Earned Media Podcast

Eric Schwartzman
  • 5.0 (9)
  • MARKETING

Eric Schwartzman interviews earned media marketing and digital public relations leaders. Visit the show blog at https://www.ericschwartzman.com/blog/

Episodes

  1. 07/23/2024

    News SEO for Publishers with Barry Adams

    In this episode of the Earned Media Podcast, I sit down with Barry Adams, an SEO consultant from Polemic Digital, to discuss news SEO for publishers. We explore Barry’s journey from a webmaster to an SEO specialist for news websites, and he shares invaluable insights into the unique challenges and strategies involved in optimizing news…

    42 min

  2. 06/28/2024

    Ecommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies

    Ecommerce SEO consultant Aleyda Solis discusses what’s up in ecommerce SEO since Google launched AI Overviews, in this episode of the Earned Media Podcast. As e-commerce SEOs work generative AI tools like ChatGPT, Bing, and Perplexity into their workflows, e-commerce SEO experts and online retailers are grappling with Google’s attempts to leverage generative for search…

    54 min

  3. 05/28/2024

    Google Algorithm Secrets with Mike King

    Google algorithm secrets are rarely leaked. But in this special episode of the Earned Media Podcast, Mike King – who runs SEO consulting services provider iPullRank – discusses the future of SEO in the age of AI. This podcast is being released just days after Mike’s bombshell blog post, which is taking the SEO world…

    47 min

  4. 04/27/2024

    Lily Ray on Google’s Generative-AI Spam Problem

    In this exclusive episode of the Earned Media Podcast, Lily Ray, VP of SEO strategy and research at Amsive, explores the challenges Google faces with the influx of AI-generated content. Ray discusses Google’s March 2024 Broad Core Update, which addresses the deluge of low-quality AI content rising in the SERPs. Lily Ray has been methodically…

    43 min

  5. 02/03/2023

    Top Google Ads Agency CEO on the Impact of AI on PPC

    Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes,…

    39 min

  6. 01/02/2023

    2023 Affiliate Marketing Roadmap from Anna Gita

    In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast, Anna Gita, CEO of MaxWeb, one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry, and I was…

    39 min

  7. 12/27/2022

    Winery Marketing Case Study

    Think again if you think wine marketing agencies are all about social media marketing. While winery marketing for ecommerce may involve Facebook, Twitter, YouTube, and Pinterest, it’s content marketing, search engine optimization, and backlinks that attract new customers and drive online conversions. Contrary to popular belief, PPC and influencer marketing are more effective than social…

    34 min

  8. 12/10/2022

    SEO for News Sites and Headlines with ESPN.com SEO Director Louisa Frahm

    SEO for news websites is critical to audience development. If your news can’t get found, it can’t generate advertiser impressions, leads, revenue, or make a difference. This post is a summary of a podcast interview I recorded with ESPN.com director of SEO Louisa Frahm about best practices when it comes to SEO for headlines, how…

    35 min

  9. 11/18/2022

    Ex-Google Search Quality Team Member Fili Wiese Opens Technical SEO Kimono

    Fili Wiese is a former Google Search Engineer and member of the search quality team. I spoke to him after his marketing keynote at the Affiliate Meet Market in Berlin. Tech SEO Topics Covered: Next up is an exclusive interview with ESPN SEO Director Louisa Frahm, so subscribe here. And don’t miss the Affiliate Marketing…

    46 min

  10. 10/08/2022

    Outsourcing Content Marketing with Laura Smous (Verblio Review)

    I did not write anything below the subhead in this blog post about content marketing agency outsourcing. The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio, a service that ecommerce and B2B content marketing agencies outsource to. If you’re wondering whether or not Verblio is legit, this…

    50 min

  11. 09/23/2022

    Owned Media Marketing at Scale | Earned Media Podcast

    How do you create content that your prspective buyers and Google will find useful and rank accordingly in SERPs? As the expert in your field, one way is to draft creative content marketing that entertains, engages and educates your readers. But what if you’re too busy building your company, and you don;t have the budget…

    40 min

  12. 09/08/2022

    Overcoming Content Marketing Agency Challenges with Writer Access CEO Byron White

    If you’re in the content marketing agency business and you’ve never heard of the Writer Access content marketing marketplace, this episode will help you generate more revenue for yourself and your clients. This is an exclusive interview with Writer Access CEO Byron White, who built an online marketplace that connects content marketers with freelance writers.…

    1h 2m
  • 12 Episodes

5
out of 5
9 Ratings

About

Eric Schwartzman interviews earned media marketing and digital public relations leaders. Visit the show blog at https://www.ericschwartzman.com/blog/

Information

  • Creator
    Eric Schwartzman
  • Years Active
    2020 - 2024
  • Episodes
    12
  • Copyright
    Schwartzman & Associates, Inc. © All Rights Reserved.
  • Show Website
    Earned Media Podcast