The Scalp Solutions Podcast

David Santiago

Welcome to the Scalp Solutions podcast! My name is David Santiago and I am the CEO and Founder of Scalp Solutions® a non-surgical hair loss restoration studio. I am a Barber with 22 years of experience and 7 years as an SMP artist. Tune in as I interview SMP artists from around the world and highlight their contribution to the industry, their come up, success stories, and of course some trade tips and tricks.

  1. MAR 2

    PMU & SMP Shows: Pay to Play… Or Play It Smart? EP. 134

    In this episode, David Santiago breaks down the reality of PMU and SMP shows, events, awards, and the “pay-to-play” model that’s becoming more common in the industry. Are events just paid marketing platforms? Is that necessarily a bad thing? Or are artists confusing exposure with actual business growth? David shares his personal experiences with event organizers, speaking invitations that still required payment, and the difference between being paid for your value versus paying for visibility. He dives into the pros and cons of industry events, how some awards are tied to sponsorship tiers, and why clients often can’t tell the difference between earned recognition and paid positioning. He also addresses a controversial topic: inexperienced artists paying to become judges and evaluating work from veterans with years more experience — and what that means for industry standards. This episode isn’t about attacking event organizers or tearing down artists. It’s about clarity. It’s about business maturity. And it’s about understanding the difference between exposure and leverage. If you attend shows, speak at events, compete for awards, or plan to… this episode will help you look at it all through a smarter lens. Because in business, it’s not about being seen. It’s about knowing what you’re building when people are looking. Tune in. Connect with David: IG: @scalpsolutionsny  Web: https://www.scalpsolutionsny.com Todays podcast is sponsored by: Hustle Butter Deluxe – The ultimate tattoo care product trusted by artists around the world. Whether you’re an SMP artist or tattoo professional, Hustle Butter keeps the skin smooth, reduces redness, and promotes faster healing—before, during, and after the procedure. 100% vegan and packed with natural ingredients, it’s a must-have in your setup. Ready to elevate your client experience? Visit hustlebutter.com and stock up today! Palms Fashion – Your trusted source for professional barber, SMP and beauty supplies. Explore their extensive range of products at palmsfashioninc.com. WAVA Water – Spark your creativity and boost your focus with WAVA, the lightly caffeinated sparkling water infused with binaural beats of sound frequency. Designed for high performers, WAVA helps you stay energized, creative, and productive — without the crash. Ready to level up your hydration? Visit drinkwava.com and experience the future of functional beverages! Bishop SMP – Since 2008, Bishop has set the standard in the tattoo industry, and now that same quality is powering the SMP world. From the SMP Power Wand built for precision and comfort, to SMP-specific needles and pigments engineered for flawless results, Bishop SMP is trusted by artists who want to elevate their craft. Ready to level up? Visit BishopSMP.com and experience the difference. Micropigmentation Educators – A ready-to-use SMP & PMU training platform built for serious artists. Deliver real fundamentals with zero guesswork.  Visit MPEducators.com to get started.

