APAC's B2B Growth Podcast

xGrowth
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  • Marketing
  • Updated Biweekly

APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today. Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take. Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently. We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it. If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you. Hosted by Shahin Hoda, founder of xGrowth. xGrowth is an account-based marketing and go-to-market agency helping global B2B technology companies improve customer acquisition, build qualified pipeline and win strategic accounts across APAC. The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth. With specialist regional expertise and hands-on execution support, xGrowth gives lean marketing teams the strategy and capacity needed to enter new markets, reach enterprise buyers and grow valuable customer relationships. New episodes every two weeks. Subscribe so you don't miss one, and sign up for the xG Weekly newsletter for more insights on B2B growth across APAC.

  1. 4h ago

    How to Run a 7-Person Marketing Team With Just One Person with Jeff Sauer

    Jeff Sauer has spent twenty years teaching marketers how to measure what matters. In this episode, he explains how AI has rewritten his marketing playbook, letting a lean team (often just himself and a stack of AI tools) produce work that used to take a copywriter, web designer, project manager, and paid ads specialist. If you run a small marketing team and want a practical look at what AI can take off your plate today, this conversation is packed with real workflows, real numbers, and honest warnings about what still needs a human eye. Guest Introduction Jeff Sauer is the founder of MeasureU, a measurement training platform for agency owners and consultants, and previously ran an Inc 5000 agency for a decade before selling it. He has trained more than 50,000 marketers across over 100 countries and built a YouTube channel with more than 55,000 subscribers. Key Topics How AI has shifted marketing staffing from "I need these people" to "what staff do I actually need"Jeff's AI stack: Claude Code as his daily driver, plus ChatGPT, Gemini, Veo 3, Seedance, and Copy Coders for specialist tasksBuilding serversideblueprint.com end to end with AI, which sold $15,000 worth of workshopsAn automated LinkedIn workflow that drafts, schedules, and replies to comments, generating over 1,000 B2B leads this yearWhy long-form YouTube content anchors his content engine, feeding blog posts, newsletters, and social clipsBuilding 40+ lead generating landing pages in minutes each with Claude Code, no WordPress plugins neededHis anti-AI tuning rules and six-step skill framework for catching AI writing patterns before they go liveWhy email remains the highest ROI channel, and how voice dictation feeds his AI-assisted writing process Resources & Links Companies & Tools MeasureU, Jeff's training companyMeasureU AI Marketing Guide, free guide to this episode's four workflows, plus an AI vs human task gridClaude and Claude Code, Jeff's daily AI driverChatGPT and Codex, for image generation and code checksGoogle Gemini, for image generationGoogle Veo 3 and ByteDance Seedance, for AI video generationCopy Coders, Genesis bots for email, script, and landing page copyPubler, Taplio, Apify, and n8n, earlier tools for LinkedIn scheduling, research, and automation, now folded into ClaudeMacWhisper, voice dictation for email draftsZ.ai GLM models, used to critique and bug check AI codeAuthority Hacker, source of Jeff's skill frameworkLovable, an early 2025 vibe coding toolWordPress, Gravity Forms, and Go High Level, the old site and lead capture tools Jeff no longer needs Contact & Credits: Host: Shahin Hoda Guest: Jeff Sauer Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell & Dave Somido Music by: Breakmaster Cylinder Podcast Co-ordinator: Jonah Igsie APAC's B2B Growth Podcast is Presented by xGrowth

