Brand Retro with Cyberdogz

Mike Brevik

All brands that produce a feeling of nostalgia understand that the customer is everything. When you bake in the right emotions your customers don't just purchase. They become your partner. If you've ever wondered why people become sneaker-heads, card collectors, concert followers or pub-crawlers this is your podcast. Host Mike Brevik from Cyberdogz shares what it takes to create loyal followers for your product or service. You'll learn how brands can create childlike curiosity that anchors emotions and lifelong memories.

  1. 4d ago

    Instagram Knew It Was Harming People and Kept the Algorithm Running

    Instagram's own internal research showed its algorithm was damaging teenage girls, and Meta kept it running because the engagement was worth the ad revenue. In this Brand Retro episode, Mike Brevik breaks down what more than 40 state lawsuits against Meta and a quiet YouTube view-count rewrite reveal about the platforms every brand is building on, then flips the story with two campaigns, Spotify's hyperlocal billboards and Heinz's bride bib, that won by listening instead of chasing the algorithm. KEY TAKEAWAYS Meta is facing lawsuits from more than 40 US states after internal research showed Instagram's algorithm was linked to anxiety, depression, and body image harm in teen girls, and the company kept it running anyway. YouTube quietly rewrote how it counts Shorts views to stay competitive with TikTok, a reminder that platform metrics are defined by whoever owns the platform, not by an objective standard. The brands in the strongest long-term position are not the biggest spenders. They are the ones who own their audience through email and SMS and are not entirely dependent on an algorithm to reach people. Spotify's hyperlocal billboard campaign and Heinz's bride bib prove the same lesson: listening to what an audience is already doing and saying beats guessing at what they might respond to. Build through platforms, not on them. Use algorithm-driven reach while it's available, but never treat it as the foundation. LINKS AND RESOURCES Brand Retro Podcast: brandretro.com Cyberdogz Agency: cyberdogzmarketing.com Mike Brevik: mike@cyberdogzmarketing.com KEYWORDS Instagram algorithm, YouTube view counts, Meta lawsuit, teen mental health, platform risk, algorithm dependency, owned audience marketing, email marketing ROI, Spotify Wrapped, hyperlocal marketing, Heinz marketing campaign, viral marketing trends, social media regulation, Frances Haugen, brand resilience, platform-proof branding, Mike Brevik, Brand Retro EPISODE HIGHLIGHTS [00:00:00 - 00:01:00] Mike opens with the episode's three threads: Instagram's internal research, YouTube's quiet view-count change, and a ketchup brand that read its audience better than most marketing teams. [00:03:00 - 00:05:00] YouTube quietly rewrote how it counts Shorts views to compete with TikTok, and Mike explains why the platforms define those numbers however keeps people on the app. [00:05:00 - 00:07:00] More than 40 state attorneys general are suing Meta over documents showing Instagram's own research linked the platform to anxiety, depression, and body image harm in teen girls. [00:07:00 - 00:08:00] Mike reframes the lawsuits as a preview: every major platform is heading toward tighter rules, and resilience matters more than ad budget. [00:08:00 - 00:11:00] Spotify's hyperlocal billboard campaign turns real user playlist names into city-specific ads, Mike's example of listening before posting. [00:11:00 - 00:13:00] Heinz spots a viral wedding drive-thru trend and launches an actual bride bib instead of just posting about it. [00:13:00 - 00:14:00] Mike lays out the four takeaways: build through the platform, own your audience, listen before you post, and use the algorithm without depending on it.

