The Girls in Marketing Podcast

Girls in Marketing
  • 5.0 (7)
  • MARKETING
  • UPDATED WEEKLY
The Girls in Marketing Podcast

Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.

  1. JAN 30

    S6 Ep1 - Social Media Chaos: The TikTok Ban, Instagram's Identity Crisis & Building Brand Loyalty

    Welcome to Season 6 of The Girls in Marketing Podcast 🎉 We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving? Chapters: 00:00 Welcome to Season Six! 00:19 Social Media Chaos: TikTok and X Updates 02:30 Diversifying Platforms: Lessons from TikTok Ban 06:03 Instagram's Identity Crisis 12:07 The Rise of Video Content Across Platforms 14:27 Industry Research Insights 17:23 TikTok as a Search Engine 23:52 Building Trust with Brands through Social Media 25:14 The Role of Social Media in Customer Journeys 26:26 Retaining Customers through Social Media 28:27 The Importance of Brand Transparency 31:55 Effective Email Marketing Strategies 35:16 Introducing a New Segment: Your Questions Answered 36:09 Insights from Jo Bird on Creative Marketing 38:17 The Value of Individuality in Marketing 43:27 Community Building and Customer Loyalty 47:37 Emotional Marketing Campaigns 50:51 Wrapping Up and Final Thoughts

    52 min

  2. 12/19/2024

    The Girls in Marketing Podcast is BACK

    After a little break, we’re back with a brand-new season of The Girls in Marketing Podcast! In this episode, we’re catching you up on everything we’ve been up to: where we’ve been, the exciting projects we’ve worked on, and our reflections on some of 2024’s most interesting marketing campaigns, trends, and news. Plus, we’re spilling all the tea about our fresh new format and new set for the season ahead! You can expect bi-weekly episodes packed with industry insights, the latest trends, marketing news, and in-depth discussions about the ever-changing world of marketing, with the occasional special guest. If you’re a marketer ready to dive into marketing stories, actionable insights, and the latest happenings in our industry, you won’t want to miss this one. Tune in and let’s kick off this new chapter together!

    42 min

  3. 07/31/2024

    Girls in Marketing Season 5 Wrapped! A Round-Up of Your Favourite Marketing Podcast

    We’re not crying, you are… Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season. It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens! It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded. In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season. Make sure to check out our sponsors for this season: Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝 As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted. Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us. USEFUL LINKS: Girls in Marketing Events Calendar: https://girlsinmarketing.com/events/ Register for DMIP2024: https://girlsinmarketing.com/digital-marketing-internship-programme/ Take our Digital Skills Audit: https://girlsinmarketing.com/digital-marketing-skills-gap-audit/ Become a Girls in Marketing Member: https://girlsinmarketing.com/for-marketers/membership/ Thank you for your support and enjoy the episode! Girls in Marketing

    33 min

  4. 07/24/2024

    Prioritising Wellbeing and Mental Health as a Marketer | Girls in Marketing Podcast

    Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝 Welcome back to The Girls in Marketing Podcast! In this episode, we discuss the critical yet often overlooked aspect of a successful marketing career - your mental health. Learning to prioritise and invest in your personal wellbeing as a marketer is tough, especially in a world where it is so difficult to switch off. This episode delves into the team’s personal stories prioritising wellbeing alongside how to manage burnout and stress. At Girls in Marketing, we think it is essential to have more difficult conversations like this one. If you are currently struggling with your mental health, please seek support with the resources below: MIND: https://www.mind.org.uk/ Campaign Against Living Miserably (CALM): https://www.thecalmzone.net/guides/mental-health SHOUT: https://giveusashout.org/ Samaritans: https://www.samaritans.org/how-we-can-help/contact-samaritan/ We’ll see you next week for the final episode of this season of The Girls in Marketing Podcast!

    15 min

  5. 07/17/2024

    Should You Prioritise Purpose OVER Profit? Marketing with Impact with Sophie Lee

    Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 Welcome to another episode of The Girls in Marketing Podcast. Today, we are joined by our final guest of Season 5 and it’s a special one. Joining us today is Sophie Lee, the incredible founder of Electric Peach, a decentralised brand and marketing agency working with some of the top talent in the industry. Sophie has had an amazing journey in the marketing world so far, and we’re sure you’ll learn lots from this episode. We’ll dive into: -How Sophie got started in marketing -Her role at Disney in Shanghai -Her opinion on manipulation in marketing -How to measure impact beyond just ROI. This episode is a great episode to mark the final guest The Girls in Marketing Podcast Season 5! If you’ve loved our podcast so far, please like and follow our show. We’ll see you next week for the penultimate episode of The Girls in Marketing Podcast.

    46 min

  6. 07/10/2024

    Networking with Intention: The Do’s and Don’ts of Networking

    ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝 Welcome back to another episode of The Girls in Marketing Podcast! In today’s team episode, we dive deep into the world of networking. We’ll be discussing the essential skills you need to build and maintain a thriving professional network including what you should do and what you shouldn’t do at networking events as a marketer. We discuss: -Our opinions on networking -How to network with intention -What good networking etiquette looks like -What to NOT do at networking events If you’ve been wanting to level up your networking game, this episode is packed with valuable insights to help you navigate the world of networking with intention. Make sure you show our podcast sponsors the love too! ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝 See you next week for another episode!

    22 min

  7. 07/03/2024

    Meet the ITV Genius Behind Love Island’s Global Brand Marketing Success, Lauren Watson | Girls in Marketing

    ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 Welcome to another episode of The Girls in Marketing Podcast! Today, we're diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe. Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye. As the Brand Lead at ITV, she has created some of the most innovative and successful branding campaigns on television. Her expertise in crafting brand stories and her passion for connecting with audiences have set her apart as a true leader in the field. In this episode, you'll discover: - The innovative strategies and marketing techniques that propelled Love Island to a global brand - Behind-the-scenes insights into the creation and execution of the show's branding and promotional campaigns. - Working at ITV and Universal Music Group, including a marketing campaign with Katy Perry - The common mistakes of bad branding - Tips and lessons from one of the industry's top marketing experts on driving brand loyalty Whether you're a Love Island superfan, a marketing enthusiast, or someone curious about marketing and branding, this episode is packed with valuable takeaways. Tune in to hear the stories, strategies, and secrets that turned Love Island into a worldwide brand! If you enjoyed this episode, please like and follow our show. We’ll see you next week for another episode of The Girls in Marketing Podcast. ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Connect with Lauren Watson here.

    42 min

  8. 06/26/2024

    How to Move into a Marketing Career: The Episode for Career Changers

    Find out more about Hostinger here⁠⁠⁠👩‍💻 Find out more about Kingsbridge Insurance here 🤝 Are you considering a career change into marketing but don't know where to start? Join us in this insightful episode all about career-changing into marketing, where we unpack everything you need to know about making a successful transition. From identifying transferable skills to gaining relevant experience, the Girls in Marketing Team shares their personal journeys and practical advice for career changers. We discuss: -How you can career change into marketing -Identifying and using your transferable skills -Our personal journey’s into marketing -Why marketing could be a good career for you No matter what background you’re transferring into marketing from, this episode will equip you with the tools and confidence for your new marketing career path. If you find this episode useful, please leave us a review and rating as it helps us continue making the podcast! See you next week for another episode, The Girls in Marketing Team x

    27 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.

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