Content On The Go by Pod Paste

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If you're anything like us, you're always on the go with more energy than a Red Bull-drinking hummingbird. Ideas are great but action is the only thing that moves you forward. With podcasting and content you gotta keep up or you will die. With a focus on the fast paced world of video podcasting, where what worked last week is already old news. Can't keep up? Don't worry, we've got you covered with "Content On The Go" because we're not just any podcast - We're literally doing this stuff literally on the go - hiking, walking, running, and biking our way to helping you succeed. We're strive to add value for you with actionable insights and advice that you can apply to your own content projects. And we try to do it all in a chill yet fun way that'll leave you feeling energized and inspired. Don't get left behind - Join us on "Content On The Go" and let's make video podcasting magic. Hosted on Acast. See acast.com/privacy for more information.

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  1. Why Are You Even Here? And What’s That Got To Do B2B Marketing? | B2B Playbook

    EPISODE 1

    Why Are You Even Here? And What’s That Got To Do B2B Marketing? | B2B Playbook

    Have you ever thought about why your business even exists? What value is your business bringing to the world, and more importantly, to your customers and clients? While these seem to be existential questions, they are necessary ones. Find out the right questions to ask your business and help you identify the right customers and clients on this episode. In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth. Learn more below For just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereB2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev Hosted on Acast. See acast.com/privacy for more information.

    5 min
  2. Know Your Best Customers? You Should! Here’s How | B2B Playbook

    EPISODE 2

    Know Your Best Customers? You Should! Here’s How | B2B Playbook

    Stop. Stop being so efficient and productive. And instead, choose to be effective. And when you do this, you're using the Pareto Principle or the 80-20 rule. Find out why choosing the right customers and clients usually beats finding any and all customers and clients on this episode In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth. Learn more below For just $95, get 10 content pieces from a single video podcast - here!B2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev Hosted on Acast. See acast.com/privacy for more information.

    6 min
  3. But Do You Really Know Your Dream Customers? Better Than Themselves?

    EPISODE 3

    But Do You Really Know Your Dream Customers? Better Than Themselves?

    Question. What do detectives and small business marketers have in common? They deep dive and research exactly what makes the customers tick. Find out why you should know your customers and clients better than they know themselves and more on this episode In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth. Learn more below For just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereB2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev Hosted on Acast. See acast.com/privacy for more information.

    5 min
  4. The 2 Things To Do To Think Like Your Dream Customers, So You Can Really Talk To Them!

    EPISODE 4

    The 2 Things To Do To Think Like Your Dream Customers, So You Can Really Talk To Them!

    In most games, it's pretty well known that if you can think like your opponent, then you usually will end up having the upper hand. Business is a similar game. If you can think like them, then you'll be there for their next move and then be able to provide value. Find out how you can think like your dream customers and clients to drive sales and more on this episode In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth. Learn more below For just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereB2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev Hosted on Acast. See acast.com/privacy for more information.

    5 min
  5. The Dream 100 - The One Principle To Know For B2B Marketers

    EPISODE 5

    The Dream 100 - The One Principle To Know For B2B Marketers

    As kids, we're all taught to dream big. And then you get older and it's more like, be realistic. Let's go back to when we were kids and make a dream list of where our dream customers are actually hanging out. Find out how to do this and why it's so important for small business growth and more on this episode In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth. Learn more below For just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereB2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev Hosted on Acast. See acast.com/privacy for more information.

    5 min
  6. Why Cutting Marketing Ad Spend During a Downturn is a Huge Mistake

    EPISODE 6

    Why Cutting Marketing Ad Spend During a Downturn is a Huge Mistake

    Wondering if cutting your marketing budget during tough times is the right move? In this episode, we'll uncover the surprising strategies that successful businesses use to thrive during economic downturns. You'll learn why increasing your advertising budget, even when it feels counterintuitive, can give you a competitive edge. We'll explore the importance of clean data and how it can improve customer retention. Discover actionable insights on leveraging email marketing and organic content to maintain engagement. Finally, we'll delve into the art of conversion rate optimization to make every marketing dollar count. Join us as we navigate these essential tactics to ensure your business not only survives but flourishes in challenging times. About Our GuestOn this episode, I have someone that I’ve worked with closely and a friend, David Weinberger. He’s a fractional growth marketer and B2B Marketing leader with over ten years experience in the industry. He’s worked with companies like Mortgage choice, starcome media vest group and paperForm… And he’s an all around awesome guy. Learn More Here For just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereDavid Weinberger on LinkedInDaren Lake on LinkedInWatch and read the full episode here Hosted on Acast. See acast.com/privacy for more information.

