The UrbanCred Podcast

UrbanCred

Being the founder of UrbanCred.com, Edward has always been curious about the brands he's worked with and the process, inspiration, history, and drive that keeps them going. Join us in this opportunity to talk more with the brands we work with, some that we don't, bloggers, influencers, and everyone in between. A new episode drops every month. Visit us at Urbancred.com for more.

  1. S2E11: An Inside Look at Matador's Marketing with Director Kyle Ogilvie

    09/04/2024

    S2E11: An Inside Look at Matador's Marketing with Director Kyle Ogilvie

    In this episode, we sit down with Kyle Ogilvie, the Marketing Director of Matador, to dive deep into the strategy behind one of the most innovative outdoor and travel gear brands. Kyle shares insider insights on how Matador has successfully blended functionality, style, and sustainability to stand out in the crowded market. We explore Matador’s approach to reaching both adventurous explorers and everyday travelers, the importance of adaptability in marketing across global markets, and the brand’s product design process. Today's Guest: Kyle Ogilvie An experienced marketing professional with over 16 years working across outdoor, travel, hospitality, and high-tech industries, specializing in authentic and creative brand storytelling. Passionate about sustainability and making a positive impact, with a proven ability to influence strategic direction through solid communication and subject expertise.  Whether you're a marketing enthusiast, outdoor gear aficionado, or simply curious about brand strategy, this episode is packed with valuable lessons and inspiration. Tune in for a behind-the-scenes look at how Matador's marketing plays a pivotal role in the brand’s success! SOCIALS Instagram: @matadorequipment Website: https://www.matadorequipment.com/ Where to find us: Our Website: https://www.UrbanCred.com Instagram: @urbancred_official YouTube: @urbancred Facebook: @urbancred Twitter: @UrbanCred

    1h 4m
  2. S2E10: Crafting Excellence with the Founder of The James Brand, Ryan Coulter

    07/10/2024

    S2E10: Crafting Excellence with the Founder of The James Brand, Ryan Coulter

    In-depth interview with Ryan Coulter, Founder of The James Brand Join Eddy in an episode where he interviews Ryan Coulter, the founder of The James Brand. Ryan shares his journey from being an industrial designer at Nike to creating a brand that focuses on aesthetically pleasing and functional everyday carry (EDC) products. They discuss the inception of The James Brand, the challenges faced in the knife industry, and the importance of slow, consistent growth. Ryan also delves into his creative process, the significance of partnerships, and his approach to overcoming the limitations in marketing EDC items. Tune in for valuable insights and inspiring stories from a successful entrepreneur and designer. Today's Guest: Ryan Coulter Ryan Coulter founded The James Brand, a company that creates exceptional, high-quality everyday carry tools. With a background in industrial design and a passion for blending functionality with aesthetic appeal, Coulter has successfully redefined the standard for modern utility items. Under his leadership, The James Brand has become synonymous with innovation, craftsmanship, and minimalistic elegance, catering to those who value performance and style in their everyday essentials. SOCIALS Instagram: @thejamesbrand Website: https://thejamesbrand.com Where to find us: Our Website: https://www.UrbanCred.com Instagram: @urbancred_official YouTube: @urbancred Facebook: @urbancred Twitter: @UrbanCred

    56 min
5
out of 5
12 Ratings

About

Being the founder of UrbanCred.com, Edward has always been curious about the brands he's worked with and the process, inspiration, history, and drive that keeps them going. Join us in this opportunity to talk more with the brands we work with, some that we don't, bloggers, influencers, and everyone in between. A new episode drops every month. Visit us at Urbancred.com for more.