The Growth Agenda - Sales & Marketing Podcast

Kvadrant Consulting
  • 0.0 (0)
  • MANAGEMENT

Where will growth come from? It's an old question that increasingly needs new answers. Buyer behaviour is changing, buyers self-educate more than ever, and many traditional sales and marketing tactics are under pressure. This podcast is for sales, growth, and marketing professionals looking for smarter, more practical ways to grow. Hosted by sales & marketing nerds from Kvadrant Consulting - a growth-focused management consultancy from Copenhagen and part of the Elixirr Group, we explore the full sales and marketing spectrum together with commercial leaders and internal experts. We talk about what actually works, what doesn't, and where growth really comes from in practice. Happy listening — and looking forward to putting growth on the agenda.

  1. JAN 26

    #49 – Martin & Oliver: Kink the Curve – Change Your Growth Trajectory

    Most commercial transformations fail, not because the strategy is wrong, but because execution breaks down. In this episode, we explore why changing sales, marketing, and go-to-market ways of working is so difficult in practice, and what leaders can do to improve the odds of success. The conversation dives into the real tensions commercial leaders face: running the business while transforming it, balancing quick wins with long-term change, and aligning leadership, middle management, and frontline teams. The episode builds on insights from Kink the Curve, Kvadrant's book on commercial transformation, written by Martin Nyvang Mariussen and Oliver Lund Storgaard, and offers practical perspectives on how to design and lead change that actually sticks. 📘 Download the book Kink the Curve here: https://www.kvadrant.dk/insights-books-podcasts-articles/commercial-kink-the-curve

    40 min

  2. 10/14/2025

    #48 - Hannibal & Mikkel: The GenAI Revolution - Scaling AI Assistants in Commercial Operations

    Three years into the GenAI wave, many enterprises are still experimenting without seeing real outcomes. In this episode, Mikkel Bach-Andersen and Hannibal Herforth share what is actually working inside large, global B2B organizations. In this podcast they explore how commercial teams can: Move from hype-driven experiments to measurable value Build a swarm of narrow assistants that free time for creativity and strategy Shift from IT-led moonshots to business-owned AI adoption Create the right governance, guardrails, and change management to scale AI across functions This episode provides a grounded perspective on how to make AI assistants a real source of productivity, creativity, and commercial impact.

    47 min

  3. 07/11/2025

    #47 - Mikkel & Brian: From Selling Hardware to Software - Making the Shift Possible

    What does it take for a hardware company to build a successful software business? In this episode, Mikkel Bach-Andersen and Brian Andersen explore the real challenges behind the shift. From go-to-market models and new buyer dynamics to organizational resistance and incentive design, they unpack lessons from companies like Trackunit and FOSS that made it work and why so many others failed.

    38 min

  4. 06/30/2025

    #46 - Bart & Anders: Why your sales meetings belong in the open office

    On this week's Growth Agenda Podcast, Bart sits down with Anders Buchman, VP Commercial at Upry, to unpack a simpler, smarter way to build your go-to-market strategy and scale a high-impact team. Ready to discover where B2B growth really comes from?

    51 min

  5. 05/02/2025

    #45 - Liza & Natasha: Why do most sales methodologies fail to stick

    In this episode, we sit down with Natasha Lindsey, Director of Global Sales Enablement at Jabra, to explore what it really takes to drive lasting sales transformation. From managing 500+ stakeholders to rolling out global programs across diverse sales models, Natasha shares hard-earned lessons on what works—and what doesn't—when trying to change how people sell. We talk enablement, coaching, AI, and the shift from feature selling to true value selling. Whether you're in sales, enablement, or leadership, this episode will challenge how you think about building a commercial organization that actually drives impact.

    51 min

  6. 02/24/2025

    #44 - The New Growth Agenda

    This episode explores The New Growth Agenda, a book designed to help commercial leaders identify new growth opportunities. The conversation between the three authors, Martijn, Brian and Oliver, covers the inspiration behind the book, key insights from a survey of 150 senior leaders, and practical strategies for navigating today's complex buying landscape. From rethinking sales structures to adapting marketing for sustained impact, the discussion provides actionable advice for driving commercial success.   Tune in for fresh perspectives on organic growth in a changing business environment.

    58 min

  7. 01/06/2025

    # 43 - Jeppe & Martin: The Promised Brand - why branding matters with Mats Urde, Brand Orientation

    Just before Christmas, Jeppe and Martin had the pleasure of inviting Brand Strategy Consultant, Mats Urde, into the podcast studio. Mats shares his journey from case-based teaching to consulting and the development of his framework in his book "The Brand Matrix." They discuss the importance of aligning internal culture with external promises, how to manage corporate branding transformations, and the pitfalls of neglecting your organization's identity.  With engaging stories, from building sustainable brands to a passion for Icelandic horses - this is an episode you don't want to miss.   We hope you enjoy today's episode!

    1h 3m

  8. 11/29/2024

    # 42 - Carsten: Navigating the art of growth: Lessons on commercial value, simplicity, and responsiveness to change with Toke Lund, Enterspeed

    In this episode, Carsten Pingel, Partner at Kvadrant Consulting, has his podcast debut in the Palægade studio; joined by Toke Lund, CEO, Partner, and Founder of Enterspeed. Together, they explore Toke's extensive experience in the B2B space, delving into the principles that drive sustained growth. From understanding the power of simplicity to mastering responsiveness in a world of constant change, this conversation uncovers actionable strategies to unlock commercial value. Tune in for practical insights and stories that will inspire your approach to growth and transformation.   We hope you enjoy today's episode!

    57 min
See All (48)

About

Where will growth come from? It's an old question that increasingly needs new answers. Buyer behaviour is changing, buyers self-educate more than ever, and many traditional sales and marketing tactics are under pressure. This podcast is for sales, growth, and marketing professionals looking for smarter, more practical ways to grow. Hosted by sales & marketing nerds from Kvadrant Consulting - a growth-focused management consultancy from Copenhagen and part of the Elixirr Group, we explore the full sales and marketing spectrum together with commercial leaders and internal experts. We talk about what actually works, what doesn't, and where growth really comes from in practice. Happy listening — and looking forward to putting growth on the agenda.

Information