    9 min
  7. Data, Email, Content, and CRO: The Ultimate Retention Guide

    EPISODE 7

    Data, Email, Content, and CRO: The Ultimate Retention Guide

    Want to boost customer retention effortlessly? In this episode, you'll discover powerful strategies to boost your business during challenging economic times. Learn how to leverage increased advertising, clean and optimize your data, and utilize email marketing to keep your customers engaged. We'll explore the significance of investing in organic content and the impact of conversion rate optimization. These insights are designed to help you navigate downturns effectively, ensuring your business not only survives but thrives. Dive in and uncover actionable steps to implement these techniques seamlessly into your marketing efforts. About Our GuestOn this episode, I have someone that I’ve worked with closely and a friend, David Weinberger. He’s a fractional growth marketer and B2B Marketing leader with over ten years experience in the industry. He’s worked with companies like Mortgage choice, starcome media vest group and paperForm… And he’s an all around awesome guy. Learn More Here For just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereDavid Weinberger on LinkedInDaren Lake on LinkedInWatch and read the full episode here Hosted on Acast. See acast.com/privacy for more information.

    15 min
  8. The Secret Sauce to Startup Success: Nathalie’s Unfiltered Advice

    EPISODE 8

    The Secret Sauce to Startup Success: Nathalie’s Unfiltered Advice

    Ever wonder what successful entrepreneurs wish they knew before starting their business? Brace yourself because today, we're uncovering the top secrets with a startup pro that could save you from common pitfalls and set you on the path to success. What You'll Learn from Nathalie Rafeh, Founder of SplashupChoosing the Right Business PartnerHow building a strong network can significantly impact your business.Why separating business and personal finances is crucialThe value of staying committed despite setbacks in your entrepreneurial journey.The challenges and strategies for female founders in business.and more In this episode, we dive into some of the most crucial lessons learned on the journey to building a successful business. From the importance of choosing the right business partner to leveraging the power of your network, we'll explore strategies that can help you avoid common pitfalls. You'll discover why patience and perseverance are key, how to manage your business finances smartly, and the unique challenges of navigating the business world. This episode is packed with insights that can help you elevate your business game, offering practical advice on implementing these lessons to drive your success. About Our Guest E-commerce has had it’s ups and down with the Covid boom and Natahtlie Rafeh has ridden those waves like a champ. Nathlie is the founder of splashup who is Creating the largest network of brands and retailers that allow cross-promotion at checkout to cut the costs of customer acquisition. She is also a mentor and startup consultant at various universities acorss Sydney, Australia. Learn More Here For just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereSplashupNathalie Rafeh on LinkedInDaren Lake on LinkedInListen and watch the full episode here. Hosted on Acast. See acast.com/privacy for more information.

    13 min
See All Season 4 (20)

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About

If you're anything like us, you're always on the go with more energy than a Red Bull-drinking hummingbird. Ideas are great but action is the only thing that moves you forward. With podcasting and content you gotta keep up or you will die. With a focus on the fast paced world of video podcasting, where what worked last week is already old news. Can't keep up? Don't worry, we've got you covered with "Content On The Go" because we're not just any podcast - We're literally doing this stuff literally on the go - hiking, walking, running, and biking our way to helping you succeed. We're strive to add value for you with actionable insights and advice that you can apply to your own content projects. And we try to do it all in a chill yet fun way that'll leave you feeling energized and inspired. Don't get left behind - Join us on "Content On The Go" and let's make video podcasting magic. Hosted on Acast. See acast.com/privacy for more information.

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