at blueprint.bryanjohnson.com for 20% off. After you purchase, they will ask you where you heard about them. PLEASE support our show and tell them our show sent you. When you need a legal hand, visit LegalZoom. Go to https://www.LegalZoom.com to get started. Turn live shopping into a real business with Whatnot, where sellers build relationships, move inventory in real time, and reach buyers across collectibles, electronics, luxury, beauty, and more. Search Whatnot in the App Store and start selling today. Stop losing deals in spreadsheets and switch to Pipedrive, the AI-powered sales CRM built by salespeople for salespeople. Get an exclusive 30 days free with no credit card at https://www.pipedrive.com/founders Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  4. Oct 2

    Marriage Expert: "After 20,000 Hours Of Counseling, I Know What Kills A Marriage" | Ep. 450 with Tim Arrigo Co-Founder of Beyond Driven Enterprises

    Daniel opens the episode by asking Tim one direct question: what really kills a marriage? Tim answers that selfishness and self-centeredness are often at the root, but those patterns usually come from deeper issues formed long before the marriage began. He explains that intimate relationships are shaped by early attachment, family systems, trauma, and the way people learned to love, protect themselves, communicate, and survive. Pasted text The conversation then moves into why so many people try to fix the marriage without fixing themselves. Tim says many men, especially business owners, wait until the house is burning down before they call for help. They look for communication hacks, date nights, vacations, or external fixes, but Tim argues that to change the marriage, a man has to change the man who shows up to the marriage. Pasted text Daniel and Tim also explore how business success can distort identity. Tim explains that entrepreneurs often become so enmeshed with their companies that delegating feels like handing off part of who they are. That same control, fear, and constant problem-solving can damage marriages, health, emotional regulation, and the ability to be present with family. Pasted text Key Discussion Points Tim explains why selfishness, self-centeredness, resentment, contempt, unforgiveness, victimhood, and unresolved childhood patterns can slowly destroy a marriage. Pasted textHe breaks down the difference between feeling good and being happy, saying dopamine-driven pleasure is not the same as inner peace, healthy relationships, service, and shared life experience. Pasted textTim explains why men often come to counseling trying to fix the relationship externally, when the real breakthrough begins by changing the man who shows up to the marriage. Pasted textThe conversation explores how couples reinforce the exact patterns they complain about, often becoming so focused on what their spouse is doing wrong that they miss their own role in the cycle. Pasted textTim shares why aligned values, communicated needs, forgiveness, and emotional intelligence are foundational to healthier relationships and better dating choices. Pasted textDaniel and Tim discuss how entrepreneurs can lose sleep, health, emotional stability, and marriage connection when business becomes fused with identity, control, and fear. Pasted textTakeaways Marriage is not about returning to who you used to be. Tim says a marriage is a living, breathing organism, which means both people are constantly changing and must learn how to keep choosing and loving each other in each new season. Pasted text Many people confuse dopamine with happiness. Feeling good can come from food, shopping, drinking, achievement, or distraction, but Tim defines happiness as inner peace, soundness of mind, connection, service, and shared meaning. Pasted text Your partner’s change will not automatically heal you. Tim explains that many people wait for their spouse to change, but the deeper work begins when someone looks at their own patterns, wounds, reactions, and contribution to the cycle. Pasted text For entrepreneurs, business can become identity. Tim says many founders started their company for freedom, but eventually become enslaved to it because they cannot separate their self-worth from business performance. Pasted text Emotional intelligence does not make men weaker. Tim argues that men with low emotional intelligence are often the most emotionally reactive, while emotionally intelligent men can name what they feel, regulate themselves, and respond with strength instead of reactivity. Pasted text If you cannot name it, you cannot tame it. Tim’s first step for increasing emotional intelligence is learning to identify what is actually happening internally, whether it is guilt, shame, overwhelm, anger, loneliness, fear, or feeling triggered. Pasted text Closing Thoughts Tim Arrigo’s Founder’s Story episode is a powerful conversation about marriage, masculinity, healing, and the hidden cost of business success. His message is that the external problems in our marriages, businesses, and lives often reveal internal problems we have not yet faced. For founders and high-performing men, the breakthrough is not another tactic, hack, or external fix. It starts inside: naming what you feel, separating your identity from your business, taking ownership of your patterns, and becoming the kind of person who can create the relationship and life you actually want. Today's Sponsor:  Turn live shopping into a real business with Whatnot, where sellers build relationships, move inventory in real time, and reach buyers across collectibles, electronics, luxury, beauty, and more. Search Whatnot in the App Store and start selling today. Stop losing deals in spreadsheets and switch to Pipedrive, the AI-powered sales CRM built by salespeople for salespeople. Get an exclusive 30 days free with no credit card at https://www.pipedrive.com/founders When you need a legal hand, visit LegalZoom. Go to https://www.LegalZoom.com to get started. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  5. Oct 1

