TRIP | The Research Inclusion Project

Kristin Spraggins and Katrina Noelle

TRIP is a self-funded podcast exploring representation and inclusion in the insights industry. If you’ve found value in our conversations, please consider supporting the show! https://buymeacoffee.com/trippodcast Your donation helps fund production and for the price of a cup of coffee, you can: 🔊 Get a shoutout for you and your business 🎙️Share your inclusive insight story to be featured on a future episode 💬 Just use the “Say something nice” box when you donate to leave your message or story—or email us a voice recording to share your voice directly! theresearchinclusionproject@gmail.com

  1. Sep 3

    S07E03: You Miss That with the AI (Alison Porter, Nestlé)

    "I am a diehard for a qualitative focus group. They're always the most impactful." Alison Porter joins TRIP from Nestlé's coffee and beverage front-end innovation team, following earlier roles at Nissan and Bath & Body Works. She traces her inclusion mindset back to reading Invisible Women and dives into why traditional qualitative focus groups still capture something AI and synthetic respondents cannot: the real emotion and tone behind a consumer's words.  We discuss: Lessons from Alison's time in the automotive industry, including the outsized role kids play in family car-purchase decisions and why researchers often overlook themWhy she pairs new AI-assisted tools with traditional methods, and what teams lose when they skip straight to synthetic data: genuine sound bites, emotion, and toneHow outdated assumptions about life stages (marriage age, when people have kids, generational milestones) can quietly skew research if teams do not keep the data currentHer hope for the future of research: keeping real, in-person, authentic conversations at the center, even as digital and AI tools speed everything up Invisible Women by Caroline Criado Perez https://www.goodreads.com/en/book/show/41104077-invisible-women  ———————————— Alison Porter is a Senior Innovation Insights Specialist at Nestlé, on the front-end innovation team for the coffee and beverage division. She previously worked in consumer insights at Nissan and Bath & Body Works, bringing over 10 years of experience across the automotive and CPG industries. ———————————— Support TRIP: https://buymeacoffee.com/trippodcast TRIP is a self-funded podcast exploring representation and inclusion in the insights industry, hosted by Kristin Spraggins and Katrina Noelle, and produced in partnership with Greg Hasty and Vic Billones. If you’ve found value in our conversations, please consider supporting the show and dropping us a line at theresearchinclusionproject@gmail.com. We'd love to hear from you!

  2. Aug 6

    S07E02: Inclusion Is Being Asked to Dance (Ashlee Edwards, Reddit)

    Ashlee Edwards returns to TRIP for the first time since Season 3, now serving as Director of Consumer Product Research and UX Operations at Reddit. She shares how her perspective on trust, transparency, and inclusion has evolved at platform scale, and how research, not assumptions, is shaping decisions around safety and AI. In this episode, Ashlee discusses: How Vernā Myers' distinction between diversity ("being invited to the party") and inclusion ("being asked to dance") informs Reddit's approach to onboarding and user safety.The difference between helping users feel welcomed versus helping them feel safe on a platform.Practical lessons for using AI in research, including:Her vision for greater collaboration across the industry through shared inclusion research, helping companies build more inclusive products while maintaining their competitive advantage. Relevant Links: Thoughtful AI implementation for UXR leaders Vernā Myer's PresentationDiversity is Being Invited to The Party: Inclusion is Being Asked To Dance Ashlee's first appearance on TRIP ⁠-------------- Ashlee Edwards is the Director of Consumer Product Research and UX Operations at Reddit. She currently lead teams of researchers focused on growing community, belonging, and maintaining human authenticity on the internet, and an ops team that scale the impact of UX, create efficient processes, and connect the dots within and outside of our team. Prior to Reddit, she worked as a was a mixed-methods researcher and leader at Instagram, Netflix, and Snapchat, informing product strategy by combining behavioral metrics and quantitative and qualitative data to create a complete picture of user behavior. -------------- Support TRIP: https://buymeacoffee.com/trippodcast TRIP is a self-funded podcast exploring representation and inclusion in the insights industry, hosted by Kristin Spraggins and Katrina Noelle, and produced in partnership with Hasty Storytelling (Greg Hasty and Vic Billones) If you’ve found value in our conversations, please consider supporting the show and dropping us a line at theresearchinclusionproject@gmail.com. We'd love to hear from you!

