Scaling Nerds | Startup PR, Thought Leadership and Storytelling for Startup Founders

Marina Schmidt

Scaling Nerds (formerly Red to Green) helps science and tech founders master the essential communication skills for VC-backed growth: from branding and storytelling to media strategy and investor decks. Ranked in the top 5% globally, with listeners in 160+ countries, Scaling Nerds will help you win minds, markets, and your next fundraise. Hosted by strategic communications advisor Marina Schmidt. Scaling Nerds is a premier startup communications podcast on startup marketing, founder thought leadership, and storytelling for technical and science-driven companies.

  1. FEB 25

    11. Win Your Next Startup Pitch with this 3-Minute Pitch Formula - David Beckett from Best3Minutes

    Imagine you are about to perform a three-minute startup pitch. You stand on stage, the countdown timer ticking. Precious seconds go by, and as you start talking about your business, you explain who you are. You mention the team — beep, beep — the time is up. What. Already. Well, that has happened to a lot of founders. I can guarantee you, nailing a three-minute stage pitch is not easy, and it’s not something that most of us can just wing. Some of the best practices for preparing a long presentation actually do not apply to a three-minute stage pitch and can even be harmful. Why? Because the margin of error is so thin. In this episode, you’ll find out how many words and sentences you can actually fit into a three-minute pitch, what the four elements are that you absolutely have to include, and how you can end your pitch on a powerful note. The interesting thing is, it’s easier to turn a three-minute pitch into a five-minute or eight-minute pitch than the other way around. It’s better to start with a short version and then add to it, whereas cutting content is really, really tough. So whatever you take away from today, this is the essence of your pitch. Our lovely guest today is David Beckett. David is an international pitch coach who has trained over 2,900 startups and scaleups to win over 490 million in investment. David is also the creator of the Pitch Canvas and author of the books Pitch to Win and Blue Moon Pitch. It was really a blast to talk to him, and I hope you’ll enjoy the conversation as much as I did. Scaling Nerds helps science and tech founders master the essential communication skills of startup growth so you can fundraise easier, attract customers, and scale faster. I’m your host, Marina Schmidt, a communications advisor for founders specialized in AgriFood, biotech, and materials — or put differently, I scale nerds. Links Connect with David Beckett https://www.linkedin.com/in/davidbeckettpresentationcoach/ Best3Minutes https://best3minutes.com/ The Pitch Canvas https://best3minutes.com/the-pitch-canvas/ Connect with the host: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠⁠⁠⁠⁠ marina@wearekinetik.com Could use some help with your comms? Check out ⁠⁠⁠https://www.wearekinetik.com/ #StartupPitchTraining#ThreeMinutePitch#FounderFundraising#InvestorPitchTips#PitchCoachInsights#StartupCommunication#DeepTechFounders#ScienceTechStartups#PitchToWin#PitchCanvasFramework#ScalingNerdsPodcast#StartupGrowthStrategies#StartupSEO#PodcastSEO#PodcastShowNotes#FounderSkills#PitchStructure#StagePitchPreparation#EntrepreneurAdvice

    48 min
  2. FEB 18

    10. Live Pitch Fix: Wood as Strong as Steel (Series A Pitch) - Strong By Form CEO Andres Mitnik

    Okay, this was a really, really great episode. Today I'm helping another founder with a life pitch fix, and you are really in for a treat because on the one hand, Strong by Form, the company of today, is absolutely fascinating. And on the other hand, we are also going to be covering so many helpful concepts that will help you improve your pitch and your communication, all while working on a really interesting case study. So to start off, I will just pitch you Strong by Form how I pitch it to friends or random people, right? If you think of a healthy tree, imagine a healthy tree with long branches. It is really fascinating how resilient trees can be, right? Surviving wind and storm. How is that possible? It is actually partially due to the way the fibers of the wood align. Now Strong by Form saw an opportunity here and decided to analyze this and learn from the natural fiber structure of trees to create wood that is as strong as steel or concrete. Now their super wood can be used as the cover, the external layer of cars. Imagine a Mercedes or a BMW just covered with a layer of wood on the outside. Super resilient, but it could also cover skyscrapers or replace the concrete slabs used within skyscrapers. Andreas Mitnick, the founder and CEO of Strong by Form, is, in my humble opinion, sitting on a gold mine of storytelling that can sometimes be pretty hard to grasp as the founder, right? Because there is a German saying: you don’t see the forest due to too many trees. Well, that is exactly what is going on in this episode. You get to witness the process of rediscovering the forest, the big picture, as we, layer by layer, reshape the pitch of Strong by Form from the ground up. You will find that Andre’s excitement and energy truly build throughout the episode. So I would say it really is worth listening until the end. Links Connect with Andres Mitnik https://www.linkedin.com/in/andres-mitnik/ Check out Strong By Form https://www.strongbyform.com/ Connect with the host: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠⁠⁠⁠⁠ marina@wearekinetik.com Could use some help with your comms? Check out ⁠⁠⁠https://www.wearekinetik.com/⁠ Podcast Keywords Scaling Nerds, startup communications, founder communication, science and tech founders, deep tech startups, VC-backed growth, startup fundraising, investor decks, startup storytelling, founder branding, startup marketing, venture capital, thought leadership, media strategy, technical founders, startup growth Episode keywords startup pitch example, Series A pitch example, pitch deck feedback, live pitch coaching, how to pitch investors, startup storytelling example, deep tech pitch, climate tech startup pitch, materials startup, sustainable materials innovation, biomimicry startup, wood stronger than steel, founder pitch training, investor presentation tips, pitch deck strategy, startup communication skills, VC pitch preparation, real startup case study, Andres Mitnik interview, Strong by Form pitch.

