Brand Insider

MediaPost
  • 5.0 (4)
  • Marketing
  • Updated Biweekly

MediaPost's Intimate marketing, advertising and strategy discussions with top brand marketers.

  1. 19h ago

    Ep. 218 with Katie Babineau, CMO, Beyond Yoga

    There is something truly therapeutic about sweating it out, but my fellow yogis out there know that after a couple of big sweats, those leggings are never quite the same. No amount of laundry detergent can restore them. Which is exactly why I have two separate legging categories in my closet – yoga leggings and lounge leggings – and never the twain shall cross. I can't subject my lounge leggings to the torture I put my yoga leggings through, and I can’t depend on my yoga leggings to be as comfortable as my lounge leggings. Lounge leggings matter more than you think. After 3 years of working from home, I genuinely don't know if I could go back to wearing real pants. I'll forever be business on top, casual on the bottom. In my 15 years of doing yoga, I’ve tried a lot of leggings. I was never loyal to one brand because it’s a hard balance to find: the performance I need when I’m putting in the work, the comfort I want when I’m laying on the couch, and the flexibility I need chasing my four-year-old around the playground. Can one athleisure brand actually do it all? Beyond Yoga is trying to do just that. The brand has taken its 20-year foundation and pushed it somewhere new: a modernized platform, IRL activations, and a full expansion into outerwear, lifestyle and dresses. It's a brand betting that progress over perfection and community-led product decisions can stretch a beloved name without breaking what made people love it in the first place. In this week’s Brand Insider 1:1, we sat down with CMO Katie Babineau to find out how they’re doing it.

  2. Jul 15

    Ep. 217 with Nancy Mammana, CMO, New York City Tourism + Conventions

    The World Cup Finals are this Sunday in New York. The 5-week saga that has taken over North America is coming to end this Sunday. There’s been something genuinely electric about watching this tournament unfold. Entire neighborhoods turn out in jerseys, half-a-dozen languages are heard at any given restaurant, and strangers hug over penalty kicks. It’s been a real reminder of what a shared obsession can do to a city.  This summer, New York has opened her arms to millions of people who’d never set foot in it before. It's one thing to host a World Cup; it's another to make eight million people and a few million strangers feel like they all belong to the same city, if only for a summer. No one has had a closer seat to that balancing act than my guest today. We sat down with Nancy Mammana, CMO at New York City Tourism + Conventions to hear how they pulled it off.

    Ep. 217 with Nancy Mammana, CMO, New York City Tourism + Conventions

  3. Jul 8

    Ep. 216 with Valerie Marks, Marketing Director, The Macallan

    Some drinks are symbols of celebration and reflection, handed down from one generation to another. Drinks when someone decides you are worth the good stuff. The Macallan has built an entire campaign around. It started with a social listening insight: People are often introduced to The Macallan by someone older — a parent, an uncle, a mentor — to mark an occasion, like a first house, a birthday, or a difficult life decision. A moment that deserved something more than whatever was in the cabinet. Rather than manufacture that story, they found someone living it: James Marsden and his son, Jack, a real generational handoff. At a moment when the alcohol category is navigating genuine headwinds and every brand is trying to figure out how to talk to a generation that's drinking more intentionally and spending more carefully, The Macallan made a bet on something timeless. The most powerful marketing isn't a campaign; it's a memory someone didn't know they were making.  We sat down with Valerie Marks, Marketing Director for The Macallan at Edrington to hear how they did it.

    Ep. 216 with Valerie Marks, Marketing Director, The Macallan

  4. Jun 24

    Ep. 215 with John Sapiente, Chief Executive Officer, Volition America

    Volition America is a patriotic lifestyle brand built around a simple, stubborn belief that the American flag is a symbol of passion and pride, not politics. They’re building brand partnerships across categories and providing scholarships to children of fallen soldiers and first responders. They believe “patriot” doesn’t belong to one party, and it doesn’t mean you agree with every decision being made.  With America's 250th birthday one week away, there is no better moment to ask: What does it mean to build a purpose-driven brand in a country this divided? Can you actually be patriotic without being political?  We sat down with CEO John Sapiente to hear all about it. This episode is supported by ⁠Wunderkind Ads⁠.

    Ep. 215 with John Sapiente, Chief Executive Officer, Volition America

  5. Jun 17

    Ep. 214 with Elina Vives, CMO, Chamberlain Group

    Prime Day starts Tuesday, and Chamberlain Group is using it as the first real commercialization moment for a repositioned brand, a new product story, and a marketing organization that has completely rebuilt how it connects creative to conversion. We sat down with CMO Elina Vives to hear how. This episode is supported by ⁠Wunderkind Ads⁠.

    Ep. 214 with Elina Vives, CMO, Chamberlain Group

  6. Jun 9

    Ep. 213 with Gerardo Soto, VP of Media and Sports Marketing, Lowe's

    Sports fans are another level of loyalty, and smart brands are figuring out how to show up authentically in that space. Lowe’s is doing just that with the NFL and Lionel Messi. We sat down with Gerardo Soto, VP of Media and Sports Marketing, to hear how. This episode is supported by ⁠Wunderkind Ads⁠.

    Ep. 213 with Gerardo Soto, VP of Media and Sports Marketing, Lowe's

  7. Jun 2

    Ep. 212 with Olivia Kim, Senior Vice President, Brand and Creative, Nordstrom

    Everyone has a Nordstrom story. Stories about the shoes they wore down the aisle, the suit that started a career, the tomato soup that turned a hard day around. To celebrate its 125th anniversary this year, Nordstrom is putting those stories on screen. Their “Based on a True Story” campaign is the opposite of every three-second scroll-stopper we’ve been told marketing has to be right now. It’s long-form. It’s emotional. It’s a child narrator that perfectly captures that wide-eyed sense of discovery.  We sat down with Olivia Kim, SVP of Brand and Creative to hear how they pulled it off. This episode is supported by ⁠Wunderkind Ads⁠.

    Ep. 212 with Olivia Kim, Senior Vice President, Brand and Creative, Nordstrom

  8. May 27

    Ep. 211 with Cindy Staats, Sr. Vice President of Marketing, Shakey’s Pizza Parlor

    In the last couple of years, the casual dining industry has decided the goal was to get you in and out as fast as possible. Or better yet, they’re skipping the “in” part entirely. Third-party delivery. Curbside pickup. Drive-thrus of the future. And after 70 years, a few ownership changes, and a pandemic that forced the entire industry off-premise, Shakey's Pizza Parlor is doing something genuinely countercultural: They're inviting people back in. This episode is supported by ⁠Wunderkind Ads⁠.

    Ep. 211 with Cindy Staats, Sr. Vice President of Marketing, Shakey’s Pizza Parlor
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About

MediaPost's Intimate marketing, advertising and strategy discussions with top brand marketers.

Information

  • Creator
    MediaPost
  • Years Active
    2020 - 2026
  • Episodes
    216
  • Rating
    Clean
  • Copyright
    © MediaPost
  • Show Website
    Brand Insider