Entrepreneur Conundrum

Virginia Purnell
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Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.

  1. Whole Life Leadership: How John Whitt Helps Entrepreneurs Win Without Sacrifice

    3D AGO

    Whole Life Leadership: How John Whitt Helps Entrepreneurs Win Without Sacrifice

    Guest Introduction John Whitt is a corporate leader turned business coach and the founder of Business Whitt. After decades in the corporate grind, he built Whole Life Leadership to help entrepreneurs and executives grow businesses without losing their lives in the process. Key Discussion Themes The shift from corporate life to entrepreneurship — and why many people bring the “grind” with them Who John serves today: construction/trades, corporate middle managers in transition, and college students navigating uncertainty The “many hats” problem: why expertise in one lane doesn’t prepare you for running the whole business Whole Life Leadership: why, vision, relationships, goals, team, planning, and financial management Profit clarity: revenue isn’t the win — profit is what you keep Pricing pitfalls: being the lowest price is usually a train wreck Leading remotely: inspiration beats “looking over their shoulder” Rest as strategy: the leadership skill most people ignore until it hurts Listener Takeaway If your business success is costing you your health, relationships, or peace, the answer isn’t “try harder.” It’s clarity, leadership systems, and building the business to support the life you actually want. Guest Website Link www.businesswhitt.comwww.businesswhitt.com/wholelifeleadership Guest Social Links LinkedIn: www.linkedin/in/coachjohnwhitt Facebook: https://www.facebook.com/BusinessWhitt YouTube: www.youtube.com/businesswhitt CTA Listen to the full episode and share it with a leader who’s doing “fine” on paper — but knows something needs to change. Listen here:https://entrepreneurconundrum.com/johnwhitt John Whitt www.businesswhitt.com www.businesswhitt.com/wholelifeleadership www.businesswhitt.com/ www.linkedin/in/coachjohnwhitt https://www.facebook.com/BusinessWhitt www.youtube.com/businesswhitt Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    22 min
  2. Fine Art to Small-Town Volume: How Mary Lawson Built a Photography Business Through Trust

    MAR 23

    Fine Art to Small-Town Volume: How Mary Lawson Built a Photography Business Through Trust

    Guest Mary Lawson — Mary Colleen Photography Mary is a fine art trained photographer based in Valleyview, Alberta. She specializes in school, sports, and event photography, with a growing photo booth offering for events and business marketing. Key discussion themes Building community trust first, then expanding services (grad photos → school photos → more communities) Getting clients the unglamorous way: consistent outreach, emails, and follow-up The photo booth as an “extension” that creates marketing takeaways (prints, magnets, buttons, cards) Managing misconceptions from Pinterest inspiration and adjusting for real-world environments Growing a creative business while raising kids: lean on friends and family, ask for help, and take the nap Using travel for inspiration and bringing ideas home to improve the local experience Listener takeaway Growth doesn’t have to be loud. In small communities especially, consistency and trust compound—one “yes” at a time. Guest website www.marycolleen.ca Guest social links Instagram: @Mary.colleen.photography Facebook: @MaryColleenPhotographyVV CTA Subscribe to Entrepreneur Conundrum and leave a review to help more entrepreneurs find the show. Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    30 min
  3. Whole, Not Perfect: Leading Through Identity Shifts with Laura Patac

    MAR 16

    Whole, Not Perfect: Leading Through Identity Shifts with Laura Patac

    Guest Introduction Laura Patac returns to Entrepreneur Conundrum to talk about her newest book, Whole, Not Perfect, and how imperfection, reflection, and authenticity shape the way we live and lead—especially during major identity shifts. Key Discussion Themes Identity crisis after leaving a role, title, or organization The “unique individual value proposition” (4-part framework): Origin story Strengths (and how to name, claim, and aim them) Values Aspirations (and the unique journey to reach them) Why perfectionism keeps people stuck in “fixing weaknesses” Self-leadership as the foundation for leading others through change “Bondship” vs friendship—who stays with you when life shifts Using reflection frameworks (story / real / dream) to clarify direction Listener Takeaway If you’re navigating change—by choice or by surprise—your next step isn’t to reinvent your title. It’s to reconnect with what’s already true about you: the strengths you naturally use, the values you won’t compromise, and the story that shaped you. Guest Website Link (Not provided.) Guest Social Links LinkedIn: www.linkedin.com/in/laura-g-patac CTA Listen here:https://entrepreneurconundrum.com/laurapatac2

