The Girls in Marketing Podcast

Girls in Marketing
  • 5.0 (7)
  • MARKETING
  • UPDATED WEEKLY

Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.

  1. 06/19/2025

    S6 Ep 10 - The End of The Girls in Marketing Podcast 💔

    Welcome back to The Girls in Marketing Podcast for one last time 🥹 In this final episode, we’re reflecting on the incredible journey this podcast has taken us on. We’re talking about where it all started, how the podcast has evolved with our community, the highs and lows along the way, and some of our favourite episodes and guests that made a lasting impact. Plus, we’re opening up about the decision to bring the podcast to a close, why now felt like the right time and what’s next for Girls in Marketing. Thank you for every listen, message, review and moment over the years. Whether you’ve been here since day one or just discovered us, we’re endlessly grateful for your support. This might be the end of the podcast, but it’s nowhere near the end of the journey 💖 With love always, The Girls in Marketing Team x Chapters: 00:00 Introduction and Final Episode Announcement 01:17 Reflecting on the Journey 02:07 Origins of the Girls Marketing Podcast 03:31 Evolution and Growth 05:17 Challenges and Changes 09:49 Favorite Episodes and Guests 21:50 The Decision to End the Podcast 25:05 Final Thoughts and Gratitude

    28 min

  2. 06/05/2025

    S6 Ep9 - AI Overload, DM Updates & Nostalgic Marketing Wins

    Welcome back to The Girls in Marketing Podcast! In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike. Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course. Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat. Chapters: 00:00 Introduction and Weekly Highlights 00:48 Google's AI Marketing Advisor 05:25 Instagram's New DM Features 14:54 Google's AI Shopping Experience 19:32 Small Businesses and Social Media Marketing 23:55 Audience Questions with Sophie Lee 25:40 Embracing Fear and Building Confidence 28:17 Launching the Freelancing for Marketers Course 32:32 Nostalgic Marketing Campaigns 40:17 Podcast Recommendations and Insights 44:44 Creative Marketing Campaigns 48:31 Conclusion and Community Engagement

    49 min

  3. 05/21/2025

    S6 Ep8 - Spotify Updates, TikTok Career Advice & Why Gen Z Buys Without Thinking

    Welcome back to The Girls in Marketing Podcast! In this episode, we’re diving into the latest platform updates and Gen Z insights you need to know about. From Spotify’s new podcast features to TikTok’s career advice initiative, we’re breaking down what these shifts mean for marketers. Plus, we’re unpacking Gen Z’s impulse buying habits, how they use shopping as stress relief, and what brands can do to truly connect with them. We also answer your questions on how to add personality to a “boring” brand and explore a standout campaign from Sweaty Betty. Whether you’re building a brand or just trying to keep up, this episode is packed with practical advice, trend talk, and a few laughs along the way. Chapters: 00:00 Introduction and Weekly Highlights 00:40 Recap of Kérastase Pop-Up Event 02:25 Fun at Candid Studios 05:43 Spotify's New Podcast Features 10:00 TikTok's Career Advice Initiative 14:06 Google's New Discussions Feature 16:54 Gen Z Trends and Insights 21:56 Gen Z's Impulse Buying and Stress Relief 23:50 Authenticity in Brand Communication 24:36 Your Questions Answered: Adding Personality to Boring Brands 30:00 Personal Anecdotes and Practical Advice 34:30 Trendy Marketing Campaigns: Voiceover Trend and Sweaty Betty 40:19 Conclusion and Wrap-Up

    41 min

  4. 04/24/2025

    S6 Ep7 - AI Dolls, New Canva Features & What Gen Z Actually Cares About

    Welcome back to The Girls in Marketing Podcast! In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration. Along the way, we unpack Meta’s legal drama with the FTC, Instagram’s lockable posts experiment, Ben & Jerry’s unapologetic activism, Pepsi’s ongoing identity crisis, and why everyday marketers deserve more credit. It’s a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge. Let’s get into it. Chapters: 00:00 Introduction and Major Marketing News 01:02 Canva Create Event Highlights 05:23 Meta's FTC Challenge and Its Implications 06:57 Instagram's Lockable Posts Experiment 10:06 Gen Z Travel Trends and Social Media Influence 16:06 Guess the Brand by Their Mission Statement 23:03 Personal Touch in Jewelry Branding 23:52 Ben & Jerry's Social Mission 24:38 Pepsi's Challenging Brand Identity 29:18 AI Doll Trend: Fun or Ethical Dilemma? 36:59 L'Oreal's 'Never Your Fault' Campaign 40:40 Celebrating Everyday Marketers 43:55 Podcast Wrap-Up