    19 min
  2. FEB 16

    You Didn’t Fix It. You Re-Botched It. EP. 133

    In this episode of The Scalp Solutions Podcast, David Santiago tackles one of the most uncomfortable topics in the SMP industry… botched repair work. As more artists enter the space with minimal foundation, more clients are walking around with oversaturated, uneven, and poorly healed scalp micropigmentation. And now they’re looking for someone to “fix it.” David breaks down the hard truth: adding more ink to already botched SMP is not a repair. In many cases, it’s a re-botch. He explains what’s really happening inside the skin… how pigment sits in the dermis, how saturation stacks, how trauma compounds, and why overworking compromised skin often leads to darker, blurrier, and more artificial results over time. But this episode isn’t black and white. David also clarifies the rare situations where repair work is actually possible. When impressions are small, depth is correct, and saturation isn’t extreme, strategic balancing can create uniformity and restore confidence. He shares his personal approach when clients refuse laser removal, the transparency conversations he has before moving forward, and why documentation and consent are non-negotiable in high-risk cases. He also makes it clear where he draws the line and why sometimes the only real solution is laser before rebuilding. This episode isn’t about attacking artists. It’s about integrity, responsibility, and protecting the long-term reputation of the industry. If you’re an SMP artist considering repair work, or a client dealing with bad SMP and looking for answers, this is a must-listen. Tune in, understand the science, and remember… you can’t fix over saturation with more saturation. Connect with David: IG: @scalpsolutionsny  Web: https://www.scalpsolutionsny.com Todays podcast is sponsored by: Hustle Butter Deluxe – The ultimate tattoo care product trusted by artists around the world. Whether you’re an SMP artist or tattoo professional, Hustle Butter keeps the skin smooth, reduces redness, and promotes faster healing—before, during, and after the procedure. 100% vegan and packed with natural ingredients, it’s a must-have in your setup. Ready to elevate your client experience? Visit hustlebutter.com and stock up today! Palms Fashion – Your trusted source for professional barber, SMP and beauty supplies. Explore their extensive range of products at palmsfashioninc.com. WAVA Water – Spark your creativity and boost your focus with WAVA, the lightly caffeinated sparkling water infused with binaural beats of sound frequency. Designed for high performers, WAVA helps you stay energized, creative, and productive — without the crash. Ready to level up your hydration? Visit drinkwava.com and experience the future of functional beverages! Bishop SMP – Since 2008, Bishop has set the standard in the tattoo industry, and now that same quality is powering the SMP world. From the SMP Power Wand built for precision and comfort, to SMP-specific needles and pigments engineered for flawless results, Bishop SMP is trusted by artists who want to elevate their craft. Ready to level up? Visit BishopSMP.com and experience the difference. Micropigmentation Educators – A ready-to-use SMP & PMU training platform built for serious artists. Deliver real fundamentals with zero guesswork.  Visit MPEducators.com to get started.

    12 min
  3. JAN 26

    The Truth About SMP Marketing Agencies (Part Two) Feat James Viola. EP. 132

    In this follow-up episode of The Scalp Solutions Podcast, David Santiago sits down with James Viola, founder of Seven Figure SMP, to continue the conversation about marketing agencies and why so many artists get it wrong. The truth is, most SMP and PMU artists don’t fail with ads because marketing companies are scams. They fail because their foundation is broken. David and James break down what marketing agencies can and cannot do, why artists panic-hire when business slows down, and how weak branding, poor systems, and bad follow-up lead artists to believe ads “don’t work.” James also explains the difference between real agencies and boost-button consultants, and what actually makes an artist ready to scale. You’ll learn who Seven Figure SMP is not for, what needs to be in place before running ads, and why a legitimate agency should act as a multiplier, not a savior. If you’ve been burned by a marketing company, are considering hiring one, or want to understand how real SMP and PMU marketing actually works, this episode is essential. Tune in, take notes, and remember… fix the foundation before you pour gasoline on it. Connect with James: IG: @sevenfiguresmp Web: https://www.sevenfiguresmp.com Todays podcast is sponsored by: Hustle Butter Deluxe – The ultimate tattoo care product trusted by artists around the world. Whether you’re an SMP artist or tattoo professional, Hustle Butter keeps the skin smooth, reduces redness, and promotes faster healing—before, during, and after the procedure. 100% vegan and packed with natural ingredients, it’s a must-have in your setup. Ready to elevate your client experience? Visit hustlebutter.com and stock up today! Palms Fashion – Your trusted source for professional barber, SMP and beauty supplies. Explore their extensive range of products at palmsfashioninc.com. WAVA Water – Spark your creativity and boost your focus with WAVA, the lightly caffeinated sparkling water infused with binaural beats of sound frequency. Designed for high performers, WAVA helps you stay energized, creative, and productive — without the crash. Ready to level up your hydration? Visit drinkwava.com and experience the future of functional beverages! Bishop SMP – Since 2008, Bishop has set the standard in the tattoo industry, and now that same quality is powering the SMP world. From the SMP Power Wand built for precision and comfort, to SMP-specific needles and pigments engineered for flawless results, Bishop SMP is trusted by artists who want to elevate their craft. Ready to level up? Visit BishopSMP.com and experience the difference. Micropigmentation Educators – A ready-to-use SMP & PMU training platform built for serious artists. Deliver real fundamentals with zero guesswork.  Visit MPEducators.com to get started.

