THRIVE, a Paychex Business Podcast

Paychex, Inc.

Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.

  1. Sep 8

    Can Small Businesses Win at Search in 2026? Moz's Tom Capper Explains How

    Search engine optimization, or SEO, has changed more in the last two years than the previous ten, and small businesses are feeling it. Gene Marks sits down with Tom Capper of Moz to explain what actually works now, and what's no longer worth your time when it comes to organic search. Tom breaks down why your competitors' websites, local reviews, and even Wikipedia are suddenly part of your search strategy, how to show up when customers ask ChatGPT instead of Google, and what it takes to build a brand strong enough to rank in 2026. Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs Have a topic idea? Share it at https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and guest introduction 02:16 – What changed in search since 2018 05:53 – Defining “surface area” in search 07:32 – Shrinking organic search real estate 10:03 – Is organic search less important now? 13:32 – Domain authority vs. brand authority 16:06 – Why having a brand matters more now 18:19 – Ads inside AI platforms 22:03 – Agents and the future “bot visitor” to your site 26:25 – Wrap up and thank you #BusinessPodcast #Entrepreneurship #SmallBusiness #iHeartRadio #ApplePodcastTips #SpotifyPodcasts DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

  2. Sep 3

    SBA Redefining ‘Small’, U.S.-Canada Trade Dispute Widens, AI Sticker Shock

    As if small businesses didn’t have enough daily challenges, now the federal agency that’s supposed to have their back is redefining what it is to be small. The SBA proposes granting large conglomerates eligibility to compete for the same small business funding pot and resources. Host Gene Marks says such a move will create additional barriers. From barriers to borders, the Canada-U.S. trade standoff has the two lobbing massive percentage spikes on top of imported goods, so Gene offers a few workarounds. In AI news, Google sees prices for tech becoming cost-prohibitive so it proposed a pay-as-you-go plan, which Gene says could work but owners should do a cost analysis. Listen to the podcast. Topics: 00:00 – Introduction 00:57 – SBA Plans to Redefine Small Business 03:56 – U.S.-Canada Trade Dispute 07:32 – Google Proposes Pay-As-You-Go AI Plan 10:29– Episode Wrap-up Additional Resources Meet Paychex: https://bit.ly/3VtM6bs Mid-Year Check-In: https://bit.ly/midyear-compliance-checklist DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

  3. Aug 25

    Google's Mike Clark on What AI Agents Can Do for Small Business (and How to Get Started)

    AI has moved beyond chatbots. The next wave is agents, and they're already reshaping how small businesses operate. In this episode, Gene Marks talks with Google's Mike Clark, Director of Product Management, Agent Platform at Google Cloud, about what AI agents actually are and how to put them to work. They cover the shift from generative AI to agents, why your website needs to be ready for the agentic web, real use cases from deep research to inventory reordering, and how to build trust with AI as you scale. Want to start experimenting like Mike suggests? Grab our free AI & Automation Toolkit to find your biggest automation opportunity: https://bit.ly/4yaSarA Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs Have a topic idea? Share it at https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and guest introduction 01:12 – Meet Mike Clark 04:02 – What is an AI agent? 07:32 – The agentic web and why websites must change 14:10 – Overview of the Google Cloud agent platform 18:32 – Small business agent use cases 23:15 – Can you trust agents with critical decisions? 26:35 – Privacy concerns and choosing your AI platform & ecosystem 31:00 – Final advice to small businesses 32:13 – Wrap up and thank you #BusinessPodcast #Entrepreneurship #SmallBusiness #iHeartRadio #ApplePodcastTips #SpotifyPodcasts DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Ratings & Reviews

4.9
out of 5
12 Ratings

About

Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.

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