    How to Run a 7-Person Marketing Team With Just One Person with Jeff Sauer

  2. Aug 27

    From Copywriter to AI-Native Marketer: The Full Playbook with Shaun Thresher

    Shaun Thresher built his own AI powered second brain, using Claude Code, to run his marketing and copywriting work end to end. In this episode, Shaun walks through how he moved from bouncing between two separate AI chat windows to a single centralised system that reads his voice, his clients' details and his workflows before it writes a word. He explains why one well briefed agent with multiple skills beats a pile of specialised agents, how he trains AI to score new content against his best performing posts so it stops sounding repetitive, and how he uses AI to dig up prospect lists most competitors never find, including one built from a public FDA compliance database. Whether you're just starting to explore Claude or ChatGPT, or you're ready to build a proper system around your marketing operation, this conversation is full of practical, hard won lessons. Guest Introduction Shaun Thresher is a copywriter turned AI systems builder who spent eight years at Agora Financial, a top US direct-response shop, before becoming CMO of online assets at a publicly-traded company and later CEO of one of its e-commerce brands. He now runs BioRevGrowth, building AI powered "second brain" systems for marketers, and since January 2025 has led marketing and technical operations for a US-based long COVID doctor.  Key Topics Moving from copying and pasting between ChatGPT and Claude to a single centralised second brain, built and stored in GitHubThe difference between agents, skills and workflows, and why Shaun now favours one well briefed content agent with multiple skills over many separate agentsHow Shaun sources prospect lists from public databases, including an FDA compliance database, instead of relying solely on paid tools like ClayBuilding a "digital fingerprint" from a client's best performing content so AI generated posts match their voice and toneScoring new content against a curated pool of top performing past content to avoid repetitive, generic AI output ("AI slop")Why Claude Code offers more flexibility than a standard chat interface, including API and MCP connections into tools like Google Ads and Meta AdsCommon pitfalls: memory systems that quietly stop working, and installing unfamiliar agents without understanding how they operateAdvice for marketers starting out: pick one problem to solve, invest in a higher tier AI plan, and find a community for support Resources & Links People Mentioned Ethan Mollick - Wharton professor and AI researcherNate B. Jones - AI strategist and newsletter writerDavid Arnoux - runs the GenAI Circle community Shaun is part of Companies & Tools BioRevGrowth - Shaun's growth and revenue consultancy for biotech and nutraceutical companies Clay - data enrichment and outreach platformGitHubVercelChatGPT and OpenAI CodexClaude Code / Claude DesktopGoogle Ads, Meta AdsFirecrawlZernio -social media scheduling and publishing APIRemotion - animation library used for content generationSecond Brain 2.0 - the pre-built go-to-market agent system Shaun purchased and plugged into his own setup. Contact & Credits Host: Shahin Hoda Guest: Shaun Thresher Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell & Dave Somido Music by: Breakmaster Cylinder Podcast Co-ordinator: Jonah Igsie APAC's B2B Growth Podcast is Presented by xGrowth