    Instagram Knew It Was Harming People and Kept the Algorithm Running
  2. Sep 4

    WHY APOLOGIZING MADE IT WORSE: THE BUD LIGHT VS. ABERCROMBIE LESSON NOBODY IS TEACHING

    Two of America's most recognized brands got publicly hated within months of each other in 2023. Bud Light apologized, pulled back, and lost its 22-year run as the top-selling beer in the country. Abercrombie and Fitch, once ranked the most hated retail brand in America, said almost nothing and spent seven years quietly fixing the product instead. Mike Brevik breaks down what actually separated the brand that never came back from the ones that did, and why the answer has nothing to do with crisis PR. KEY TAKEAWAYS The apology trap: when a brand retreats under pressure, fires an executive, or apologizes fast, it signals to the audience that the accusation was true. That single move helped sink Bud Light within six weeks of one Instagram post. Brand depth beats crisis PR. Abercrombie survived not because of what it said during the backlash, but because of seven years of visible, unannounced product and culture change under CEO Fran Horowitz afterward. American Eagle refused to apologize for the Sydney Sweeney campaign and turned the controversy into free attention that outperformed anything the brand could have bought. A brand built to appeal to everyone ends up standing for no one. Bud Light's 22 years of market share evaporated because no single group of customers felt strongly enough to stay. The real test isn't how a brand handles a crisis, it's whether the brand built enough depth beforehand. Ask now: if your brand got canceled tomorrow, would anyone show up for it? LINKS AND RESOURCES Brand Retro Podcast: brandretro.com Cyberdogz Agency: cyberdogzmarketing.com Mike Brevik: mike@cyberdogzmarketing.com KEYWORDS brand crisis management, crisis PR, brand depth, Bud Light boycott, Abercrombie and Fitch turnaround, American Eagle Sydney Sweeney, apology trap, cancel culture and brands, brand loyalty, crisis communication, brand authenticity, Fran Horowitz, brand positioning, marketing crisis, consumer boycott, brand reputation, Mike Brevik, Brand Retro, Cyberdogz, brand strategy EPISODE HIGHLIGHTS [00:03:27 - 00:04:29] Mike explains why Bud Light's real mistake wasn't the partnership, it was panicking afterward and acting like the accusation was true. [00:04:45 - 00:05:14] The psychology of the apology trap: an audience's brain uses confidence as a credibility signal, and retreat reads as confirmation of guilt. [00:06:02 - 00:07:00] Abercrombie and Fitch in 2016 was ranked the most hated retail brand in America, with a CEO on record saying certain customers weren't welcome. [00:07:00 - 00:08:00] Fran Horowitz's actual strategy: no apology campaign, no rebrand, just seven years of quietly changing every product, store, and hiring practice that was wrong. [00:08:40 - 00:09:15] American Eagle's Sydney Sweeney campaign draws massive backlash, and the brand does not apologize, retreat, or clarify. [00:09:15 - 00:09:50] Sydney Sweeney rings the opening bell at the New York Stock Exchange with American Eagle leadership, turning the controversy into the campaign. [00:09:50 - 00:10:30] The throughline across all three brands: the ones that survive cancellation are not the ones with better crisis PR, they're the ones with brand depth built beforehand. [00:11:05 - 00:11:45] Mike's closing task: ask your brand right now what it would stand on if it got boycotted tomorrow, and treat the answer as this week's real work.

    WHY APOLOGIZING MADE IT WORSE: THE BUD LIGHT VS. ABERCROMBIE LESSON NOBODY IS TEACHING
  3. Aug 28

    The Nostalgia Economy:What's Happening in Your Brain and Why Brands are Exploiting it

    Mike Brevik goes solo to unpack why songs like Dreams, Careless Whisper, and Bye Bye Bye keep hijacking the internet decades after release. He walks through the neuroscience of why a familiar song bypasses your skepticism filter, then shows how Ocean Spray and Heinz turned that same reaction into real brand value, without ever manufacturing it. KEY TAKEAWAYS Nostalgic songs go viral not because they're objectively better, but because your brain encodes them as autobiographical memory, and memories bypass the skepticism filter that every ad has to fight through. Anemoia, coined by writer John Koenig, is nostalgia for a time you never lived. It means a brand's best-era nostalgia can now reach people who weren't even alive to experience it. The reminiscence bump explains why songs from your teens and twenties hit hardest: that's when your brain forms the most identity-shaping memories of your life. New music isn't worse than old music. It just hasn't had decades to attach itself to your life yet. The gap is timing, not quality. You cannot manufacture an authentic nostalgic moment, but you can build the conditions for one and amplify it when it happens, as Ocean Spray and Heinz both proved. LINKS AND RESOURCES Brand Retro Podcast: brandretro.com Cyberdogz Agency: cyberdogzmarketing.com Mike Brevik: mike@cyberdogzmarketing.com KEYWORDS nostalgia economy, anemoia, reminiscence bump, brand nostalgia, dopamine and music, default mode network, autobiographical memory, Ocean Spray marketing, Nathan Apodaca, Heinz Love Lid, emotional branding, viral marketing trends, TikTok nostalgia, brand authenticity, University of Barcelona study, Fleetwood Mac Dreams, nostalgia marketing strategy, Gen Z nostalgia, Brand Retro podcast, Mike Brevik EPISODE HIGHLIGHTS [00:01:26 - 00:02:34] Anemoia gets its definition: nostalgia for a time you never actually lived, and why it changes who a brand's nostalgia can reach. [00:04:15 - 00:05:12] The two brain systems that fire together when a song hits: the default mode network and the reward circuitry. [00:05:48 - 00:06:13] University of Barcelona researchers confirm dopamine release from music is causal, not coincidental. [00:06:13 - 00:07:03] The reminiscence bump explains why songs from your teens and twenties hit harder than anything new. [00:07:03 - 00:08:15] Mike answers his own opening question: new music isn't worse, it just hasn't had time to attach itself to your memories yet. [00:08:15 - 00:09:47] The full Ocean Spray and Nathan Apodaca story, and how a broken-down car and a longboard outperformed an entire marketing budget. [00:10:33 - 00:11:34] Heinz's Love Lid case study: building around behavior that's already there instead of manufacturing something new. [00:11:34 - 00:13:07] The three-part framework for building your own version of the nostalgia economy.

