That's The Job

Richard Baird and Craig Burgess
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The realities of working in design. A weekly conversation with Richard Baird and Craig Burgess, two British graphic designers.

Episodes

  1. Twitter, Experience and Instinct

    07/11/2020

    Twitter, Experience and Instinct

    In our final episode of this season, we discuss a broad range of topics from succeeding on Twitter, understanding how experience impacts our careers and how to leverage instinct. FOLLOW That's The Job Instagram https://www.instagram.com/thats_the_job_/ Twitter https://www.twitter.com/thats_the_job_/ Podcast https://thats-the-job.captivate.fm/ Rich Baird Web: https://bpando.org/ Twitter: https://twitter.com/RichBaird BP&O Twitter: https://twitter.com/bpandopinion BP&O Instagram: https://www.instagram.com/bpandopinion/ Logo Archive Twitter: https://twitter.com/logoarchive Logo Archive Instagram: https://www.instagram.com/logoarchive/ Buy Logo Archive issues: https://logoarchive.bigcartel.com/ Craig Burgess Web: https://getdoingthings.com Twitter: https://twitter.com/craigburgess Instagram: https://www.instagram.com/craigburgess YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    1h 4m
  2. Trends & Crisis

    06/14/2020

    Trends & Crisis

    This week Rich and Craig talk about trends and how they both serve and hinder the design industry. Inevitably, they finally mention coronavirus (with a design twist). Mqtw3EicENGJuws738Bl 0:01 - Trends. 6:19 - 10% new. 8:42 - The desperate need to be original. 12:49 - It's good enough and learning when to stop. 15:02 - Branding is now iterative. 19:14 - Where we finally talk about coronavirus (in a design context). 24:08 - The design and culture of a crisis. FOLLOW That's The Job Instagram https://www.instagram.com/thats_the_job_/ Twitter https://www.twitter.com/thats_the_job_/ Podcast https://thats-the-job.captivate.fm/ Rich Baird Web: https://bpando.org/ Twitter: https://twitter.com/RichBaird BP&O Twitter: https://twitter.com/bpandopinion BP&O Instagram: https://www.instagram.com/bpandopinion/ Logo Archive Twitter: https://twitter.com/logoarchive Logo Archive Instagram: https://www.instagram.com/logoarchive/ Buy Logo Archive issues: https://logoarchive.bigcartel.com/ Craig Burgess Web: https://getdoingthings.com Twitter: https://twitter.com/craigburgess Instagram: https://www.instagram.com/craigburgess YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    37 min
  3. The next thing, secrets and how we sell

    06/07/2020

    The next thing, secrets and how we sell

    We decided to go off-script this week and covered a variety of subjects such as promotion, how to find the next thing, design secrets and selling and talking about design. 0:16 - A British sense of promotion. 5:51 - Becoming known for being known. 9:19 - What’s the next thing? 12:36 - Spend time to improve your craft before you promote yourself 18:55 - There are no secrets. 30:12 - How we sell and talk about design. CONNECT WITH ME: Web: https://getdoingthings.com/ Twitter: https://twitter.com/craigburgess Instagram: http://www.instagram.com/craigburgess Podcast: https://getdoingthings.com/podcast Buy Extreme Production: https://getdoingthings.com/extreme-production-book

    42 min
  4. Starting out as a freelancer. Part Two.

    05/24/2020

    Starting out as a freelancer. Part Two.

