The Sound of Accra Podcast

Adrian Daniels

In 2019, Adrian Daniels had a brainwave to launch a podcast platform to showcase Ghanaian excellence to the world. The internet is already crowded with content from Ghana: YouTube, Social Media pages, etc. However, after hosting 2x Networking Events during Christmas 2018 & 2019 in Accra for the Global African Diaspora, Adrian noticed a lack and desire for networking, whilst meeting many creatives and entrepreneurs from around the globe. In January 2020, The Sound of Accra Podcast was born. Powerful interviews with Top Founders, Entrepreneurs and Creatives from Ghanaian heritage or interest, leaving listeners with meaningful takeaways for life, business and career. New episodes weekly. YT: https://www.youtube.com/thesoundofaccrapodcast IG: https://instagram.com/thesoundofaccra LT: https://linktr.ee/thesoundofaccrapod

  1. 1D AGO

    Ghana Podcasting Unpacked: What Keeps Creators Going Despite Financial Struggles

    Curious about the real challenges behind Ghana's fast-growing podcast scene? On this snippet from the Africa Podcast Day 2026 Panel chat on X, Adrian pulls back the curtain on what it really takes to keep a podcast going in Ghana: -Discover why, despite a flourishing creative spirit and more shows than ever before, most podcasters still struggle to make their work sustainable. . -From financial hurdles and the high cost of production to the hunt for sponsors and brand partnerships, Adrianshares why passion and ingenuity are essential for any creator hoping to succeed in this emerging industry. If you’re wondering what the future holds for Ghanaian podcasts and what separates the consistent few from the rest, this is a snippet you won’t want to miss 😊 Full episode: https://player.captivate.fm/episode/d60168b5-04d8-4abe-b122-17b747da3d52/ 📱 OUR SOCIALS AND WEBSITE Website: https://thesoundofaccra.com YouTube: https://www.youtube.com/@thesoundofaccrapodcast Instagram: https://www.instagram.com/thesoundofaccra/ TikTok: https://www.tiktok.com/@thesoundofaccra Twitter: https://twitter.com/thesoundofaccra Facebook: https://web.facebook.com/thesoundofaccra Linkedin: https://gh.linkedin.com/company/the-sound-of-accra 📧 CONTACT Email: info[at]thesoundofaccra.com 🔗 CONNECT WITH ADRIAN 👥 Linekdin: https://www.linkedin.com/in/danielsadrian/ ✉️ Email: adrian[at]thesoundofaccra.com 🎙 ABOUT THE PODCAST The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence. Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388 Want to create and edit your own your podcast? We recommend Descript: https://descript.cello.so/Q8VoDhgOhCG Supercharge your media with AI thanks to Castmagic: https://www.castmagic.io/?via=adrian-daniels Send money to your loved ones. You should try Sendwave! Use our code TENI0 to get a £10.00 credit towards your first transfer: https://try.sendwave.com/kjap/3gju22h

    2 min
  2. FEB 14

    Africa Podcast Day 2026: The State of Podcasting in Ghana

    Africa Podcast Day 2026: The State of Podcasting in Ghana Took place on February 12th 2026 on Africa Podcast Day which featured Adrian Daniels of The Sound of Accra Podcast. 📱 OUR SOCIALS AND WEBSITE Website: https://thesoundofaccra.com YouTube: https://www.youtube.com/@thesoundofaccrapodcast Instagram: https://www.instagram.com/thesoundofaccra/ TikTok: https://www.tiktok.com/@thesoundofaccra Twitter: https://twitter.com/thesoundofaccra Facebook: https://web.facebook.com/thesoundofaccra Linkedin: https://gh.linkedin.com/company/the-sound-of-accra 📧 CONTACT Email: info[at]thesoundofaccra.com 🔗 CONNECT WITH ADRIAN 👥 Linekdin: https://www.linkedin.com/in/danielsadrian/ ✉️ Email: adrian[at]thesoundofaccra.com 🎙 ABOUT THE PODCAST The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence. Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388 Want to create and edit your own your podcast? We recommend Descript: https://descript.cello.so/Q8VoDhgOhCG

    58 min
  3. FEB 7

    Is the Ghana Education Service (GES) failing future Entrepreneurs?