    1h 6m
  4. JAN 12

    SMP & PMU Sponsorships: What’s Real, What’s Fake, and What Nobody Wants to Admit. EP 131

    In this episode, David Santiago pulls back the curtain on SMP and PMU artist sponsorships and breaks down what a real sponsorship actually looks like. He explains the difference between true brand partnerships and the “sponsorships” most artists are being offered today…discount codes, bulk pricing, and the right to say they’re sponsored for a little extra clout. David shares real conversations he’s had with artists who reached out to him for advice after realizing their so-called sponsorships were really just affiliate programs or wholesale accounts in disguise. This episode isn’t about calling out brands or shaming artists. It’s about clarity. Understanding your value. And knowing when a partnership is actually investing in you versus simply using your platform. Whether you’re an SMP or PMU artist chasing brand deals, or a company looking to work with artists the right way, this episode is a must-listen. Tune in, take notes, and remember…respect your craft enough to respect your value. Connect with David: IG: @scalpsolutionsny  Web: https://www.scalpsolutionsny.com Todays podcast is sponsored by: Hustle Butter Deluxe – The ultimate tattoo care product trusted by artists around the world. Whether you’re an SMP artist or tattoo professional, Hustle Butter keeps the skin smooth, reduces redness, and promotes faster healing—before, during, and after the procedure. 100% vegan and packed with natural ingredients, it’s a must-have in your setup. Ready to elevate your client experience? Visit hustlebutter.com and stock up today! Palms Fashion – Your trusted source for professional barber, SMP and beauty supplies. Explore their extensive range of products at palmsfashioninc.com. WAVA Water – Spark your creativity and boost your focus with WAVA, the lightly caffeinated sparkling water infused with binaural beats of sound frequency. Designed for high performers, WAVA helps you stay energized, creative, and productive — without the crash. Ready to level up your hydration? Visit drinkwava.com and experience the future of functional beverages! Bishop SMP – Since 2008, Bishop has set the standard in the tattoo industry, and now that same quality is powering the SMP world. From the SMP Power Wand built for precision and comfort, to SMP-specific needles and pigments engineered for flawless results, Bishop SMP is trusted by artists who want to elevate their craft. Ready to level up? Visit BishopSMP.com and experience the difference. Micropigmentation Educators – A ready-to-use SMP & PMU training platform built for serious artists. Deliver real fundamentals with zero guesswork.  Visit MPEducators.com to get started.

    13 min
  5. 12/29/2025

    When SMP artists should work with a marketing company (and why most of you are not ready yet). EP. 130

    In this episode, David Santiago keeps it real about a topic most SMP and PMU artists rush into without truly understanding. Marketing agencies. Too many artists believe ads and lead generation will save their business, when in reality, marketing only amplifies what’s already there. And if the foundation is weak, the results will be too. David breaks down the real groundwork artists need to put in before hiring a marketing company, from branding and content to systems, numbers, and mindset. He explains why organic content matters more than paid ads, why most artists hire agencies too early, and how to know when you’re actually ready to scale. You’ll learn what marketing companies can and cannot do for your business, the common mistakes that cause artists to waste thousands of dollars, and the critical pieces that must be in place before you depend on ads for growth. David also shares insights from his own experience working with marketing teams and watching artists succeed or fail based on preparation. Whether you’re an SMP artist, PMU artist, or tattooer thinking about running ads or working with an agency, this episode is a must-listen if you want to protect your money, build a real foundation, and scale the right way. Tune in, take notes, and remember… marketing doesn’t build your business. It reveals it. Connect with David: IG: @scalpsolutionsny  Web: https://www.scalpsolutionsny.com Todays podcast is sponsored by: Hustle Butter Deluxe – The ultimate tattoo care product trusted by artists around the world. Whether you’re an SMP artist or tattoo professional, Hustle Butter keeps the skin smooth, reduces redness, and promotes faster healing—before, during, and after the procedure. 100% vegan and packed with natural ingredients, it’s a must-have in your setup. Ready to elevate your client experience? Visit hustlebutter.com and stock up today! Palms Fashion – Your trusted source for professional barber, SMP and beauty supplies. Explore their extensive range of products at palmsfashioninc.com. WAVA Water – Spark your creativity and boost your focus with WAVA, the lightly caffeinated sparkling water infused with binaural beats of sound frequency. Designed for high performers, WAVA helps you stay energized, creative, and productive — without the crash. Ready to level up your hydration? Visit drinkwava.com and experience the future of functional beverages! Bishop SMP – Since 2008, Bishop has set the standard in the tattoo industry, and now that same quality is powering the SMP world. From the SMP Power Wand built for precision and comfort, to SMP-specific needles and pigments engineered for flawless results, Bishop SMP is trusted by artists who want to elevate their craft. Ready to level up? Visit BishopSMP.com and experience the difference. Micropigmentation Educators – A ready-to-use SMP & PMU training platform built for serious artists. Deliver real fundamentals with zero guesswork.  Visit MPEducators.com to get started.

