THRIVE, a Paychex Business Podcast

Paychex, Inc.

Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.

  1. 1d ago

    Scoring New Fans for Your Business During the World Cup

    Every town has its big moment. A global tournament, a hometown festival, a parade that fills the streets. The question is whether your business is ready to grab it. Meg Kane, the host city executive behind Philadelphia's World Cup effort, joins Gene Marks with a practical playbook any business can run, anywhere. She shares how to lean into the energy, connect with the crowd, and land on vendor lists that organizers call again and again. The spotlight is coming to your town eventually. Here's how to make the most of it when it does. Take the conversation further with The 39-Day World Cup Playbook. Your guide to staffing smart, managing overtime, and protecting your margins from kickoff to the final whistle: https://bit.ly/48Dpah4 Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs Have a topic idea? Share it at https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and guest introduction 01:12 – Meg’s background: Philly, PR & the road to World Cup 2026 04:30 – What a host city executive does 06:38 – Public–private partnership behind the tournament 08:16 – What makes Philadelphia unique as a host city 11:06 – How small businesses can leverage big events 13:21 – Supporting your national team as a marketing asset 17:31 – Connecting directly with fans & federations 20:36 – Real-world examples: Vendors doing it right 23:11 – Using any major event calendar as a growth strategy 27:06 – Wrap up and thank you #BusinessPodcast #Entrepreneurship #SmallBusiness #iHeartRadio #ApplePodcastTips #SpotifyPodcasts DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    28 min
  2. Jun 2

    Savannah Bananas Owner Jesse Cole: The $0 Marketing Strategy That Built a 35-Million-Follower Brand

    Jesse Cole built the Savannah Bananas into a 35-million-follower brand without spending a single dollar on marketing. His secret? Stop marketing. Start creating experiences people can't stop talking about. In this episode, the founder of Fans First Entertainment joins host Gene Marks to share the business philosophy behind one of the most unconventional success stories in sports. From how he hires to how he thinks about growth, Jesse's approach to business is as unorthodox as his team’s on-field antics. Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs Have a topic idea? Share it at https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and guest introduction 01:13 – The mind behind the Savannah Bananas 05:13 – Why Jesse doesn't believe in work-life balance 06:44 – Working with your spouse 08:52 – The secret to a 15,000-person hiring waitlist 14:26 – Who inspires Jesse 17:05 – The importance of controlling the experience 20:35 – How the Savannah Bananas spend $0 on marketing 24:05 – Building something that outlasts you 26:21 – Wrap up and thank you #BusinessPodcast #Entrepreneurship #SmallBusiness #iHeartRadio #ApplePodcastTips #SpotifyPodcasts DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    27 min
  3. May 19

    The World Cup Is Coming, Is Your Business Ready?

    Big events bring big opportunities, but the businesses that win are the ones who prepare. Host Gene Marks sits down with Connie Kinnard of the Greater Miami Convention and Visitors Bureau to talk World Cup prep, small business strategy, and what it takes to turn a surge in visitors into lasting revenue. From optimizing your online presence to building the right relationships, the tips she shares here apply to any major event, anywhere. Take the conversation further with The 39-Day World Cup Playbook. It's your guide to staffing smart, managing overtime, and protecting your margins from kickoff to the final whistle: https://bit.ly/48Dpah4 Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs Have a topic idea? Share it at https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and guest introduction 01:21 – Connie’s career path: From Nashville to Miami 04:08 – What a convention and visitors bureau does 06:47 – Training managers to support employers 08:16 – Preparing for the World Cup and other big events 12:01 – Online presence, search, and AI: How visitors find you 14:27 – Safety and security considerations for big events 16:08 – Tailoring marketing to international visitors 19:38 – How the World Cup differs from other major events 24:47 – Last-minute World Cup advice for local businesses 28:06 – Wrap up and thank you #BusinessPodcast #Entrepreneurship #SmallBusiness #iHeartRadio #ApplePodcastTips #SpotifyPodcasts DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    29 min

Ratings & Reviews

4.9
out of 5
12 Ratings

About

Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.

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