    38 min
  4. Figure It Out: Derrick Girard on Self-Awareness, Lawsuits, and Building a Tech Company That Sold

    MAR 9

    Figure It Out: Derrick Girard on Self-Awareness, Lawsuits, and Building a Tech Company That Sold

    Episode Link https://entrepreneurconundrum.com/derrickgirard Guest Derrick Girard is a former Air Force veteran, tech founder, and author. After years in the financial services industry, he built a tech company to solve an industry-wide problem—then sold it six and a half years later. Today he speaks and consults with entrepreneurs and organizations on applying the Figure It Out mindset to real-world challenges. Key discussion themes What “figure it out” really means—and how people usually use it The moment a problem becomes fully yours to solve Why self-awareness is harder (and more useful) than self-confidence The hidden cost of handling hard seasons alone How excuses show up in business, careers, and leadership The confidence vs. arrogance line—and how questions keep you grounded A simple lesson for students and founders: excuses aren’t solutions Listener takeaway When things get hard, the answer isn’t more motivation. It’s ownership, honesty, and the willingness to stay in the problem long enough to find the next step. Guest website www.derrickgirard.com Guest social links Facebook: https://www.facebook.com/derrickgirardauthor Instagram: https://www.instagram.com/author.derrickgirard/ LinkedIn: https://www.linkedin.com/in/derrickgirard/ CTA If you’ve been stuck at the “now what?” point, this episode will help you reset how you approach problems—and what you expect from yourself when it’s your turn to solve them.

    27 min
  5. Pivoting Through Roadblocks and Building 9 Businesses with Italia Tornabene

    MAR 2

    Pivoting Through Roadblocks and Building 9 Businesses with Italia Tornabene

    In this episode, Virginia sits down with serial entrepreneur and author Italia Tornabene to talk about: How survival shaped Italia’s first real entrepreneurial moves Building timeless brands across beauty, wine, and education Who her ideal clients are for Bene Bellezza, Tornabene Wine, and Baxter Learns to Save Why entrepreneurs should show up on every relevant platform The unexpected power of LinkedIn for connection and growth Business goals: translations, toys, cartoons, and international expansion The reality of pivoting (tariffs, shipping holds, state-by-state licensing) Why “pivot” is not failure—and how to keep going when platforms change the rules Managing nine businesses with systems, manuals, and team structure Letting go of control and delegating without losing the vision “Reinventing” vs evolving—and what it takes to let go of what doesn’t serve you Mind, body, soul habits and where Italia finds clarity Italia’s nonprofit: Empower Her Journey (25% of proceeds from every business) Episode link:https://entrepreneurconundrum.com/italiatornabene Italia Tornabene www.italiatornabene.com www.suitstostilettos.com www.tornabenewine.com https://benebellezza.com/ @italiatornabene Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    31 min
  6. How Erin Krueger Built a $2B Real Estate Team Through Culture-First Leadership

    FEB 16

    How Erin Krueger Built a $2B Real Estate Team Through Culture-First Leadership

    Guest: Erin Krueger Host: Virginia Purnell Websites: Capture the Culture – https://capture-the-culture.com/https://erinkrueger.comWhat We Covered:Walking away from a corporate job over ethicsBuilding a real estate team from scratch in a city where she knew only five peopleForecast-based hiring vs. hiring when overwhelmedWhy culture matters more than skillThe layered interview system that ensures 100% team buy-inThe power of listening in salesHow to generate referrals without a built-in sphere of influenceRunning a championship team (not just a “family” business)When and how to let top producers goExpanding into speaking and coaching with Capture the CultureKey Leadership Insights:✔ Hire before you’re desperate ✔ Create tests in your interview process ✔ Difficult days don’t define you — your response does ✔ Put goals in pen and pathways in pencil ✔ People are the power behind the business vehicle Erin Kruegerhttps://capture-the-culture.com/ https://erinkrueger.com/meet-erin-krueger/ https://www.linkedin.com/in/erinkruegermba/ https://www.instagram.com/capturetheculture_/ Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    40 min

  7. FEB 9

    Rob Haynie: The Hidden Value Inside Your Life Insurance Policy (Life Settlements 101)