    From Copywriter to AI-Native Marketer: The Full Playbook with Shaun Thresher

  3. Aug 13

    What is Gartner’s Prediction on AI and Job Market with Neal Woolrich

    AI isn't just changing individual jobs, it's changing the shape of the org chart itself. In this episode, Neal Woolrich, Director in Gartner's Human Resources Advisory practice, joins Shahin to unpack whether the traditional "pyramid" structure is giving way to a "diamond" with fewer entry-level roles, and what that means for the next generation of managers. Neal cuts through the noise around AI-driven layoffs (much of it, he argues, is "AI washing") and shares Gartner's projection that AI becomes a net job creator by 2030. He also walks through real governance models from Lloyd's Bank, ServiceNow and Red Hat, and tackles the thorny question of what happens when AI agents start appearing on the org chart alongside humans. Guest Introduction Neal Woolrich is a Director in Gartner's Human Resources Advisory practice, based in Melbourne, where he advises organisations on culture, employee experience and organisational design. He spent 13 years as a broadcast journalist with the Australian Broadcasting Corporation (ABC) before moving into HR consulting. Key Topics Why the traditional "pyramid" org structure (many entry-level roles, fewer managers, fewer executives) is being challenged by a "diamond" shape with a shrinking entry pointThe shift from specialist workers to AI-complemented generalists, and what it means for how organisations build skills over timeWhy Neal believes many AI-attributed layoffs are actually "AI washing," with financial or market pressures the real driverGartner's projection that AI becomes a net job creator by 2030, and what the next four years of labour market disruption might look likeNew roles emerging directly from AI adoption, including AI governance and AI ethics functionsThree real-world governance models: Lloyd's Bank's "control tower" approach, ServiceNow's AI council with supporting pods, and Red Hat's three-tier framework based on degree of AI impactThe emerging practice of placing AI agents on the org chart, and the open questions around ownership and accountability when things go wrongDifferences in AI adoption pace between the US, UK and Australia, and why Neal doesn't think Australia's "behind" position is cause for panicHow organisations can communicate AI rollouts to reduce the roughly 40% of the workforce that reacts negatively to major change Resources & Links People Mentioned Rick Beato – YouTube music educator and producer Neal cited as someone whose commentary on the shift from big studios to home recording has shaped his thinking about the AI "bubble" debate Companies & Tools Gartner – Research and advisory firm where Neal works; source of the org-structure and net-job-creator research discussed throughoutRamp – Fintech company referenced for its hiring trends report, which found companies adopting AI kept similar junior hiring rates to before AILloyd's Bank – UK bank cited for its "control tower" approach to AI governanceServiceNow – HR technology company cited for its two-tier AI council and pod governance modelRed Hat – Open-source company cited for its three-tier framework grouping roles by degree of AI impactIBM – Red Hat's parent company, referenced regarding a recent stock drop tied to AI strategy commentaryModerna – Referenced for merging its IT and HR functions in recognition that AI is a human experience as much as a technology one Contact & Credits Host: Shahin Hoda Guest: Neal Woolrich Produced by:  Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell & Dave Somido Music by: Breakmaster Cylinder Podcast Co-ordinator: Jonah Igsie APAC's B2B Growth Podcast is presented by xGrowth

    What is Gartner’s Prediction on AI and Job Market with Neal Woolrich

  4. Jul 30

    Building a Go to Market Hub That Connects Sales, Marketing and Customer Success with Ronan Bray

    What happens when a marketing leader goes all in on AI, not just for himself, but for his entire team? Ronan Bray, Head of Marketing & Growth at Cloud Assess, joins the podcast to unpack exactly that. From a two week Christmas break spent teaching himself to build apps, to rolling out a fully connected go to market platform that pulls live data from HubSpot, Google Search Console, and Notion, Ronan shares the real story of AI adoption inside a B2B marketing team, mess, momentum, and all. This episode is a practical playbook for any marketing leader wondering how to move a team from AI curiosity to AI capability. Ronan gets specific about what worked (starting small with personal projects), what didn't (announcing a team wide AI mandate with almost no context), and where he still won't let AI near the steering wheel, like paid ad spend and image or video creation. Guest Introduction Ronan Bray is Head of Marketing & Growth at Cloud Assess, where he leads a global marketing team driving pipeline with over 85 percent of ARR from inbound. Over 16 years he has scaled B2B marketing for ASX listed companies and his own startups (three reaching acquisition or buyout), building on experience at HubSpot and Drift. Key Topics Ronan's personal path into AI, from everyday ChatGPT use to picking Claude as the team's core tool to avoid spreading focus too thinHow a two week Christmas break and a personal "vibe coding" project (a lawn care scheduler built in Lovable) became the spark for wider team adoptionThe simple three question framework Ronan uses with his team: where's your time going, what's repetitive, and what's the ideal end stateBuilding a go to market hub in Lovable that connects HubSpot, Google Search Console and Firecrawl to surface content gaps and sales insights automaticallyWhy Ronan's team keeps a human in the loop on all content, even though AI can draft it, because audiences and algorithms can both tell when something is fully AI generatedThe security guardrails Cloud Assess put in place around domain locking and vulnerability scanning when building internally with LovableWhy Ronan won't hand over paid ad spend decisions to AI, even with tools connected to Google AdsWhat's next for Ronan's team: using AI for image and video generation to communicate fast moving product releases to sales and customers Resources & Links Companies & Tools Cloud Assess: Ronan's company, an AI powered training and assessment platform, referenced throughout as the environment for his AI rolloutLovable: the AI app builder Ronan and his team use to build internal tools, including their go to market hubClaude: the AI assistant Ronan's team standardised on for everyday tasks and custom team projectsHubSpot: the CRM feeding deal and pipeline data into the go to market hubFirecrawl: the web scraping tool connected to their platform to analyse blog and competitor contentChatGPT: the tool Ronan first used for personal AI adoption before switching to ClaudeNotion: used by Cloud Assess's product team to track features, later integrated into the go to market hubHiggsfield: an AI image and video tool Ronan tested via MCP, which he found fell short for a recent website rebuild Contact & Credits Host: Shahin Hoda Guest: Ronan Bray Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell & Dave Somido Music by: Breakmaster Cylinder Podcast Co-ordinator: Jonah Igsie APAC's B2B Growth Podcast is Presented by xGrowth