    58 min
  3. FEB 3

    8. Close Corporate Deals Faster Without Getting Ghosted: Pilots are NOT the Answer with Ben Kimura-Gross from Catalyne

    Find out how to solve the top 3 issues you may face in corporate sales: .1 not understanding the process, 2. the sale taking way too long, 3. getting ghosted or declined and not knowing why. An absolute must-watch episode for any founder currently hustling for big client deals. Links Connect with Ben Kimura-Gross: https://www.linkedin.com/in/ben-k-g/ Check out Catalyne https://www.thecatalyne.com/https://www.thecatalyne.com/ Connect with the host: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠⁠⁠⁠ marina@wearekinetik.com Could use some help with your comms? Check out ⁠⁠https://www.wearekinetik.com/ Episode Keywords corporate sales strategy, B2B startup sales, enterprise sales for startups, how to close corporate deals, selling to large companies, startup pilots vs paid contracts, why pilots fail, avoiding getting ghosted in sales, long sales cycle solutions, procurement process explained, selling into corporates, founder led sales, startup business development, enterprise deal negotiation, corporate innovation programs, startup partnership strategy, revenue strategy for startups, Ben Kimura Gross interview, Catalyne startup sales, closing big clients fast. Podcast Keywords Scaling Nerds, startup communications, founder communication, science and tech founders, deep tech startups, VC-backed growth, startup fundraising, investor decks, startup storytelling, founder branding, startup marketing, venture capital, thought leadership, media strategy, technical founders, startup growth.

    53 min
  4. JAN 28

    7. Skip Panels, Do This Instead: Founder Thought Leadership 101 with Sarah Rall from Cherry Ventures

    Thought leadership. It's a big topic. You may know of Infarm, the vertical farming company that raised $600 Million before going bust after the Ukraine war drove up energy prices and made their business collapse. Regarding their operations can say all you want, the CEO of Infarm was an exceptional fundraiser. But how did he do it? One of my close friends worked for infarm and thats how I found out that they actually hired a full-time employee in charge of supporting the founders with thought leadership. Raising funds requires investors trusting the team, especially the founders. To me, thought leadership is about scaling yourself. Instead of only relying on one-on-one introductions you create ways for people to get to know you and what you are up to. But well... how? Lets explore this in the second half of this conversation with Sarah Rall, Director of Communications at Cherry Ventures. Links Connect with Sarah Rall: ⁠https://www.linkedin.com/in/sarahrall/⁠ Check out Cherry Ventures ⁠https://cherry.vc/⁠ Connect with the host: ⁠⁠⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠⁠⁠ marina@wearekinetik.com Could use some help with your comms? Check out ⁠https://www.wearekinetik.com/ Episode Keywords founder thought leadership, startup personal branding, VC backed founders, how to build credibility as a founder, investor trust building, startup media strategy, LinkedIn strategy for founders, founder visibility strategy, raising venture capital, startup reputation management, executive positioning, venture capital communications, Cherry Ventures, Sarah Rall interview, scaling founder influence, startup storytelling strategy, PR for startups, founder brand building, startup communications podcast Podcast Keywords Scaling Nerds, startup communications, founder communication, science and tech founders, deep tech startups, VC-backed growth, startup fundraising, investor decks, startup storytelling, founder branding, startup marketing, venture capital, thought leadership, media strategy, technical founders, startup growth.