    A few weeks ago we covered how to get started as a freelancer. This week we’re returning to the topic. 00:11 - Qualifying a lead 02:06 - Explain what they’re getting. 04:55 - Saying no to things (red flags). 10:01 - Setting expectations with clients. 14:23 - Red flags. Part Two. 16:43 - Writing proposals and winning work. 24:31 - Explain your design work to a client. 27:09 - Getting things wrong. 30:34 - Red flags. Part three. 31:11 - Do you get nervous when you present work? 37:34 - Don't send angry emails. 44:30 - Stepping away from projects. 49:57 - The one piece of advice for getting started as a freelancer. FOLLOW That's The Job Instagram https://www.instagram.com/thats_the_job_/ Twitter https://www.twitter.com/thats_the_job_/ Podcast https://thats-the-job.captivate.fm/ Rich Baird Web: https://bpando.org/ Twitter: https://twitter.com/RichBaird BP&O Twitter: https://twitter.com/bpandopinion BP&O Instagram: https://www.instagram.com/bpandopinion/ Logo Archive Twitter: https://twitter.com/logoarchive Logo Archive Instagram: https://www.instagram.com/logoarchive/ Buy Logo Archive issues: https://logoarchive.bigcartel.com/ Craig Burgess Web: https://getdoingthings.com Twitter: https://twitter.com/craigburgess Instagram: https://www.instagram.com/craigburgess YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    52 min
  5. Creative Process.

    05/17/2020

    Creative Process.

    This week Rich and Craig are joined by Adam Sandler (no, not that one) to discuss creative process. Where to find Adam Sandler online Twitter: https://twitter.com/NotTheFamous0ne Web: http://asgd.co/ 0:54 - Intro to Adam Sandler (no, not THAT one). 1:50 - The pressure to productise. 6:05 - Designing for fun or for money? 9:33 - Providing your design work for free to promote yourself.  12:26 - Making design for in your style for clients. 14:10 - To Adam: what's the aspiration for your work? 16:46 - How close to getting Tame Impala are you? 18:01 - How much does nostalgia feature in your work? 21:12 - The line between design and art 25:41 - How restraint boosts ideas. 27:12 - How to improve your creative process. 31:13 - Helping other designers 33:29 - Becoming an "authority". 36:33 - Do follower numbers matter? 41:37 - Social is easier to achieve than getting featured in magazines. 44:54 - Can you be an artist and a designer? 50:37 - Creating a challenge to help you improve as a designer. 52:15 - Adam Sandler creates a piece of 180 second art. Live.

    1h 8m

  6. 05/10/2020

    Starting out as a freelancer.

    Richard and Craig discuss how to start out as a freelancer. CONTENTS 0:43 - The fundamentals of starting out as a freelancer 1:50 - Craig's experience of starting out as a freelancer 3:33 - The freelancer business basics. 6:10 - Feast or famine: how to deal with it as a freelancer 8:14 - Build a recurring income as soon as you can. 10:14 - How can you provide a retainer? 12:47 - Keep in touch with previous clients. 13:18 - Maintain the quality of your product with retainers. 16:04 - Producing passive income. 18:10 - Producing passive income by selling assets. 22:25 - Legitimate alternatives to Adobe Creative Cloud. 23:02 - Say yes more. 31:32 - Before you start: network and build connections where you can. 33:38 - How Richard got started with promotion. 35:00 - Likes don't mean clients. 38:33 - Deposits. Deposits. Deposits. 43:54 - Setting up contracts and terms of business. FOLLOW That's The Job Instagram https://www.instagram.com/thats_the_job_/ Twitter https://www.twitter.com/thats_the_job_/ Podcast https://thats-the-job.captivate.fm/ Rich Baird Web: https://bpando.org/ Twitter: https://twitter.com/RichBaird BP&O Twitter: https://twitter.com/bpandopinion BP&O Instagram: https://www.instagram.com/bpandopinion/ Logo Archive Twitter: https://twitter.com/logoarchive Logo Archive Instagram: https://www.instagram.com/logoarchive/ Buy Logo Archive issues: https://logoarchive.bigcartel.com/ Craig Burgess Web: https://getdoingthings.com Twitter: https://twitter.com/craigburgess Instagram: https://www.instagram.com/craigburgess YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    50 min
  7. Profile, Capital and Promotion.

    05/03/2020

    Profile, Capital and Promotion.