    In this solo episode, Adrian tackles a trending debate on Ghana Twitter: Should entrepreneurship be taught in Ghanaian schools? Drawing from six years of interviews with founders and business leaders, Adrian explores how most entrepreneurs in Ghana learn through real-world experience, not formal education. He shares stories of guests who’ve battled challenges without classroom guidance and discusses the movement to integrate entrepreneurship into the National Ghana Education curriculum. The episode covers: How practical business education could empower students and help close the unemployment gap and better equip future Ghanaian foundersEntrepreneurship education in Ghana: Why now?Lessons from past founder interviewsFormal vs. informal learning - where Ghana’s schools fall shortThe call for national curriculum reformReal stories of founders navigating business in Ghana without school supportHow practical entrepreneurship education could transform lives and the economy 📱 OUR SOCIALS AND WEBSITE Website: https://thesoundofaccra.com YouTube: https://www.youtube.com/@thesoundofaccrapodcast Instagram: https://www.instagram.com/thesoundofaccra/ TikTok: https://www.tiktok.com/@thesoundofaccra Twitter: https://twitter.com/thesoundofaccra Facebook: https://web.facebook.com/thesoundofaccra Linkedin: https://gh.linkedin.com/company/the-sound-of-accra 📧 CONTACT Email: info[at]thesoundofaccra.com 🔗 CONNECT WITH ADRIAN 👥 Linekdin: https://www.linkedin.com/in/danielsadrian/ ✉️ Email: adrian[at]thesoundofaccra.com 🎙 ABOUT THE PODCAST The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence. Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388 Want to create and edit your own your podcast? We recommend Descript: a href="https://descript.cello.so/Q8VoDhgOhCG " rel="noopener noreferrer"...

    7 min
  4. 12/25/2025 · BONUS

    UK Innovation, US Opportunity: Uniting Black-Owned Businesses through Community

    Matthew Addai describes Cash Black’s expansion from the UK to the US, highlighting greater opportunities in the US due to its larger Black business community. He outlines how the platform helps consumers discover and earn cashback at Black-owned brands, with about 800 brands onboarded so far and additional revenue streams beyond affiliate commissions. Him and his brothers have faced challenges as a lean team, but their mission is to economically empower Black communities on both sides of the Atlantic. 🎥 WATCH THE FULL EPISODE ON YOUTUBE : https://youtu.be/i-QSeaiZxfY 📌 OFFERS JOIN CASHBLACK FOR FREE AND GET A CASH SIGN-UP BONUS: https://bit.ly/4jSgLKb BOOK A 30 MINS CHAT WITH ADRIAN: https://bit.ly/4pheuu1 Enjoy this episode clip 🙂 Episode Show Notes: https://thesoundofaccra.com/matthewaddai 📱 OUR SOCIALS AND WEBSITE Website: https://thesoundofaccra.com Instagram: https://www.instagram.com/thesoundofaccra/ TikTok: https://www.tiktok.com/@thesoundofaccra Twitter: https://twitter.com/thesoundofaccra Facebook: https://web.facebook.com/thesoundofaccra Linkedin: https://gh.linkedin.com/company/the-sound-of-accra 📧 CONTACT Email: info[at]thesoundofaccra.com 🔗 CONNECT WITH ADRIAN 👥 Linkedin ✉️ Email: adrian[at]thesoundofaccra.com 🔗 CONNECT WITH MATTHEW AND HIS COMPANIES 👥 Linkedin: https://www.linkedin.com/in/mattyaddai/ 📱Cashblack: https://cashblack.com/ 📱Afrofiliate: https://www.afrofiliate.com/ 🎧 LISTEN ON YOUR FAVOURITE PODCAST PLATFORM https://the-sound-of-accra-podcast.captivate.fm/listen Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388 🎙 ABOUT THE PODCAST The Sound of Accra Podcast was established just under six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