    Building a Go to Market Hub That Connects Sales, Marketing and Customer Success with Ronan Bray

  5. Jul 16

    The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland

    Most B2B marketers treat partners like a sales channel. Jordana Sunderland says that's the core mistake. In this episode, Jordana, Director of Integrated Marketing for the Pacific Zone at Schneider Electric, joins Shahin to unpack what genuine partner marketing looks like and why so many companies get it fundamentally wrong. From her early career marketing pharmaceuticals to her current work navigating the energy transition, Jordana draws on cross-industry experience to reveal how insights, enablement, and real partnership beat price conversations every time. If your go-to-market relies on a channel or distribution network, this episode is essential listening. Guest Introduction Jordana Sunderland is Director of Integrated Marketing, Pacific Zone at Schneider Electric, a global leader in energy technology. With over two decades of B2B marketing experience across the pharmaceutical and energy sectors, Jordana has built a reputation for turning partner relationships into genuine growth engines through enablement, insight, and advisory-led sales. Key Topics Why leadership and sales teams default to price conversations with partners, and why that framing is detrimental to long-term growthHow to win share of mind over share of shelf by understanding what partners are actually trying to achieve in their businessThe role of partner enablement, including loyalty programs, training, and data-driven insights, in driving preference for your product over competitorsA real-world example from community pharmacy: how Jordana's team became indispensable to partners by providing expert analysis on government pricing changes that directly affected their revenueHow to balance end-user demand generation against partner-led selling, and why Jordana recommends a 70/30 partner-to-end-user investment split as a starting pointThe attitudinal segmentation approach to partner acquisition: why firmographic size is a poor proxy for partner quality and how to identify partners who share your valuesCo-marketing reality check: why logo placement and random promotions deliver nothing, and what genuine co-marketing amplification looks likeMDF fund management: how to maintain brand alignment when marketing development funds are in play, and why sales and marketing must be tightly connected Resources & Links  Companies & Tools Schneider Electric -Jordana's current employer; a global energy technology companyViatris -the generics pharmaceuticals company (formerly Mylan) where Jordana held a marketing role prior to Schneider Electric Books & Resources The Challenger Sale by Matthew Dixon and Brent Adamson - recommended by Jordana as a foundational read that shaped her marketing approach Contact & Credits Host: Shahin Hoda Guest: Jordana Sunderland Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell & Dave Somido Music by: Breakmaster Cylinder Podcast Co-ordinator: Jonah Igsie APAC's B2B Growth Podcast is Presented by xGrowth