    Richard and Craig dig deeper into promotion as a designer. And: does having 150,000 subscribers on Instagram make you money? 0:33 - Profile vs Capital. 2:56 - Promoting yourself in 2020 is hard. 5:48 - People who have built profiles might not be making money. 6:45 - Promotion. It’s got to be about the work. 11:54 - Can you teach ideas? 13:59 - Read widely to help you have better conversations. 20:22 - There's levels to promotion. 21:36 - There's no rush. 25:13 - Try lots of different stuff. 27:39 - Putting yourself out in public is a hard first step. 32:45 - Your work is still valuable with no likes 33:48 - Use other designers as a catalyst 35:04 - Is there money in having a big social following? 41:28 - Having a blog as a designer 42:40 - Catalogue your interests 44:06 - Try new things. 46:30 - Promotion is now a necessity. 51:22 - Create your own TV channel. FOLLOW That's The Job Instagram https://www.instagram.com/thats_the_job_/ Twitter https://www.twitter.com/thats_the_job_/ Podcast https://thats-the-job.captivate.fm/ Rich Baird Web: https://bpando.org/ Twitter: https://twitter.com/RichBaird BP&O Twitter: https://twitter.com/bpandopinion BP&O Instagram: https://www.instagram.com/bpandopinion/ Logo Archive Twitter: https://twitter.com/logoarchive Logo Archive Instagram: https://www.instagram.com/logoarchive/ Buy Logo Archive issues: https://logoarchive.bigcartel.com/ Craig Burgess Web: https://getdoingthings.com Twitter: https://twitter.com/craigburgess Instagram: https://www.instagram.com/craigburgess YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    53 min
  8. Side projects, promotion and building profile.

    04/26/2020

    Side projects, promotion and building profile.

    How do you promote yourself as a designer? There's lots of ways. This week we talk about promotion. Richard discusses his experiences with BP&O and Logo Archive, and Craig talks about his experience with lots of side projects. CONTENTS 1:04 - Getting comfortable with promoting yourself. Or not. 3:55 - Different parts of your personality aren’t exclusive. 6:38 - Design is an opportunity to learn. 7:15 - Finding your niche as a designer. Or not. 8:42 - Making that 10% difference. 10:09 - Becoming known for being a specialist. 12:13 - Self-promotion. 13:54 - The Design Press. 15:10 - Finding your own way with marketing. 19:35 - Promotion: you’re competing with everybody, not just designers. 21:00 - Cut through the noise. 21:46 - Clients want to know who you are, not just your results. 27:17 - A better way to promote yourself. 28:35 - Interaction is networking. 33:50 - How to outreach to design studios. 34:48 - A tip on self-promotion. 35:36 - Don't make it about you. 36:19 - Side projects can help build your career. 37:56 - Look to your own style to promote yourself. 40:18 - There's always value to a side project. 43:53 - Take on lots of side projects and try stuff out. FOLLOW That's The Job Instagram https://www.instagram.com/thats_the_job_/ Twitter https://www.twitter.com/thats_the_job_/ Podcast https://thats-the-job.captivate.fm/ Rich Baird Web: https://bpando.org/ Twitter: https://twitter.com/RichBaird BP&O Twitter: https://twitter.com/bpandopinion BP&O Instagram: https://www.instagram.com/bpandopinion/ Logo Archive Twitter: https://twitter.com/logoarchive Logo Archive Instagram: https://www.instagram.com/logoarchive/ Buy Logo Archive issues: https://logoarchive.bigcartel.com/ Craig Burgess Web: https://getdoingthings.com span style="color: rgba(0, 0, 0,...

    47 min
  9. Money, morals and business.

    04/19/2020

    Money, morals and business.