    Tony Hawk: "They Offered Me $500K For Everything, I Said No!" | Ep. 449 with Tony Hawk

    Daniel opens the conversation inside Tony’s skateboarding room by asking which item he would keep if he could only hold on to one. Tony points to one of his first signature skateboards from 1982, a board he rode in competitions, gave away to an amateur skater, and eventually received back decades later. He also shares the story behind a prop skateboard from the movie Hook, used by Robin Williams’ character. Pasted text The episode then moves into Tony’s early years, when professional skateboarding existed but was not a reliable career. Tony explains that when he started skating seriously at 11 or 12, being a professional mostly meant having your name on a board and maybe winning $100 at a contest. For him, skating gave his hyperactive energy somewhere to go and quickly became the center of his life. Pasted text From there, Daniel and Tony explore the business side of his career: starting Birdhouse in 1992 when skateboarding was struggling, taking out a second mortgage, living lean, and learning how to protect his name after seeing low-quality products and even a toilet paper mockup with his branding. Those lessons shaped how Tony approached Activision, where he insisted on creative approval before attaching his name to what became a video game franchise with nearly $2 billion in sales. Pasted text Pasted text Pasted text Key Discussion Points Tony shares the story of one of his first signature boards from 1982 and why that piece of history still matters to him decades later. Pasted textHe explains why skateboarding did not feel like a career choice at first, because in the early days, even professionals were barely making money from competitions. Pasted textTony breaks down the risk behind starting Birdhouse in 1992, including taking out a second mortgage, downsizing his life, and living on instant noodles, Taco Bell, and peanut butter and jelly while keeping the company alive. Pasted textThe conversation explores brand control, including how a bad licensing deal and low-quality products taught Tony not to sign away his name without creative approval. Pasted textTony explains why he said no to a $500,000 buyout from Activision, choosing instead to let the video game royalties ride because he no longer felt desperate for cash. Pasted textHe reflects on landing the 900 after more than 10 years of attempts, describing it not as emptiness, but as relief after years of injuries, falls, and relentless pursuit. Pasted textTakeaways Tony’s story shows that obsession can build greatness, but it can also cost relationships, time, and physical health. He says skating demanded complete focus, and that kind of hyperfocus can cause someone to lose sight of everything else. Pasted text Brand control matters. Tony learned that if someone else controls your name, likeness, or creative direction, they may not protect the values or quality that made the brand matter in the first place. Pasted text Pasted text The Activision deal worked because Tony protected the integrity of skateboarding. He wanted approval over anything carrying his name, and when the game resonated with both core skaters and mainstream audiences, that trust became leverage for future partnerships. Pasted text Entrepreneurship is exciting, but it does not always work. Tony talks about successful brands, failed bets, and learning the hard way that getting into a business you do not truly understand can create major risk. Pasted text The 900 was about perseverance, not just spectacle. Tony says the move took more than 10 years of attempts, injuries, and painful falls, and finally landing it represented what skateboarding is really about: trying something until you make it happen yourself. Pasted text A “steel mindset” means not giving up through pain and difficult attempts. For Tony, that mindset changed his life, but it also came with sacrifice, especially to his body. Pasted text Closing Thoughts Tony Hawk’s Founder’s Story episode is about far more than skateboarding. It is the story of someone who turned obsession into mastery, risked everything to build a company for skaters, protected his name when others tried to cheapen it, and helped bring an underground culture to the world without losing its core. Tony’s journey captures the cost of greatness: broken bones, failed deals, financial risk, relentless practice, and the constant question of what comes next. But it also shows the reward of a steel mindset. A skateboard, a dream, and the refusal to quit can change not just one life, but an entire culture. Today's sponsor: Turn live shopping into a real business with Whatnot, where sellers build relationships, move inventory in real time, and reach buyers across collectibles, electronics, luxury, beauty, and more. Search Whatnot in the App Store and start selling today. Stop losing deals in spreadsheets and switch to Pipedrive, the AI-powered sales CRM built by salespeople for salespeople. Get an exclusive 30 days free with no credit card at https://www.pipedrive.com/founders When you need a legal hand, visit LegalZoom. Go to https://www.LegalZoom.com to get started. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  6. Sep 28