    The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland

  6. Jul 2

    How to fix your GTM playbook without starting a revolution with Andrei Zinkevich

    The CMO role has never been harder. Trust from leadership sits at around 30%, average tenure has dropped to 16–18 months, and budgets keep getting cut while pressure mounts to "bolt on AI" without any strategy in place. But is this a people problem, or a playbook problem? Andrei Zinkevich, co-founder of Fullfunnel.io, argues it is firmly the latter. In this episode, he and host Shahin Hoda tear apart the demand waterfall model that has been quietly undermining B2B marketing functions for years, and map out a practical path to cross-functional go-to-market that actually drives revenue. Andrei also shares his change management playbook, his approach to building CFO buy-in, and why deploying AI into a broken process just accelerates the wrong outcomes. Guest Introduction Andrei Zinkevich is co-founder of Fullfunnel.io, a B2B marketing consultancy helping tech and service companies with high-value deals and long sales cycles build full-funnel, account-based go-to-market programs. He is co-author of the book Full-Funnel B2B Marketing alongside co-founder Vladimir Blagojevic, a systematic guide to fixing broken GTM playbooks and building an enterprise pipeline without organisational revolution. Key Topics Why CMO trust and tenure are falling: the broken demand waterfall model, not individual performance, is the root cause, and why MQLs are no longer moving the needle with leadershipThe case for cross-functional go-to-market: why siloed marketing, sales, and customer success KPIs make revenue growth structurally impossible for companies with long sales cyclesFlipping the measurement funnel: using revenue and sales-qualified opportunities from strategic accounts as North Star metrics, then decomposing to account engagement thresholds rather than arbitrary scoring modelsDriving organisational change without triggering a revolution: the two-stage approach of problem buy-in first and solution buy-in second, including how to collect evidence, find internal change agents, and connect the dots to strategic initiativesThe "CFO quiz" playbook: reviewing closed-won deals across all touch points to reframe the attribution conversation with leadership and shift toward revenue-responsible marketing metricsMaking existing programs account-based as the entry point for change: showing marketing's impact on strategic accounts and pipeline without needing new technology or budgetAI in B2B go-to-market: why AI accelerates whatever processes already exist (good or broken), the dangers of "doing more with less" without a strategy, and the POS framework (Pilot, Operationalisation, Scaling) for responsible implementation Resources & Links Vladimir Blagojevic-Co-founder, Fullfunnel.io and co-author of Full-Funnel B2B MarketingFull-Funnel B2B Marketing by Andrei Zinkevich and Vladimir Blagojevic — also available on Amazon Contact & Credits Host: Shahin Hoda Guest: Andrei Zinkevich Produced by:  Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell and Dave Somido Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

    How to fix your GTM playbook without starting a revolution with Andrei Zinkevich

  7. Jun 18

    How to Fix the Marketing to Sales Handover Before Your Leads Go Cold with Nishi Seth

    What happens to all those leads marketing works so hard to generate? More often than not, they go cold. According to Nishi Seth, Industry & Solutions Marketing Lead for Google Cloud APAC, this isn't a niche problem. It's one of the most persistent challenges across B2B, regardless of company size or sophistication. In this episode, Shahin sits down with Nishi to unpack the real reasons leads stall between marketing and sales, from qualification gaps to missing context, and what it actually takes to fix them. Nishi shares battle-tested lessons from scaling Google Cloud's marketing-to-sales motion across APAC, including how AI is transforming BDR productivity right now. Guest Introduction Nishi Seth is the Industry & Solutions Marketing Lead for Google Cloud APAC at Google, with over 20 years of experience across cloud technology, financial services, and travel. She has held senior marketing roles at American Express and British Airways, and is a recognised B2B marketing leader across the Asia-Pacific region. Key Topics Why leads go cold: the two root causes (qualification gaps and context gaps) and why even the most sophisticated B2B organisations struggle with themThe three pillars of an optimised marketing-to-sales handover: lead quality, context, and a continuous review and feedback loopWhy BDRs are the critical bridge between marketing and sales, and how to assess whether your BDR function is actually workingHow MQL definitions should evolve over time: Google Cloud's journey from basic demographic scoring to 48+ real-time intent signals, including account-level qualificationWhat providing context to BDRs really means: enablement calls, campaign-specific opening scripts, and cadences tailored to how each lead engagedThe key metrics that reveal handover health: SAL acceptance rates, SAL-to-SQL conversion, number of outreach touches, and lead velocityHow AI is changing BDR productivity: using automation for low-intent lead follow-up, real-time AI assistants during live sales calls, and AI-powered account research at scaleNishi's rapid-fire take: "strong opinions, loosely held," using AI to boost your own marketing productivity, and why simplifying complexity in B2B is what excites her most Resources & Links Google Cloud — Nishi's base for all real-world examples discussed, from MQL definition evolution to AI-powered BDR toolingGoogle Gemini — Nishi's go-to research tool in place of following influencers; she also used it to prepare for this episode Contact & Credits Host: Shahin Hoda Guest: Nishi Seth Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