    12 min
  6. 12/08/2025

    SMP Is a Tattoo…So Stop Playing Yourself With the Wrong Words. EP. 129

    In this episode, David Santiago keeps it real about a topic most artists either don’t understand or choose to ignore. Scalp Micropigmentation is a tattoo. Not “kind of,” not “cosmetic,” not “medical.” A tattoo. David breaks down why the language you use when describing what you do matters more than you think, especially when dealing with your local health department and government. The wrong wording can cost you thousands in permits and licensing fees or even get your business shut down. You’ll learn how to use the right terminology when speaking to officials while still using creative, strategic language in your marketing to attract clients and stand out. David also shares a personal story from his early days in SMP that proves how one simple word choice can change everything. Whether you’re new to the industry or a veteran artist, this episode is a must-listen if you want to stay compliant, protect your business, and still brand yourself like a pro. Tune in, take notes, and remember… creativity builds your brand, clarity keeps it alive. Connect with David: IG: @scalpsolutionsny  Web: https://www.scalpsolutionsny.com Todays podcast is sponsored by: Hustle Butter Deluxe – The ultimate tattoo care product trusted by artists around the world. Whether you’re an SMP artist or tattoo professional, Hustle Butter keeps the skin smooth, reduces redness, and promotes faster healing—before, during, and after the procedure. 100% vegan and packed with natural ingredients, it’s a must-have in your setup. Ready to elevate your client experience? Visit hustlebutter.com and stock up today! Palms Fashion – Your trusted source for professional barber, SMP and beauty supplies. Explore their extensive range of products at palmsfashioninc.com. WAVA Water – Spark your creativity and boost your focus with WAVA, the lightly caffeinated sparkling water infused with binaural beats of sound frequency. Designed for high performers, WAVA helps you stay energized, creative, and productive — without the crash. Ready to level up your hydration? Visit drinkwava.com and experience the future of functional beverages! Bishop SMP – Since 2008, Bishop has set the standard in the tattoo industry, and now that same quality is powering the SMP world. From the SMP Power Wand built for precision and comfort, to SMP-specific needles and pigments engineered for flawless results, Bishop SMP is trusted by artists who want to elevate their craft. Ready to level up? Visit BishopSMP.com and experience the difference. Micropigmentation Educators – A ready-to-use SMP & PMU training platform built for serious artists. Deliver real fundamentals with zero guesswork.  Visit MPEducators.com to get started.

    15 min
  7. 11/03/2025

    The Only SMP Artist In The World That Charges $20,000 Feat. Victor Villarreal EP. 128