    33 min
  5. JAN 20

    6. Prevent a Media Crisis: DON'T do this Post Series A with Sarah Rall from Cherry Ventures

    At pre-seed and seed stage, many scientific and technical startups don’t have a comms specialist on board. So pitch decks are puzzled together in endless iterations, website copy is written off the cuff, and the founders just riff in interviews.That may work out fine until the company starts truly scaling and you may face a growing amount of media interest and scrutiny. In this episode you will hear from Sarah Rall, Vice President of Communications and Brand at Cherry Ventures. Based in London, Sarah has faced journalists digging for dirt and media crises, been through the communications journey of a startup all the way to IPO, and supports startups across their portfolio. Cherry’s 2022 fund is 320M large, with 50% of their fund reserved for supporting their founders on their growth journey. In this episode, you will find out what comms pitfalls to avoid on your startup growth journey, including an essential tool for aligning your growing Links Connect with Sarah Rall: https://www.linkedin.com/in/sarahrall/ Check out Cherry Ventures https://cherry.vc/ Connect with the host: ⁠⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠⁠ marina@wearekinetik.com Could use some help with your comms? Check out https://www.wearekinetik.com/ Episode Keywords startup media crisis, post Series A strategy, startup PR mistakes, crisis communications for startups, media training for founders, scaling startup communications, reputation risk management, handling journalist scrutiny, startup brand alignment, investor relations strategy, communications after fundraising, startup IPO communications, venture capital portfolio support, Cherry Ventures portfolio, Sarah Rall insights, startup narrative alignment, proactive PR strategy, technical founder media skills, high growth startup branding, startup communications leadership Podcast Keywords Scaling Nerds, startup communications, founder communication, science and tech founders, deep tech startups, VC-backed growth, startup fundraising, investor decks, startup storytelling, founder branding, startup marketing, venture capital, thought leadership, media strategy, technical founders, startup growth.

    31 min
  6. 12/03/2025

    5. Live Pitch-Fix: Finding the Right Narrative for Critical Minerals Startup Magmatic

    How can you adapt your pitch on the fly to a potential customer, to an investor, or to a generalist audience? Today you can listen in on a live consulting session where I help a founder crack this question. In this episode, I'm consulting Oliver Siegel, the co-founder and CEO of the deep tech startup Magmatic Bio. Magmatic designs synthetic proteins that separate critical metals from each other. Connect with the host: ⁠⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠⁠ marina@r2g.media Need help communicating your tech? https://www.wearekinetik.com/ Check out Magmatic https://magmatic.bio/ Connect with Oliver https://www.linkedin.com/in/siegel-oliver/https://www.linkedin.com/in/siegel-oliver/ Episode Keywords live pitch feedback, startup pitch coaching session, adapting your pitch to investors, customer vs investor pitch, critical minerals startup, deep tech fundraising pitch, cleantech startup narrative, mining innovation startup, synthetic biology startup, separating rare earth metals, protein engineering startup, Magmatic Bio, Oliver Siegel interview, technical startup storytelling, investor ready pitch, pitch deck refinement, science startup communication, B2B deep tech sales pitch, startup narrative strategy, real founder consulting session Podcast Keywords Scaling Nerds, startup communications, founder communication, science and tech founders, deep tech startups, VC-backed growth, startup fundraising, investor decks, startup storytelling, founder branding, startup marketing, venture capital, thought leadership, media strategy, technical founders, startup growth.

    42 min
  7. 11/26/2025

    4. How to Sell Something People Don't Understand (yet) with Nina Mannheimer from Klim

    If your startup needs to speak to very different audiences — investors, corporates, consumers — this episode lays out why that skill matters more than most founders think. How you explain your work changes depending on who’s in front of you, and that can decide whether people actually understand what you do. If you’re selling cookies, fine. If you’re building a complex solution to a complex problem, communication becomes core to the product. In this episode, you’ll hear from Nina Mannheim, previously the co-founder and CPO of Klim. Klim started back in 2019 in Berlin, when “regenerative agriculture” was still a barely known term. The team had to figure out how to make a complicated topic land with groups who had completely different levels of context and completely different interests. Not easy — but they still managed to raise a 22M Series A in 2024. What Klim learned applies far beyond agriculture. 00:00 Why stakeholder communication matters00:42 Klim’s origin and early challenges02:23 Business model and stakeholder map03:41 Why consumers still mattered06:26 Building credibility as a tiny startup09:07 Which stakeholder group was hardest12:20 Early communication mistakes with farmers23:45 Tailoring communication for investors Links Connect with Steve Molino: https://www.linkedin.com/in/ninamannheimer/ Check out Klim https://www.klim.eco/ Connect with the host: ⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠ marina@r2g.media Episode Keywords selling complex products, explaining deep tech to investors, how to communicate innovation, startup stakeholder communication, tailoring your pitch to different audiences, B2B and B2C messaging strategy, climate tech startup communication, regenerative agriculture startup, how to raise Series A, investor communication tips, simplifying complex technology, founder messaging strategy, startup storytelling for technical products, credibility building for early stage startups, Nina Mannheimer interview, Klim startup Berlin, climate agtech funding, communicating with farmers and corporates, startup brand positioning, science driven startup marketing Podcast Keywords Scaling Nerds, startup communications, founder communication, science and tech founders, deep tech startups, VC-backed growth, startup fundraising, investor decks, startup storytelling, founder branding, startup marketing, venture capital, thought leadership, media strategy, technical founders, startup growth.

    35 min
5
out of 5
11 Ratings

About

Scaling Nerds (formerly Red to Green) helps science and tech founders master the essential communication skills for VC-backed growth: from branding and storytelling to media strategy and investor decks. Ranked in the top 5% globally, with listeners in 160+ countries, Scaling Nerds will help you win minds, markets, and your next fundraise. Hosted by strategic communications advisor Marina Schmidt. Scaling Nerds is a premier startup communications podcast on startup marketing, founder thought leadership, and storytelling for technical and science-driven companies.

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