    How to Fix the Marketing to Sales Handover Before Your Leads Go Cold with Nishi Seth

  8. Jun 4

    Rebroadcast:How Marketing Can Own Go-to-Market (Instead of Just Supporting Sales) with David Heyworth

    Too many B2B marketing teams are still talking leads when they should be talking revenue. In this episode, Shahin sits down with David Heyworth, GTM advisor and former Head of Marketing at Vocus, to unpack what it really takes to drive commercial outcomes in the second half of 2025. From ditching MQL vanity metrics to building genuine alignment with sales, finance, and product, David brings hard-won lessons from complex B2B environments in Australia. This is a conversation packed with practical frameworks and honest war stories, including one of the most creative ABM activations you'll hear about: a commissioned coin ceremony at the Australian War Memorial, hosted by former Governor-General Sir Peter Cosgrove, that cemented a 20-year defence sector partnership without a single sales pitch. Guest Introduction David Heyworth is a GTM advisor and CMO with deep experience leading marketing in complex B2B environments across Australia, including his tenure as Head of Marketing at Vocus, one of Australia's leading fibre and network solutions providers. He specialises in go-to-market strategy, sales and marketing alignment, and account-based selling for enterprise and government markets. Key Topics Why agility, balance, and growth are the non-negotiables for B2B marketing teams in the second half of 2025Shifting the conversation from lead generation to revenue opportunities and why talking in dollars gets marketing a seat at the tableHow marketing can own the full GTM motion: building interlocks with sales, finance, and product leadership rather than operating in isolationThe case for an inside sales or sales discovery rep function that sits within marketing and how to prove the model before committing headcountWhy ABM works better when reframed as account-based selling (ABS) and how to sequence one-to-many, one-to-few, and one-to-one engagementBattle-tested lessons from event marketing gone wrong and how champions and pre-agreed outreach schedules turned it aroundA standout defence sector ABM case study: creating a custom commemorative coin and hosting a ceremony at the Australian War Memorial to honour a 20-year partnershipGo-to-market fundamentals that get skipped: market definition, value proposition, messaging frameworks by segment and buyer persona, and why these must come before the marketing plan Resources & Links People Peter Cosgrove-former Chief of the Defence Force and 26th Governor-General of AustraliaSeth Godin - Author and marketing thought leader; David recommends his book Purple Cow on differentiation. Companies & Tools Vocus -Australian telco where David served as CMO.Akimbo -Seth Godin's Podcast Books Purple Cow by Seth Godin Contact & Credits Host: Shahin Hoda Guest: David Heyworth Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

    Rebroadcast:How Marketing Can Own Go-to-Market (Instead of Just Supporting Sales) with David Heyworth
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APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today. Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take. Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently. We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it. If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you. Hosted by Shahin Hoda, founder of xGrowth. xGrowth is an account-based marketing and go-to-market agency helping global B2B technology companies improve customer acquisition, build qualified pipeline and win strategic accounts across APAC. The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth. With specialist regional expertise and hands-on execution support, xGrowth gives lean marketing teams the strategy and capacity needed to enter new markets, reach enterprise buyers and grow valuable customer relationships. New episodes every two weeks. Subscribe so you don't miss one, and sign up for the xG Weekly newsletter for more insights on B2B growth across APAC.

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