    11 min
  5. 09/14/2025 · BONUS

    How Workspace Global Plan to serve 100K Startups across Africa beyond Ghana

    📌OFFERS TRY WORKSPACE GLOBAL FOR FREE FOR 7 DAYS: https://bit.ly/3Frl14A FREE 15 MINUTE CALL WITH ADRIAN: https://bit.ly/3ZuVZrP SIGN UP TO OUR FREE NEWSLETTER: https://thesoundofaccra.com/newsletter Workspace Global has an ambitious goal: to empower 100,000 startups and hire 25,000 creatives by 2030, using the power of AI, Africa’s creative talent, and strategic partnerships. Find out how they plan to make it happen, based on Sydney Sam's insights from the Sound of Accra podcast: Enjoy the short clip. EPISODE SHOW NOTES: https://thesoundofaccra.com/sydney 📱 OUR SOCIALS AND WEBSITE Website: https://thesoundofaccra.com Instagram: https://www.instagram.com/thesoundofaccra/ TikTok: https://www.tiktok.com/@thesoundofaccra Twitter: https://twitter.com/thesoundofaccra Facebook: https://web.facebook.com/thesoundofaccra Linkedin: https://gh.linkedin.com/company/the-sound-of-accra 📧 CONTACT Email: info[at]thesoundofaccra.com 🔗 CONNECT WITH ADRIAN 👥 Linkedin ✉️ Email: adrian[at]thesoundofaccra.com 🔗 CONNECT WITH SYDNEY SCOTT SAM 📱Instagram: https://www.instagram.com/sydneyscottsam/ 👥 Linkedin: https://www.linkedin.com/in/sydney-scott-sam/ 🎙 ABOUT THE PODCAST The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence. 🎧 LISTEN ON YOUR FAVOURITE PODCAST PLATFORM https://the-sound-of-accra-podcast.captivate.fm/listen Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388

    2 min
  6. 08/31/2025 · BONUS

    Bringing Resources from the West to Ghana’s Next Generation: Bridging Two Worlds

    📌OFFERS A FREE V-POWER HOUR OF COACHING: https://bit.ly/4kQhNqb BOOK A FREE 15-MINUTE CALL WITH ADRIAN: https://bit.ly/3ZuVZrP GET VERONICA'S BOOK, "RISE UP, GOLD DUST QUEEN": https://amzn.to/4kL6PSW FREE 15 MINUTE CALL WITH ADRIAN: https://bit.ly/3ZuVZrP SIGN UP TO OUR FREE NEWSLETTER: https://thesoundofaccra.com/newsletter In this clip, Veronica Safoa Owusu shares how she transformed her personal and professional hardships into a driving force for social impact. Discover the story behind her charitable projects in Ghana—from building boreholes and delivering teacher trainings to launching a mobile school initiative for underserved communities. Veronica reveals how her success as a business coach has given her the freedom to “serve humanity” and leave a lasting legacy in her homeland. Enjoy the clip 😊 Watch full episode: https://youtu.be/W1BPkw1BZwk?si=4l3NYAv85VL1YkJh EPISODE SHOW NOTES: www.thesoundofaccra.com/veronica 📱 OUR SOCIALS AND WEBSITE Website: https://thesoundofaccra.com Socials: https://linktr.ee/thesoundofaccrapod 📧 CONTACT Email: info[at]thesoundofaccra.com 🔗 CONNECT WITH ADRIAN 👥 Linkedin ✉️ Email: adrian[at]thesoundofaccra.com 🔗 CONNECT WITH VERONICA SAFOA OWUSU 👥 Linkedin: https://www.linkedin.com/in/veronica-safoa-owusu/ 📱 Instagram: https://www.instagram.com/vpowercoach/ 🛒 Store: https://stan.store/V-PowerCoach 🎙 ABOUT THE PODCAST The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence. 🎥 WATCH SEASON 7 EPISODE NINE WITH SYDNEY SAM: https://youtu.be/_MRmCxd5gXY 🎧 LISTEN ON YOUR FAVOURITE PODCAST PLATFORM https://the-sound-of-accra-podcast.captivate.fm/listen Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388

    7 min

Trailers

5
out of 5
4 Ratings

About

In 2019, Adrian Daniels had a brainwave to launch a podcast platform to showcase Ghanaian excellence to the world. The internet is already crowded with content from Ghana: YouTube, Social Media pages, etc. However, after hosting 2x Networking Events during Christmas 2018 & 2019 in Accra for the Global African Diaspora, Adrian noticed a lack and desire for networking, whilst meeting many creatives and entrepreneurs from around the globe. In January 2020, The Sound of Accra Podcast was born. Powerful interviews with Top Founders, Entrepreneurs and Creatives from Ghanaian heritage or interest, leaving listeners with meaningful takeaways for life, business and career. New episodes weekly. YT: https://www.youtube.com/thesoundofaccrapodcast IG: https://instagram.com/thesoundofaccra LT: https://linktr.ee/thesoundofaccrapod