    The Nostalgia Economy:What's Happening in Your Brain and Why Brands are Exploiting it
  4. Aug 21

    Meta Used Your Face Without Permission. A Brand With 600 Euros Did the Opposite

    In July 2026, Meta launched an AI tool that let anyone generate images using your face and photos without asking, and the backlash canceled it in three days. Mike Brevik breaks down what that reversal proves about the power audiences hold in 2026, and contrasts it with The Nude Project, a Spanish clothing brand built from 600 euros into a $30 million company by deciding everything with its community instead of for it. KEY TAKEAWAYS Meta's Muse Image let any user generate AI content using a public account's face and photos with no opt-in, no warning, and no visible way to say no, and the backlash from SAG-AFTRA, the Creative Artists Agency, and everyday users forced Meta to kill the feature in three days. Audiences in 2026 don't just consume, they co-create. Over 85% of brands now call community marketing essential to growth, even though 59% still don't know how to execute it. Lego Ideas, Glossier, and Duolingo all prove the same point: brands that let their community shape the product see it in revenue, in organic reach, and in loyalty that traditional marketing can't buy. The Nude Project turned 600 euros into nearly $30 million a year in revenue by building 90% of its content around real, unpolished moments instead of sales pitches, and by treating its community as collaborators, not customers. The real differentiator between brands in 2026 isn't budget or technology. It's whether a brand decides for its audience or with them. LINKS AND RESOURCES Brand Retro Podcast: brandretro.com Cyberdogz Agency: cyberdogzmarketing.com Mike Brevik: mike@cyberdogzmarketing.com KEYWORDS AI ethics, Meta Muse Image, AI image generation, deepfake AI, digital consent, community marketing, brand community, The Nude Project, audience power, SAG-AFTRA, Instagram AI, brand authenticity, co-creation marketing, Lego Ideas, Glossier, Duolingo, brand trust, digital privacy, Brand Retro Mindset, Cyberdogz EPISODE HIGHLIGHTS [00:01:12 - 00:02:15] Mike breaks down exactly how Muse Image worked: any user could @mention a public account and generate new content using their face, with every adult public account opted in by default. [00:02:15 - 00:02:52] SAG-AFTRA, the Creative Artists Agency, and Public Citizen go public against Meta within 48 hours, calling it a miscalculation of public sentiment around non-consensual digital replicas. [00:02:52 - 00:03:35] Meta discontinues Muse Image three days after launch, and Mike asks what that reversal says about the power your audience holds right now. [00:04:12 - 00:04:48] The stat that frames the whole episode: 85% of brands call community marketing essential in 2026, but 59% still don't know how to execute it. [00:05:55 - 00:06:15] Brands that actively encourage community-generated content see 5x higher engagement and $6.40 back for every $1 invested in community. [00:07:05 - 00:07:40] Two 19-year-olds with 600 euros between them built The Nude Project into a $30 million brand with stores in four cities and collaborations with Madonna. [00:08:45 - 00:09:15] A nationwide blackout in Spain becomes the unlikely spark for The Nude Project's Art of Boredom campaign, built on the insight that people needed permission to be bored. [00:10:55 - 00:11:55] Mike lands the thesis: in a world where anything can be manufactured, luxury is no longer what you can show, it's the experience you make for people. SHAREABLE QUOTES [00:09:05] "What people needed wasn't more content. It was permission to be bored." — Mike Brevik [00:10:20] "They watched what their audience was living through. They listened before they built." — Mike Brevik [00:11:20] "The barriers between what's real and what's fabricated are becoming imperceptible." — Mike Brevik [00:11:35] "In a world where everything can be manufactured, luxury is no longer what you can show." — Mike Brevik [00:11:40] "Luxury is the experience you make for people." — Mike Brevik [00:11:50] "The audience doesn't just cancel brands that get it wrong, it rewards the brave ones too." — Mike Brevik [00:12:05] "Does your brand decide for its audience, or with them?" — Mike Brevik [00:12:10] "That's the difference between a launch that lasts three days and a community that lasts decades." — Mike Brevik [00:13:45] "Digital privacy is not something you delegate. It's something you manage." — Mike Brevik [00:13:50] "Your face, your content, your digital identity. They're yours, but only if you actively protect them." — Mike Brevik