    Franchise Expert: "I Got Laid Off, Bought ONE Franchise And Became Financially Free" | Ep. 448 with Gregory Mohr Founder of Franchise Maven

    Daniel opens the episode by asking Greg about one of the most surprising parts of his story: Greg reached financial independence by owning just one franchise in one territory. Greg explains that while some people may need multiple territories depending on their income goals, it is possible to build meaningful financial freedom from a single franchise if the model, territory, effort, and personal financial needs line up. Pasted text The conversation then moves into how someone should choose a franchise. Greg says the decision starts with understanding your own skills, what you enjoy doing daily, what kind of life you want, whether you can afford the investment, and whether the franchise culture fits. He emphasizes that with thousands of franchises available, people can get overwhelmed quickly, which is why a good investigation process matters. Pasted text Daniel and Greg also dig into the “Anti-Founder” idea: instead of starting from scratch and making every mistake yourself, franchisees can buy into a system where the founder already figured out what works. Greg explains that franchising is not for everyone, especially people who want to reinvent the system immediately, but it can be powerful for people who want a proven process, a clear playbook, and a faster path to building a business asset. Pasted text Key Discussion Points Greg explains how he achieved financial independence with one franchise and why the right number of territories depends on a person’s income goals, lifestyle, and long-term plan. Pasted textHe breaks down how to evaluate a franchise by looking at your skill set, what you enjoy doing, the required investment, the available territory, the culture, and the expected runway. Pasted textGreg explains why franchises are not just restaurants, pointing to HVAC, plumbing, electrical, restoration, senior care, tutoring, medical, pest control, handyman, remodeling, and other essential service businesses. Pasted textThe episode explores why franchisees fail, with Greg saying the biggest mistake is not following the proven system and trying to get creative before understanding the model. Pasted textGreg talks about corporate employees who want to leave their jobs, explaining that they need to know their financial runway, family support, desired lifestyle, and whether they want owner-operated or semi-absentee ownership. Pasted textThe conversation also covers how franchises can become sellable assets, why Greg would choose doggy daycare if he were starting again, and the traits that make someone a strong franchisee. Pasted textTakeaways Franchising can be a path to financial independence without building everything from zero. Greg’s view is that the franchise founder already made many of the mistakes, built the systems, and created the playbook for the franchisee to follow. Pasted text The best franchise is not just the hottest category. It should match the buyer’s skill set, financial situation, personality, preferred daily work, and long-term lifestyle goals. Pasted text Following the system matters. Greg says people who immediately think they can improve everything may be better suited to starting their own business rather than buying a franchise. Pasted text Franchising is much broader than food. Many of the strongest opportunities may be in essential services like home services, senior care, pet care, medical services, tutoring, and other categories people need regardless of trends. Pasted text A franchise should be treated like an asset, not just a job. Greg says the goal should be building something that can operate without revolving entirely around the owner, making it more valuable and easier to sell. Pasted text The strongest franchisees are self-starters, have some risk tolerance, and are willing to follow a proven system instead of constantly trying to reinvent it. Pasted text Closing Thoughts Greg Mohr’s Founder’s Story episode reframes franchising as a practical path for people who want business ownership without the full risk of starting from scratch. His “Anti-Founder” message is not anti-entrepreneurship; it is about knowing yourself, buying into proven systems, and using an existing playbook to build income, independence, and eventually a sellable asset. For corporate employees worried about layoffs, aspiring entrepreneurs unsure where to begin, or investors looking for cash-flowing business models, Greg’s message is clear: do the research, know your runway, pick the right system, follow the process, and build the business around the life you actually want. Today's Sponsor:  Launch your online store before Black Friday with Shopify, the platform that helps entrepreneurs start selling in just a few simple steps with no e-commerce expertise required. Start your free trial today at https://www.shopify.com/foundersstory. Start with Upwork, the platform to find, hire, and pay expert freelancers across marketing, design, development, and operations. Visit https://www.upwork.com to post your job for free and get matched with top talent. Support longevity in business and life with CocoaVia, a daily cocoa flavanol supplement designed to support healthy blood flow, heart health, and brain function. Go to https://www.cocoavia.com/ and use code FOUNDERS for an extra 20% off, or find it at your local Sprouts. Turn live shopping into a real business with Whatnot, where sellers build relationships, move inventory in real time, and reach buyers across collectibles, electronics, luxury, beauty, and more. Search Whatnot in the App Store and start selling today. Stop losing deals in spreadsheets and switch to Pipedrive, the AI-powered sales CRM built by salespeople for salespeople. Get an exclusive 30 days free with no credit card at https://www.pipedrive.com/founders Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  7. Sep 25

