Nurture Small Business

Denise Cagan

Nurture Small Business shares small business growth ideas, survival strategies, and stories of how women entrepreneurs creatively nurture their businesses for success. Join us as we amplify our voices as one, uplifting and creating a thriving space for women-owned small businesses.  Topics included: Bipartisan Legislation that Impacts Women-Owned Small Businesses, Resources for Women Business Owners, Self-Care for Women Small Business Owners, Business Development, Boundaries Within a Family Business, Workplace Culture, Talent Management, Exit and Continuity Plans for Your Business, New Technology, Forecasting, and Diversity, Equity & Inclusion. 

  1. 4d ago

    Getting Past the Ambiguity as You Hire

    Hiring can feel like a guessing game—especially when candidates show up with pumped-up resumes but lack the real-world skills your business needs. In this episode of the Nurture Small Business Podcast, host Denise Cagan continues our hiring series by breaking down how to cut through the ambiguity and polished answers to make smart, confident hiring decisions.  If you've ever hired someone who interviewed beautifully but struggled on the job, this episode is a must-listen. Denise shares how to move past surface-level, rehearsed answers and structure your hiring interviews to reveal a candidate’s true capabilities.  Key Takeaways from This Episode:  Spotting the "We" vs. "I" Trap: Learn how to identify candidates who rely heavily on team achievements, and get practical tips on how to probe deeper to clarify their actual, individual contribution. The Power of Structured Interviews: Discover how approaching candidates with structured curiosity and clarity helps you evaluate actual job performance instead of just good interviewing skills.  Aligning Your Hiring Process: Learn how to use a Critical Skills Matrix to seamlessly connect your job description, interview questions, and interview criteria into one aligned system.  The Working Interview: Explore how practical, real-time working interviews can give you direct insight into how a candidate thinks, organizes, and executes under realistic conditions. Stop guessing and start building a high-performing team. Subscribe to the Nurture Small Business Podcast for more actionable small business hiring tips and management strategies!  About Your Host Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.  Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.    Denise is the CEO of  3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs.  View and listen to Podcasts with Denise Cagan.    Connect on LinkedIn

    Getting Past the Ambiguity as You Hire
  2. Jun 11

    The Cautious Embracer’s Guide to AI

    Our partner over at Biggest Goal conducts cohort-style training on creating AI agents to make your business operations more efficient. You can find the information for the most current training here! And, add code NurtureSB to get a 10% discount!   If it feels like AI is everywhere right now—you’re not alone. Between the nonstop emails, the constant hype, and the pressure to keep up, it’s easy for business owners to feel overwhelmed, unsure of what actually matters, and even a little uneasy about where all this is headed.  In this episode of Nurture Small Business, host Denise Cagan cuts through the noise to explore this very real challenge for today’s business owners. Drawing on her decades of experience, and a manufacturing mindset rooted in Quality Assurance, Denise shares a practical perspective: AI isn’t something you fear or blindly chase—it’s something you use intentionally.  Join us as she discusses:  The delicate balance between opportunity and risk. Real-world productivity gains AI can deliver vs. the critical need for human oversight. Data security, privacy, and long-term platform stability. The promise (and creepiness) of hyper-personalization. Why choosing the right tools matters more than trying every tool.   If you’ve been wondering how to adopt AI without getting lost in the hype—or building your business on shaky ground—this episode will give you the clarity and confidence to move forward thoughtfully.  About Your Host Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.  Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.    Denise is the CEO of  3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs.  View and listen to Podcasts with Denise Cagan.    Connect on LinkedIn

    The Cautious Embracer’s Guide to AI
  3. May 19

    The Guide to High-Impact Hiring

    Finding the right employee often feels like a gamble. A bad choice steals your time, disrupts your culture, and stalls your growth. In this episode of Nurture Small Business, Denise Cagan steps in as your guide to help you move from "gut-feeling" interviews to a predictable, five-piece recruitment system.  Drawing from the principles of Geoff Smart’s Who: The A Method for Hiring, Denise adapts high-level strategies specifically for solopreneurs and small organizations.  You’ll walk away with a clear plan to:  Ditch the "Brainteasers": Why oddball questions fail and what to ask instead. Define Success: How to shift your focus from knowledge to measurable outcomes. Build Your Scorecard:Standardized evaluation tool to ensure every candidate is viewed through a consistent lens—one that aligns with your required outcomes. Stop guessing and start building a team that actually supports your business.  About Your Host Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.  Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.    Denise is the CEO of  3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs.  View and listen to Podcasts with Denise Cagan.    Connect on LinkedIn

    The Guide to High-Impact Hiring
  4. Mar 4

    Hiring: What the Resume Doesn’t Tell You

    Hiring is often reactive. You have an influx of work or attrition, and bam, you need someone now. This creates a lot of stress on you as a manager and business owner. How are you going to get that role filled and manage the work that needs to be done? The cost of putting the wrong candidate is tremendous. How patient are you in waiting to ensure you have the right candidate in the right seat?   Many interviewers resort to questions that don’t really give you the information needed to hire. And, many are not trained to dig beyond the surface answers that candidates give. These are answers that are often practiced showing themselves in the best light.   There is a way to hire much more predictably. Learn more about role development and how to get beyond the surface answers in this podcast.   About Your Host Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.  Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.    Denise is the CEO of  3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs.  View and listen to Podcasts with Denise Cagan.    Connect on LinkedIn