    Meta Used Your Face Without Permission. A Brand With 600 Euros Did the Opposite
  5. Aug 14

    The Influencer With 300K Followers Who Doesn't Exist (And What That Means For Your Brand)

    Mike opens with three influencers who feel completely real: a fitness creator, a wellness monk, and a grieving pet owner. None of them exist. From there, this episode digs into the AI avatar economy, the trust data behind why audiences are turning on synthetic content, and the counterexample of 66°North, an Icelandic outdoor brand that built its biggest campaign entirely on real people. Key Takeaways The AI avatar market hit close to $12 billion in 2026, and brand adoption of virtual personas climbed from 60% to nearly 75% in a single year, because the economics make sense on a spreadsheet even when the content doesn't connect. Almost 50% of consumers now view AI-generated content as a trust liability, and 64% of Gen Z say they view it negatively, meaning the most digitally native generation is also the most skeptical of it. 66°North built its Century campaign on 100 real Icelanders, one born in every year of the last century, photographed in gear they already owned, with stories they told themselves rather than a script written for them. Word of mouth drives an estimated $6 trillion in annual consumer spending, and 92% of people trust recommendations from friends and family above any other form of advertising. The opportunity for brands isn't choosing AI or humans across the board. It's knowing exactly where AI helps and where only a real person can earn the trust a moment requires. Links and Resources Brand Retro Podcast: brandretro.com Cyberdogz Agency: cyberdogzmarketing.com Mike Brevik: mike@cyberdogzmarketing.com Keywords AI advertising, AI influencers, synthetic media marketing, brand trust, authenticity in marketing, human-first advertising, AI-generated content, deepfake influencers, influencer marketing fraud, consumer trust, word of mouth marketing, 66°North Iceland campaign, Brand Retro Mindset, Gen Z consumer behavior, marketing psychology, social brain network, UGC advertising, branding strategy, Cyberdogz, AI avatar market Episode Highlights [00:00:00 - 00:02:00] Mike introduces three AI-generated personas, a fitness influencer, a monk, and a grieving pet owner, and reveals none of them are real. [00:02:00 - 00:05:00] The economics behind the AI avatar industry: nearly $12 billion in value, 38% lower production costs, and why brands keep choosing cheaper over authentic. [00:05:00 - 00:07:00] The trust data: almost 50% of consumers see AI content as a liability, and 64% of Gen Z view it negatively. [00:07:00 - 00:10:00] 66°North's Century campaign: a year spent finding 100 real Icelanders, one born in every year of the last hundred. [00:10:00 - 00:11:00] The neuroscience of trust and the negative halo effect that hits a brand when the audience senses AI. [00:11:00 - 00:13:00] Mike reframes the debate: not AI versus humans, but where AI helps and where it destroys trust. [00:13:00 - 00:16:00] Three action steps: audit your content, find your most loyal 97%, and make one human piece of content this week. [00:16:00 - 00:17:41] Closing thoughts on proof over performance and why real is the rarest thing in advertising right now.