    Financial Expert: "Owning 5 Tech Stocks Isn't A Portfolio" | Ep. 447 with Christopher Zook Chairman & Chief Investment Officer of CAZ Investments

    Daniel opens the episode by asking Christopher about a defining moment in 1991, when he watched a Tony Robbins video series and wrote down a 10-year goal. Christopher explains that he and his wife listened to Tony’s 30-day cassette program, and during the goal-setting workshop, he wrote that he wanted to start a firm named CAZ Investments that would become one of the leading alternative investment firms on the planet. For the next nine years and nine months, he worked to prepare himself for that exact objective. The conversation then moves into Christopher’s relationship with Tony Robbins. He shares that, outside of his faith and his wife, no one has had a greater impact on his life than Tony. What began as a cassette program eventually became a friendship, partnership, and co-authorship, culminating in The Holy Grail of Investing. From there, Daniel and Christopher dive into how wealthy investors think, why private markets matter, how sports teams became a major investment theme, and why live sports content has become so valuable in a streaming world. Christopher also opens up about the personal cost of building CAZ, including lost sleep, constant intensity, and the challenge of shutting off when the mission is always on his mind. Key Discussion Points Christopher shares how a Tony Robbins cassette program led him to write down a 10-year vision to start CAZ Investments and build it into a leading alternative investment firm. He explains why he does not believe in passive “manifesting,” but does believe in vision, intentionality, hard work, deadlines, and having a big enough why to endure difficulty. Christopher breaks down what ultra-high-net-worth investors understand: diversification is the only free lunch, tax efficiency matters, discipline matters, and wealth is not just what you make but what you keep. The conversation explores private markets, including why so many major companies remain private and why investors who only focus on public stocks may miss a large part of the economy. Christopher explains why CAZ is heavily interested in professional sports, live content, media rights, cord cutting, and the long-term economics of owning stakes in sports franchises. He opens up about the price of success, including years of limited sleep, building the firm through 9/11 and the global financial crisis, and learning to keep faith at the center of the journey. Takeaways A goal becomes more powerful when it has a deadline. Christopher says writing down a specific 10-year target gave him a clear path and forced him to prepare intentionally for almost a decade. Manifestation without execution is not enough. Christopher’s view is that belief matters, but only when paired with a plan, hard work, intentional steps, and the willingness to be bruised along the way. Ultra-wealthy investors think about risk differently. They focus on diversification, tax efficiency, discipline, and staying power instead of chasing whatever looks popular in the moment. Private markets are a major part of the opportunity set. Christopher explains that many large companies are private, meaning investors who ignore private assets may be missing a significant part of the economy. Sports are no longer just entertainment assets. CAZ views sports through the lens of live content, media rights, streaming, cord cutting, scarcity, and long-term demand for events people want to watch in real time. Success has a price. For Christopher, that price has included sleep, intensity, and difficulty shutting off, but he says faith, family, and purpose helped keep the journey grounded. Closing Thoughts Christopher Zook’s Founder’s Story episode is about vision, discipline, investing, and the long road between writing down a goal and actually becoming the person capable of achieving it. His story begins with a Tony Robbins cassette program in 1991 and leads to CAZ Investments, The Holy Grail of Investing, and a career built around alternative assets, private markets, thematic investing, and purpose. Christopher’s message is not that success comes from simply putting something into the universe. It comes from knowing where you are going, building a plan, staying disciplined through crisis, keeping faith at the center, and having a why big enough to keep going when the road gets hard. Today's Sponsor:  Start with Upwork, the platform to find, hire, and pay expert freelancers across marketing, design, development, and operations. Visit https://www.upwork.com to post your job for free and get matched with top talent. Support longevity in business and life with CocoaVia, a daily cocoa flavanol supplement designed to support healthy blood flow, heart health, and brain function. Go to https://www.cocoavia.com/ and use code FOUNDERS for an extra 20% off, or find it at your local Sprouts. Turn live shopping into a real business with Whatnot, where sellers build relationships, move inventory in real time, and reach buyers across collectibles, electronics, luxury, beauty, and more. Search Whatnot in the App Store and start selling today. Stop losing deals in spreadsheets and switch to Pipedrive, the AI-powered sales CRM built by salespeople for salespeople. Get an exclusive 30 days free with no credit card at https://www.pipedrive.com/founders Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  8. Sep 21

    The Billion-Dollar Energy Drink No One Saw Coming | Ep. 446 with Scott Frohman Founder and CEO of Odyssey Functional Energy