  3. Jul 2

    S07E01: Accessible Research is Good Research (with Steve Levine and Kari Bassett-Levine)

    We're back!! ---------------------------------------------------------------------- "Accessibility gets baked in from the start, not as an afterthought. It's just part of the thought process in designing good research." Steve Levine and Kari Bassett-Levine, co-leads of the Accessible Insights Consortium, join TRIP to discuss the evolution of inclusive research and why accessibility isn't a nice-to-have, it's fundamental to better research. Together they lead a volunteer-driven initiative that's transforming how the industry thinks about including people with disabilities in research. The Accessible Insights Consortium's updated toolkit is now the field's go-to resource and has been expanded in the past year with checklists to help researchers along the way. Their ongoing "Research on Research" initiative is gathering direct input from people with disabilities on how to phrase demographic questions, sequence them appropriately, and use language that feels authentic results coming soon! Learn more about their work: Accessible Insights Consortium webpage: https://www.insightsassociation.org/accessibility-insights-consortium (toolkit download, meeting info, resources)Insights Association events: https://www.insightsassociation.org (watch for CRC in fall and spring announcements)Upcoming AIC meeting: July 8th featuring Meryl Evans on "Designing Research and Marketing That Works for More People Without Creating More Work"------------------------------------ Support TRIP: https://buymeacoffee.com/trippodcast TRIP is a self-funded podcast exploring representation and inclusion in the insights industry, hosted by Kristin Spraggins and Katrina Noelle, and produced in partnership with ⁠Hasty Storytelling (Greg Hasty and Vic Billones) If you’ve found value in our conversations, please consider supporting the show by buying us a coffee!

  4. 11/06/2025

    S06E06: Beyond Words - Performance Ethnography to Understand Positionality and Inclusive Research with Dr. Jasmine Mahmoud

    “Inclusivity isn’t charity—it’s intelligence" For our season 6 finale, TRIP passes over the mic to returning guest Nikki Yeboah, Assistant Professor at the University of Washington. She’s joined by her colleague, Dr. Jasmine Mahmoud, Assistant Professor of Theatre history and Performance Studies at the University of Washington, whose work explores the intersection of theater, culture, and social justice. Together, Nikki and Jasmine unpack performance ethnography—a research approach that merges observation with embodied experience—and how it can deepen inclusivity in both academia and applied research. This episode examines positionality, the ethics of “who we are” in relation to our subjects, and how performance itself can enrich the context of research. Tune in to hear actionable insights for conducting more inclusive, embodied, and ethical research, including: How embodiment reveals what words can’t—using performance to uncover deeper human truths.Why inclusive research requires examining the structures and histories that keep some voices out of the conversation.How positionality check exercises and embodied empathy (like “walking in your interviewee’s shoes”) foster more meaningful connections.What researchers can learn from artists about process, iteration, and the physical presence we bring into the interview space. ————— Dr. Jasmine Mahmoud is the Donald E. Petersen Endowed and Assistant Professor of Theatre History and Performance Studies at the University of Washington, with affiliations in Art History and Comparative History of Ideas. An arts journalist and scholar, she writes about minoritized artists often excluded from official archives, with over 50 publications in venues such as Modern Drama, TDR, ArtForum, and Hyperallergic. Her research and teaching explore contemporary performance and art through the lenses of race, feminist and queer of color critique, and public policy. She leads UW’s Minoritarian Performance Research Cluster and received the university’s 2025 Distinguished Teaching Award. Her upcoming book, Avant-Garde Geographies, examines how experimental art practices intersect with race and urban transformation in U.S. cities. A committed arts advocate, she founded the Seattle Arts Voter Guide and serves as a Washington State Arts Commissioner. In 2024, she received the Mellon Emerging Faculty Leaders Award. ————— TRIP is a self-funded podcast exploring representation and inclusion in the insights industry, hosted by Kristin Spraggins and Katrina Noelle, and produced in partnership with ⁠Hasty Storytelling⁠. If you’ve found value in our conversations, please consider supporting the show by “buying us a coffee”! ☕️ Your donation helps fund production and for the price of a cup of coffee, you can: 🔊 Get a shoutout for you and your business 🎙️Share your inclusive insight story to be featured on a future episode 💬  Just use the “Say something nice” section when you donate to leave your message or story—or email us a voice recording to share your voice directly!  We’d love to share your voice on the show! Contact us at theresearchinclusionproject@gmail.com

Ratings & Reviews

5
out of 5
2 Ratings

About

TRIP is a self-funded podcast exploring representation and inclusion in the insights industry. If you’ve found value in our conversations, please consider supporting the show! https://buymeacoffee.com/trippodcast Your donation helps fund production and for the price of a cup of coffee, you can: 🔊 Get a shoutout for you and your business 🎙️Share your inclusive insight story to be featured on a future episode 💬 Just use the “Say something nice” box when you donate to leave your message or story—or email us a voice recording to share your voice directly! theresearchinclusionproject@gmail.com