    The Influencer With 300K Followers Who Doesn't Exist (And What That Means For Your Brand)
  6. Aug 8

    Christopher Nolan and the End of Perfect Marketing

    Christopher Nolan built real wooden ships and sailed 65-pound IMAX cameras into open water for The Odyssey instead of rendering the ocean in CGI. Mike Brevik breaks down what that decision means for marketing in 2026, when 71% of customers say they can spot a fake brand on sight. This is the Nolan Effect: the brands willing to carry real weight are the ones taking market share from everyone hiding behind polish.   KEY TAKEAWAYS The Nolan Effect: audiences are choosing real over perfect, in movie theaters and in their feeds, and brands that keep faking it are losing trust permanently, not temporarily. 71% of customers can spot an inauthentic brand, and 58% of those people never buy from that brand again. Technology isn't the problem. Brands are using CGI, scripts, and automation to avoid real conversations instead of using them to tell better stories. Liquid Death and Patagonia prove the case: a brand that commits fully to a real identity outperforms a brand that plays it safe. Your tangible monster is the one real, uncomfortable thing you build this week: a handwritten note, an unedited video, an honest admission of a mistake. LINKS AND RESOURCES Brand Retro Podcast: brandretro.com Cyberdogz Agency: cyberdogzmarketing.com Mike Brevik: mike@cyberdogzmarketing.com   KEYWORDS authentic marketing, brand authenticity, Nolan Effect, Christopher Nolan marketing, The Odyssey IMAX, synthetic detector, influencer marketing trust, Edelman Trust Barometer, Liquid Death branding, Patagonia Black Friday campaign, AI generated content, brand identity 2026, Brand Retro Mindset, marketing authenticity 2026, real over perfect, user generated content, sponsored content trust, brand storytelling, tangible monster, Mike Brevik EPISODE HIGHLIGHTS [00:00:30 - 00:01:03] Nolan built real wooden ships and sailed 65-pound IMAX cameras into unpredictable weather instead of rendering the ocean in CGI. [00:01:34 - 00:02:03] The Edelman Trust Barometer: 71% of customers can tell when a brand is faking it, and most of them never come back. [00:02:34 - 00:03:05] Brands are using AI bots to respond to real human pain with a coupon code, and wondering why nobody trusts them. [00:04:34 - 00:05:03] The audience feels friction. Heavy cameras, real weather, and wooden ships make what's on screen impossible to fake. [00:05:34 - 00:06:34] Liquid Death turned canned water into a $263 million brand by committing fully to a real, dangerous identity. [00:06:34 - 00:07:34] Patagonia told customers not to buy their jacket on Black Friday. It became their highest-selling season ever. [00:07:34 - 00:08:34] Nolan built practical monster effects instead of rendering them in a computer, because real fear on set creates real fear in the audience. [00:10:34 - 00:11:34] Mike's challenge: do one uncomfortable, real thing in your marketing this week, not next week.

    Christopher Nolan and the End of Perfect Marketing
  7. Jul 24

    You're Cheating on Your Regulars (The Loyalty Lie)

    What does a brand new customer get from you that your best customer doesn't? Usually a welcome offer or a promo. Now flip it. What does the person who's been with you for five years get? For most businesses, honestly, not a whole lot. In this episode of Brand Retro, Mike Brevik digs into the loyalty lie and why brands quietly take their best customers for granted. He breaks down how comfort and habit get mistaken for real loyalty, why deep new-customer discounts can backfire, and why the highest return move in your business might be the one you're already ignoring: taking care of the people already in the room. KEY TAKEAWAYS Most businesses put more energy, incentive, and discount into landing new customers than into keeping the ones already paying them, and that imbalance is quietly expensive. What looks like loyalty is often just habit and comfort. If you don't know why a customer is sticking around, you're taking them for granted. Deep discounts at the start of a relationship set a bad precedent. Clients who show up for price rarely become partners. Added value, not freebies, is what makes existing customers feel like the relationship is worth staying in. Taking care of the audience you already built is the cheapest marketing, the highest margin, and the strongest referral engine you have. LINKS AND RESOURCES cyberdogzmarketing.com brandretro.com mike@cyberdogzmarketing.com KEYWORDS brand loyalty, customer loyalty, existing customers, customer retention, loyalty program, Brand Retro Mindset, retention marketing, referral marketing, client relationships, added value, customer experience, small business marketing, agency marketing, Cyberdogz, Mike Brevik, marketing strategy, brand strategy, customer value, loyal customers, business growth EPISODE HIGHLIGHTS [00:00:00 - 00:01:00] Mike opens with the core question: what does a new customer get that existing customers don't? [00:02:00 - 00:03:00] Mike explains why unearned loyalty looks the same as real loyalty from the inside. [00:03:00 - 00:04:00] Mike breaks down how steep early discounts set a bad precedent with new clients. [00:04:00 - 00:06:00] Mike reframes the loyalty conversation around added value instead of discounts. [00:08:00 - 00:09:00] Mike uses his own loyalty to Nike as a case study in community access. [00:09:00 - 00:10:00] Mike ties this episode back to episode 133 and the idea that a loyal audience defends you. [00:10:00 - 00:12:00] Mike lays out why existing customers are the cheapest marketing and the best referral engine you have. [00:18:00 - 00:19:00] Mike shares how Cyberdogz shows up for clients during financial hardship or personal setbacks.

