Females In Business with Rachel Edlich In this episode, Rachel Edlich shares how she started as an entrepreneur, the influence her father had on her success today, her partnership with her sister, how she learned to be a successful product creator and marketer and so much more. Radical Skincare, the business she co-founded with her sister Liz Edlich, is a powerhouse skincare line that can be found in over 900 retail stores and in more than 17 countries. They also have a Brand Partner program that is empowering mostly women and some men, to be successful entrepreneurs in their own right. This was an enjoyable conversation with Rachel and I look forward to interviewing her again down the road at their next successful milestone. Also, check out their book "Get Radical: Secrets to Living a Life You Love": https://amzn.to/3jkyoFD As always, thanks so much for listening! Joe Rachel Edlich Co-founder - Radical Skincare Website: https://radicalskincare.com Discount Code: Costello10 Their Book "Get Radical: Secrets to Living a Life You Love" Our affiliate link: https://amzn.to/3jkyoFD Instagram: @radicalskincare Facebook: @RadicalSkincare YouTube: https://www.youtube.com/user/radicalskincare Twitter:@radicalskincare LinkedIn: https://www.linkedin.com/company/radical-skincare Email: customercare@radicalskincare.com Podcast Music By: Andy Galore, Album: "Out and About", Song: "Chicken & Scotch" 2014 Andy's Links: http://andygalore.com/ https://www.facebook.com/andygalorebass If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. For show notes and past guests, please visit: https://joecostelloglobal.libsyn.com Subscribe, Rate & Review: I would love if you could subscribe to the podcast and leave an honest rating & review. This will encourage other people to listen and allow us to grow as a community. The bigger we get as a community, the bigger the impact we can have on the world. Sign up for Joe's email newsletter at: https://joecostelloglobal.com/#signup For transcripts of episodes, go to: https://joecostelloglobal.lybsyn.com Follow Joe: https://linktr.ee/joecostello Transcript Joe: Rachel, welcome to the show. I'm excited to have you. I thought I might also see this, but I guess Liz is not going to be here with us. So you're going to have to answer all the questions that I have. Rachel: That's great. I'm ready. I'm Joe: Ok, Rachel: Ready. Joe: Ok, OK. First off, the company's name is Radical Skincare. Is that correct? Rachel: That's right. Joe: Ok, this is really cool because I don't have a lot of women on the show as much as I would like to have more women, because I think there's a big separation in the amount of exposure to women that are running, businesses that are successful. So, first of all, thank you so much for coming on the show. Rachel: It's my pleasure, thank you so much for having me here. Joe: Yeah. Awesome. OK, so I always like to get a back story from my guests because I think it's really important that a lot of times podcast will just kick off and people either know the guest that they don't and they'll do a little reading on them and not saying me as the host, but people that might listen to it don't know who someone is. But more importantly, I think how you got to where you are today stems from all that happened before at this point. And I think so much of that is missed on a lot of podcasts. People all of a sudden they just start talking about what they're doing today. And the newest book that they have out and all this other stuff. So if you don't mind, I would love for you to give a little bit of history and you can go back as far as you want. I've had people go back to kindergarten, so I don't care. And and since Liz isn't here, you can also, if you want, put in a little bit about that whole, you know, how it happened with her and you and the connection of all of it. So now I will be quiet and let you click. Rachel: Ok, no problem, while I was going to say how much time do we have? Joe: Yes. Rachel: It's like if I go back to kindergarten. Yeah. So, you know, so for for us, we were raised in Virginia on an 18 acre farm, and our father was a very well known worldwide reconstructive surgeon who specialized in wound healing and skin rejuvenation. And he started the burn unit at University of Virginia. He invented stere strips. He invented dissolvable sutures. So, you know, his commitment was really to science and changing the world like that was my dad and my mom was a bit different. She was an actress on Broadway. She was in West Side Story. But, you know, she basically was just God kissed her and said, you will sing. And so she was in West Side Story, but then decided, hey, I'm going to I'm going to have kids. And then she met my dad. So we were really bookended by two very interesting people. And it was my sister, my brother and I. And growing up on a farm surrounded by my father's