    Scott begins by reflecting on his years working on Wall Street, where long hours, coffee, and traditional energy drinks became part of his daily routine. Eventually, the constant stimulation left him questioning whether that lifestyle was sustainable, leading him to search for a healthier way to maintain focus and energy. His discovery of functional mushrooms became the catalyst for what would eventually become Odyssey Functional Energy. The conversation traces Scott's entrepreneurial evolution—from building successful businesses in vaping and CBD to launching Odyssey during the pandemic. Along the way, he explains why listening to customers is more important than protecting your original idea, how multiple pivots transformed Odyssey into a leading functional energy brand, and why he believes entrepreneurs should obsess over building products people genuinely love before spending heavily on marketing. Scott also shares one of his biggest business failures, explains how he learned when to pivot instead of forcing an idea to succeed, and outlines his vision for the future of the energy beverage industry. Key Discussion Points Why years on Wall Street pushed Scott to search for healthier, longer-lasting energy and ultimately inspired Odyssey Functional Energy. How Scott successfully built, scaled, and exited businesses in vaping and CBD before entering the functional beverage market. The importance of listening to customers, pivoting quickly, and refining products instead of becoming emotionally attached to the original vision. Why Odyssey abandoned coffee and tea to focus entirely on functional energy drinks after customer demand made the opportunity clear. The lessons Scott learned from launching products that failed—and why knowing when to stop can be just as important as knowing when to persist. How Odyssey built strong retail momentum through product quality and customer referrals before investing in influencer marketing and creator partnerships. Takeaways Build the product before building the hype. Scott intentionally delayed major marketing efforts until he knew customers genuinely loved the product and repeatedly came back to buy it. Customer feedback should drive your business—not your ego. Several of Odyssey's biggest successes came after Scott changed packaging, product positioning, flavors, caffeine levels, and branding based on retailer and consumer feedback. Not every good idea becomes a good business. Scott openly discusses PhoneGuard, a texting-and-driving prevention app backed by Justin Bieber that ultimately failed, teaching him when to recognize that an idea isn't gaining traction. Entrepreneurship requires constant adaptation. Odyssey began as mushroom coffee before evolving into teas and eventually becoming a functional energy drink company focused on a much larger market opportunity. Winning starts with solving a real problem. Rather than creating another highly caffeinated beverage, Scott focused on sustained energy, improved focus, and eliminating the crash that many consumers experience from traditional energy drinks. Long-term businesses are built through purpose. Scott believes founders