    Rich Baird and Craig Burgess discuss the realities and practicalities of working as a designer. Our first two episodes are dedicated to pricing, money, and finding your way as a freelancer and an agency. CONTENTS 1:22 - Winning awards.  7:02 - Survival is more important than anything. Part two.  8:34 - The reality of graphic design.  16:37 - To make money, you’ll need to speed up.  20:08 - An employed designer needs to understand this.  23:31 - Has Fiverr lowered the value of design?  27:35 - We’re all in it together.  28:36 - How can you elevate your value as a designer?  30:52 - The inflation of job titles.  33:35 - It takes 15 years to design simple stuff.  35:50 - The uncomfortable relationship with “value”.  38:13 - When do you decide to raise your prices?  39:54 - Time and money.  41:35 - Do you charge different clients the same amount of money for the same job?  46:12 - The morals of pricing.  48:50 - Think for yourself.  49:29 - How much should I charge for my work?  54:44 - You don’t need to conform.  59:26 - Algorithmic governance.  1:00:40 - It’s all about doing what you like and love. FOLLOW That's The Job Instagram https://www.instagram.com/thats_the_job_/ Twitter https://www.twitter.com/thats_the_job_/ Rich Baird Web: https://bpando.org/ Twitter: https://twitter.com/RichBaird BP&O Twitter: https://twitter.com/bpandopinion BP&O Instagram: https://www.instagram.com/bpandopinion/ Logo Archive Twitter: https://twitter.com/logoarchive Logo Archive Instagram: https://www.instagram.com/logoarchive/ Buy Logo Archive issues: https://logoarchive.bigcartel.com/ Craig Burgess Web: https://getdoingthings.com Twitter: https://twitter.com/craigburgess Instagram: https://www.instagram.com/craigburgess YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    1h 3m
  10. The realities of pricing design and running a business.

    04/12/2020

    The realities of pricing design and running a business.

    Rich Baird and Craig Burgess discuss the realities and practicalities of working as a designer. Our first two episodes are dedicated to pricing, money, and finding your way as a freelancer and an agency. This is part 1 of 2. CONTENTS 1:09 - What is That's The Job? 8:56 - Dealing with external freelancers. 13:10 - Marking up on freelancers as an agency. 19:03 - Running an agency in Barnsley. 23:59 - Developing (and finding) staff in an agency. 27:07 - When to hire staff. 28:50 - Hire somebody to help. 30:47 - Making the jump. 34:36 - Occasions of neccesity. 36:38 - Survival is more important than anything. 38:44 - It's always an accident. 40:02 - Don't look at success as unreachable. 41:26 - Followers does not equal credibility. 44:30 - Winning awards. FOLLOW That's The Job Instagram https://www.instagram.com/thats_the_job_/ Twitter https://www.twitter.com/thats_the_job_/ Rich Baird Web: https://bpando.org/ Twitter: https://twitter.com/RichBaird BP&O Twitter: https://twitter.com/bpandopinion BP&O Instagram: https://www.instagram.com/bpandopinion/ Logo Archive Twitter: https://twitter.com/logoarchive Logo Archive Instagram: https://www.instagram.com/logoarchive/ Buy Logo Archive issues: https://logoarchive.bigcartel.com/ Craig Burgess Web: https://getdoingthings.com Twitter: https://twitter.com/craigburgess Instagram: https://www.instagram.com/craigburgess YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    46 min

  11. TRAILER

    The realities of working in design.

    Rich Baird and Craig Burgess discuss the realities and practicalities of working as a designer. FOLLOW That's The Job Instagram https://www.instagram.com/thats_the_job_/ Twitter https://www.twitter.com/thats_the_job_/ Rich Baird Web: https://bpando.org/ Twitter: https://twitter.com/RichBaird BP&O Twitter: https://twitter.com/bpandopinion BP&O Instagram: https://www.instagram.com/bpandopinion/ Logo Archive Twitter: https://twitter.com/logoarchive Logo Archive Instagram: https://www.instagram.com/logoarchive/ Buy Logo Archive issues: https://logoarchive.bigcartel.com/ Craig Burgess Web: https://getdoingthings.com Twitter: https://twitter.com/craigburgess Instagram: https://www.instagram.com/craigburgess YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    2 min

Trailer

About

The realities of working in design. A weekly conversation with Richard Baird and Craig Burgess, two British graphic designers.

Information

  • Creator
    Richard Baird and Craig Burgess
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Explicit
  • Copyright
    © Copyright 2023 Richard Baird and Craig Burgess
  • Show Website
    That's The Job