    Hiring: What the Resume Doesn’t Tell You
  5. 10/15/2025

    Poetry, Purpose, and the Power of Dreams with Dr. Yemaja Jubilee

    In this soul-stirring episode of the Nurture Small Business Podcast, host Denise Cagan welcomes spoken word artist, author, and visionary Dr. Yemaja Jubilee. From her early days writing poetry in secret to producing plays and publishing books rooted in personal and cultural history, Dr. Jubilee shares how she channels divine downloads to guide her creativity and purpose.   Listeners will hear about her latest book, Born and Raised Under Jim Crow: Now You Know, her transformative dreams, and her unique acronyms like BYOV [Bring Your Own Voice], BYOT [Bring Your Own Truth], and AI [Authenticity and Integrity]. She also recounts the historic  journey of bringing Dr. Opal Lee, the Grandmother of Juneteenth, to Virginia—an effort born from a dream and realized through community collaboration.   Whether you’re an entrepreneur seeking inspiration or a creative soul looking for permission to express your truth, this episode is a masterclass in living authentically, embracing inner brilliance, and letting purpose unfold naturally.   🔗 Connect with Dr. Jubilee:  Facebook & Instagram: @yemajajubilee  YouTube: Love, Light, and Positivity with Dr. Yemaja Jubilee About Your Host Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.  Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.    Denise is the CEO of  3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs.  View and listen to Podcasts with Denise Cagan.    Connect on LinkedIn

    Poetry, Purpose, and the Power of Dreams with Dr.  Yemaja Jubilee
  6. 09/16/2025

    How a Personal Challenge Turned into a Patented Product and Purpose-Driven Brand

    From fashion merchandising at Tommy Hilfiger and Gap to leading e-commerce at Lucky Brand, Tiana Ravden spent over two decades shaping how people experience style. But a personal challenge—ruined silk tops and sweat marks—sparked her entrepreneurial journey and led to the founding of Eroe.     In this episode, Tiana shares how she transformed a DIY solution into a patented product while juggling corporate roles, restaurant ownership, and motherhood. Her story is one of resilience, creativity, and purpose. You’ll hear how she navigated the complexities of product development, built a brand rooted in authenticity, and found support in unexpected places, including her identical twin sister.     Whether you're a founder or a dreamer, this episode is packed with insights on balancing vision with business realities, protecting your ideas, and building a brand that truly empowers.  About Your Host Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.  Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.    Denise is the CEO of  3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs.  View and listen to Podcasts with Denise Cagan.    Connect on LinkedIn

    How a Personal Challenge Turned into a Patented Product and Purpose-Driven Brand
  7. 08/19/2025

    How Hidden Brain Patterns Sabotage Success

    What if the real reason high-achieving leaders plateau has nothing to do with drive, strategy, or mindset—but something deeper, hardwired into the brain’s survival instincts? In this episode, our host Denise Cagan is joined by a fascinating guest, and together they uncover the invisible ceiling that holds leaders back, even when they’re doing everything right.  Mitch Weisburgh, creator of the Mind Shifting Method, joins the show to discuss his innovative approach to revealing how unconscious survival patterns sabotage success. He explains how leaders can rewire their internal operating system to lead, decide, and scale without burning out. Drawing from neuroscience, cognitive psychology, and leadership strategy, Mitch shares the journey that led him from Education Technology to brain-based transformation, and the three essential elements every leader must master.     Welcome to a conversation that could shift the way you think, lead, and grow.  About Your Host Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.  Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.    Denise is the CEO of  3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs.  View and listen to Podcasts with Denise Cagan.    Connect on LinkedIn

    How Hidden Brain Patterns Sabotage Success
  8. 07/15/2025

    Your Brand's Story Through Color and Connection

    From her early aspirations as an educator to her experiences in technology, including her time at NASA, Helena's story is one of perseverance. In our latest episode,    ultimately fueled her entrepreneurial spirit, leading her to create a business dedicated to empowering others through digital innovation. Helena delves into the art of building impactful online presences through website design, emphasizing the importance of color psychology in branding and how a signature color, like her vibrant orange, can elevate a business's identity. Small business owners will benefit from her insights into her thoughtful client vetting process, fostering genuine relationships, and the strength that comes from building a supportive community.  Connect with Helena:  Website: hrichnetworks.com https://www.facebook.com/HRichNetworks https://www.linkedin.com/company/hrichnetworks https://www.instagram.com/hrichnetworks/http://www.youtube.com/c/HrichnetworksllcAbout Your Host Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.  Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.    Denise is the CEO of  3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs.  View and listen to Podcasts with Denise Cagan.    Connect on LinkedIn

    Your Brand's Story Through Color and Connection
4.9
out of 5
31 Ratings

About

Nurture Small Business shares small business growth ideas, survival strategies, and stories of how women entrepreneurs creatively nurture their businesses for success. Join us as we amplify our voices as one, uplifting and creating a thriving space for women-owned small businesses.  Topics included: Bipartisan Legislation that Impacts Women-Owned Small Businesses, Resources for Women Business Owners, Self-Care for Women Small Business Owners, Business Development, Boundaries Within a Family Business, Workplace Culture, Talent Management, Exit and Continuity Plans for Your Business, New Technology, Forecasting, and Diversity, Equity & Inclusion.