brilliance. And we were pretty much we'd go to the hospital with him, work in the lab. We did research with him if there was ever a problem. My dad was like, we'll invent it. See, my brother, my brother broke his clavicle and he's like, we're inventing the shoulder of the perfect shoulder pads. We did. Rachel: I've done I don't know how many research papers on lacrosse injuries because I was a lacrosse player or whatever. So it was like, you know, we we really were raised in that environment all the time. And we got a very, very strong work ethic, because imagine we were basically the ones running a farm as well. So from that, you know, I ended up wanting to really follow being able to help other people. I thought, gosh, I think I might become a therapist, that, you know, that's what I'm going to go and I'm going to I'm good at communicating with other people. I think I read situations really well. So I went to college. My sister went to we all went to actually we all went to the same college. And I got a counseling degree. And then I was like, OK, well, you know, if I really want to sit in a room all day and go through that process. So I ended up running a Boys and girls club for like 800 children. And I love working with kids and developing programs and drug prevention programs and all the different things that the Boys and Girls Club provided. But at the same time, I love to be able to give back that way. I also wanted to make money. Joe: This is. Rachel: I'm like, OK, you know, I love working with children and, you know, especially where a lot of them were in really tough situations. But I said I could do that as my volunteer time. So my sister was living in L.A. and we were always super close. And she's like, well, just come move out here. And it's like, I can't move without a job. You know, it's like having all these reasons why I can't. And I was like, you know what? I'm doing it. I was like, Liz, I can't come without a job. And she's like, well, you know, I just raised money for a company. She was in money management and venture capital, and she was like, and they actually need someone and to run their customer service department. And I was like, I can do that. So, you know, you're young. You Joe: Right. Rachel: Can make me make these big moves. So I packed up my dog in my house and I moved out to L.A. and Liz and I started working together and deciding we were going to start a company. Really wanted to always at the core of us is like it has to be driven with purpose. We have to have like we always need that passion. We're very entrepreneurial because we just can't help ourselves. It's like that's just our nature. So we got into the skincare business and in 1999 and doing, you know, product development, a lot of research, science, of course, you know, coming from a science background with my father, that was that like completely made sense to us. So we started creating products for celebrities, for retailers or QVC, Aitchison, a lot of brand development. So that was kind of our entree into working together. And I know everyone's like the big question is, how do you work with your sister? Joe: It's right, it's tough. Rachel: Everyone's like, how do you guys do it? And we're super blessed. I know we're rare. We're like or like a rare breed, but we're both different in our strengths. So we are able to really complement. Each other and I think there's the bond of our family and that we look after each other. And I mean, that's been probably one of the most special things about our relationship and being in business together, kind of coming into how Radical happened was we were doing our business. We were like at one hundred and fifty million dollars and sales. I mean, we were doing amazing, loving what we were doing. And then I had my second child and I developed rosacea. So, you know, life throws in like little things to move things around, make you start thinking. And I was like, wow, you know, I've always had good skin and my skin was red, splotchy, irritated. I tried putting makeup on. It made it worse. It was the first time where I had actually had this level of insecurity. Like I'd walk into a room and it's like my face walked in first and people I'm like, are they looking at me? Oh, my gosh. They can tell. And, you know, it's like this weird thing that you go through when you're when you're experiencing how you look on the outside matter so much. So you have to like say, OK, it's how you feel on the inside. It's a this is an inside job. You know, work life is not perfect. We don't we're not going to always look perfect. Right. Joe: Mm hmm. Rachel: So, you know, how we feel on the inside is felt by the world. And I went to the dermatologist. They basically said, you'll be on medication for the rest of your life. I'm like, are you joking about it? This is like a little quick fix. You know, you're g