    Episode Guest: Rob Haynie Company: Life Insurance Settlements Association member / LI Settlements Website: lisettlements.com LinkedIn: Rob Haynie (linkedin.com/in/rob-haynie-08656b9/) Podcast Mentioned: Unlocking the Hidden Value of Your Life Insurance What you’ll learnWhat a life settlement is (and how it differs from surrendering or lapsing a policy)Why policies often get more expensive later, and why so many people are never toldThe typical “qualifying window” (often starting around age 75, depending on health and policy type)How a “free, non-binding appraisal” can help you understand what your policy may be worthWhy the industry is still widely misunderstood—even after 30+ yearsRob’s mindset lessons: mental toughness, sleep, and controlling your part of the gameKey moments (timestamps based on your transcript)1:15–2:21 – How Rob discovered the industry during the HIV/AIDS era2:21–3:29 – The time-management reality of urgent client needs3:35–6:56 – Life settlements explained simply + why surrender/lapse is so common6:56–10:52 – “Know what it’s worth” and why the market exists14:24–15:36 – The “sweet spot” age and when to pay attention19:00–24:09 – Awareness strategies: advisor guide + documentary visibility29:36–35:10 – Best advice received: mental toughness + sleep41:16–43:10 – “Put life back in life insurance” + aging-in-place example43:10–44:07 – Where to learn moreAction steps (listener-friendly)If you or a parent has a policy and the premiums are climbing: get a review/appraisal before surrendering or lapsing.Ask: Do we still need this coverage? If not, find out what options exist.If you’re a financial professional: add annual policy reviews into your client rhythm.Disclaimer suggestion (for show notes / outro)This episode is for educational purposes only and is not financial, legal, or tax advice. Talk to a qualified professional about your situation. Episode linkhttps://entrepreneurconundrum.com/robhaynie Key Questions (01:06)  So two questions. One, how did you end up where you are today? And two, how do you find your time management situation? (03:29) Just a quick synapse on what you help people with again. (14:24) So is there a sweet age, let's say, where I should really weigh benefits of really having one versus cashing it in? (19:14) What else are you doing to try to get in front of people? (29:36) What's the best advice that you have ever received? (35:10) What's the best advice that you have ever given? (41:16) Is there something that we haven't talked about yet that you would like to? (43:10) Where can we go to learn more about you and what you're doing? Rob Hayniewww.lisettlements.com https://www.linkedin.com/in/rob-haynie-08656b9/ Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    44 min
  8. Logan Lyles: How to Turn Webinars Into Sales Conversations (Without a Bigger Audience)

    FEB 2

    Logan Lyles: How to Turn Webinars Into Sales Conversations (Without a Bigger Audience)

    In this episode, Virginia talks with Logan Lyles about: Logan’s path from journalism (2008) to B2B tech sales, then podcasting and demand genWhy webinars still work—when you treat them like a conversion system, not a one-off eventLogan’s best-fit clients: B2B (especially agencies, professional services, SaaS)Client acquisition on LinkedIn“Starting a new position” post + profile optimizationResearch survey outreach as a conversation starter (and pipeline generator)Webinar promotion that actually worksLinkedIn Event strategy (including inviting up to 1,000 connections/week)Boosting event posts with event adsCold email as a webinar registration driverPartnerships/newsletter placements to reach warm audiencesEvergreen vs live webinarsLogan’s approach: go live first, then convert to on-demand and keep promotingRe-promote the best-performing webinar instead of reinventing each monthScaling a service business the smart wayDocument first, then delegate/automateAvoid delegating before you’ve refined the processResources mentioned Demand ShiftLinkedIn EventsWebinarSurvey research projectNever Split the Difference by Chris Voss“Do it, document it, delegate it” (referenced from an interview Logan did with Trainual’s cofounder)Connect with Logan LinkedIn: Logan LylesWebsite: Demand ShiftKey Questions(01:34) Thanks for being with us today. How did you get to where you are today? (04:16) So how do you get in front of those people?  (07:04) If you're wanting to go there, we can definitely do that. (09:30) What are your thoughts on evergreen webinars or the pre-recorded webinars? Or are you all for doing them live in the moment? (11:04) What are some big goals that you have in the next year or two? (11:57) What do you feel like is your number one roadblock? (13:06) What's the best advice, the other best advice that you've ever been given? (14:37) What's the best advice you've ever received saved? (16:23) Is there something that we haven't touched on that you would like to talk about? (17:38) Yeah, for sure. Everything has changed a lot. Where can we go to learn more about you and what you do? Logan Lyleshttps://demandshift.co/ https://linkedin.com/in/loganlyles Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    19 min
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About

Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.

Information

  • Creator
    Virginia Purnell
  • Years Active
    2020 - 2026
  • Episodes
    253
  • Rating
    Clean
  • Copyright
    © 2020 Entrepreneur Conundrum
  • Show Website
    Entrepreneur Conundrum