    You're Cheating on Your Regulars (The Loyalty Lie)
  8. Jul 17

    Pick a Fight: Why the Best Brands Have an Enemy

    Why do most brands end up looking like everyone else? They pick a competitor to admire, borrow the look, and call it inspiration. Mike Brevik argues the strongest brands are built by figuring out who you're not for, not just who you are for. From beige, forgettable brands to Harley-Davidson, Nike, and Patagonia, Mike breaks down what it means for a brand to have an "enemy," and why that enemy is usually a belief or a status quo, not a competitor. He also draws the line between standing up for your people and using someone else's brand as a punching bag. Key Takeaways Trying to please everyone is the fastest road to being forgotten. A brand with no edge gives people nothing to grab onto. A brand's "enemy" is rarely a direct competitor. It's usually a belief, a status quo, or a way of doing business you reject. Being loved by a few beats being liked by everyone. Contrast builds fierce loyalty and quietly repels the wrong customers. Punch up toward something positive, never down at people who'll retaliate. Classy contrast builds trust, cheap outrage burns it. Your real enemy comes from what genuinely frustrates you about your industry, not a fight manufactured to get attention. Links and Resources cyberdogzmarketing.com brandretro.com mike@cyberdogzmarketing.com Keywords brand differentiation, brand strategy, brand identity, brand positioning, brand contrast, Brand Retro Mindset, marketing strategy, niche marketing, brand loyalty, brand authenticity, competitive differentiation, target audience, brand voice, small business branding, Harley-Davidson branding, Nike brand strategy, Patagonia brand strategy, standing out in business, brand messaging, Cyberdogz marketing [00:00:00 - 00:01:00] Mike opens by asking whether the best brands actually need an enemy, not a competitor, but a contrast point.  [00:01:00 - 00:02:00] The "monkey see, monkey do" trap: why copying your industry's leaders keeps you safe but forgettable.  [00:02:00 - 00:03:00] The color analogy: red and blue pop, beige and light gray disappear. Brands need an edge to be remembered. [00:03:00 - 00:05:00] Mike redefines "enemy" as contrast: a belief, status quo, or way of doing things you reject, not always a direct competitor. [00:05:00 - 00:06:00] Why niching down feels risky to business owners, and why it builds a higher batting average anyway.  [00:06:00 - 00:07:00] Being loved by a few beats being liked by everyone. Pleasing no one is the real cost of trying to please everyone. [00:07:00 - 00:08:00] The line between healthy contrast and cheap outrage: punch up, don't punch down. [00:08:00 - 00:10:00] Mike names his own industry's "enemy," agencies that chase deliverables over client outcomes. [00:10:00 - 00:11:00] How to bake contrast into brand voice and culture without it feeling forced. [00:11:00 - 00:12:00] The tell that it's working: your audience starts defending you without being asked.  [00:12:00 - 00:13:00] Why manufacturing a fake fight backfires, and how to keep contrast authentic.

    Pick a Fight: Why the Best Brands Have an Enemy
4.9
out of 5
23 Ratings

About

All brands that produce a feeling of nostalgia understand that the customer is everything. When you bake in the right emotions your customers don't just purchase. They become your partner. If you've ever wondered why people become sneaker-heads, card collectors, concert followers or pub-crawlers this is your podcast. Host Mike Brevik from Cyberdogz shares what it takes to create loyal followers for your product or service. You'll learn how brands can create childlike curiosity that anchors emotions and lifelong memories.