    45 min

  5. 04/10/2025

    S6 Ep6 - Meta Drama, April Fool’s Campaigns & Career Advice You Actually Need

    Welcome back to The Girls in Marketing Podcast! This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we’re diving into what’s hot in the marketing world right now. We unpack Meta’s controversial ad-free subscription model, Instagram’s latest social updates, and what consumers really want based on fresh research. Plus, we share our take on some iconic April Fool’s Day campaigns 👀 And we’re not stopping there. We answer your questions on career progression, including the balance between earning vs. learning, how to take the leap in your career, and why fast response time might just be your superpower. If you’ve been feeling stuck or just want the inside scoop on what’s shaping the industry right now, this one’s for you. Chapters: 00:00 Introduction and Episode Overview 00:47 Advertising Week Europe Highlights 10:00 Meta's Ad-Free Subscription Model 16:59 Instagram and Social Media Updates 19:56 Consumer Research Insights 23:02 The Blue Drink Debate 23:18 AI and Customer Engagement 23:53 The Importance of Response Time 24:50 Your Questions Answered: Career Progression 25:55 Earning vs. Learning in Your Career 27:13 Taking the Leap: Career Advice for Women 31:58 April Fool's Day Campaigns 37:45 The Impact of Employee Generated Content 41:58 Conclusion and Wrap-Up

    43 min

  6. 03/27/2025

    S6 Ep5 - AI-Generated Chaos, Giant Newspaper Campaigns & Brands Killing Their Products

    Grab a ticket Advertising Week Europe 2025 here. Welcome back to The Girls in Marketing Podcast! In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google’s latest privacy move with shielded emails. We also dive into TikTok’s push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today. Plus, we’ve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover’s bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health’s impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget. It’s a packed episode, filled with insights and campaigns! Chapters: 00:00 Introduction 01:15 Instagram's AI Generated Comments 06:35 AI and Copyright Protection 10:31 Longer Videos on TikTok 14:21 Google's Shielded Email Update 17:06 Workplace Stress and Mental Health 23:55 Community Q&A 24:27 Top Tips for Growing a Corporate LinkedIn Page 26:28 The Importance of Organic Content on LinkedIn 29:10 Staff Picks: Noteworthy Campaigns 29:27 Jaguar Land Rover Rebrand: A Case Study 33:40 Advertising Week Europe Event 34:25 Brands Killing Their Products: A Trend? 40:28 Flo Health Campaign: Breaking Taboos 44:31 Creative Marketing on a Budget 46:38 Final Thoughts

    47 min

  7. 03/13/2025

    S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns

    Welcome back to The Girls in Marketing Podcast. In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red Flag” initiative. We’re also unpacking major updates, including Instagram’s standalone Reels app, Google’s AI-powered shopping, LinkedIn’s new connections-only feed, and Meta’s Community Notes. Plus, we’re diving into YouTube’s rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing’s bold rebrand, and National Trust’s TikTok success. Chapters: Introduction 00:31 International Women's Day Campaigns: 01:16 Tony's Chocolonely Campaign: 04:00 See What She Sees Campaign: 10:04 Refuge Red Flag Campaign: 13:05 Latest Marketing News: 13:13 Instagram's Separate Reels App: 15:54 Google's AI Shopping Expansion: 21:21 LinkedIn's Connections Only Feed: 25:49 Meta's Community Notes: 29:18 Industry Research: Thrive in 2025: 30:37 The Importance of Multi-Channel Strategies: 31:37 YouTube's Growing Influence in Marketing: 34:40 Conversational Ads and DM Campaigns: 39:27 Measuring Campaign Impact: 44:16 PLT Rebrand: A Controversial Move: 49:59 National Trust's TikTok Strategy: 53:13

    54 min

  8. 02/27/2025

    S6 Ep3 - What's Next in Digital: YouTube's Future, TikTok Music Takeover & Google's AI Career Coach

    Welcome back to The Girls in Marketing Podcast!In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the music industry. We’re also breaking down Instagram’s new dislike button and Google’s AI-powered career tool, Career Dreamer.What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry that’s constantly evolving?Social media and technology move fast, but we’re here to help you make sense of it all and stay ahead of the curve.Chapters: 00:00 Introduction 00:48 BuzzFeed's Positive Social Media Platform 06:55 Instagram's New Dislike Button for Comments 12:14 YouTube's Evolution and Future Plans 17:01 Google's AI Career Tool: Career Dreamer 20:21 TikTok's Impact on Music Discovery 26:57 The Impact of TikTok on Music Discovery 27:51 Insights from Marketing Experts 28:34 Understanding the Customer Journey 30:58 Optimising Customer Communications 39:53 Exploring New Brand Collaborations 43:44 Mr. Beast on Diary of a CEO 46:57 Burberry's Nostalgic Campaign 49:42 Final Thoughts and Wrap-Up

    50 min
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Ratings & Reviews

5
out of 5
7 Ratings

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Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.

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