    In this episode of The Scalp Solutions Podcast, host David Santiago sits down with Victor Villarreal, one of the most talked-about and innovative SMP artists in the game. Known for his viral TikToks, bold marketing, and unapologetic confidence, Victor has mastered the art of attention—and turned it into serious business. We dive deep into how he’s leveraged social media to dominate the SMP space, built massive visibility through clickbait-style content, and why he confidently charges $20,000 for his work. Victor breaks down his content strategy, how he handles hate from other artists, and shares game-changing insights on how SMP artists can use platforms like TikTok to grow their business and attract clients worldwide. If you’re an SMP artist struggling to get eyes on your work or afraid to market yourself authentically—this episode is your wake-up call. Connect with Victor: IG: @realtimeresultsllc Web: realtimeresultsllc.com Todays podcast is sponsored by: Hustle Butter Deluxe – The ultimate tattoo care product trusted by artists around the world. Whether you’re an SMP artist or tattoo professional, Hustle Butter keeps the skin smooth, reduces redness, and promotes faster healing—before, during, and after the procedure. 100% vegan and packed with natural ingredients, it’s a must-have in your setup. Ready to elevate your client experience? Visit hustlebutter.com and stock up today! Palms Fashion – Your trusted source for professional barber, SMP and beauty supplies. Explore their extensive range of products at palmsfashioninc.com. WAVA Water – Spark your creativity and boost your focus with WAVA, the lightly caffeinated sparkling water infused with binaural beats of sound frequency. Designed for high performers, WAVA helps you stay energized, creative, and productive — without the crash. Ready to level up your hydration? Visit drinkwava.com and experience the future of functional beverages! Bishop SMP – Since 2008, Bishop has set the standard in the tattoo industry, and now that same quality is powering the SMP world. From the SMP Power Wand built for precision and comfort, to SMP-specific needles and pigments engineered for flawless results, Bishop SMP is trusted by artists who want to elevate their craft. Ready to level up? Visit BishopSMP.com and experience the difference. Micropigmentation Educators – A ready-to-use SMP & PMU training platform built for serious artists. Deliver real fundamentals with zero guesswork.  Visit MPEducators.com to get started.

    41 min
  8. 10/13/2025

    Leveraging Ai To Grow Your SMP & PMU Business EP. 127

    In this episode, David Santiago sits down once again with James Viola, the Facebook Ads guru and founder of Seven Figure SMP, to break down how AI is rewriting the playbook for SMP and PMU artists. From generating viral creative ideas and visual hooks, to writing ad copy that actually converts, to re-engaging cold leads and closing more sales, James shares exactly how artists can start using AI right now to simplify their marketing, boost revenue, and save hours of manual work. If you’ve ever wondered how to combine your artistry with automation, or how AI can help you scale like the pros without losing the human touch, this is your roadmap. Tune in, take notes, and get ready to work smarter, not harder. Don’t miss this one, especially if you’re serious about taking your SMP or PMU business to the next level. Connect with James: IG: @sevenfiguresmp Web: https://www.sevenfiguresmp.com Todays podcast is sponsored by: Hustle Butter Deluxe – The ultimate tattoo care product trusted by artists around the world. Whether you’re an SMP artist or tattoo professional, Hustle Butter keeps the skin smooth, reduces redness, and promotes faster healing—before, during, and after the procedure. 100% vegan and packed with natural ingredients, it’s a must-have in your setup. Ready to elevate your client experience? Visit hustlebutter.com and stock up today! Palms Fashion – Your trusted source for professional barber, SMP and beauty supplies. Explore their extensive range of products at palmsfashioninc.com. WAVA Water – Spark your creativity and boost your focus with WAVA, the lightly caffeinated sparkling water infused with binaural beats of sound frequency. Designed for high performers, WAVA helps you stay energized, creative, and productive — without the crash. Ready to level up your hydration? Visit drinkwava.com and experience the future of functional beverages! Bishop SMP – Since 2008, Bishop has set the standard in the tattoo industry, and now that same quality is powering the SMP world. From the SMP Power Wand built for precision and comfort, to SMP-specific needles and pigments engineered for flawless results, Bishop SMP is trusted by artists who want to elevate their craft. Ready to level up? Visit BishopSMP.com and experience the difference. Micropigmentation Educators – A ready-to-use SMP & PMU training platform built for serious artists. Deliver real fundamentals with zero guesswork.  Visit MPEducators.com to get started.

    47 min
5
out of 5
14 Ratings

About

Welcome to the Scalp Solutions podcast! My name is David Santiago and I am the CEO and Founder of Scalp Solutions® a non-surgical hair loss restoration studio. I am a Barber with 22 years of experience and 7 years as an SMP artist. Tune in as I interview SMP artists from around the world and highlight their contribution to the industry, their come up, success stories, and of course some trade tips and tricks.