Behind the Brands: The Marketing Podcast

Mariam Noronha
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Behind the brands is a business podcast that focuses on advertising, marketing and brand building. It aims at giving people a brief but insightful look at what goes into the making of some iconic brands and their advertising campaigns

  1. 08/31/2022

    Madhya Pradesh State Tourism Campaigns: A Review

    Madhya Pradesh State Tourism campaigns have captured the interest and attention of audiences for about 15 years now. The MP Ajab hai, MP Mein did hua Bacchae as, Sau Tarth me rang hai and more have positioned MP as a travel destination that offers myriad experiences. In this episode we’ll take a look at all this and more.

    13 min

  2. 06/26/2022

    God’s Own Country- Kerala State Tourism Marketing and advertising campaigns

    In this episode we take a look at Kerala, God’s Own Country and its marketing and advertising initiatives. The state of Kerala has been a pioneer in marketing and has left no stone unturned to position itself as a preferred tourist destination in India. It has used social media to its advantage and is all ready with its post covid promotional endeavours.

    22 min

  3. 03/13/2022

    Rajasthan Tourism Campaign - Storytelling, experiential and digital marketing

    In this episode we take a look at the Rajasthan tourism campaign from 1993 till date. We discuss the Padharo Mhare Des and Jane Kya Dinh Jayne campaigns and other marketing initiatives by the State

    14 min

  4. 02/08/2022

    The Kumbh Mela: India’s Mega Outdoor Marketing Opportunity

    For brands focused on small town and rural India, the Kumbh Mela offers the opportunity to engage with consumers directly. In this episode we take a look at what it takes for brands to tick at the Kumbh. What are the important questions that brands should ask. What should be their focus. Sales or Brand Building? Let’s consider these questions and some great examples.

    12 min

  5. 01/15/2022

    Tata Steel advertising campaign: Steel and Social Impact

    In this episode we take a look at innovative, people centric advertising by Tata Steel

    10 min

  6. 09/02/2021

    Tanishq: Marketing and brand building initiatives

    In this episode we take a look at the brand building journey of Tanishq, India’s pioneering jewellery brand. Presenting insights into Tanishq’s marketing and advertising campaigns.

    21 min

  7. 07/12/2021

    Brand Bites : What Brands can learn from Red Bull

    Red Bull gives you wings is an iconic tag line which is at the heart of Red Bull’s brand philosophy. in this episode we take a look at how this top selling energy drink carved its own niche to create high quality content for its target audience and grabbed eyeballs through the sponsorship of mega scale events.

    10 min

  8. 06/30/2021

    Marketing Nuggets : HappyDent India

    Marketing nuggets is a series of short focused insights into brand building initiatives. Marketing mantras and wisdom from iconic brands in less than 10 minutes. In this episode I take a look at HappyDent’s marketing and advertising initiatives in India

    11 min
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Behind the brands is a business podcast that focuses on advertising, marketing and brand building. It aims at giving people a brief but insightful look at what goes into the making of some iconic brands and their advertising campaigns

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