perform at their best when they genuinely believe their products improve people's lives, making purpose the foundation of sustainable growth. Closing Thoughts Scott Frohman's entrepreneurial journey demonstrates that successful founders rarely follow a straight path. From Wall Street burnout to multiple exits, failed ventures, and continuous reinvention, he shows that building an enduring company often means letting customers shape the product, embracing pivots, and staying focused on creating genuine value. His story is a reminder that breakthrough businesses aren't built by chasing trends—they're built by solving real problems better than anyone else. Today's Sponsor:  Start with Upwork, the platform to find, hire, and pay expert freelancers across marketing, design, development, and operations. Visit https://www.upwork.com to post your job for free and get matched with top talent. Support longevity in business and life with CocoaVia, a daily cocoa flavanol supplement designed to support healthy blood flow, heart health, and brain function. Go to https://www.cocoavia.com/ and use code FOUNDERS for an extra 20% off, or find it at your local Sprouts. Turn live shopping into a real business with Whatnot, where sellers build relationships, move inventory in real time, and reach buyers across collectibles, electronics, luxury, beauty, and more. Search Whatnot in the App Store and start selling today. Stop losing deals in spreadsheets and switch to Pipedrive, the AI-powered sales CRM built by salespeople for salespeople. Get an exclusive 30 days free with no credit card at https://www.pipedrive.com/founders Get locked in on game day with PrizePicks, where you pick 2–6 players and choose more or less on their projected stats across sports. Download the app and use code FOUNDERS to get $150 in lineups if you win your first $5 lineup. Eat real food even when life gets busy with Factor’s chef-crafted, dietitian-designed meals ready in just 2 minutes with no prep or cleanup. Go to https://www.factormeals.com/founders50off and use code founders50off to get 50% off plus 1 free breakfast item per box for 1 year while supplies last. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

4.2
out of 5
235 Ratings

About

"Founder's Story" by IBH Media isn't a business show. It's the conversation founders don't get to have anywhere else. Think 60 Minutes, but for entrepreneurs. We sit down with the most interesting people in business and go past the highlight reel, past the pitch, past the polished version they give every other podcast. We go into the mud with them. The 2 a.m. doubts. The bet that almost ended everything. The moment they wanted to quit and didn't. You'll hear from household names like Gary V, Codie Sanchez, Rob Dyrdek, and Tom Bilyeu, and just as often from founders you've never heard of who are building something the world needs to know about. Either way, the goal is the same: a real conversation that makes you laugh, makes you think, and sometimes catches you off guard with how much it makes you feel. This is where the story behind the success finally gets told. This is "Founder's Story."

You Might Also Like