Every day, tens of millions of people use mantras all around the globe. Originating in South Asia and then spreading via practitioners, texts, rituals, and iconography, mantras have been grounded in speech and sound but also take a range of material forms. For instance, they are inscribed on surfaces, written in manuscripts, printed on posters, visually encoded in diagrams, or worn as amulets and textiles. Not surprisingly, mantras also circulate widely in digital spaces. In this episode of the Nordic Asia Podcast, Prof. Xenia Zeiler from the University of Helsinki talks to Prof. Borayin Larios about the ERC Synergy project MANTRAMS - Mantras in Religion, Media and Society in Global Southern Asia, and about digital mantra research. Funded by a Synergy Grant from the European Research Council, MANTRAMS is a pioneering, large-scale research project entirely dedicated to mantras, past and present. The interdisciplinary and comparative six-year project will investigate mantras across millennia and around the world, examining the roots of mantra, their circulation across South and Southeast Asia, and their transcultural significance in global contexts today. Borayin Larios is Assistant Professor of Modern South Asian Studies at the University of Vienna. His research interests span contemporary and classical Indian religious traditions, including the anthropology and history of mantras, popular and everyday Hinduism, material religion, and Yoga and Tantra traditions. In his interdisciplinary approach, he combines cultural anthropology, religious studies, and historical philology. He is a Principal Investigator in the ERC Synergy project MANTRAMS - Mantras in Religion, Media and Society in Global Southern Asia. Xenia Zeiler is Professor of South Asian Studies at the University of Helsinki. Her research and teaching are situated at the intersection of digital media, culture, and society, specifically as related to India and global Indian communities. Her focus within this wider field of digital culture is video games and gaming research, in India and beyond. She also researches and teaches digital religion, popular culture, cultural heritage, and mediatization processes. The Nordic Asia Podcast is a collaboration sharing expertise on Asia across the Nordic region, brought to you by the following academic partners: Asia Centre, University of Tartu (Estonia), Asian studies, University of Helsinki (Finland), Centre for Asian Studies, Vytautas Magnus University (Lithuania), Centre for East Asian Studies, University of Turku (Finland), Centre for East and South-East Asian Studies, Lund University (Sweden) and Centre for South Asian Democracy, University of Oslo (Norway). We aim to produce timely, topical and well-edited discussions of new research and developments about Asia.
