Marketing Connected

Marketing Interactive
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Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

  1. How marketers can score in the zero-click search era

    DEC 15

    How marketers can score in the zero-click search era

    AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging omnichannel performance, and measuring success in a post-click world, ensuring brands stay relevant as AI reshapes customer engagement.

    7 min
  2. PR Asia SG: Turning a crisis into a 'money can't buy' reach

    DEC 12

    PR Asia SG: Turning a crisis into a 'money can't buy' reach

    In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.”  From immediate media presence to embracing social platforms, he discusses why taking ownership, being authentic, and engaging directly with customers can transform challenges into opportunities and redefine how brands build trust today.

    20 min
  3. PR Asia SG: Straits Times' strategic shift towards new media

    DEC 11

    PR Asia SG: Straits Times' strategic shift towards new media

    In this snippet from our PR Asia Singapore conference, Jaime Ho, editor at ST, shares insights on the organisation’s evolution as it celebrates its 180th anniversary. He delves into SPH’s strategic shift towards new media and community journalism, exploring how the company balances public service, commercial success, and audience engagement. Jaime also discusses how editorial culture is adapting across platforms and generations, and why respect and understanding remain vital in shaping meaningful discourse in today’s media landscape.

    19 min
  4. Agency Agenda | Amrita Randhawa talks acquisitions and Publicis’ AI play

    DEC 10

    Agency Agenda | Amrita Randhawa talks acquisitions and Publicis’ AI play

    In this episode of Agency Agenda, Amrita Randhawa, CEO of Publicis Singapore and Southeast Asia, breaks down how AI and recent acquisitions are reshaping the Publicis network. She unpacks why 80% of media dollars in the region are now AI-driven, and how Publicis’ decade-long US$12 billion investment in data and tech is powering its competitive edge. Amrita also touches on the group’s acquisition of Hepmil and what it means for strengthening social and influence capabilities. Tune in right here.

    30 min
  5. In Conversation | Thank you for tuning into season 1!

    DEC 8

    In Conversation | Thank you for tuning into season 1!

    We’re closing out 2025 and the first season of In Conversation! Ten episodes, ten brilliant minds, and so many candid, insightful moments that made this series what it is. Thank you for watching and for being part of our Season 1 journey. See you in Season 2.

    20 min
  6. Agency Agenda | Barby Siegel on future-proofing Zeno's agency model

    DEC 3

    Agency Agenda | Barby Siegel on future-proofing Zeno's agency model

    This Agency Agenda episode features a dynamic conversation with Barby K. Siegel, global CEO of Zeno Group, as she unpacks the agency’s return to double digit APAC growth, the rising importance of earned media in an AI shaped world, and how clarity 2030 will help communicators anticipate what’s next. From rethinking integration to shaping next gen talent, Barby shares how Zeno is evolving at speed while staying true to its values.

    29 min
  7. Agency Agenda | Ogilvy's Kunal Jeswani on his 3 big bets for 2026

    NOV 26

    Agency Agenda | Ogilvy's Kunal Jeswani on his 3 big bets for 2026

    In this third episode of Agency Agenda, Ogilvy's ASEAN CEO Kunal Jeswani breaks down how he’s steering six markets across Southeast Asia and where growth will come in 2026. From scaling social, content, and influence capabilities to driving creative excellence, he shares his leadership approach and what clients and talent can expect from Ogilvy in the year ahead.

    25 min
  8. PR Asia SG: Use AI as a partner, and not a quick fix

    NOV 25

    PR Asia SG: Use AI as a partner, and not a quick fix

    OpenAI’s leap from a quiet research lab to a tech giant with 700 million weekly users has brought intense scrutiny and unprecedented comms challenges. From balancing reactive press demands to shaping proactive narratives, its team has had to evolve at the pace of its own technology.  Hear Jake Wilczynski, APAC communications head, OpenAI, unpack that rapid transformation in this PR Asia Singapore fireside session.

    15 min
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About

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

Information

  • Creator
    Marketing Interactive
  • Years Active
    2020 - 2025
  • Episodes
    127
  • Rating
    Clean
  • Copyright
    © 2025 Marketing Connected
  • Show Website
    Marketing Connected